Rosy
Rosy (Rosy, Inc.) is a Washington, D.C.-based property and home management service providing unbundled subscription and pay-per-use property management to residential homeowners, unintentional landlords, and small investor landlords of single units and small condos through a proprietary mobile app and expert call center.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rosy does
Rosy (Rosy, Inc.) is a privately held property and home management service founded in 2017 and headquartered in Washington, D.C., targeting residential homeowners and small investor landlords rather than commercial or large multifamily operators. Its core products are the Landlord Property Management Service (subscription plans starting at $150/month) for rental properties and the Homeowner Home Maintenance Service (plans starting at $50/month) for owner-occupied homes, supported by a ProDesk expert call center, pay-per-use field repair and upgrade services, and a Construction Management Advisory covering residential design and energy-efficient systems including solar installations.
The platform is delivered through a proprietary mobile application (app.rosyhome.co) providing 24/7 property status access, account management, support service requests, financial workflows, and document retrieval, paired with a self-serve onboarding flow via the company website and a Typeform signup form. Architecture is custom-built rather than assembled from third-party property management software, with the app explicitly designed for individual and small investor owners of single units and small condos (typically under 5 units), an "unintentional landlord" persona who became a landlord involuntarily through job transfer or market conditions.
Rosy's business model combines recurring monthly subscriptions with unbundled usage-based fees for non-subscription services such as repairs. This pricing structure is positioned to deliver total fees averaging less than half of traditional property management companies that charge 8-10% of monthly rent. Field services are confined to Washington, D.C. and Northern Virginia, while subscription, ProDesk, and app-based services are offered nationwide. The company is founder-operated at 1-10 employees with no disclosed institutional funding.
Rosy firmographics
Firmographics- Name
- Rosy
- Legal name
- Rosy, Inc.
- Website
- https://rosyhome.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosy (Rosy, Inc.) is a Washington, D.C.-based property and home management service providing unbundled subscription and pay-per-use property management to residential homeowners, unintentional landlords, and small investor landlords of single units and small condos through a proprietary mobile app and expert call center.
- Ownership category
- akta.pro rank
Where Rosy is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Monthly Subscription Plans: Flat-fee monthly subscription service plans for ongoing property management support. Landlord plans start at $150/month, homeowner plans at $50/month. Users pay only for the services they need through an unbundled model.
- Pay-per-use Services: Non-subscription services such as repair services are charged on a per use basis. This benefits well-maintained properties with few incidents and low tenant turnover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Landlord property management subscription |
| Subscription | Monthly | Homeowner maintenance subscription |
| Usage-based | Pay-as-you-go | Non-subscription repair services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rosy product offering
Product offeringCore offering
Rosy provides unbundled, subscription-based residential property and home management services for unintentional landlords, small investor landlords, small condo associations, and owner-occupied homeowners. Services include landlord property management (starting at $150/month), whole-home maintenance for homeowners (starting at $50/month), pay-per-use field repair and upgrade services, and construction management advisory, all managed through a proprietary mobile app and ProDesk expert support.
Product overview
Rosy is a property management platform operating on an unbundled, subscription-based model that differentiates from traditional percentage-of-rent property managers. The core offerings consist of two service lines: (1) Landlord Property Management Service for rental properties starting at $150/month, and (2) Homeowner Home Maintenance Service for owner-occupied homes starting at $50/month. Supporting these core products are the proprietary Rosy Mobile App for account and property management, ProDesk expert support service, field repair and upgrade services on a pay-per-use basis, and construction management advisory services. The platform emphasizes transparency by allowing users to pay only for services actually used rather than bundling them into a single percentage-based fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Property Management Service Flexible residential rental property management subscription starting at $150/month, offering unbundled services such as tenant selection, lease-up, maintenance supervision, and financial record keeping for unintentional landlords and small investor landlords.
- Homeowner Home Maintenance Service Whole-home maintenance and repair subscription starting at $50/month for owner-occupied homes, including a comprehensive home inventory, maintenance plan, ProDesk expert support, and access to field repair services.
- Field Repair and Upgrade Services On-demand repair and upgrade services charged on a per-use basis, including trade coordination and cost-effective solution matching, with field availability in Washington, D.C. and Northern Virginia.
- Construction Management Advisory
Quantifiable outcome
- Fees often average less than half that of traditional property management companies
- +1 more outcomes
Companies that use Rosy
Customer profileSegments1 record
Ideal customer profiles3 records
Rosy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rosy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Rosy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosy social profiles
Digital presenceRosy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosy leadership team
Management profileNumber of profiles
Profiles1 record
Rosy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosy
What does Rosy do?
Rosy provides unbundled, subscription-based residential property and home management services for unintentional landlords, small investor landlords, small condo associations, and owner-occupied homeowners. Services include landlord property management (starting at $150/month), whole-home maintenance for homeowners (starting at $50/month), pay-per-use field repair and upgrade services, and construction management advisory, all managed through a proprietary mobile app and ProDesk expert support.
Is Rosy a public or private company?
Rosy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosy founded?
Rosy was founded in 2017. It employs 1 to 10 people.
Where is Rosy based?
Rosy is headquartered in Washington, United States, in the North America region.
How does Rosy make money?
Two revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are pay-per-use Services.
Does Rosy have an API?
No public API is recorded for Rosy.