Invest in Girls

What Invest in Girls does

Invest in Girls is a nonprofit organization founded in 2010 and headquartered in Arlington, Virginia, that provides financial literacy education and finance-industry career exploration programs to high school students who identify as girls. The organization operates two core programs: Financial Foundations, a curriculum covering money management, budgeting, and investing basics; and Career Access, which introduces students to career paths in the finance industry. Programs are delivered at no cost to students or schools, and content is taught by volunteer finance professionals who serve as classroom instructors, online instructors, workplace hosts, or one-on-one mentors.

The business model is philanthropy-funded rather than commercially transacted: revenue is sourced from corporate sponsorships and individual donations, with disclosed major funders including Citizens, Fidelity Investments, MetLife Foundation, and Wellington Management. The organization employs 1–10 staff and does not charge schools or students for its services. Go-to-market is executed through direct school partnerships across the United States, supplemented by digital channels including the organization's website, an email newsletter, and social media accounts on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

There is no proprietary technology platform; the underlying delivery mechanism is human-led instruction (in-person and online) by finance industry volunteers. The organization is led by Executive Director Betsy Kelder, with Ashley Bordas serving as Director of Philanthropic Partnerships, indicating a deliberate build-out of fundraising capacity alongside program delivery.

Name

Invest in Girls

Legal name

Invest in Girls

Website

https://investgirls.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Invest in Girls is a nonprofit that delivers free financial literacy and finance career exploration programs to high school girls through school partnerships nationwide, funded by corporate sponsorships and individual donations and taught by volunteer finance professionals.

Ownership category

akta.pro rank

Product category

Financial Literacy Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

Keywords

• Financial literacy education
• Nonprofit education programs
• Career exploration services
• Women in finance
• Youth financial education

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Partnerships and Donations: Invest in Girls is funded by corporate partners including Citizens, Fidelity Investments, MetLife Foundation, and Wellington Management who provide financial support to enable the organization's programs. Additional funding comes from individual donors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Invest in Girls delivers financial literacy education and finance career exploration programs to high school girls through partnerships with U.S. schools. The Financial Foundations program teaches money management, budgeting, and investing basics, while the Career Access program exposes students to finance careers through volunteer-led instruction, workplace visits, and mentorship delivered both in-person and online.

Product overview

Invest in Girls is an educational non-profit organization offering two core programs: Financial Foundations (financial literacy education) and Career Access (finance career exploration). These programs are delivered through partnerships with high schools and corporate volunteers, serving high school girls who identify as girls across all types of schools nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Foundations Financial literacy education program that teaches high school girls money management skills, budgeting, and investing fundamentals. Delivered free to students through partner high schools nationwide by volunteer instructors from the finance industry.
• Career Access Career exploration program that introduces high school girls to opportunities in the finance industry through volunteer-led classes, corporate workplace visits, and mentorship. Designed to help students envision themselves in finance careers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Take Stock in Children: Nonprofit providing mentorship, scholarships, and college-prep support to low-income youth, funded by corporate sponsors and donors. Similar nonprofit funding mix (corporate partners plus individual donors) and school-based delivery model.
• FoolProof Foundation: Nonprofit that provides free, independent financial-literacy curricula for K–12 schools, focusing on consumer protection and money management. Comparable school-distribution channel and youth financial-literacy content focus.
• Network for Teaching Entrepreneurship (NFTE): Nonprofit teaching entrepreneurship and financial literacy to young people from under-resourced communities, delivered through school partnerships with volunteer business professionals. Closely comparable mission, audience, and school-volunteer delivery model.
• Council for Economic Education: National nonprofit focused on K–12 economic and personal finance education, including EconEdLink, which Invest in Girls itself links to. Operates in the same youth financial-literacy category with school-based delivery and teacher resources.
• Girls Inc. National nonprofit inspiring and equipping girls with programming including economic literacy and financial education, delivered through local affiliates and school/after-school partnerships. Directly comparable girls-focused empowerment positioning.

Broad incumbents

• YWCA USA: National nonprofit advancing equity for women and girls through local affiliates, including economic-empowerment programming. Shares the gender-equity lens and corporate-funder base, though financial literacy is one component of a much broader portfolio.
• Junior Achievement USA: Largest US youth financial-literacy and work-readiness nonprofit, delivering school-based programs (including JA Finance Park) nationwide. Serves all students rather than specifically girls, and offers a much broader portfolio spanning entrepreneurship and career exploration.
• Girl Scouts of the USA: Mass-membership girls' organization offering badges and programming that includes financial literacy (e.g., budgeting, entrepreneurship badges). Overlaps with IIG on the girls-financial-literacy theme but operates at vastly larger scale with a broader youth-development mandate.

Emerging players

• EverFi: Digital financial-literacy, STEM, and career-readiness platform sold to K–12 schools and corporations. Competes for the same school-channel budget IIG relies on, but delivers self-paced digital content rather than volunteer-led live instruction.

Others

• Big Brothers Big Sisters of America: National youth-mentorship nonprofit funded by corporate partners and donors, pairing adult volunteers with young people. Comparable volunteer-led, school-and-community-based delivery model and corporate-funder ecosystem, though not financial-literacy specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/investgirls
• YouTubeyoutube.com/channel/UCbeUwoJ8DnUY8NOJeBAZ2pg
• Facebookfacebook.com/investgirls
• LinkedInlinkedin.com/company/invest-in-girls
• Instagraminstagram.com/invest.in.girls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Girls