bergenPAC

What bergenPAC does

bergenPAC (Bergen Performing Arts Center) is a 501(c)(3) nonprofit organization operating a 1,367-seat historic Art Deco theater at 30 North Van Brunt Street in Englewood, New Jersey. Founded in 2003 by Frank Huttle III to rescue the 1926-era theater from closure, the organization presents more than 200 live events per year across concerts, Broadway-style productions, comedy, and family entertainment, and serves a customer base that includes individual ticket buyers, corporate and private event renters, schools, and arts patrons across Northern New Jersey. The Performing Arts School at bergenPAC operates from a secondary location at One Depot Square and delivers on-site music, dance, and theater instruction to more than 1,000 students ages 2 months to adult, plus outreach programming to over 140 schools across 9 counties reaching 30,000+ youth annually.

Revenue is generated through ticket sales ($29-$159 per ticket via Ticketmaster), Performing Arts School tuition, theater and ancillary space rentals ($4,000-$8,500 for the mainstage), tiered memberships, corporate sponsorships, tax-deductible donations and foundation grants (TD Charitable, Provident, Russell Berrie, Horizon BCBSNJ, among others), and concessions/merchandise. The organization completed a $15M capital renovation in 2022-2023 that upgraded sound (L'acoustics Kara 2-way PA system with 26 speakers), lighting (grandMA3 control, 144 ETC dimmers), projection (Christie 14K), and seating while preserving 1926 historic interior elements. The capital project was funded through a public-private partnership with Bergen County ($6M bond via Bergen County Improvement Authority, of which $5.6M was placed with financial institutions) plus $4M from private donors. The Arts Access initiative donates nearly 10,000 tickets annually and approximately 20% of Performing Arts School students receive scholarships, reflecting the organization's nonprofit mission.

Name

bergenPAC

Legal name

Bergen Performing Arts Center

Website

https://bergenpac.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

bergenPAC is a 501(c)(3) nonprofit operating a 1,367-seat historic theater and arts school in Englewood, New Jersey, presenting 200+ live events annually and serving 1,000+ on-site students plus 30,000+ youth across 140+ schools.

Ownership category

akta.pro rank

Product category

Performing Arts Center and Live Entertainment Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Performing arts venue
• Arts education
• Live entertainment
• Theater rentals
• Community outreach

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from concerts, theater performances, and events through Ticketmaster and box office. Ticket prices range from $29 to $159 depending on event and seating.
2. Performing Arts School Tuition: Revenue from classes in dance, theater, music, and early childhood programs. Financial assistance available through scholarship program.
3. Theater Rental: Rental fees for corporate events, private parties, weddings, meetings ranging from $4,000 to $8,500+ depending on day, nonprofit status, and additional services.
4. Membership Programs: Tiered membership offering early ticketing access and exclusive benefits. Members enjoy access to new on-sales before the public.
5. Corporate Sponsorships: Corporate sponsorships and business circle membership supporting operations and educational programs.
6. Donations and Grants: Tax-deductible donations as a 501(c)(3) nonprofit organization. Donations cover operating costs not covered by ticket sales. Also receives grants from foundations.
7. Merchandise and Concessions: Revenue from merchandise sales at events, with split arrangements (75/25 soft merch for artist-sold items). Concessions during events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

bergenPAC operates a 1,367-seat historic theater presenting live concerts, Broadway-style productions, comedy, and family entertainment, while running The Performing Arts School providing music, dance, theater, and early childhood instruction for ages 2 months to adult. It supplements these core activities with venue rentals, membership programs, corporate sponsorships, and an Arts Access community ticketing program that distributes nearly 10,000 donated tickets annually.

Product overview

Bergen Performing Arts Center (bergenPAC) operates as a nonprofit performing arts venue and education organization featuring a 1,367-seat historic theater and The Performing Arts School. The core offering combines live entertainment presentations (mainstage theater performances, concerts, comedy, and special events) with comprehensive arts education through the Performing Arts School, which provides instruction in dance, theater, music, and early childhood development. Additional offerings include venue rental for corporate and private events, membership programs with priority ticketing, community arts access initiatives, special needs programs (Voices in Harmony), and outreach school programs serving over 140 schools across the region.

Differentiator

Problem solved

Functional benefit

Brands

• The Performing Arts School at bergenPAC: Premier arts education home for students ages 2 months to 21 years offering training in music, dance, and theater by industry professionals
• Voices in Harmony
• Sandy Bennett Art Gallery
• Spotlight Cabaret
• Legends Lounge

Products and services

• Mainstage Theater Performances
• The Performing Arts School
• Venue and Theater Rentals
• Outreach School Programs
• Voices in Harmony
• Summer Programs
• Membership Program
• Arts Access Program

Quantifiable outcome

• Reaches over 30,000 students and community youth annually through education programs
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bergen CountycoreStrategic or Co-development Partner · 15 March 2022Public-private partnership for $15 million capital campaign. County provided $6 million bond funding for theater renovation and restoration. Partnership includes county officials working with bergenPAC Board of Trustees.
• ASAHcoreStrategic or Co-development Partner · 23 January 2019Partnership for Voices in Harmony program serving students and young adults with special needs through performing arts instruction.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all bergenPAC events. All ticket sales processed through Ticketmaster platform with direct links on bergenPAC website.
• FBI Newark DivisioncoreStrategic or Co-development PartnerPartnership for FBI Newark Citizens Academy program called 'Eyes Wide Open'. Uses music and expert speakers to raise awareness of digital exploitation and other issues affecting teens.
• Englewood HealthcoreStrategic or Co-development PartnerHealthcare partner collaborating on community initiatives including vaccine campaign with show choir recording 'It Only Gets Better' video. Sponsor and community partner.
• Hackensack Meridian HealthcoreStrategic or Co-development PartnerHealthcare sponsor and community partner. Collaborated on opioid education program for teens with Lakeland Bank and FBI Newark.
• Saks OFF 5THminorGTM or Marketing PartnerCharity Day fundraiser partnership. $10 cards sold by bergenPAC provide 15% discount at Saks OFF 5TH Bergen Town Center location.
• Bergen Family CentercoreStrategic or Co-development PartnerPartnership for Remote Learning Arts Experience Afterschool Program during COVID and Racial Justice Institute with teen programming.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Two River Theater: Two River Theater is a nonprofit professional regional theater in Red Bank, NJ producing plays and musicals with education programs. Comparable as a NJ-based nonprofit performing arts organization with educational outreach, though focused more narrowly on theatrical productions.
• The Capitol Theatre: The Capitol Theatre in Port Chester, NY is a recently renovated historic concert venue presenting touring acts. Geographically and operationally comparable to bergenPAC, though operating more as a for-profit music venue with smaller nonprofit programming versus bergenPAC's broader community/education mission.
• Paper Mill Playhouse: Paper Mill Playhouse is a nonprofit regional theater company in Millburn, NJ producing musicals and plays with a strong education focus. Comparable as a NJ-based nonprofit performing arts organization, though more focused on theatrical productions versus bergenPAC's mixed-genre presenting model.
• Tarrytown Music Hall: Tarrytown Music Hall is a nonprofit historic performing arts venue in Westchester County, NY — geographically adjacent to bergenPAC's catchment and operating a comparable programming and rental model, though serving New York rather than New Jersey audiences.

Direct peers

• Mayo Performing Arts Center (MPAC): MPAC is a nonprofit regional performing arts center in Morristown, NJ, presenting concerts, theater, and family programming with a strong education component. It is closely comparable to bergenPAC in mission, scale, and suburban NJ market positioning.
• State Theatre New Jersey: State Theatre New Jersey is a nonprofit 1,800-seat historic theater in New Brunswick offering concerts, Broadway tours, comedy, and educational programming. Comparable in scale and nonprofit PAC model serving a New Jersey suburban audience.
• New Jersey Performing Arts Center (NJPAC): NJPAC is Newark's flagship nonprofit performing arts center, operating multiple halls and a comprehensive arts education program. It is the most direct comparable to bergenPAC as a New Jersey-based 501(c)(3) PAC combining ticketed live entertainment with year-round arts education and community outreach.
• Count Basie Center for the Arts: The Count Basie Center in Red Bank, NJ is a nonprofit performing arts center of similar scale, offering concerts, comedy, and family programming with arts education programming. It directly competes for the same Northern/Central New Jersey touring-act audience and donor base as bergenPAC.

Broad incumbents

• Lincoln Center for the Performing Arts: Lincoln Center is NYC's premier nonprofit performing arts complex, presenting multiple resident companies across music, dance, and theater. As a broader regional incumbent, it absorbs premium arts demand that bergenPAC must compete against for audience, artists, and donor support.
• Carnegie Hall: Carnegie Hall is a globally iconic nonprofit performing arts venue in NYC presenting concerts across multiple genres. While much larger and more prestigious, it competes with bergenPAC for top-tier artist bookings and is part of the broader regional competitive set shaping bergenPAC's programming economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bergenpac
• YouTubeyoutube.com/user/bergenPAC1
• Facebookfacebook.com/bergenPACfan
• LinkedInlinkedin.com/company/bergenpac
• Instagraminstagram.com/bergenpac

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bergenPAC