Sushirrito
Sushirrito is a single-location, quick-service restaurant in downtown San Francisco that serves made-to-order sushi burritos blended with Asian and Latin flavors to downtown office workers during weekday lunch hours.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sushirrito does
Sushirrito is a privately held, single-location quick-service restaurant operating in downtown San Francisco under the legal entity Buddha Boy Foods, Inc. Founded in 2010 by Peter Yen in collaboration with Ty Mahler, formerly the executive chef of Roy's Hawaiian Fusion, the concept fuses sushi ingredients with the burrito form factor, offering seven signature hand-held sushi burritos priced between $8.50 and $11.50 alongside two side items. The company serves made-to-order product during a narrow weekday lunch window (Monday through Friday, 11am to 3pm) at 59 New Montgomery Street in the San Francisco financial district, relying on foot traffic from nearby office workers rather than any delivery, catering, or wholesale channel.
The core product architecture is culinary rather than technological: proprietary recipes developed with the executive chef, daily-delivered and hand-cut fish sourced from sustainable suppliers (Ahi del Sol, Cascade Aqua Farms, CleanSeas, Safe Harbor Foods Certified Seafood), organic rice from Lundberg Family Farms, and compostable wheat-stalk packaging. There is no proprietary software platform, mobile application, or e-commerce layer — the digital footprint is limited to a content website and organic social profiles on Facebook, Twitter, and Yelp.
The business model is straightforward unit-economics-driven counter sales: customers place and pay for orders in person, and revenue is generated exclusively through those point-of-sale transactions. The company is bootstrapped with no disclosed venture capital or private equity investment, and operates as a single-node concept with no expansion to additional locations, no franchise system, and no disclosed partnerships beyond its sustainable supply chain. Headcount is reported in the 101-250 range despite the single four-hour-daypart operating model, which represents a data inconsistency that warrants further diligence.
Sushirrito firmographics
Firmographics- Name
- Sushirrito
- Legal name
- Buddha Boy Foods, Inc.
- Website
- https://sushirrito.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sushirrito is a single-location, quick-service restaurant in downtown San Francisco that serves made-to-order sushi burritos blended with Asian and Latin flavors to downtown office workers during weekday lunch hours.
- Ownership category
- akta.pro rank
Sushirrito industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Seafood Fast Casual (THAFABAJ)
- akta.pro secondary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Sushirrito is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sushirrito business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- In-restaurant food sales: Direct point-of-sale transactions for made-to-order sushi burritos, sides, and add-ons purchased by customers at the physical restaurant location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Main sushi burrito entrees ranging from $8.50 to $11.50 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sushirrito product offering
Product offeringCore offering
Sushirrito operates a single quick-service restaurant in downtown San Francisco that serves made-to-order, hand-held sushi burritos blending Asian and Latin-infused flavors with sustainably sourced seafood. The core menu consists of seven signature sushi burrito varieties (priced $8.50-$11.50) plus side items, prepared fresh to order and served in compostable packaging during weekday lunch hours.
Product overview
Sushirrito is a single-location quick-service restaurant in San Francisco offering made-to-order, hand-held sushi burritos. The core product line consists of seven signature sushi burrito varieties (Yakuza, Geisha's Kiss, Salmon Samba, Cali Loco, Porkivore, Mayan Dragon, and Buddha Belly) priced between $8.50-$11.50, plus two side items (Lava Nachos and Diablo Sauce). The sushi burritos blend premium sushi ingredients with the convenience and form factor of burritos, featuring multi-cultural Asian and Latin-infused flavors with sustainable seafood sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Yakuza
Companies that use Sushirrito
Customer profileSegments2 records
Ideal customer profiles2 records
Sushirrito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sushirrito partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Safe Harbor Foods Certified SeafoodcoreCollaboration with Safe Harbor Foods Certified Seafood to ensure all fish meets FDA standards for acceptable levels of mercury, pathogens, and histamine. Fish are delivered and cut every morning to ensure freshness.
- Monterey Bay AquariumminorSushirrito supports and collaborates with Monterey Bay Aquarium, a sustainability-focused organization, to promote harmonious eating that supports the environment.
- Lundberg Family FarmscoreSupplier of organic sushi rice, sourced from Lundberg Family Farms in Richvale, CA.
- Gi Paoletti Design LabminorDesign team responsible for creating eco-friendly interior design using sustainable materials and methods for the Sushirrito restaurant space.
- Ahi del SolcoreSupplier of handline caught Yellowfin Tuna with minimal to no by-catch for the sushi burrito menu.
- Cascade Aqua FarmscoreSupplier of responsibly farmed Steelhead Trout raised in closed containment systems without hormones or antibiotics.
- CleanSeascoreSupplier of Hiramasa Kingfish farmed to stringent environmental standards.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sushirrito competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sushirrito social profiles
Digital presenceSushirrito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sushirrito leadership team
Management profileNumber of profiles
Profiles2 records
Sushirrito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sushirrito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sushirrito
What does Sushirrito do?
Sushirrito operates a single quick-service restaurant in downtown San Francisco that serves made-to-order, hand-held sushi burritos blending Asian and Latin-infused flavors with sustainably sourced seafood. The core menu consists of seven signature sushi burrito varieties (priced $8.50-$11.50) plus side items, prepared fresh to order and served in compostable packaging during weekday lunch hours.
Is Sushirrito a public or private company?
Sushirrito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sushirrito founded?
Sushirrito was founded in 2010. It employs 101 to 250 people.
Where is Sushirrito based?
Sushirrito is headquartered in San Francisco, United States, in the North America region.
How does Sushirrito make money?
One revenue line is on record: in-restaurant food sales.
Does Sushirrito have an API?
No public API is recorded for Sushirrito.
What industry is Sushirrito in?
Sushirrito's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFABAJ, Seafood Fast Casual, with a secondary code of CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722513 and its SIC code is 5812.