Business Craft

What Business Craft does

BusinessCraft Pty Ltd is an Australian enterprise software company that builds and sells an integrated ERP platform purpose-built for the residential construction and volume home building industry, with a secondary offering for manufacturing. Founded in 1994 and headquartered in Newcastle with offices in Melbourne and Perth, the company operates a modular system anchored on a Windows-based core application (BC Desktop) built on the Synergy/DE platform with Microsoft SQL Server and 64-bit architecture. Integrated modules cover Finance & Payroll (with Single Touch Payroll compliance), Construction Management, Contracts & Workflows, Sales Management, Estimating, Job Costing, Colour Selections, and Maintenance & Warranty. The platform is extended by BC Online (web portals for contracts, sales, and suppliers), BC Mobile (iOS/Android field app), BC Timesheets, and BuiltGrid Connect (supply chain RFQ integration), with workflow automation delivered through BusinessCraft Service. The company's proprietary 6 Points of Margin Analysis methodology tracks margin erosion across the building cycle from pricing through to handover.

BusinessCraft generates revenue through enterprise ERP licensing and subscriptions, sold on a quote-based annual billing model with no publicly disclosed pricing. Its go-to-market is direct enterprise field sales targeting medium-to-large Australian builders, supported by customer testimonials (including Orbit Homes via Software & Systems Technology Manager Glen Cowie) and a relationship-driven sales motion rather than self-serve or product-led growth. Distribution is domestic to Australia only. The company is a subsidiary of Vela APX, an operating group of Constellation Software Inc. (TSX:CSU), and benefits from the parent's capital, corporate platform, and collaborative environment of complementary software businesses. Recent platform investment is evidenced by the BusinessCraft V6 release in September 2024 (64-bit architecture, 2FA, DevExpress UI, new Banking Console) and the October 2024 Banking Console/News Feeds launch.

Name

Business Craft

Legal name

BusinessCraft Pty Ltd

Website

https://businesscraft.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

BusinessCraft is an Australian ERP software vendor founded in 1994, serving residential construction and manufacturing firms with modular finance, contracts, job costing, and supply chain tools. It operates domestically via direct enterprise sales and is a subsidiary of Vela APX under Constellation Software Inc.

Ownership category

akta.pro rank

Product category

Construction ERP Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Construction ERP software
• Residential construction software
• Volume home building
• Job costing software
• Contract management software

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Licensing and Subscriptions: BusinessCraft generates revenue through licensing its ERP software solutions to residential construction and manufacturing companies. The company offers multiple product tiers including BC Desktop, BC Online, BC Mobile, BC Service, and BC Timesheets, suggesting a subscription or licensing model with potential per-seat or enterprise pricing structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BusinessCraft sells an integrated ERP software system purpose-built for the Australian residential construction and volume home building industries, anchored by BC Desktop (Windows-based core) and extended via BC Online web portals, BC Mobile apps, BC Timesheets, BC Service automation framework, and BuiltGrid Connect supply chain integration. The platform unifies finance and payroll, job costing, contracts and workflows, construction management, sales, estimating, colour selections, and maintenance and warranty in a single database, and is sold under quote-based annual licensing to enterprise and mid-market builders.

Product overview

BusinessCraft is a unified ERP software system designed specifically for the Australian residential construction and volume home building industries, with over 30 years of experience. The platform operates on a modular architecture built around a core Windows-based desktop application (BC Desktop) supplemented by web (BC Online), mobile (BC Mobile/Go), and specialized modules. Key integrated modules include Finance & Payroll, Construction Management, Contracts & Workflows, Sales Management, Estimating, Job Costing, Colour Selections, and Maintenance & Warranty. Additional offerings include BC Timesheets for time tracking, BusinessCraft Service for workflow automation, and BuiltGrid Connect for supply chain management. The company also offers cloud-connected capabilities through BC Online for remote team and supplier access.

Differentiator

Problem solved

Functional benefit

Brands

• BuiltGrid Connect: A supply chain integration built into BusinessCraft that replaces email-based quoting and supplier management with a structured workflow.
• BC Timesheets
• BusinessCraft Service
• BC Online
• BC Mobile / BusinessCraft Go!

Products and services

• BusinessCraft Desktop (BC Desktop) Windows-based core ERP application providing full functionality for residential construction and manufacturing business operations, with a robust accounting package at its centre supported by specialised modules for finance, payroll, contracts, job costing, inventory, purchase orders, contracts and workflows, and maintenance and warranty. Designed for enterprise and mid-market Australian builders and manufacturers.
• BusinessCraft Mobile (BC Mobile / BusinessCraft Go)

Quantifiable outcome

• Multiplies home starts through integrated business systems
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• BuiltGridcore integrationTechnology or IntegrationBuiltGrid provides a supply chain integration solution called BuiltGrid Connect that integrates directly with BusinessCraft. This partnership enables procurement workflows including RFQ management, supplier pricing returns, and document management to occur within the BusinessCraft platform, replacing email-based processes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jobpac: Jobpac provides construction-specific ERP and project management software for the Australian building industry, including residential builders. It is the closest direct peer to BusinessCraft given its Australian footprint, vertical specialization, and similar module set (contracts, job costing, financials).
• Sage 300 Construction and Real Estate: Sage 300 CRE is a long-standing construction ERP offering job costing, project management, and accounting for commercial and residential builders. It competes head-to-head with BusinessCraft for mid-market construction accounts and overlaps heavily on accounting-led ERP functionality.
• Foundation Software: Foundation Software offers construction ERP (Foundation for Job Cost Accounting) targeting specialty trades and small-to-mid residential builders in North America. It is comparable to BusinessCraft as a vertically focused, accounting-led ERP with job costing and project controls.
• Jonas Construction Software: Jonas Construction Software delivers an integrated ERP suite for commercial and residential builders with accounting, job costing, and document management. As a vertically specialized construction ERP competitor with similar module breadth, it is a close functional peer to BusinessCraft.
• ComputerEase: ComputerEase is a construction ERP focused on accounting, job costing, and project management for contractors. It competes directly with BusinessCraft in the accounting-centric, vertically specialized ERP category serving residential and commercial builders.
• Explorer Software (Jonas Software / Constellation): Explorer Software provides construction ERP for project-based industries, including contractors and homebuilders, and is itself part of the Jonas Software group under Constellation. It is a direct peer by product and notably a sister company within the same Constellation ecosystem.

Broad incumbents

• Procore: Procore is the leading cloud-based construction management platform covering project management, financials, and field collaboration. While broader and cloud-first rather than on-prem ERP, it competes with BusinessCraft for residential builder software budgets and is reshaping buyer expectations.
• Microsoft Dynamics 365 Finance & Operations: Microsoft Dynamics 365 is a broadline ERP with extensions for project-based and construction operations. Larger builders sometimes choose Dynamics over a vertical specialist, making Microsoft a broad incumbent competitor that could displace focused vendors like BusinessCraft at the top of the market.

Emerging players

• Buildertrend: Buildertrend is a cloud-based project management platform targeting residential builders and remodelers with estimating, scheduling, and customer portal tools. It overlaps with BusinessCraft's sales, contracts, and customer-facing modules and represents a modern, mobile-first competitive threat.
• Acumatica Construction Edition: Acumatica Construction Edition is a cloud ERP with construction-specific modules for job costing, project management, and field service. As a modern cloud-native alternative, it competes with BusinessCraft by offering subscription flexibility and accessibility that the Windows-desktop legacy platform does not.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/businesscraftau
• Facebookfacebook.com/businesscraftau
• LinkedInlinkedin.com/company/businesscraft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Craft