Impact Planning Group
- Company typePrivate
- Founded1990
- HeadquartersRidgefield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Impact Planning Group firmographics
Firmographics- Name
- Impact Planning Group
- Legal name
- Impact Planning Group, LLC
- Website
- https://impactplan.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Impact Planning Group industry classification
Industry- Product category
- Marketing Strategy Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Talent Management & Workforce Planning Consulting (BPAHAGAA), Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where Impact Planning Group is headquartered
LocationHeadquarters
- HQ city
- Ridgefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Impact Planning Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Consulting Services: Impact Planning Group generates revenue through consulting engagements, strategic workshops, and training programs. Services include Growth Strategies, Strategy Process Design, and Skill Development delivered through customized workshops and facilitated sessions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Impact Planning Group product offering
Product offeringCore offering
Impact Planning Group delivers marketing strategy consulting to enterprise clients through three service lines—Growth Strategies, Strategy Process Design, and Skill Development—using its proprietary Impact Action Learning™ methodology. Engagements take the form of customized workshops, facilitated strategy sessions, and ongoing advisory work that combine solving immediate strategic marketing problems with building internal client capabilities. Offerings are tailored to the client's organizational archetype (Entrepreneurs, Marketing Machines, Product Sales, Business Scientists).
Product overview
Impact Planning Group is a marketing strategy consulting firm offering three primary service lines—Growth Strategies, Strategy Process Design, and Skill Development—delivered through their proprietary Impact Action Learning™ methodology. The firm segments its offerings into five distinct approaches (Entrepreneurs, Marketing Machines, Product Sales, Business Scientists, and Not Sure) tailored to different organizational challenges. Services are delivered via workshops, facilitated sessions, and ongoing consulting engagements rather than as a software platform. The company has served Fortune 100 clients across industries including pharmaceuticals, medical devices, chemicals, and financial services.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Strategies Consulting service that provides immediate strategic responses to business opportunities through insight discovery, cross-functional team learning, and strategic simulations, helping clients react quickly to market trends and competitive challenges. Targeted at enterprise marketing teams needing fast growth-aligned responses.
- Strategy Process Design Service focused on developing robust and sustainable repeatable processes for creating and implementing marketing strategies through team workshops, future planning tools, and proprietary frameworks, improving alignment across cross-functional teams. Designed for organizations that need durable marketing planning infrastructure.
- Skill Development Training and capability-building service using proprietary tools to develop team members' skills and vision for creating and implementing effective marketing plans through real-work application and individual attention. Targeted at enterprise teams that need to build lasting marketing capability.
- Impact Action Learning™ Proprietary methodology that combines solving pressing strategic marketing issues while building internal team capabilities to tackle similar problems independently in the future. Used as the framework for the firm's Growth Strategies, Strategy Process Design, and Skill Development engagements.
Quantifiable outcome
- Trained over 6,000 marketing, sales, R&D, and finance personnel across multiple continents
- +4 more outcomes
Companies that use Impact Planning Group
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Impact Planning Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Impact Planning Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves3 records
Expansion highlights4 records
Impact Planning Group competitors and assessment
Company assessmentDirect peers
- Prophet: Prophet is a brand and marketing strategy consultancy that helps CMOs and marketing teams develop growth strategies, build customer-focused capabilities, and embed repeatable processes. Like Impact Planning Group, it works with large enterprises on marketing transformation using proprietary frameworks and cross-functional workshops.
- Lippincott: Lippincott is a brand strategy and customer-experience consultancy serving Fortune 500 clients on differentiation, brand positioning, and customer-centric strategy—the same core remit as Impact Planning Group's Growth Strategies and Strategy Process Design offerings.
- The Cambridge Group: The Cambridge Group is a growth strategy consultancy focused on customer needs-based segmentation, growth strategy, and capability building for Fortune 1000 companies—closely mirroring IPG's needs-based segmentation and Growth Strategies offerings.
Broad incumbents
- McKinsey & Company: McKinsey's Marketing & Sales practice serves large enterprises on growth strategy, go-to-market, and marketing-organization design, overlapping directly with IPG's three service lines and frequently competing for the same Fortune 1000 CMO mandates.
- Simon-Kucher & Partners: Simon-Kucher is a global consulting firm specializing in pricing, marketing, and sales strategy for large enterprises, with particular strength in medical devices, pharma, and industrials—industries where IPG has documented Fortune 100 work.
- Bain & Company: Bain's Marketing & Sales practice serves Fortune 500 clients on marketing strategy, segmentation, and capability building across industries including consumer goods, healthcare, and technology, directly overlapping IPG's enterprise growth strategy work at a much larger scale.
- ZS Associates: ZS Associates is a global consulting firm with a major marketing-and-sales practice serving pharma, medical device, and healthcare clients—directly competing with IPG for the same Fortune 100 medical device and pharma marketing engagements.
- Boston Consulting Group (BCG): BCG's Marketing & Sales and Consumer Insights practices compete for the same Fortune 1000 marketing-transformation and growth-strategy mandates that IPG targets, while also bringing scale, analytics platforms, and global delivery IPG cannot match.
Emerging players
- Clarkston Consulting: Clarkston Consulting is a boutique management and marketing strategy consultancy serving consumer products and life sciences clients on strategy, process design, and capability building—overlapping IPG's Pharma/Medical Devices Growth Strategies work.
- Winning by Design: Winning by Design is a boutique consultancy that builds B2B sales and marketing capabilities through proprietary frameworks and training—comparable to IPG's Skill Development and Impact Action Learning™ workshop model at a more SaaS-flavored delivery style.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Impact Planning Group social profiles
Digital presenceImpact Planning Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact Planning Group leadership team
Management profileNumber of profiles
Profiles8 records
Impact Planning Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact Planning Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact Planning Group
What does Impact Planning Group do?
Impact Planning Group delivers marketing strategy consulting to enterprise clients through three service lines—Growth Strategies, Strategy Process Design, and Skill Development—using its proprietary Impact Action Learning™ methodology. Engagements take the form of customized workshops, facilitated strategy sessions, and ongoing advisory work that combine solving immediate strategic marketing problems with building internal client capabilities. Offerings are tailored to the client's organizational archetype (Entrepreneurs, Marketing Machines, Product Sales, Business Scientists).
Is Impact Planning Group a public or private company?
Impact Planning Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Impact Planning Group founded?
Impact Planning Group was founded in 1990. It employs 11 to 50 people.
Where is Impact Planning Group based?
Impact Planning Group is headquartered in Ridgefield, United States, in the North America region.
How does Impact Planning Group make money?
One revenue line is on record: professional Consulting Services.
Who are Impact Planning Group's main competitors?
Direct peers on record are Prophet, Lippincott and The Cambridge Group. Broad incumbents are McKinsey & Company, Simon-Kucher & Partners, Bain & Company, ZS Associates and Boston Consulting Group (BCG). Emerging players are Clarkston Consulting and Winning by Design.
Does Impact Planning Group have an API?
No public API is recorded for Impact Planning Group.
What industry is Impact Planning Group in?
Impact Planning Group's product category is Marketing Strategy Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAGAA, Talent Management & Workforce Planning Consulting. Its NAICS code is 541613 and its SIC code is 8742.