Beauregard Vineyards

What Beauregard Vineyards does

Beauregard Vineyards is a fifth-generation family winery producing estate-grown wines from 62 acres of vineyard across the Ben Lomond Mountain and Santa Cruz Mountains AVAs in Bonny Doon, California. The portfolio centers on four varietals — Pinot Noir, Chardonnay, Cabernet Sauvignon, and Zinfandel — plus red and white blends, all sourced from Beauregard Ranch, Coast Grade Vineyard (17 acres, planted 2008), and Bald Mountain Vineyard (32 acres, planted 1990). Production is described as small and hand-crafted, employing indigenous-yeast fermentation and sur lie aging, with a stated emphasis on terroir and varietal typicity.

The business operates a fully vertically integrated, direct-to-consumer model with no third-party wholesale or retail distribution. Revenue is generated through four channels: a single physical tasting room at 10 Pine Flat Road in Bonny Doon ($25 per-person flight), a four-tier wine club (4-bottle, 6-bottle, 12-bottle, and annual Magnum Club) shipping six times per year at a flat $25 rate, an e-commerce storefront with email-list acquisition offers, and structured private experiences (Redwood Grove and Immersive Winery Experience) for groups of 6-25 targeting corporate and milestone events. Customer segments are wine enthusiasts, dedicated wine club members, and corporate groups; pricing on bottles is not publicly disclosed but club member discounts reach 15%.

The winemaking operation is led by Ryan Beauregard, with Jim Beauregard as viticulturist; Jim personally established the Ben Lomond Mountain AVA in 1987. Production capacity was materially expanded in 2008 through the acquisition of Bonny Doon Vineyard's Pine Flat winery and the planting of Coast Grade Vineyard. Recent vintage scores from Vinous, Wine Enthusiast, and Robert Parker in the 93-96 point range across multiple varietals, combined with a 2027 AmaCello Burgundy wine cruise partnership with Thomas Fogarty Winery and Sante Arcangeli Family Wines, indicate an active brand-building effort anchored in critic validation and experiential marketing.

Name

Beauregard Vineyards

Legal name

Beauregard Vineyards

Website

https://beauregardvineyards.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauregard Vineyards is a fifth-generation family winery producing estate Pinot Noir, Chardonnay, Cabernet, and Zinfandel from 62 acres in the Santa Cruz Mountains. It sells direct-to-consumer via its Bonny Doon tasting room, wine club, e-commerce site, and private events.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Estate winery
• Wine club
• Pinot noir
• Chardonnay
• Tasting room

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Tasting Room Sales: Direct wine sales through the physical tasting room in Bonny Doon. Tasting flights at $25 per person. Bottle sales available during all open hours. Weekend outdoor seated tastings June through October.
2. Wine Club Subscriptions: Recurring subscription model with six bi-monthly shipments per year across four tiers: 4-bottle (24 bottles/year), 6-bottle (36 bottles/year), 12-bottle (72 bottles/year), and annual Magnum Club. Members receive 15% discount, complimentary tastings, and flat-rate $25 shipping.
3. E-commerce Sales: Direct bottle sales through the website shop. 10% off first bottle purchase for email list subscribers. Online ordering for pickup and shipping where available.
4. Private Events & Experiences: Revenue from group tastings, private events, and immersive winery experiences for groups of 6-25 guests. Includes Redwood Grove Experience and Immersive Winery Experience with cellar tours and optional culinary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beauregard Vineyards produces and sells small-batch estate-grown wines (Pinot Noir, Chardonnay, Cabernet Sauvignon, Zinfandel, and blends) from 62 acres of vineyards in the Ben Lomond Mountain AVA of the Santa Cruz Mountains. The winery sells directly to consumers through a four-tier wine club, an on-site tasting room, outdoor seated and guided tasting experiences, private group events, and an e-commerce website.

Product overview

Beauregard Vineyards is a small family winery producing ultra-premium estate-grown wines from the Santa Cruz Mountains. The product portfolio centers on four primary wine varietals—Pinot Noir, Chardonnay, Cabernet Sauvignon, and Zinfandel—along with red and white blends, all sourced from 62 acres of estate vines across multiple mountain vineyards (Beauregard Ranch, Coast Grade, Bald Mountain). The winery operates a vertically integrated model from vineyard to glass, complemented by a wine club with four membership tiers (4, 6, 12 bottle, and Magnum Club) offering regular shipments with member discounts. Visitor experiences include outdoor seated tastings, guided Redwood Grove tastings, and immersive winery experiences with cellar tours. The winery also offers seasonal events, chef dinners, and a 2027 Burgundy wine cruise partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Estate-grown Pinot Noir from Beauregard Ranch, Coast Grade Vineyard, and the broader Santa Cruz Mountains AVA, showcasing coastal mountain terroir with notable minerality and varietal character.
• Chardonnay

Quantifiable outcome

• 96 Points - 2021 Pinot Noir Coast Grade Vineyard (Robert Parker, 2024)
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Thomas Fogarty WineryminorStrategic or Co-development Partner · 17 June 2027Co-host of 2027 Burgundy river cruise aboard AmaCello. Join Ryan Beauregard, Nathan Kandler, and John Benedetti for a seven-night Burgundy river cruise featuring Santa Cruz Mountains wines, hosted wine dinners, and tasting seminars. Route through Lyon, Mâcon, Beaune, and Port of Dijon.
• Sante Arcangeli Family WinesminorStrategic or Co-development Partner · 17 June 2027Co-host of 2027 Burgundy river cruise aboard AmaCello. Partnership with Thomas Fogarty Winery and Sante Arcangeli Family Wines for a joint wine cruise experience showcasing Santa Cruz Mountains wines in Burgundy.
• AmaCello (Expedia Wine Club Cruises)minorGTM or Marketing Partner · 1 April 2026Hosting a 2027 Burgundy wine cruise aboard AmaCello ship. June 17-24, 2027, route from Lyon through Mâcon, Tournus, Chalon-sur-Saône, Beaune, Seurre, to Port of Dijon. Features Santa Cruz Mountains wines from Beauregard and partner wineries.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Williams Selyem: Cult Russian River Valley Pinot Noir producer with a famous allocation-only mailing list and tasting room. Comparable on small-production, estate-sourced, highly allocated Pinot Noir and Chardonnay sold primarily DTC to a devoted enthusiast base.
• Sante Arcangeli Family Wines: Small, family-owned Santa Cruz Mountains winery focused on Pinot Noir and Chardonnay with a DTC club and tasting room. Co-host of the 2027 Burgundy cruise with Beauregard; nearly identical varietal mix, scale, and DTC-first go-to-market.
• Storrs Winery: Santa Cruz Mountains winery specializing in estate Pinot Noir, Chardonnay and cool-climate varietals. Comparable on SCM estate sourcing, small production, DTC tasting room and wine club.
• Mount Eden Vineyards: Estate Santa Cruz Mountains producer of premium Chardonnay, Pinot Noir and Cabernet from a historic mountain vineyard. Directly comparable on terroir narrative, mountain AVA positioning, low-yield estate farming and ultra-premium pricing.
• Kistler Vineyards: Ultra-premium Sonoma Coast producer of Chardonnay and Pinot Noir from coastal mountain vineyards with a heavily allocated mailing list. Closely comparable on coastal-mountain terroir, sur lie aging, allocation-driven DTC, and cult-style pricing.
• Ridge Vineyards: California estate winery famous for mountain-grown, terroir-driven Cabernet, Chardonnay and Zinfandel from its Monte Bello and Lytton Springs estates. Closely comparable to Beauregard's estate-grown, terroir-first, low-intervention winemaking ethos in the Santa Cruz Mountains / Sonoma Coast corridor.
• Thomas Fogarty Winery: Premium Santa Cruz Mountains estate winery with a strong DTC, tasting room and wine club model. Co-host with Beauregard of the 2027 AmaCello Burgundy cruise, indicating directly overlapping customer base, distribution strategy and SCM regional positioning.
• Big Basin Vineyards: Estate winery in the Santa Cruz Mountains producing small-lot, terroir-driven Pinot Noir, Chardonnay and Rhône varietals. Closely comparable on scale, mountain AVA, DTC and wine club model, and natural/skin-contact winemaking style.

Regional players

• Bonny Doon Vineyard: Historic Santa Cruz Mountains winery founded in 1983 whose Pine Flat winery facility Beauregard acquired in 2008. Comparable as a same-region, DTC-led, terroir-focused producer in the same Bonny Doon / Ben Lomond Mountain neighborhood.
• Windy Oaks Estate Vineyards: Small Santa Cruz Mountains estate producing Pinot Noir and Chardonnay from coastal mountain vineyards. Directly comparable on Ben Lomond/Santa Cruz Mountains terroir, small-lot estate production and DTC emphasis, though slightly less DTC-club-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beauregard.vineyards
• Xx.com/BeauregardWine
• Facebookfacebook.com/beauregard.vineyards
• LinkedInlinkedin.com/company/beauregard-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauregard Vineyards