Raya Consult

What Raya Consult does

Raya Consult is a São Paulo-based B2B professional services firm founded in 2001 by Roberto Raya, operating for over 23 years in Brazilian international trade. The firm specializes in customs classification consulting under Brazilian NCM and Mercosul Harmonized System rules, with particular depth in classification for the machinery and equipment category. It is structured around three sub-brands: Raya Consult (general international trade consulting), Raya Perito (customs expert testimony and technical reports), and Raya Engenheiro (engineering assessment services). The technical foundation combines domain expertise in customs systems (SISCOMEX, RADAR, DUIMP, Ex-Tarifário regime) with a proprietary AI capability called SISAM (Sistema de Seleção Aduaneira por Aprendizado de Máquina), which applies machine learning for anomaly detection on import declarations and natural language generation of Portuguese-language explanations for customs officers.

The firm's customer base consists of Brazilian importing/exporting companies (manufacturing and trading firms engaged in cross-border operations) and law firms handling customs litigation and administrative proceedings. Customer acquisition is sales-led, combining direct outreach, law firm partnerships (where Raya serves as a technical expert and witness), and content marketing through an educational blog on classification, regulatory updates, and SISAM. Pricing is quote-based by scope and complexity; no public pricing exists. The firm has one named testimonial customer, Sunnyside Ltda., which cites Raya as its exclusive partner for fiscal classification training and evaluation. Operations are domestic only, with no disclosed expansion beyond Brazil.

The business model is fee-for-service professional consulting across three revenue streams: classification consulting engagements, expert testimony (laudos técnicos) and judicial assistance, and in-company training programs. Founder Roberto Raya personally anchors delivery through SRF (Receita Federal) credentials held for 19 years, ASA (American Society of Appraisers) Senior Appraiser status (the first in Brazil for machinery and equipment), and federal/state judicial expert registrations. Raya is privately held with no disclosed funding rounds, no parent company, and no acquisitions recorded.

Name

Raya Consult

Legal name

Raya Consult

Website

https://rayaconsult.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Raya Consult is a São Paulo-based B2B professional services firm providing customs classification consulting, technical expert testimony, and engineering assessments to Brazilian importers, exporters, and law firms. Founded in 2001, it operates three sub-brands and applies its SISAM machine-learning system for customs risk detection.

Ownership category

akta.pro rank

Product category

Customs and International Trade Consulting

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Rules of Origin & Free Trade Agreement (FTA) Management (TLAEAOAE)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Customs classification consulting
• International trade advisory
• Customs expert testimony
• Fiscal classification services
• Import export consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Customs Classification Consulting: Professional consulting services for correct NCM classification of imported and exported goods, helping companies avoid customs penalties and optimize trade compliance.
2. Customs Expert Testimony: Technical expert reports (laudos técnicos) and judicial technical assistance in customs classification disputes, machinery import cases, and administrative proceedings before Receita Federal.
3. Corporate Training: In-company training programs on fiscal classification, providing certification and skills development for company teams.
4. Ex-Tarifário Advisory: Assistance in Ex-Tarifário regime applications, including technical reports, government petitions, and equipment verification services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Raya Consult is a Brazilian professional services firm specializing in international trade and customs. Its core offerings include NCM/Harmonized System fiscal classification of goods, customs expert testimony (Raya Perito), engineering assessments for machinery imports (Raya Engenheiro), Ex-Tarifário regime advisory, administrative and judicial defense against customs penalties, and in-company fiscal classification training.

Product overview

Raya Consult is a consulting firm specializing in international trade and customs affairs in Brazil, operating for over 23 years. The company offers a portfolio of three main sub-brands: Raya Consult (general international trade consulting), Raya Perito (customs expert services), and Raya Engenheiro (engineering analysis services). These are complemented by specialized services including Technical Expert Reports for goods classification, Fiscal Classification Analysis using NCM/Harmonized System codes, Administrative and Judicial Defense for customs penalties, Classification Training Courses for corporate teams, and Ex-Tarifário Advisory Services for tariff exception applications. The company primarily assists importers and exporters with customs classification, customs expertise, and regulatory compliance for machinery, equipment, and merchandise imports and exports.

Differentiator

Problem solved

Functional benefit

Brands

• Raya Perito: Customs expert (Perito Aduaneiro) services including technical reports, expert testimony in judicial processes, and assistance with customs classification matters. Led by Engineer Roberto Raya.
• Raya Engenheiro

Products and services

• Raya Consult (General International Trade Consulting) Main consulting brand of the firm providing international trade solutions including customs classification analysis, tariff classification, and regulatory compliance for import and export operations in Brazil. Targeted at importing and exporting companies.
• Raya Perito (Customs Expert Services) Customs expert (Perito Aduaneiro) services provided by Eng. Roberto Raya, including technical expert reports for goods classification, customs inspections, and expert witness services in judicial processes covering mechanical and electrical engineering areas. Targeted at law firms and companies involved in customs disputes.
• Raya Engenheiro (Engineering Assessment Services) Engineering services specializing in machinery and equipment import classification, technical analysis, and expert witness services for mechanical and electrical engineering matters in foreign trade. Targeted at companies importing machinery and equipment.
• Technical Expert Reports (Laudos Técnicos) Technical expert reports (Laudos Técnicos) for goods classification in import and export operations, including equipment verification, photographic documentation, and formal opinions for customs clearance. Targeted at importers, exporters, and law firms.
• Fiscal Classification of Goods Fiscal classification analysis of merchandise using NCM codes based on the Harmonized System, including verification of technical specifications and compliance with Brazilian customs regulations. Targeted at importing and exporting companies needing correct NCM determination.
• Administrative and Judicial Defense Administrative and judicial defense services for companies facing customs penalties related to incorrect merchandise classification, including assistance in tax court proceedings and penalty appeals. Targeted at companies subject to Receita Federal penalties.
• Classification Training Courses In-company training programs on fiscal classification of goods, Harmonized System rules, and NCM classification procedures for foreign trade teams. Targeted at corporate import/export and customs teams.
• Ex-Tarifário Advisory Services Technical assistance and advisory services for Ex-Tarifário (special tariff regime) applications, including preliminary studies, technical reports, government petitions, and equipment verification. Targeted at companies seeking reduced tariff rates on capital goods imports.

Quantifiable outcome

• 1% penalty on customs value for incorrect classification or description

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Law Firms (General)coreStrategic or Co-development PartnerRaya Consult operates in partnership with law firms to provide technical expert assistance in judicial proceedings involving customs classification disputes and administrative litigation. The firm provides expert witness testimony and technical support for legal teams handling customs matters.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raya Consult