What Glass House does

Glass House Recovery is a privately held outpatient addiction treatment center headquartered at 8318 Forrest St, Suite 100, Ellicott City, Maryland (Howard County). The company operates a three-tiered clinical model — a Partial Hospitalization Program (PHP) running five days a week, an Intensive Outpatient Program (IOP) delivered in small afternoon groups, and a Virtual IOP delivered over secure video that extends the same clinical program statewide across Maryland. All programs are dual-diagnosis by default, treating substance use disorders alongside co-occurring depression, anxiety, trauma, and mood instability. The clinical approach layers evidence-based therapy with depth-psychology modalities — Jungian shadow work, hero's journey mapping, somatic and sound healing using modular synths and Moog instruments, and structured art therapy — codified in an original IOP curriculum developed in-house rather than licensed from a standard protocol library.

The company's proprietary technology is essentially a secure video platform for Virtual IOP and a hybrid attendance model; there is no AI/ML product and no public API or SDK. Revenue is generated primarily through insurance reimbursement from BCBS/CareFirst, Cigna (via Evernorth Behavioral Health), Aetna, TRICARE (via Humana Military/TriWest), and eight Maryland HealthChoice Medicaid MCOs, with a self-pay option for patients preferring privacy or holding high-deductible plans. Go-to-market combines a sales-led admissions team handling phone, email, contact-form inquiries and benefits verification with a formal provider referral program for clinical intake, supported by a Substack newsletter (Field Notes), community events, and organic search. The company was founded by clinicians, artists, and people in recovery and remains independently owned with no disclosed private equity or venture backing; leadership includes Sarah Kitlowski (Chief Development Officer), Garrett Neal (Director of Admissions), and a small named clinical and management team.

Name

Glass House

Legal name

Glass House Recovery

Website

https://glasshouserecovery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Glass House Recovery is a privately held outpatient addiction treatment center in Ellicott City, Maryland, operating PHP, IOP, and Virtual IOP for adults with substance use and co-occurring mental health conditions, with a clinical model tailored to creative, high-functioning individuals and reimbursed across major commercial and Medicaid payers.

Ownership category

akta.pro rank

Product category

Outpatient Addiction Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Outpatient addiction treatment
• Dual diagnosis treatment
• Partial hospitalization program
• Intensive outpatient program
• Substance use disorder care

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Reimbursed Treatment Services: Revenue generated through insurance billing for PHP, IOP, and dual-diagnosis treatment. Accepts most commercial insurance plans including BCBS, Cigna, Aetna, TRICARE, and Maryland Medicaid. Admissions team handles benefits verification and prior authorization directly.
2. Self-Pay Treatment: Self-pay option for patients preferring privacy or with high-deductible plans. Transparent rates quoted upon request. Offered as alternative to insurance billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Glass House Recovery is an outpatient addiction treatment center based in Ellicott City, Maryland that delivers Partial Hospitalization (PHP) and Intensive Outpatient (IOP) programs. The center specializes in dual diagnosis treatment, addressing co-occurring substance use and mental health conditions, and serves creative professionals and working adults seeking structured recovery support.

Product overview

Glass House Recovery offers a three-tiered outpatient addiction treatment system built around creative, depth-psychology-informed clinical work. The core portfolio consists of the Partial Hospitalization Program (PHP) as the highest-intensity tier, the Intensive Outpatient Program (IOP) as the mid-tier with afternoon flexibility, and Virtual & Online IOP for remote/hybrid access across Maryland. All programs are dual-diagnosis by default, combining substance-use treatment with co-occurring mental health conditions (depression, anxiety, trauma, mood instability) in a single integrated clinical model. Experiential and creative modalities — including art therapy, sound/somatic work, and process groups — are woven throughout every level of care alongside individual therapy, psychoeducation, and medication coordination. Aftercare services provide step-down support, alumni community, and crisis re-engagement pathways after formal program completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Virtual IOP
• Aftercare

Quantifiable outcome

• Referrals reviewed within one business day
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Humana Military / TriWestcoreImplementation/ SI/ Consulting PartnerTRICARE East region behavioral health authorizations route through Humana Military. Admissions team is familiar with the process and handles authorizations and referrals on behalf of patients.
• Evernorth Behavioral Health (Cigna)coreImplementation/ SI/ Consulting PartnerCigna behavioral health benefits administered through Evernorth. Admissions team pulls benefits directly with Evernorth and handles prior authorization.
• Maryland HealthChoice MCOscoreImplementation/ SI/ Consulting PartnerMaryland Medicaid managed care organizations including Aetna Better Health, CareFirst BlueCross BlueShield Community Health Plan, Jai Medical Systems, Kaiser Permanente, Maryland Physicians Care, Priority Partners, UnitedHealthcare Community Plan, and Wellpoint.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bright Path Recovery: Outpatient substance use and mental health treatment provider offering PHP and IOP with dual-diagnosis focus. Comparable to Glass House on program structure and patient population (adults, working professionals).
• Sandstone Care: Multi-state outpatient PHP/IOP and residential addiction treatment program for adolescents, young adults, and adults. Directly comparable to Glass House in modality (PHP/IOP, dual-diagnosis, hybrid in-person/virtual) and segment (high-functioning, often creative or professional adults).
• Promises Behavioral Health: Outpatient PHP/IOP and residential addiction treatment provider operating multiple locations. Directly comparable to Glass House in clinical levels of care and dual-diagnosis focus, though with a more luxury/hospitality positioning than a creator niche.
• Origins Behavioral Health: Texas-based outpatient PHP/IOP and residential addiction treatment program with co-occurring disorder specialization. Closely mirrors Glass House's IOP/PHP clinical model and small-cohort, individualized treatment approach.
• Mountainside Treatment Center: Connecticut-based outpatient and residential addiction treatment program emphasizing individualized care, holistic modalities, and dual-diagnosis treatment. Compares to Glass House on IOP/PHP delivery model and integrative, non-12-step-leaning philosophy.

Broad incumbents

• Hazelden Betty Ford Foundation: Large national addiction treatment provider with outpatient PHP/IOP programs across multiple states plus residential care. Direct modality overlap with Glass House but offers a broader, more standardized curriculum rather than a creator-specialized one.
• Recovery Centers of America: Multi-site East Coast addiction treatment operator with inpatient, PHP, and IOP programs in multiple states. Competes for the same outpatient IOP/PHP Medicaid and commercial-pay patients as Glass House across Maryland and the broader region.
• Caron Treatment Centers: Established mid-Atlantic and Florida addiction treatment provider offering PHP, IOP, residential, and chronic pain programs. Shares Glass House's outpatient PHP/IOP modality and dual-diagnosis capabilities, but at significantly larger scale and broader programming.

Emerging players

• Lionrock Recovery: Online intensive outpatient (IOP) provider delivering substance use and mental health treatment via telehealth. Direct modality overlap with Glass House's Virtual IOP and a potential collaborator or competitor in the Maryland online-IOP market.

Regional players

• Ashley Addiction Treatment: Maryland-headquartered (Havre de Grace) substance use treatment provider offering IOP, PHP, and residential levels of care. Closest geographic peer to Glass House, competing for the same Maryland patient population and provider referral networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glasshouserecovery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glass House