Fineline Printing

What Fineline Printing does

Fineline Printing (legal name: Fine Line Printing & Graphics) is a privately held, full-service commercial printing company founded by Lee DeScalzo and headquartered in Winter Park, Florida. Operating for over 25 years across three Central Florida retail storefronts (Winter Park/Orlando, Titusville, and Lake Nona/Orlando), the firm delivers professional printing, graphic design, and promotional products to local businesses, weddings/events, real estate professionals, associations, political campaigns, restaurants, and select enterprise clients — including Disney, NASA, UCF, and AdventHealth.

The technical capability stack spans offset and digital printing presses, wide-format UV-cured printing, screen printing, direct-to-garment (DTG), dye-sublimation, embroidery, foil stamping, embossing, die-cutting, and perforation. The product catalog is broad and transactional: business cards, letterhead, envelopes, notepads, brochures/flyers, postcards, banners, signage, wedding invitations, presentation folders, event tickets, plastic cards, menus, labels/stickers, NCR forms, and full managed direct mail campaigns. Specialty finishing and in-house graphic design are bundled as add-on services, enabling a design-through-finish workflow. A partner integration with Carlson Craft provides self-serve online wedding-invitation design.

Fineline's revenue model is predominantly transactional, per-order pricing through its own e-commerce site (finelineprint.com) and physical locations, supplemented by quote-based custom-project sales and managed direct mail services. Pricing is small-ticket and quantity-tiered (e.g., business cards $15-$530, envelopes $39-$1,235, presentation folders $735-$3,870), with custom-quote capability for enterprise/large projects. Distribution combines local pickup, regional delivery across Central Florida, and nationwide shipping for remote customers.

Name

Fineline Printing

Legal name

Fine Line Printing & Graphics

Website

https://finelineprint.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fineline Printing is a privately held, full-service commercial printing company operating three retail storefronts in Central Florida, offering offset and digital printing, custom apparel, signage, direct mail, and graphic design services to SMBs, event customers, and select enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Commercial Screen Printing (323113)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Finishing, Converting & Die-Cutting Services (IMALAKAN), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Commercial printing services
• Large format signage
• Vehicle wraps
• Custom apparel printing
• Graphic design

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Print Product Sales: One-time sale of printed materials including business cards, brochures, banners, signage, wedding invitations, apparel, and promotional items. Customers purchase products directly through the e-commerce website or in-person at retail locations.
2. Custom Printing Services: Bespoke printing services for custom projects including graphic design, specialty finishing, and large format printing. Pricing determined via quote requests.
3. Direct Mail Services: End-to-end direct mail campaign services including design, printing, list management, and postal delivery to targeted audiences
4. Promotional Products: Sale of branded merchandise and promotional items including custom apparel, drinkware, pens, and specialty items

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fineline Printing is a commercial printing and graphics provider offering digital and offset printing, large-format signage, banners, vehicle wraps, trade show displays, custom apparel, and promotional products. It also provides in-house graphic design and finishing/binding services for businesses and individuals across Central Florida through three physical locations.

Product overview

Fineline Printing is a full-service commercial printing company offering a comprehensive portfolio of print products and design services. The core offering centers on traditional printing services using both digital and offset presses for business cards, brochures, letterhead, envelopes, and direct mail materials. The product line spans printed stationery (business cards, letterhead, envelopes, notepads), marketing collateral (brochures, flyers, postcards, banners), specialty printed items (wedding invitations, tickets, presentation folders), custom apparel printing, and wide-format/signage products. Specialty finishing services including die-cutting, foil stamping, and embossing add premium options to standard print products. Graphic design services complement the print offerings, enabling full-service brand material production from design through finished print.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Printing Digital and offset printing of business cards, brochures, flyers, booklets, and other marketing materials for businesses and individuals.
• Large-Format Signage and Banners Production of large-format signs, banners, and posters for storefronts, events, and trade shows.
• Vehicle Wraps Design, printing, and installation of custom vehicle wraps and graphics for commercial fleets and personal vehicles.
• Trade Show Displays Custom printed trade show booths, backdrops, and display graphics for exhibitors and event marketers.
• Custom Apparel Printing Custom-printed apparel including t-shirts, polos, and uniforms for businesses, teams, and events.
• Promotional Products Branded promotional items and merchandise produced and printed for marketing and gifting purposes.
• Graphic Design Services In-house graphic design support for layout, branding, and pre-press preparation of print and signage projects.

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minuteman Press: Minuteman Press is a franchise-based commercial printing network offering digital, offset, and wide-format printing along with direct mail, signage, and apparel — directly comparable to Fineline's full-service SMB-focused print shop model.
• AlphaGraphics: AlphaGraphics is a franchise commercial printing brand providing offset/digital printing, marketing services, signage, and apparel to SMB and enterprise customers — closely matching Fineline's product breadth and customer segments.
• Sir Speedy: Sir Speedy is a franchise printing and marketing services network offering printing, copying, signage, direct mail, and apparel — directly competing with Fineline in the SMB print services space.
• MOO: MOO is an online-first premium printing company specializing in business cards, marketing materials, and branded merchandise — directly comparable to Fineline's premium business card and specialty printing offerings.
• PrintingForLess: PrintingForLess is an online commercial printer offering offset and digital printing of brochures, business cards, postcards, and marketing materials — competing directly with Fineline's catalog of standard print products.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint/Cimpress is the dominant online commercial printing platform, offering business cards, marketing materials, signage, and apparel at scale with nationwide shipping — competing directly with Fineline on standardized products, particularly via the e-commerce channel.
• FedEx Office: FedEx Office is a national retail print chain offering printing, copying, signage, and direct mail services — competing with Fineline on convenience and brand recognition, especially for walk-in SMB and consumer customers.
• The UPS Store: The UPS Store offers printing and shipping services at thousands of U.S. retail locations, competing with Fineline for SMB walk-in print customers in shared trade areas and through brand reach.
• Staples Print Services: Staples Print Services offers business printing, copying, signage, and promotional products through retail stores and online — competing with Fineline for SMB customers on convenience and brand trust.

Emerging players

• Printful: Printful is an online print-on-demand and apparel decoration platform offering DTG, embroidery, and screen printing — overlapping with Fineline's custom apparel and DTG capabilities but operating at a larger, digitally-native scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/finelineprint
• LinkedInlinkedin.com/company/fineline-printing
• Instagraminstagram.com/fineline.printing
• Pinterestpinterest.com/finelineprinting/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fineline Printing