Amber Lotus Publishing
Amber Lotus Publishing is an inspirational publishing imprint of Andrews McMeel that designs and sells calendars, planners, and books on spirituality, mindfulness, nature, and well-being, distributed wholesale through Simon & Schuster and retailed via Amazon, Barnes & Noble, and independent bookstores in the U.S. and Canada.
- Company typePrivate
- Founded1988
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amber Lotus Publishing does
Amber Lotus Publishing is a private inspirational publishing imprint that designs and licenses calendars, planners, and books centered on spirituality, mindfulness, nature, and well-being. Founded in 1988 in the San Francisco Bay Area originally to preserve Tibetan Buddhist texts, the company relocated to Portland, Oregon in 2005 under Lawson Day and Leslie Gignilliat-Day, broadening its mission to products that "illuminate the spirit in everyday life." Since June 2023, Amber Lotus has operated as an imprint of Andrews McMeel Publishing, a division of Kansas City-based Andrews McMeel Universal, with operational headquarters effectively consolidated at 1130 Walnut Street, Kansas City, MO.
The product portfolio spans wall calendars (12x12 inch, $16.99), mini wall calendars (7x7, $10.99), weekly planners ($17.99–$26.99), day-to-day calendars, and since Fall 2025 an expanding book line covering spirituality, witchcraft/pagan traditions, climate, and wellness. All print products use FSC-certified paper and soy-based inks with single-use plastic eliminated from packaging. The company monetizes exclusively through one-time sales rather than subscriptions or licensing fees, with revenue mechanics dependent on wholesale distribution through Simon & Schuster (U.S./Canada) and the Faire marketplace, and consumer retail fulfillment through Amazon, Barnes & Noble, Indie Bound, and Bookshop.org.
Customer-facing marketing runs primarily through organic social (Facebook, Instagram, Pinterest, LinkedIn), an email newsletter, and SEO-driven product pages on amberlotus.com. Distribution and scale infrastructure are now parent-provided; Amber Lotus itself runs on a 1–10 person team. A central non-product differentiator is the 16-year Trees for the Future partnership, which has financed planting of 1,297,429 trees as of August 2025 and functions as both an ESG credential and a brand pillar.
Amber Lotus Publishing firmographics
Firmographics- Name
- Amber Lotus Publishing
- Legal name
- Amber Lotus Publishing
- Website
- https://amberlotus.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amber Lotus Publishing is an inspirational publishing imprint of Andrews McMeel that designs and sells calendars, planners, and books on spirituality, mindfulness, nature, and well-being, distributed wholesale through Simon & Schuster and retailed via Amazon, Barnes & Noble, and independent bookstores in the U.S. and Canada.
- Ownership category
- akta.pro rank
Amber Lotus Publishing industry classification
Industry- Product category
- Inspirational Publishing
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industry
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where Amber Lotus Publishing is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amber Lotus Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Calendar Sales: Sale of wall calendars, day-to-day calendars, and planners featuring artwork and inspirational content from artists and spiritual teachers. Products sold through wholesale distribution and retail channels.
- Book Sales: Sale of books and oracle/tarot decks covering spirituality, mindfulness, nature, and wellness topics. Expansion announced October 2024 with Fall 2025 book releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wall Calendars |
| One time/ perpetual license | Pay-as-you-go | Weekly Planners |
| One time/ perpetual license | Pay-as-you-go | Mini Wall Calendars |
| One time/ perpetual license | Pay-as-you-go | Books |
| One time/ perpetual license | Pay-as-you-go | Planner Accessories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Amber Lotus Publishing product offering
Product offeringCore offering
Amber Lotus Publishing is a publishing imprint that produces and distributes inspirational calendars (wall, mini, day-to-day), weekly planners, and books on spirituality, mindfulness, nature, witchcraft, and self-care. Products feature artwork from notable artists such as Jessica Roux and Tony Stromberg, and wisdom from spiritual teachers including Thich Nhat Hanh, Eckhart Tolle, and Pema Chödrön. All products are printed on FSC-certified paper using soy-based inks, and the company partners with Trees for the Future to plant trees offsetting its publishing footprint.
Product overview
Amber Lotus Publishing is an imprint of Andrews McMeel Publishing that creates inspirational books and calendars illuminating the sacred dimensions of everyday life—spirituality, healthy living, creativity, and connection with the natural world. The company's product portfolio includes wall calendars (featuring artists like Jessica Roux, Tony Stromberg, Eckhart Tolle, and Thich Nhat Hanh), mini wall calendars, weekly planners, day-to-day calendars, and books covering themes of spirituality, mindfulness, nature, witchcraft, and self-care. All calendar products are printed on FSC-certified paper using soy-based inks, and the company maintains environmental sustainability through its We Plant Trees partnership with Trees for the Future, having planted over 1.25 million trees since 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Tending the Seasons An illustrated celebration of the pleasures and lessons of a home garden across the seasons by Jessica Roux, organized by month with reflections, tips, recipes, and folklore.
- Grace Flows Through You A multicultural, multilingual compendium of 101 prayers and poetic verses offering solace, featuring original prayers curated by Enid Baxter Ryce.
- The Collector's Curio A sticker book featuring over 650 original designs by Jessica Roux inspired by woodland animals, botanical wonders, and antique trinkets.
- Planet Fungi A coffee table book showcasing fungi photography by Stephen Axford, featuring rarely seen species including bioluminescent mushrooms and lichen from remote regions.
- Self-Care for the Soul An accessible guide to everyday spiritual wellness by Tanya Carroll Richardson, blending mindfulness, mysticism, and compassion with adaptable rituals.
- Naming Nature A lyrical journey through the world's languages revealing how human cultures have named the natural world, by T.A. Barron with archival art from Oxford's Bodleian Library.
- Tarot of the Woodland Wardens A 78-card tarot deck and guidebook by Jessica Roux, replacing human figures with woodland creatures in classic Rider-Waite-Smith imagery.
- Worry Medicine A book by Nina Montenegro offering practices to live with worry through guided meditations, art-making, grounding movements, and nature rituals.
- Ancestral Magic A book by Frankie Castanea guiding readers on reconnecting mindfully with ancestral practices and healing generational trauma.
- Mystical Mocktails A book by Julia Halina Hadas featuring 60 zero-proof mocktail recipes paired with rituals, affirmations, and magical practices.
- What Is Happiness? A book by Buddhist monk Pomnyun Sunim offering teachings on combatting anxiety and finding happiness through simple yet profound practices.
- Climate Wayfinding A book by Dr. Katharine K. Wilkinson offering a compassionate guide to navigating the climate crisis through personal essays and practical exercises.
- The Dream Atlas A book by Fiona Cook offering an illustrated guide to dreamwork with thirteen months of progressive exercises and history of dreams and dreaming.
- We Are the Stars A memoir by Gina Chick, winner of Alone Australia, telling her extraordinary life story of survival, grief, and joy.
- Spells for Change A book by Frankie Castanea teaching modern witchcraft practices for manifesting positive change through meditation, grounding, cleansing, and more.
- Wall Calendars (2027 collection) 12 x 12 inch wall calendars featuring artwork by various artists spanning themes of nature, spirituality, art, and mindfulness, typically priced at $16.99 and printed on FSC-certified paper with soy-based inks.
- Weekly Planners (2027 collection) Weekly planner calendars in various sizes featuring artwork and wisdom from spiritual teachers, with room for notes, appointments, and habit tracking, priced at $17.99 for standard versions and $26.99 for deluxe versions with Wire-O binding, elastic closure, and storage pockets.
- Mini Wall Calendars (2027 collection) 7 x 7 inch compact wall calendars featuring themes like mushrooms, pollinators, meditation, woodland wardens, fairy houses, and cats, priced at $10.99.
- Day-to-Day Calendars (2027 collection) Daily tear-off calendars in desk format featuring daily inspirations, quotes, and artwork.
- 2026 Calendar Collection The 2026 calendar season featuring wall calendars, planners, and day-to-day calendars released under the Amber Lotus imprint.
Quantifiable outcome
- 1,297,429 trees planted since 2009, expected to eliminate 45,200 metric tons of CO2 over 20 years
Companies that use Amber Lotus Publishing
Customer profileSegments5 records
Ideal customer profiles2 records
Amber Lotus Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amber Lotus Publishing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Andrews McMeel PublishingcoreIn June 2023, Amber Lotus joined the Andrews McMeel Publishing family as an imprint for the 2025 calendar season. Andrews McMeel Publishing is a division of Andrews McMeel Universal, an independent Kansas City-based global media company with over 50 years in publishing.
- Trees for the FuturecoreAmber Lotus has partnered with Trees for the Future since 2009 to offset their carbon footprint and resource usage from publishing operations. As of August 2025, they have financed planting of 1,297,429 trees. Trees for the Future is a nonprofit providing resources and training for farming communities in five countries in sub-Saharan Africa. The partnership is central to Amber Lotus's environmental sustainability mission.
- Simon & SchustercoreSimon & Schuster handles wholesale distribution for Amber Lotus products to U.S. and Canadian retailers. Customers can contact Simon & Schuster at 1-866-506-1949 or [email protected] for orders.
- FaireminorFaire wholesale marketplace used for direct retailer ordering. Accessible at faire.com/direct/simonschuster. Note: International orders not available through this channel.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Amber Lotus Publishing competitors and assessment
Company assessmentDirect peers
- TF Publishing:
- Sellers Publishing: Sellers Publishing is an independent publisher of calendars, journals, and gift books, with a comparable focus on inspirational and illustrated content distributed through major retailers. Direct competitor in the wall calendar and planner category with similar artist-led product strategy.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Amber Lotus Publishing social profiles
Digital presenceAmber Lotus Publishing compliance and trust
Trust signalCompliance3 records
Amber Lotus Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Lotus Publishing leadership team
Management profileNumber of profiles
Amber Lotus Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Lotus Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Lotus Publishing
What does Amber Lotus Publishing do?
Amber Lotus Publishing is a publishing imprint that produces and distributes inspirational calendars (wall, mini, day-to-day), weekly planners, and books on spirituality, mindfulness, nature, witchcraft, and self-care. Products feature artwork from notable artists such as Jessica Roux and Tony Stromberg, and wisdom from spiritual teachers including Thich Nhat Hanh, Eckhart Tolle, and Pema Chödrön. All products are printed on FSC-certified paper using soy-based inks, and the company partners with Trees for the Future to plant trees offsetting its publishing footprint.
Is Amber Lotus Publishing a public or private company?
Amber Lotus Publishing is a private company. It is classified as corporate owned and is currently operating.
When was Amber Lotus Publishing founded?
Amber Lotus Publishing was founded in 1988. It employs 1 to 10 people.
Where is Amber Lotus Publishing based?
Amber Lotus Publishing is headquartered in Portland, United States, in the North America region.
How does Amber Lotus Publishing make money?
Two revenue lines are on record. Calendar Sales are the primary driver. The others are book Sales.
Who are Amber Lotus Publishing's main competitors?
Direct peers on record are TF Publishing and Sellers Publishing.
Does Amber Lotus Publishing have an API?
No public API is recorded for Amber Lotus Publishing.
What industry is Amber Lotus Publishing in?
Amber Lotus Publishing's product category is Inspirational Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides). Its SIC code is 2731.