Inview Imaging
Inview Imaging is a physician-owned outpatient diagnostic imaging practice operating 8+ Bay Area locations, offering MRI, CT, PET/CT, mammography, ultrasound, X-ray, biopsy, and DEXA services to individual patients and referring physicians on a fee-for-service basis.
- Company typePrivate
- Founded1975
- HeadquartersLafayette, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Inview Imaging does
Inview Imaging is a physician-owned and operated outpatient diagnostic imaging practice serving the San Francisco Bay Area for more than 50 years. The company operates 8+ clinical locations spanning Lafayette, Fremont, Oakland, Antioch, Concord, San Ramon, and San Jose, and provides a full menu of imaging services: MRI (including the High-Field Open MRI Oasis Velocity system at Concord), CT, 3D mammography, ultrasound, X-ray, biopsy, DEXA bone density, and PET/CT (exclusively at San Jose). Services are interpreted by board-certified radiologists with subspecialty training across body, neuro, breast, vascular, and musculoskeletal imaging.
The underlying technology stack is conventional for the sector: third-party diagnostic imaging hardware (MRI, CT, PET/CT scanners, mammography units, ultrasound systems) paired with a Novarad-powered web-based PACS viewer that functions as the Physician Portal for ordering and result review. Inview differentiates on a single piece of proprietary technology — the High-Field Open MRI Oasis Velocity, claimed to be the only system of its kind in Northern California — and on the operational footprint enabled by multi-site scale.
The business operates on a fee-for-service model with two revenue streams: insurance reimbursements from most Bay Area regional managed care groups, and direct self-pay/cash pricing for uninsured or out-of-pocket patients, with published rates (e.g., MRI at $250, CT at $100-$200, screening mammogram at $200, biopsy at $500-$620, PET/CT at $300, complete body check-ups from $500). Customer acquisition is dual-channel: referring physicians route patients via the Physician Portal, and individual patients self-schedule online or by phone. Strategic partnerships with John Muir Health and Bay Area Community Health extend referral volume and community reach. There is no disclosed venture capital, private equity ownership, or M&A history; the company remains a private, physician-led community practice.
Inview Imaging firmographics
Firmographics- Name
- Inview Imaging
- Legal name
- Inview Imaging
- Website
- https://inviewimaging.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Inview Imaging is a physician-owned outpatient diagnostic imaging practice operating 8+ Bay Area locations, offering MRI, CT, PET/CT, mammography, ultrasound, X-ray, biopsy, and DEXA services to individual patients and referring physicians on a fee-for-service basis.
- Ownership category
- akta.pro rank
Inview Imaging industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where Inview Imaging is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Inview Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Fee-for-service diagnostic imaging procedures including MRI, CT, PET/CT, Mammography, Ultrasound, X-ray, Biopsy, and DEXA. Revenue is generated through insurance reimbursements and direct patient payments for self-pay patients
- Insurance-Based Revenue: Revenue from accepted insurance plans including most Bay Area regional managed care groups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Body Check-ups starting from $500 |
| Unit Pricing | Pay-as-you-go | MRI Services - $250 self-pay |
| Unit Pricing | Pay-as-you-go | CT Services - $100-$200 |
| Unit Pricing | Pay-as-you-go | Mammography - $150-$350 |
| Unit Pricing | Pay-as-you-go | Biopsy Services - $500-$620 |
| Unit Pricing | Pay-as-you-go | PET/CT Imaging - $300 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Inview Imaging product offering
Product offeringCore offering
Inview Imaging is a physician-owned and operated diagnostic imaging center that provides MRI, CT, PET/CT, mammography, ultrasound, X-ray, biopsy, and DEXA bone density imaging services. The practice operates across 8+ Bay Area locations, offering both physician-referred imaging and self-serve patient scheduling with transparent cash pricing for uninsured patients.
Product overview
Inview Imaging operates as a physician-owned and operated medical imaging practice serving the Bay Area for over 50 years. The company offers a comprehensive portfolio of diagnostic imaging services across 8+ locations, including MRI (standard and High-Field Open MRI with Oasis Velocity technology), CT, Mammography (including 3D capabilities), Ultrasound, X-ray, Biopsy, DEXA bone density, and PET/CT imaging. The portfolio centers on diagnostic medical imaging for patient care, with supporting infrastructure including a Novarad-powered Physician Portal for referring providers. The company emphasizes patient-centered care with board-certified radiologists providing subspecialty interpretations, accessible pricing, and multiple Bay Area locations.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI Services
Quantifiable outcome
- 83.33% patient satisfaction rating for MRI services
- +3 more outcomes
Companies that use Inview Imaging
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Inview Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inview Imaging partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- John Muir HealthcorePartnership with John Muir Health for imaging services, one of the major healthcare systems in the Bay Area
- Bay Area Community HealthcorePartnership with Bay Area Community Health for providing imaging services to community health patients
- Most Bay Area Regional Medical GroupscorePartners with most Bay Area regional managed care groups, accepting a wide range of insurance plans to maximize patient access
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inview Imaging competitors and assessment
Company assessmentBroad incumbents
- US Radiology Specialists: Large national radiology practice and imaging platform spanning outpatient centers, hospital contracts, and teleradiology. Operates the same core diagnostic services as Inview at materially greater scale and with broader service lines.
- Concentra Group Holdings: Occupational health and outpatient services provider that includes diagnostic imaging (X-ray, MRI) within a broader portfolio of urgent care, physical therapy, and employer health services. Adjacent outpatient imaging delivery model.
Direct peers
- Envision Radiology: Multi-site outpatient imaging group offering MRI, CT, ultrasound, X-ray, mammography, and image-guided procedures. Closely comparable community-based, multi-location model to Inview's Bay Area footprint.
- SimonMed Imaging: One of the largest outpatient imaging providers in the U.S., offering MRI, CT, PET/CT, mammography, ultrasound, X-ray, and DEXA in physician- and patient-facing centers. Directly comparable service portfolio and cash-pricing approach to Inview.
- Touchstone Medical Imaging: Outpatient diagnostic imaging network providing MRI, CT, PET/CT, mammography, ultrasound, and X-ray. Directly comparable in modality mix and physician-referral-driven outpatient model.
- RadNet: Largest U.S. outpatient diagnostic imaging network operating fixed-site MRI, CT, mammography, ultrasound, and PET/CT centers. Directly comparable multi-modality outpatient model; much larger scale and national footprint but same fundamental service line as Inview.
- Akumin: Outpatient diagnostic imaging operator with fixed and mobile MRI, CT, PET/CT, mammography, ultrasound, and X-ray. Same modality mix and ambulatory setting; comparable in service breadth though larger and geographically broader than Inview.
Regional players
- Kaiser Permanente Northern California (Imaging): Vertically integrated payer-provider in Northern California with extensive in-house diagnostic imaging capacity. Captures significant Bay Area imaging volume inside its own network, constraining Inview's addressable insured market in the region.
- Sutter Health (Imaging): Large Northern California integrated delivery network providing diagnostic imaging services across the Bay Area. Operates in the same regional market as Inview and competes for self-pay, insured, and physician-referred volume.
- John Muir Health (Imaging Services): Major Bay Area integrated health system operating its own diagnostic imaging centers and is a current partner of Inview. Competes for outpatient imaging referrals in the same East Bay market and represents both a partner and a competitor for Inview's physician-referral pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inview Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inview Imaging leadership team
Management profileNumber of profiles
Inview Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inview Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inview Imaging
What does Inview Imaging do?
Inview Imaging is a physician-owned and operated diagnostic imaging center that provides MRI, CT, PET/CT, mammography, ultrasound, X-ray, biopsy, and DEXA bone density imaging services. The practice operates across 8+ Bay Area locations, offering both physician-referred imaging and self-serve patient scheduling with transparent cash pricing for uninsured patients.
Is Inview Imaging a public or private company?
Inview Imaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inview Imaging founded?
Inview Imaging was founded in 1975. It employs 101 to 250 people.
Where is Inview Imaging based?
Inview Imaging is headquartered in Lafayette, United States, in the North America region.
How does Inview Imaging make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are insurance-Based Revenue.
Who are Inview Imaging's main competitors?
Broad incumbents on record are US Radiology Specialists and Concentra Group Holdings. Direct peers are Envision Radiology, SimonMed Imaging, Touchstone Medical Imaging, RadNet and Akumin. Regional players are Kaiser Permanente Northern California (Imaging), Sutter Health (Imaging) and John Muir Health (Imaging Services).
Does Inview Imaging have an API?
No public API is recorded for Inview Imaging.
What industry is Inview Imaging in?
Inview Imaging's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.