DMT

What DMT does

DMT Cycling is the cycling footwear brand of Diamant S.r.l., a privately held Italian company founded in 1999 and headquartered in Bonferraro di Sorgà (Verona), Italy. The company designs and sells high-performance cycling shoes across four disciplines — road racing, triathlon, MTB XC, and MTB Enduro — with a more recent extension into gravel. Its product architecture is built around proprietary 3D Knit and Aeroflex Knit upper construction, in-house monocoque carbon soles (Superlight and Air Tech variants), BOA dial closure integration, and a differentiated Ice-Key NFC safety tag embedded in the left shoe of premium models. Co-development with elite professional athletes — most prominently three-time Tour de France winner Tadej Pogačar, whose flagship Pogi's Superlight retails at €439 — anchors the brand's positioning at the high-performance end of the category.

The business operates a direct-to-consumer e-commerce channel at dmtcycling.com with multi-currency support (EUR, GBP, USD) and global shipping to 20+ countries, complemented by an authorized dealer network accessible through a store-locator tool. Pricing spans €149 (MTB Enduro entry, FK10) to €439 (flagship road, Pogi's Superlight), with customization via the DMT ID configurator on a 35-working-day production cycle. Marketing is conducted through social channels (Facebook, Instagram, YouTube), a 10%-off newsletter funnel, event sponsorships across major road, gran fondo, and triathlon races, and athlete endorsements. Key technology partnerships include BOA Fit System for closures and Michelin for high-traction MTB Enduro outsoles. The company is independently owned with no disclosed parent, private equity backing, or funding rounds, and no public revenue, headcount, or ownership figures have been disclosed.

Name

DMT

Legal name

Diamant S.r.l.

Website

https://dmtcycling.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

DMT Cycling is an Italian manufacturer of high-performance cycling footwear for road, triathlon, MTB XC, MTB Enduro, and gravel, sold globally via its dmtcycling.com e-commerce site and an authorized dealer network, featuring proprietary 3D knit uppers, carbon soles, and athlete co-developed flagship products.

Ownership category

akta.pro rank

Product category

Cycling Footwear

NAICS

Footwear Manufacturing (3162), Motorcycle, Bicycle, and Parts Manufacturing (336991), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Cycling footwear
• Road cycling shoes
• Triathlon bike shoes
• Mountain bike shoes
• Carbon soled shoes

Headquarters

HQ city

Zona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: DMT generates revenue primarily through direct-to-consumer online sales via dmtcycling.com, shipping products globally to individual customers purchasing cycling shoes for personal use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DMT designs and manufactures high-performance cycling footwear sold directly to individual cyclists and through authorized bike shops worldwide. The product range covers road racing, triathlon, MTB XC, and MTB Enduro disciplines, with proprietary 3D Knit uppers, monocoque carbon soles, BOA closure systems, Ice-Key NFC safety technology, and Michelin outsoles. The company also offers a DMT ID configurator for custom colorways on flagship models.

Product overview

DMT Cycling is an Italian cycling footwear manufacturer specializing in high-performance bike shoes. The product portfolio spans multiple disciplines: Road (Pogi's Superlight, KR0 Evo Superlight, KR0 Evo, KR1, KR4, SH10, WKR1 winter, KR30), Triathlon (OXY), MTB XC (KM0 Evo, KM4, KM30, MH10, WKM1 winter), and MTB Enduro (FK10, TK10). Key technologies include 3D/Aeroflex Knit uppers, carbon soles (Superlight, Air Tech), BOA closure systems (Li2, L6), Ice-Key NFC safety tags, and Michelin rubber outsoles. The company also offers a DMT ID configurator for custom colorways on select models.

Differentiator

Problem solved

Functional benefit

Products and services

• Pogi's Superlight Flagship road racing shoe developed in collaboration with Tadej Pogačar, featuring superlight carbon sole, aerodynamic knit upper with laces, and Ice-Key NFC safety technology. Targeted at elite and enthusiast road cyclists.
• KR0 Evo Superlight High-performance road racing shoe with Aeroflex Knit upper, Superlight carbon sole, dual BOA Li2 closure, and Ice-Key NFC technology for emergency identification. Priced at €409-€429.
• KR0 Evo Road cycling shoe with carbon sole, knit upper, and double BOA Li2 closure system for road competition. Listed at €245.40 on promotion.
• KR1 Road shoe with anatomical carbon sole, full knit upper, and BOA Fit IP1 closure system, priced at €359.
• KR4 / KR4 PJ Entry-level road shoes with mesh upper, available with BOA L6 closure (KR4) or laces (KR4 PJ), including a junior version. Priced at €159.
• SH10 Road shoe with carbon sole, knit upper, and double BOA L6 closure system.
• WKR1 Winter road cycling shoe with water-repellent knit upper and BOA Li2 closure for cold weather riding.
• KR30 Road shoe with carbon sole, knit upper, and BOA L6 closure system.
• OXY Triathlon-specific shoe featuring Dimple Tech micro-textured upper for aerodynamics, carbon sole, velcro closure, and rear hook for quick transitions. Priced at €299.
• KM0 Evo High-performance MTB XC shoe with carbon sole, knit upper, and double BOA Li2 closure.
• KM4 / KM4 PJ MTB XC shoe with mesh upper, aerated nylon sole, and BOA L6 closure. Available with BOA (KM4) or laces (KM4 PJ). Priced at €159.
• KM30 Lightweight MTB XC shoe with full engineered 3D knit upper, Air Tech carbon sole with interchangeable rubber lugs, and single BOA L6 dial. Priced at €239.
• MH10 Hybrid knit MTB shoe combining 3D Engineered Knit with microfibre inserts, dual BOA L6 Dial Z closure, and Air Tech carbon outsole. Priced at €289.
• WKM1 Winter MTB shoe with double-layer construction featuring waterproof breathable softshell outer and wool/polyester knit inner, BOA Li2 closure.
• FK10 MTB enduro shoe with full engineered knit upper, Michelin FK10 OCX compound sole for flat pedal grip, and maximum protection features. Priced at €149.
• TK10 Versatile enduro cycling shoe with engineered knit upper, Michelin outsole, and BOA Fit System with shield closure. Priced at €175.
• DMT ID Configurator Online customization tool allowing customers to create custom colorways for Pogi's Superlight and KR0 models; customized products have a 35 working day lead time.

Quantifiable outcome

• Reduced stack height improves pedaling sensitivity and biomechanical efficiency
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• BOA Fit SystemcoreTechnology or IntegrationBOA provides the Li2 and L6 dial closure systems used across DMT's cycling shoe lineup. The dual BOA Li2 system enables ultra-precise multidirectional adjustment for customized fit, with quick fine-tuning even while riding. Engineered to resist impacts, abrasion, dust, and debris.
• MichelincoreTechnology or IntegrationMichelin provides high-traction rubber soles for DMT's MTB Enduro line (FK10, TK10). Features patented slip-resistant block-siping pattern and variable tread design for superior traction on flat pedals and water evacuation. Uses Michelin OCX compound for ultimate grip and durability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Giro Sport Design:
• Shimano: Shimano is the dominant global cycling components brand with a large cycling footwear line spanning road and MTB at multiple price points. While not a specialist in cycling shoes alone, Shimano competes with DMT at every price tier and has materially greater distribution and marketing scale.
• Specialized Bicycle Components: Specialized is a major global cycling brand offering bikes, components, apparel, and a Body Geometry footwear line across road and MTB. Its cycling shoes are a sub-line within a much broader portfolio and compete with DMT on dealer floor and pro sponsorship visibility.

Direct peers

• Sidi: Sidi is an Italian manufacturer of high-performance cycling and motorsport footwear, with comparable road, MTB, and triathlon shoe lineups. As another Italian cycling-shoe specialist, it is the closest direct competitor to DMT in product positioning, target customer, and price band.
• Northwave: Northwave is an Italian cycling footwear brand producing road, MTB, and gravity shoes with similar proprietary upper technologies and direct sponsorship of professional riders. It directly competes with DMT across the same specialty cycling-shoe channels.
• Fizik: Fizik (part of Selle Royal Group) is an Italian cycling performance brand offering road, MTB, and gravel shoes using carbon soles and proprietary closure systems. It competes head-to-head with DMT in the premium performance segment and shares the Italian design heritage.
• Lake Cycling: Lake is a specialist cycling and winter cycling footwear brand offering road, MTB, and off-road shoes with custom-fit options. Comparable to DMT as a niche cycling-footwear specialist with broad discipline coverage and custom-fit focus.
• Bont Cycling: Bont is a niche performance footwear manufacturer producing high-end cycling, speed skating, and triathlon shoes with proprietary carbon construction. Comparable to DMT as a small specialist focused on premium carbon-soled shoes for elite racing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dmtcyclingshoes
• Facebookfacebook.com/dmtcycling
• Instagraminstagram.com/dmtcycling
• Xx.com/dmtcycling
• LinkedInlinkedin.com/company/diamant-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMT