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VGROUP

Full company profile

uuid000o544

Namestring
VGROUP
Legal namestring
VGROUP Branding Limited
Websiteurl
vgroup.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

VGROUP is a Brighton-headquartered B2B brand strategy, design, and communications agency, founded in 1998 (rebranded from Vision Design in 2007) and operating with 11–50 employees. The firm is positioned as a specialist in B2B brand development rather than consumer branding, serving mid-market to enterprise clients across management consulting, technology, defence, insurance, healthcare, government, and ethical retail. Its work spans brand strategy and positioning, naming, logo and visual identity design, website design and development, brand guidelines, literature and print design, and photography and art direction, delivered through the proprietary BrandVision Framework and the modular BrandLab workshop format. The agency is privately held and has been a subsidiary of the integrated marketing services group O&G (Oliver & Graimes) since January 2018, which extended its in-house capabilities into web development, advertising, and digital marketing.

VGROUP monetises through project-based professional services fees on engagements that are typically consultative in nature, sourced through credentials pitches, RFPs, referrals from existing clients, and inbound via content marketing (Insights blog, ACUMEN thought leadership) and earned media such as the Transform Awards Europe shortlisting. The portfolio visible on the website includes more than 30 named case studies — including Baringa Partners, Cognizant, McLarens, Recordsure, Sonardyne, Forcys, NHS (Care Without Carbon), CLA, and MedAccess — and ranges from full rebrands and post-merger brand unification to startup brand creation and ESG sub-brand work. No public pricing, revenue figures, or headcount trend are disclosed, and there is no API, SDK, or productised technology offering beyond the BrandVision methodology and BrandLab workshops. A leadership entry in the source data lists Vikram Melkote as CEO; this appears to be third-party firmographic noise and is not corroborated by the agency's own materials, which identify Richard Maennling as a senior contact.

Short descriptiontext

VGROUP is a Brighton-based B2B brand strategy, design, and communications agency serving mid-market and enterprise clients across consulting, technology, defence, healthcare, and government through its proprietary BrandVision Framework and BrandLab workshops.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBrighton, United Kingdom
HQ citystring
Brighton
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
brand strategy services, visual identity design, corporate branding agency, brand positioning, brand development
Industry1 code
1Product & Brand PR (Consumer & B2B)
CodeBPAFADAHPrimaryYes
NAICS code1 code
  • Advertising Agencies541810
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Brand Strategy and Design Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Brand Strategy and Identity Services
TypeProfessional Services
Description

Professional services revenue generated from strategic branding engagements including brand positioning, visual identity design, brand guidelines development, and marketing communications. Project-based fees typically involving enterprise clients through consultative sales.

vgroup.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

VGROUP is a B2B strategic brand development agency that helps businesses articulate their vision and align business strategy with brand strategy, identity, and communications. They deliver brand strategy, visual identity design, naming, rebranding, brand guidelines, website design, and marketing communications through their proprietary BrandVision framework and BrandLab workshops.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Investance received over 450 direct job applicants through new website (previously zero), with hirings reducing agency fees by thousands of euros
+2 more records
Product overview1 text field

VGROUP is a B2B strategic branding agency offering a unified portfolio of brand development services rather than a traditional product company. Their core offerings centre on the BrandVision Framework—a proprietary brand-building methodology—and BrandLab workshop sessions. These are supported by core service disciplines including brand strategy and positioning, logo and visual identity design, website design and development, brand guidelines creation, literature and print design, and photography and art direction. The agency works across diverse sectors including technology, finance, healthcare, retail, and defence, helping brands articulate their vision and align business strategy with brand identity and communications.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1O&G (Oliver & Graimes)
Strategic tierCoreTypeOthersAnnounced on2018-01-10
Description

VGROUP was acquired by integrated marketing services agency O&G in January 2018. The VGROUP name and brand was retained but expanded with greater range of in-house services supporting their specialist branding offer, including web development, advertising, and digital marketing. O&G is a full-service marketing agency with 40 years of experience.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers14 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

VGROUP

Brand Strategy and Design Servicesvgroup.com

VGROUP is a Brighton-based B2B brand strategy, design, and communications agency serving mid-market and enterprise clients across consulting, technology, defence, healthcare, and government through its proprietary BrandVision Framework and BrandLab workshops.

What VGROUP does

VGROUP is a Brighton-headquartered B2B brand strategy, design, and communications agency, founded in 1998 (rebranded from Vision Design in 2007) and operating with 11–50 employees. The firm is positioned as a specialist in B2B brand development rather than consumer branding, serving mid-market to enterprise clients across management consulting, technology, defence, insurance, healthcare, government, and ethical retail. Its work spans brand strategy and positioning, naming, logo and visual identity design, website design and development, brand guidelines, literature and print design, and photography and art direction, delivered through the proprietary BrandVision Framework and the modular BrandLab workshop format. The agency is privately held and has been a subsidiary of the integrated marketing services group O&G (Oliver & Graimes) since January 2018, which extended its in-house capabilities into web development, advertising, and digital marketing.

VGROUP monetises through project-based professional services fees on engagements that are typically consultative in nature, sourced through credentials pitches, RFPs, referrals from existing clients, and inbound via content marketing (Insights blog, ACUMEN thought leadership) and earned media such as the Transform Awards Europe shortlisting. The portfolio visible on the website includes more than 30 named case studies — including Baringa Partners, Cognizant, McLarens, Recordsure, Sonardyne, Forcys, NHS (Care Without Carbon), CLA, and MedAccess — and ranges from full rebrands and post-merger brand unification to startup brand creation and ESG sub-brand work. No public pricing, revenue figures, or headcount trend are disclosed, and there is no API, SDK, or productised technology offering beyond the BrandVision methodology and BrandLab workshops. A leadership entry in the source data lists Vikram Melkote as CEO; this appears to be third-party firmographic noise and is not corroborated by the agency's own materials, which identify Richard Maennling as a senior contact.

VGROUP firmographics

Firmographics
Name
VGROUP
Legal name
VGROUP Branding Limited
Website
https://vgroup.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
VGROUP is a Brighton-based B2B brand strategy, design, and communications agency serving mid-market and enterprise clients across consulting, technology, defence, healthcare, and government through its proprietary BrandVision Framework and BrandLab workshops.
Ownership category
akta.pro rank

VGROUP industry classification

Industry
Product category
Brand Strategy and Design Services
NAICS
Advertising Agencies (541810)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

  • Brand strategy services
  • Visual identity design
  • Corporate branding agency
  • Brand positioning
  • Brand development

Where VGROUP is headquartered

Location

Headquarters

HQ city
Brighton
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

VGROUP business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Brand Strategy and Identity Services: Professional services revenue generated from strategic branding engagements including brand positioning, visual identity design, brand guidelines development, and marketing communications. Project-based fees typically involving enterprise clients through consultative sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

VGROUP product offering

Product offering

Core offering

VGROUP is a B2B strategic brand development agency that helps businesses articulate their vision and align business strategy with brand strategy, identity, and communications. They deliver brand strategy, visual identity design, naming, rebranding, brand guidelines, website design, and marketing communications through their proprietary BrandVision framework and BrandLab workshops.

Product overview

VGROUP is a B2B strategic branding agency offering a unified portfolio of brand development services rather than a traditional product company. Their core offerings centre on the BrandVision Framework—a proprietary brand-building methodology—and BrandLab workshop sessions. These are supported by core service disciplines including brand strategy and positioning, logo and visual identity design, website design and development, brand guidelines creation, literature and print design, and photography and art direction. The agency works across diverse sectors including technology, finance, healthcare, retail, and defence, helping brands articulate their vision and align business strategy with brand identity and communications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Investance received over 450 direct job applicants through new website (previously zero), with hirings reducing agency fees by thousands of euros
  • +2 more outcomes

Companies that use VGROUP

Customer profile

Named customers14 records

Segments2 records

Ideal customer profiles2 records

VGROUP technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

VGROUP partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • O&G (Oliver & Graimes)coreOthers · 10 January 2018VGROUP was acquired by integrated marketing services agency O&G in January 2018. The VGROUP name and brand was retained but expanded with greater range of in-house services supporting their specialist branding offer, including web development, advertising, and digital marketing. O&G is a full-service marketing agency with 40 years of experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

VGROUP competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

VGROUP social profiles

Digital presence

VGROUP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VGROUP leadership team

Management profile

Number of profiles

VGROUP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VGROUP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VGROUP

What does VGROUP do?

VGROUP is a B2B strategic brand development agency that helps businesses articulate their vision and align business strategy with brand strategy, identity, and communications. They deliver brand strategy, visual identity design, naming, rebranding, brand guidelines, website design, and marketing communications through their proprietary BrandVision framework and BrandLab workshops.

Is VGROUP a public or private company?

VGROUP is a private company. It is classified as corporate owned and is currently operating.

When was VGROUP founded?

VGROUP was founded in 2007. It employs 11 to 50 people.

Where is VGROUP based?

VGROUP is headquartered in Brighton, United Kingdom, in the Europe region.

How does VGROUP make money?

One revenue line is on record: brand Strategy and Identity Services.

Does VGROUP have an API?

No public API is recorded for VGROUP.

What industry is VGROUP in?

VGROUP's product category is Brand Strategy and Design Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.

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