Clorox Professional

What Clorox Professional does

Clorox Professional (CloroxPro) is the professional products division of The Clorox Company (NYSE: CLX), manufacturing and distributing EPA-registered cleaning and disinfecting solutions to institutional and commercial buyers across North America. The company serves healthcare facilities, schools, offices, commercial buildings, and senior care facilities through a portfolio of brands including Clorox Healthcare, Clorox EcoClean, Pine-Sol, Formula 409, Tilex, Brita, Glad, Fraganzia, Dispatch, and the recently acquired Purell (via the 2026 GOJO Industries acquisition). Its core technology is a set of chemical formulations spanning bleach-based, quaternary ammonium, hydrogen peroxide (HyperOxi), and eco-friendly biodegradable substrates, with regulatory differentiation grounded in EPA-registered efficacy claims against pathogens including C. auris and common cold and flu viruses.

CloroxPro operates a hybrid B2B go-to-market combining an authorized distributor and re-distributor network with a direct enterprise field sales force targeting large healthcare systems, facility management companies, and institutional accounts. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for institutional buyers; the company directs prospective customers to a "How to Buy" pathway rather than offering transactional e-commerce. The marketing apparatus is content-led, producing expert blogs, educational courses, webinars, and a resource center aimed at cleaning and healthcare professionals, with social channels used for industry engagement. Geographic footprint is concentrated in the USA and Canada, with no explicit global footprint claim.

The unit is embedded within The Clorox Company, a publicly traded diversified consumer goods conglomerate incorporated in California and headquartered in Oakland. CloroxPro does not report separate financials; corporate strategy and capital allocation are set at the CLX level. Notable recent activity includes the 2026 GOJO/Purell acquisition that expands the hygiene portfolio, the 2024 launch of Enhanced Pine-Sol Multi-Surface Cleansers, and product launches in healthcare (Quat Alcohol and HyperOxi wipe platforms) and travel-format sanitizer categories. Reported headcount of 51-100 reflects the divisional team rather than full operational scope, and brand-level revenue is not disclosed.

Name

Clorox Professional

Legal name

The Clorox Company

Website

https://cloroxprofessional.com

Company type

Public

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Clorox Professional (CloroxPro) is the professional products division of The Clorox Company (NYSE: CLX), manufacturing EPA-registered cleaning and disinfecting solutions under brands including Clorox Healthcare, Pine-Sol, Formula 409, and Purell for healthcare facilities, schools, offices, and senior care institutions across North America.

Ownership category

akta.pro rank

Product category

Professional Cleaning and Disinfection Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611), Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bleach & Chlorine-Based Cleaners (CRAJAKAA)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate) (CRAJAKAF), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Professional cleaning supplies
• Disinfecting wipes
• Infection control products
• Healthcare sanitation
• Institutional cleaning solutions

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Professional Cleaning Products: Sales of professional-grade cleaning and disinfecting products to healthcare facilities, schools, offices, and other institutions through distributor and direct channels.
2. Healthcare Infection Control Products: Specialized disinfection products for healthcare settings including hospitals and long-term care facilities, sold via healthcare-specific sales channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Clorox Professional Products Company manufactures and distributes professional-grade cleaning and disinfecting solutions under multiple brands including Clorox Healthcare, Clorox EcoClean, Pine-Sol, Formula 409, Tilex, Dispatch, Fraganzia, Glad, Brita, and Purell. The portfolio spans bleach-based, quaternary ammonium, hydrogen peroxide, and eco-friendly biodegradable formulations targeting healthcare facilities, schools, offices, and senior/long-term care institutions. Products are sold via authorized distributor networks and direct field sales to institutional B2B buyers across North America.

Product overview

Clorox Professional is a multi-brand professional cleaning and disinfecting platform serving healthcare, institutional, and commercial facilities. The portfolio includes core disinfectant wipe products (Clorox Healthcare Quat Alcohol Disinfecting Wipes, Clorox Healthcare HyperOxi Disinfecting Wipes, Clorox EcoClean Disinfecting Wipes, Clorox Disinfecting Wipes) and multiple sub-brands (Clorox Healthcare, Clorox EcoClean, Clorox, Fraganzia, Dispatch, Formula 409, Glad, Pine-Sol, Tilex, Brita) covering categories from heavy-duty cleaners to sustainable products. The portfolio was expanded through the 2026 acquisition of GOJO Industries (Purell) and includes travel-format sanitizer products. The offering functions as a platform of specialized brands addressing distinct cleaning needs across healthcare, general cleaning, sustainability, and facility management.

Differentiator

Problem solved

Functional benefit

Brands

• Clorox Healthcare: Infection control solutions and educational resources for healthcare professionals
• Clorox EcoClean
• Clorox Fraganzia
• Dispatch
• Formula 409
• Pine-Sol
• Tilex
• Purell

Products and services

• Clorox Healthcare Quat Alcohol Disinfecting Wipes Healthcare-grade disinfectant wipes combining quaternary ammonium and alcohol for broad-spectrum infection control in medical facilities. Designed for healthcare professionals requiring EPA-registered disinfection in patient rooms, operating rooms, and clinical environments.
• Clorox Healthcare HyperOxi Disinfecting Wipes Hydrogen peroxide-based disinfectant wipes designed for healthcare environments requiring rapid, effective pathogen elimination. Targeted at healthcare professionals needing healthcare-grade disinfection with reduced chemical residue concerns.
• Clorox EcoClean Disinfecting Wipes Environmentally focused disinfectant wipes with biodegradable substrate, combining sustainability with proven disinfecting efficacy. Targeted at facilities with sustainability requirements seeking EPA-registered disinfection.
• Clorox Disinfecting Wipes General-purpose disinfecting wipes for commercial and institutional cleaning across multiple surface types. Used by cleaning professionals in schools, offices, and other public spaces.
• Pine-Sol Multi-Surface Cleansers (Enhanced Commercial Variants) Multi-surface cleaner featuring pine oil-based formulations for commercial and institutional cleaning. Enhanced commercial-grade variants target professional cleaning applications in offices, schools, and facility management.
• CloroxPro Travel-Format Sanitizer Products Travel-format sanitizer and disinfectant products launched in the 2024-2025 period to serve the growing travel-ready packaging market. Designed for portable sanitization in travel and on-the-go contexts.
• Formula 409 Cleaner and Degreaser Heavy-duty cleaner and degreaser brand for commercial and institutional applications. Used by cleaning professionals for hard surface cleaning in kitchens, restrooms, and other facility areas.
• Tilex Mold and Mildew Remover Bathroom and tile cleaner brand offering mold and mildew removal solutions for professional facilities. Used by facility management and cleaning professionals in restrooms and tiled areas.
• Dispatch Professional Disinfectant Cleaner Professional disinfectant cleaner brand under the CloroxPro portfolio targeting healthcare facilities and institutional buyers.
• Fraganzia Fragrance Cleaning Products Fragrance-focused cleaning brand offering scented cleaning solutions for professional environments. Targets facility managers and cleaning professionals seeking deodorizing cleaning products.
• Glad Food Storage and Disposal Products Food storage and waste management products brand for professional kitchens and facilities. Used by facility management in commercial kitchens and food service operations.
• Brita Water Filtration Products Water filtration products brand offering commercial and residential filtration solutions for professional and institutional facilities.
• Purell Hand Sanitizer (via GOJO Industries Acquisition) Hand sanitizer and hygiene products brand acquired through the GOJO Industries acquisition, expanding CloroxPro's health and hygiene portfolio for healthcare and institutional settings.
• Clorox Healthcare Infection Control Solutions Specialized healthcare division offering infection control solutions and educational resources for healthcare professionals, including EPA-registered disinfectants and HAI prevention products.
• Clorox EcoClean Sustainable Cleaning Products Sustainable cleaning brand focused on environmentally responsible disinfecting products with biodegradable formulations for facilities with sustainability requirements.

Quantifiable outcome

• TSA screened 904 million passengers in 2024 driving demand for travel-ready sanitizer formats
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GOJO Industries (Purell)flagshipStrategic or Co-development Partner · 1 January 2026Clorox completed acquisition of GOJO Industries, makers of Purell hand sanitizer and hygiene products. This partnership brings together two trusted, purpose-driven brands to advance health, hygiene, and well-being for consumers and institutional end users. The acquisition combines Purell's leadership in hand hygiene with CloroxPro's professional cleaning and disinfection portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecolab: Pure-play B2B provider of cleaning, sanitizing, and infection prevention solutions to healthcare, food service, hospitality, and industrial customers. Closest direct competitor to CloroxPro in institutional disinfection and is co-listed alongside CloroxPro in the same industrial cleaners and travel-format sanitizer market reports.
• Diversey Holdings: B2B-focused hygiene, cleaning, and infection prevention company serving food service, healthcare, hospitality, and facility management. Competes head-to-head with CloroxPro in institutional disinfectants and sanitizers, and is named alongside CloroxPro as a key odor control and cleaning solutions market player.
• GOJO Industries (Purell): Maker of Purell hand sanitizer, recently acquired by The Clorox Company. Historically a direct peer/competitor in hand hygiene for healthcare and institutional buyers and now part of the same parent platform, expanding CloroxPro's hand-and-surface hygiene offering.
• Procter & Gamble Professional: P&G's B2B division sells brands such as Mr. Clean, Spic and Span, Comet, and Tide Professional to commercial cleaning customers. Direct overlap with CloroxPro's Pine-Sol, Formula 409, and Tilex in hard-surface and multi-purpose cleaning, and named alongside CloroxPro as a key odor control player.
• S.C. Johnson Professional: B2B division of S.C. Johnson selling cleaning and maintenance solutions (including fantastik, Pledge, and Windex Professional) to institutional and commercial customers. Overlaps with CloroxPro across hard-surface cleaning, disinfectants, and distributor-based institutional sales channels.
• Reckitt Benckiser (Lysol Professional): Owner of the Lysol disinfectant brand, with a professional/B2B division targeting healthcare and institutional buyers. Lysol competes directly with Clorox disinfecting wipes and Pine-Sol in surface disinfection and shares CloroxPro's EPA-registered positioning.

Emerging players

• PDI Healthcare: Specialty healthcare infection prevention company focused on disinfectant wipes (Sani-Cloth), hand hygiene, and surface disinfection for hospitals and long-term care. Direct niche competitor to Clorox Healthcare within the HAI prevention use case.
• Metrex Research (Envirotech): Healthcare-focused disinfectant brand (CaviWipes, MetriCide) competing with Clorox Healthcare for hospital and dental infection-prevention contracts. Smaller and more narrowly focused than CloroxPro but a credible emerging player in healthcare disinfection.

Broad incumbents

• Kimberly-Clark Professional: B2B division of Kimberly-Clark supplying wiping, hand hygiene, and facility solutions to healthcare, industrial, and commercial customers. Overlaps with CloroxPro in institutional wipes, hand sanitizer (Kimcare), and facility hygiene bundles.
• 3M Commercial Solutions Division: Sells cleaning chemicals, wipes, and disinfectants (including through the legacy 3M Commercial brand) into facility maintenance and healthcare channels. A broad incumbent with overlapping product lines and a large direct and distributor salesforce across institutional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cloroxco
• LinkedInlinkedin.com/company/166360
• Facebookfacebook.com/cloroxjobs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clorox Professional