Beauregard Vineyards
Beauregard Vineyards is a fifth-generation family winery producing estate Pinot Noir, Chardonnay, Cabernet, and Zinfandel from 62 acres in the Santa Cruz Mountains. It sells direct-to-consumer via its Bonny Doon tasting room, wine club, e-commerce site, and private events.
- Company typePrivate
- Founded2000
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beauregard Vineyards does
Beauregard Vineyards is a fifth-generation family winery producing estate-grown wines from 62 acres of vineyard across the Ben Lomond Mountain and Santa Cruz Mountains AVAs in Bonny Doon, California. The portfolio centers on four varietals — Pinot Noir, Chardonnay, Cabernet Sauvignon, and Zinfandel — plus red and white blends, all sourced from Beauregard Ranch, Coast Grade Vineyard (17 acres, planted 2008), and Bald Mountain Vineyard (32 acres, planted 1990). Production is described as small and hand-crafted, employing indigenous-yeast fermentation and sur lie aging, with a stated emphasis on terroir and varietal typicity.
The business operates a fully vertically integrated, direct-to-consumer model with no third-party wholesale or retail distribution. Revenue is generated through four channels: a single physical tasting room at 10 Pine Flat Road in Bonny Doon ($25 per-person flight), a four-tier wine club (4-bottle, 6-bottle, 12-bottle, and annual Magnum Club) shipping six times per year at a flat $25 rate, an e-commerce storefront with email-list acquisition offers, and structured private experiences (Redwood Grove and Immersive Winery Experience) for groups of 6-25 targeting corporate and milestone events. Customer segments are wine enthusiasts, dedicated wine club members, and corporate groups; pricing on bottles is not publicly disclosed but club member discounts reach 15%.
The winemaking operation is led by Ryan Beauregard, with Jim Beauregard as viticulturist; Jim personally established the Ben Lomond Mountain AVA in 1987. Production capacity was materially expanded in 2008 through the acquisition of Bonny Doon Vineyard's Pine Flat winery and the planting of Coast Grade Vineyard. Recent vintage scores from Vinous, Wine Enthusiast, and Robert Parker in the 93-96 point range across multiple varietals, combined with a 2027 AmaCello Burgundy wine cruise partnership with Thomas Fogarty Winery and Sante Arcangeli Family Wines, indicate an active brand-building effort anchored in critic validation and experiential marketing.
Beauregard Vineyards firmographics
Firmographics- Name
- Beauregard Vineyards
- Legal name
- Beauregard Vineyards
- Website
- https://beauregardvineyards.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beauregard Vineyards is a fifth-generation family winery producing estate Pinot Noir, Chardonnay, Cabernet, and Zinfandel from 62 acres in the Santa Cruz Mountains. It sells direct-to-consumer via its Bonny Doon tasting room, wine club, e-commerce site, and private events.
- Ownership category
- akta.pro rank
Beauregard Vineyards industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Beauregard Vineyards is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beauregard Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Tasting Room Sales: Direct wine sales through the physical tasting room in Bonny Doon. Tasting flights at $25 per person. Bottle sales available during all open hours. Weekend outdoor seated tastings June through October.
- Wine Club Subscriptions: Recurring subscription model with six bi-monthly shipments per year across four tiers: 4-bottle (24 bottles/year), 6-bottle (36 bottles/year), 12-bottle (72 bottles/year), and annual Magnum Club. Members receive 15% discount, complimentary tastings, and flat-rate $25 shipping.
- E-commerce Sales: Direct bottle sales through the website shop. 10% off first bottle purchase for email list subscribers. Online ordering for pickup and shipping where available.
- Private Events & Experiences: Revenue from group tastings, private events, and immersive winery experiences for groups of 6-25 guests. Includes Redwood Grove Experience and Immersive Winery Experience with cellar tours and optional culinary services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tasting Flight |
| Subscription | Multi-year contract | 4-Bottle Club |
| Subscription | Multi-year contract | 6-Bottle Club |
| Subscription | Multi-year contract | 12-Bottle Club |
| Subscription | Annual | Magnum Club |
| Other | Pay-as-you-go | Redwood Grove Experience |
| Other | Pay-as-you-go | Immersive Winery Experience |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Beauregard Vineyards product offering
Product offeringCore offering
Beauregard Vineyards produces and sells small-batch estate-grown wines (Pinot Noir, Chardonnay, Cabernet Sauvignon, Zinfandel, and blends) from 62 acres of vineyards in the Ben Lomond Mountain AVA of the Santa Cruz Mountains. The winery sells directly to consumers through a four-tier wine club, an on-site tasting room, outdoor seated and guided tasting experiences, private group events, and an e-commerce website.
Product overview
Beauregard Vineyards is a small family winery producing ultra-premium estate-grown wines from the Santa Cruz Mountains. The product portfolio centers on four primary wine varietals—Pinot Noir, Chardonnay, Cabernet Sauvignon, and Zinfandel—along with red and white blends, all sourced from 62 acres of estate vines across multiple mountain vineyards (Beauregard Ranch, Coast Grade, Bald Mountain). The winery operates a vertically integrated model from vineyard to glass, complemented by a wine club with four membership tiers (4, 6, 12 bottle, and Magnum Club) offering regular shipments with member discounts. Visitor experiences include outdoor seated tastings, guided Redwood Grove tastings, and immersive winery experiences with cellar tours. The winery also offers seasonal events, chef dinners, and a 2027 Burgundy wine cruise partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinot Noir Estate-grown Pinot Noir from Beauregard Ranch, Coast Grade Vineyard, and the broader Santa Cruz Mountains AVA, showcasing coastal mountain terroir with notable minerality and varietal character.
- Chardonnay
Quantifiable outcome
- 96 Points - 2021 Pinot Noir Coast Grade Vineyard (Robert Parker, 2024)
- +5 more outcomes
Companies that use Beauregard Vineyards
Customer profileSegments3 records
Ideal customer profiles3 records
Beauregard Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beauregard Vineyards partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Thomas Fogarty WineryminorCo-host of 2027 Burgundy river cruise aboard AmaCello. Join Ryan Beauregard, Nathan Kandler, and John Benedetti for a seven-night Burgundy river cruise featuring Santa Cruz Mountains wines, hosted wine dinners, and tasting seminars. Route through Lyon, Mâcon, Beaune, and Port of Dijon.
- Sante Arcangeli Family WinesminorCo-host of 2027 Burgundy river cruise aboard AmaCello. Partnership with Thomas Fogarty Winery and Sante Arcangeli Family Wines for a joint wine cruise experience showcasing Santa Cruz Mountains wines in Burgundy.
- AmaCello (Expedia Wine Club Cruises)minorHosting a 2027 Burgundy wine cruise aboard AmaCello ship. June 17-24, 2027, route from Lyon through Mâcon, Tournus, Chalon-sur-Saône, Beaune, Seurre, to Port of Dijon. Features Santa Cruz Mountains wines from Beauregard and partner wineries.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Beauregard Vineyards competitors and assessment
Company assessmentDirect peers
- Williams Selyem: Cult Russian River Valley Pinot Noir producer with a famous allocation-only mailing list and tasting room. Comparable on small-production, estate-sourced, highly allocated Pinot Noir and Chardonnay sold primarily DTC to a devoted enthusiast base.
- Sante Arcangeli Family Wines: Small, family-owned Santa Cruz Mountains winery focused on Pinot Noir and Chardonnay with a DTC club and tasting room. Co-host of the 2027 Burgundy cruise with Beauregard; nearly identical varietal mix, scale, and DTC-first go-to-market.
- Storrs Winery: Santa Cruz Mountains winery specializing in estate Pinot Noir, Chardonnay and cool-climate varietals. Comparable on SCM estate sourcing, small production, DTC tasting room and wine club.
- Mount Eden Vineyards: Estate Santa Cruz Mountains producer of premium Chardonnay, Pinot Noir and Cabernet from a historic mountain vineyard. Directly comparable on terroir narrative, mountain AVA positioning, low-yield estate farming and ultra-premium pricing.
- Kistler Vineyards: Ultra-premium Sonoma Coast producer of Chardonnay and Pinot Noir from coastal mountain vineyards with a heavily allocated mailing list. Closely comparable on coastal-mountain terroir, sur lie aging, allocation-driven DTC, and cult-style pricing.
- Ridge Vineyards: California estate winery famous for mountain-grown, terroir-driven Cabernet, Chardonnay and Zinfandel from its Monte Bello and Lytton Springs estates. Closely comparable to Beauregard's estate-grown, terroir-first, low-intervention winemaking ethos in the Santa Cruz Mountains / Sonoma Coast corridor.
- Thomas Fogarty Winery: Premium Santa Cruz Mountains estate winery with a strong DTC, tasting room and wine club model. Co-host with Beauregard of the 2027 AmaCello Burgundy cruise, indicating directly overlapping customer base, distribution strategy and SCM regional positioning.
- Big Basin Vineyards: Estate winery in the Santa Cruz Mountains producing small-lot, terroir-driven Pinot Noir, Chardonnay and Rhône varietals. Closely comparable on scale, mountain AVA, DTC and wine club model, and natural/skin-contact winemaking style.
Regional players
- Bonny Doon Vineyard: Historic Santa Cruz Mountains winery founded in 1983 whose Pine Flat winery facility Beauregard acquired in 2008. Comparable as a same-region, DTC-led, terroir-focused producer in the same Bonny Doon / Ben Lomond Mountain neighborhood.
- Windy Oaks Estate Vineyards: Small Santa Cruz Mountains estate producing Pinot Noir and Chardonnay from coastal mountain vineyards. Directly comparable on Ben Lomond/Santa Cruz Mountains terroir, small-lot estate production and DTC emphasis, though slightly less DTC-club-centric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beauregard Vineyards social profiles
Digital presenceBeauregard Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beauregard Vineyards leadership team
Management profileNumber of profiles
Profiles2 records
Beauregard Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beauregard Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beauregard Vineyards
What does Beauregard Vineyards do?
Beauregard Vineyards produces and sells small-batch estate-grown wines (Pinot Noir, Chardonnay, Cabernet Sauvignon, Zinfandel, and blends) from 62 acres of vineyards in the Ben Lomond Mountain AVA of the Santa Cruz Mountains. The winery sells directly to consumers through a four-tier wine club, an on-site tasting room, outdoor seated and guided tasting experiences, private group events, and an e-commerce website.
Is Beauregard Vineyards a public or private company?
Beauregard Vineyards is a private company. It is classified as family owned and is currently operating.
When was Beauregard Vineyards founded?
Beauregard Vineyards was founded in 2000. It employs 11 to 50 people.
Where is Beauregard Vineyards based?
Beauregard Vineyards is headquartered in Santa Cruz, United States, in the North America region.
How does Beauregard Vineyards make money?
Four revenue lines are on record. Tasting Room Sales are the primary driver. The others are wine Club Subscriptions, E-commerce Sales and private Events & Experiences.
Who are Beauregard Vineyards's main competitors?
Direct peers on record are Williams Selyem, Sante Arcangeli Family Wines, Storrs Winery, Mount Eden Vineyards, Kistler Vineyards, Ridge Vineyards, Thomas Fogarty Winery and Big Basin Vineyards. Regional players are Bonny Doon Vineyard and Windy Oaks Estate Vineyards.
Does Beauregard Vineyards have an API?
No public API is recorded for Beauregard Vineyards.
What industry is Beauregard Vineyards in?
Beauregard Vineyards's product category is Estate Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130.