Westfalenpost
Westfalenpost is a 1946-founded regional daily newspaper based in Hagen, Germany, operated as a brand under FUNKE Mediengruppe. It serves Sauerland and Siegerland readers via print, wp.de, e-paper, news app, newsletter, and regional football podcasts, monetizing through subscriptions, advertising, and a small e-commerce shop.
- Company typePrivate
- Founded1946
- HeadquartersHagen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Westfalenpost does
Westfalenpost (WP) is a regional daily newspaper founded in 1946, headquartered in Hagen, Germany, and operated as a brand under FUNKE Mediengruppe NRW. It publishes political, regional, and business news targeted at local communities in the Sauerland and Siegerland regions of North Rhine-Westphalia, with dedicated city-level coverage for Arnsberg, Hagen, Siegen, Olpe, Meschede, Brilon, Menden, and surrounding municipalities. The publication's core platform is the wp.de website, supported by a mobile news app for iOS and Android, a digital e-paper replica of the print edition, a daily email and audio newsletter ('WP in 3 Minuten' delivered at 6 AM), and a portfolio of regional sports podcasts including 'Bundesliga des Sauerlandes', 'Echte Tiefe – den BVB verstehen', and '19:04 – Inside Schalke'. No proprietary technology stack is disclosed; distribution and advertising rely on the parent's Funke MediaSales infrastructure.
Westfalenpost operates a multi-revenue-stream business model combining digital and print subscriptions (with a PLUS premium tier for exclusive content), display and classified advertising through Funke MediaSales, and a niche e-commerce storefront (WP Shop) selling regional products, books, garden items, wine, watches, and collectibles at price points between EUR 37.90 and EUR 399. Core subscription pricing is not publicly disclosed. Go-to-market is sales-led with a strong horizontal community focus: readers are regional residents seeking hyper-local news unavailable from national outlets, with secondary emphasis on football fans of regional clubs (BVB, FC Schalke 04, VfL Bochum, and local Bezirksliga teams). Marketing and distribution span the wp.de website, Facebook (WestfalenpostRedaktion), Twitter/X (@dassauerland), Instagram, RSS feeds, email newsletters, and podcast platforms. Recent product activity includes the 2026 launch of WP-TippBlitz, a free football tips and prediction game timed for the 2026 FIFA World Cup, indicating continued investment in sports fan engagement beyond core news consumption.
Westfalenpost firmographics
Firmographics- Name
- Westfalenpost
- Legal name
- Westfalenpost (Eine Marke von FUNKE Mediengruppe)
- Website
- https://wp.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Westfalenpost is a 1946-founded regional daily newspaper based in Hagen, Germany, operated as a brand under FUNKE Mediengruppe. It serves Sauerland and Siegerland readers via print, wp.de, e-paper, news app, newsletter, and regional football podcasts, monetizing through subscriptions, advertising, and a small e-commerce shop.
- Ownership category
- akta.pro rank
Westfalenpost industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Westfalenpost is headquartered
LocationHeadquarters
- HQ city
- Hagen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Westfalenpost business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: Digital and print subscriptions including premium PLUS content
- Advertising: Display advertising and classified ads through Funke MediaSales
- E-commerce: WP Shop selling regional products, books, and collectibles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard digital/print subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Westfalenpost product offering
Product offeringCore offering
Westfalenpost is a regional daily newspaper publishing political, regional, and business news for the Sauerland and Siegerland regions of North Rhine-Westphalia, Germany. It distributes content across multiple platforms including a print edition, the wp.de website, a digital e-paper, mobile news applications, email newsletters, and dedicated podcasts covering local football and lifestyle topics. The company also operates the WP Shop, an e-commerce storefront selling regional products, books, and collectibles.
Product overview
Westfalenpost is a regional newspaper offering a multi-platform news portfolio centered on its core wp.de website, supplemented by the E-Paper digital edition and the PLUS premium subscription. The product suite includes a diverse range of supplementary services: sports podcasts (Bundesliga des Sauerlandes, Echte Tiefe – den BVB verstehen, 19:04 - Inside Schalke), the Eat Club cooking section, interactive tools (calculators, maps, polling), online games, a dedicated e-commerce shop, and mobile applications. The offerings span free ad-supported content, premium subscriptions, and e-commerce transactions.
Differentiator
Problem solved
Functional benefit
Brands
- WP Shop: E-commerce platform selling regional products, books, magazines, garden furniture, wine, watches, and accessories
- Bundesliga des Sauerlandes
Companies that use Westfalenpost
Customer profileSegments2 records
Ideal customer profiles3 records
Westfalenpost technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Westfalenpost partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Funke MediengruppecoreWestfalenpost is a brand owned by Funke Mediengruppe NRW, part of the larger Funke Mediengruppe media conglomerate. The partnership involves shared technology infrastructure, advertising sales through Funke MediaSales, and centralized corporate operations.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
Westfalenpost competitors and assessment
Company assessmentDirect peers
- Westdeutsche Allgemeine Zeitung (WAZ): Large regional NRW daily with multi-platform distribution (print, e-paper, app) covering the Ruhr area and beyond. Highly comparable in scale, subscription model, and regional coverage overlap with Westfalenpost's Sauerland/Siegerland footprint.
- DerWesten (Funke): Digital-first news brand also operated by FUNKE Mediengruppe covering NRW regional news. Same parent, same subscription/PLUS model, and overlapping regional coverage make it the closest functional comparable.
- Kölner Stadt-Anzeiger: Regional daily newspaper for the Cologne/Bonn area with subscription-based digital model and strong sports journalism. Comparable in target audience (NRW residents) and product portfolio structure including podcasts and e-paper.
- Münstersche Zeitung: NRW regional newspaper with similar subscription and advertising revenue model covering Münster and surrounding areas. Comparable regional positioning, multi-channel distribution, and sports journalism emphasis.
- Ruhr Nachrichten: Regional newspaper serving the eastern Ruhr area with a print + digital subscription model and local sports focus. Adjacent geographic and structural comparable for Westfalenpost's regional subscription-driven business.
- Westfälische Rundschau: Also a FUNKE Mediengruppe regional newspaper brand covering overlapping North Rhine-Westphalia territories with similar print+digital subscription model. Directly comparable as sister brand under the same parent with shared infrastructure and advertising sales.
- Rheinische Post: Major independent regional newspaper serving North Rhine-Westphalia including Düsseldorf, Cologne, and surrounding areas with a comparable regional subscription + advertising model. Direct competitor for regional advertisers and digital subscribers in NRW.
Regional players
- Berliner Morgenpost: Regional daily newspaper for the Berlin/Brandenburg area with subscription PLUS premium model and similar multi-platform distribution. Comparable business model but different geographic focus (Berlin metro vs. Sauerland/Siegerland).
Broad incumbents
- Süddeutsche Zeitung: Germany's largest national quality daily with digital subscription model and broad geographic reach. Comparable as a subscription-driven German news brand but operates at national scale and overlapping NRW digital readership rather than a direct regional competitor.
- Frankfurter Allgemeine Zeitung (FAZ): Major German national daily with a strong subscription/digital PLUS model. Not a direct regional competitor but a structurally comparable legacy German newspaper pivoting to digital subscription revenue, providing a useful benchmark for the transition model Westfalenpost follows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Westfalenpost social profiles
Digital presenceWestfalenpost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westfalenpost leadership team
Management profileNumber of profiles
Westfalenpost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Westfalenpost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westfalenpost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westfalenpost
What does Westfalenpost do?
Westfalenpost is a regional daily newspaper publishing political, regional, and business news for the Sauerland and Siegerland regions of North Rhine-Westphalia, Germany. It distributes content across multiple platforms including a print edition, the wp.de website, a digital e-paper, mobile news applications, email newsletters, and dedicated podcasts covering local football and lifestyle topics. The company also operates the WP Shop, an e-commerce storefront selling regional products, books, and collectibles.
Is Westfalenpost a public or private company?
Westfalenpost is a private company. It is classified as corporate owned and is currently operating.
When was Westfalenpost founded?
Westfalenpost was founded in 1946. It employs 101 to 250 people.
Where is Westfalenpost based?
Westfalenpost is headquartered in Hagen, Germany, in the Europe region.
How does Westfalenpost make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and E-commerce.
Who are Westfalenpost's main competitors?
Direct peers on record are Westdeutsche Allgemeine Zeitung (WAZ), DerWesten (Funke), Kölner Stadt-Anzeiger, Münstersche Zeitung, Ruhr Nachrichten, Westfälische Rundschau and Rheinische Post. Berliner Morgenpost is listed as a regional player. Broad incumbents are Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung (FAZ).
Does Westfalenpost have an API?
No public API is recorded for Westfalenpost.
What industry is Westfalenpost in?
Westfalenpost's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513110 and its SIC code is 2711.