Rice Medical Center

What Rice Medical Center does

Rice Medical Center is a non-profit 501(c)(3) Critical Access Hospital and designated Level IV Trauma Center headquartered at 600 South Austin Road in Eagle Lake, Texas, founded in 1942 and operating with 101-250 employees. It provides 24-hour emergency care, inpatient and observation services, outpatient care, a swing bed transitional care and rehabilitation program, diagnostic imaging (X-ray, ultrasound, CT, MRI, 3D mammography), an on-site COLA-accredited laboratory, surgical services (including endoscopic, laparoscopic, and podiatric), physical/occupational/speech therapy, respiratory therapy and sleep studies, an outpatient wound care clinic, and a behavioral health program branded LightHouse that includes a Senior Intensive Outpatient Program. The organization also operates two Provider-Based Rural Health Clinics under the Rice Medical Associates brand — one in Eagle Lake and one in East Bernard — providing primary and preventive care for all ages.

The technology stack comprises a Digital Radiography system with PACS for imaging storage and remote physician access, CryptoChart QR-code-based secure image sharing, a HIPAA-compliant proprietary telemedicine platform enabling two-way video visits across primary care and multiple specialties (psychiatry, dermatology, cardiology, geriatrics, pediatrics), and the Cerner HealtheLife patient portal. Revenue is generated through fee-for-service billing across inpatient, outpatient, surgical, emergency, swing bed, clinic, and ancillary service lines, reimbursed via commercial insurance (Aetna, Blue Cross, Cigna, United Healthcare), Medicare (including a 100%-covered Annual Wellness Visit and Chronic Care Management program with ChartSpan), Medicaid, and a sliding-fee discount program for patients at or below 200% of Federal Poverty Guidelines. A CMS-mandated price transparency file is published via Sliced Health, and billing is processed through the InstaMed platform. The go-to-market is sales-led and event-driven: direct patient access through hospital and clinic channels, augmented by long-term telemedicine partnerships with institutions such as the Texas ChalleNGe Academy, with no traditional marketing channel beyond the website and community engagement. A $15 million Capital Campaign is underway to fund a new Emergency Trauma Center and Wellness & Education Center, with construction scheduled to begin in 2026.

Name

Rice Medical Center

Legal name

Rice Medical Center

Website

https://ricemedicalcenter.net

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Rice Medical Center is a non-profit 501(c)(3) Critical Access Hospital and Level IV Trauma Center in Eagle Lake, Texas, providing 24-hour emergency, inpatient, outpatient, surgical, behavioral health, and telehealth services to rural communities in Colorado and Wharton Counties through its hospital and two satellite Rice Medical Associates clinics.

Ownership category

akta.pro rank

Product category

Rural Hospital Healthcare Services

NAICS

Outpatient Care Centers (6214), Freestanding Ambulatory Surgical and Emergency Centers (621493), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency trauma care
• Diagnostic imaging services
• Telehealth services

Headquarters

HQ city

Eagle Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing inpatient, observation, outpatient services, emergency care, surgical procedures, diagnostic imaging, laboratory services, and specialty care to patients with insurance coverage including commercial plans, Medicare, and Medicaid.
2. Swing Bed Program: Transitional care and rehabilitation services provided under the Swing Bed Program, offering skilled nursing, physical/occupational/speech therapy, and palliative care for patients recovering from acute illness or surgery.
3. Rural Health Clinic Services: Primary care and preventive services at Rice Medical Associates Rural Health Clinics in Eagle Lake and East Bernard, providing care for patients of all ages with various insurance coverage.
4. Telehealth Services: Telemedicine services providing local access to specialists including Primary Care, Psychiatry, Dermatology, Cardiology, Geriatrics, and Pediatrics for clinic-based, school-based, and long-term care-based programs.
5. Insurance Reimbursement: Revenue from filing insurance claims for inpatient and outpatient procedures across multiple accepted insurance plans including Aetna, Blue Cross, Cigna, United Healthcare, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rice Medical Center is a non-profit 501(c)(3) Critical Access Hospital and designated Level IV Trauma Center providing inpatient, observation, outpatient, 24-hour emergency, swing bed, surgical, laboratory, diagnostic imaging, respiratory therapy, sleep study, wound care, behavioral health, and therapy services to rural Texas communities. The organization also operates two Rural Health Clinics (Rice Medical Associates) in Eagle Lake and East Bernard, and provides a HIPAA-compliant telehealth platform for primary care and specialty consultations to remote locations.

Product overview

Rice Medical Center is a non-profit 501(c)(3) Critical Access Hospital operating as a single unified healthcare delivery organization with two satellite Rural Health Clinics (Rice Medical Associates — Eagle Lake and East Bernard) and an extensive range of inpatient, outpatient, and telehealth services. The hospital functions as both the core facility and the platform connecting a portfolio of clinical service lines: the core hospital services (Diagnostic Imaging, Emergency Medicine/Level IV Trauma Center, Inpatient Care, Laboratory, Surgical, Swing Bed) are supplemented by the Rice Medical Associates primary care clinics, the LightHouse Rice Medical Center behavioral health program, Therapy Services (PT/OT/Speech), Respiratory Therapy, Sleep Study, Outpatient Wound Care Clinic, and a Telehealth platform for remote care delivery. Patient-facing digital access is provided through the HealtheLife Patient Portal, a price transparency platform, and a chronic care management program powered by ChartSpan. The organization is not structured as a modular software product but as an integrated healthcare delivery network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First hospital in Texas designated as a trauma facility
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ACP HealthcoreOthersEmergency Medicine Provider Group contracted to provide emergency medicine physician services at Rice Medical Center.
• Grasshopper Anesthesia Services, PLLCcoreOthersAnesthesia Services provider located in Nacogdoches, TX providing anesthesia services for surgical procedures at Rice Medical Center.
• Radiology Partners – Gulf CoastcoreOthersRadiology and Imaging Interpretation Services providing professional interpretation of diagnostic imaging including X-rays, CT scans, MRI, and mammography performed at the hospital.
• Regional Pathology AssociatescoreOthersPathology and Laboratory Consultation Services providing pathology and lab services from their Victoria, TX location to support Rice Medical Center's laboratory services.
• Premier SleepsupportingOthersSleep study services provided by Sanjeeev Bhatia, MD and Stanley Wang, MD for diagnosis and treatment of sleep disorders through Rice Medical Center's sleep lab.
• ChartSpansupportingStrategic or Co-development PartnerTrusted care coordination service partnered with Rice Medical Associates to provide Chronic Care Management services for Medicare patients. Offers monthly check-ins, 24/7 healthcare professional access, medication management, and personalized care plans for patients with two or more chronic conditions.
• RestorixHealthsupportingTechnology or IntegrationWound care clinic partnership providing specialized outpatient wound center services for treatment of non-healing wounds including diabetic foot ulcers, venous ulcers, pressure injuries, and other difficult wounds. Appointments available every Wednesday.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lavaca Medical Center: A non-profit Critical Access Hospital in Hallettsville, TX providing inpatient, emergency, outpatient, and clinic services to a small rural Texas county — directly comparable scale, designation, and service mix to Rice Medical Center.
• El Campo Memorial Hospital: A community hospital in Wharton County, TX — the same county RMC's East Bernard clinic serves — offering similar inpatient, ER, outpatient, and rural clinic services with a comparable non-profit, mid-size profile.
• Columbus Community Hospital: A community-owned hospital in Columbus, TX (adjacent Colorado County to Eagle Lake) with a similar mix of inpatient, outpatient, emergency, and rural clinic services — a direct geographic and operating model peer.
• Cuero Regional Hospital: A small DeWitt County, TX community hospital offering inpatient, ER, outpatient, swing bed-style, and primary care services — closely comparable rural Texas non-profit acute care delivery profile.
• Memorial Medical Center (Port Lavaca): A Calhoun County, TX community hospital providing acute inpatient, ER, outpatient, and clinic services to a rural coastal population — comparable in size, designation, and care delivery model to Rice Medical Center.

Regional players

• DeTar Healthcare System: A two-hospital system in Victoria, TX (about 50 miles from Eagle Lake) providing broader acute care, specialty, and outpatient services — serves as the regional referral hub RMC's higher-acuity cases would escalate to.
• Citizens Medical Center: A county-owned hospital in Victoria, TX offering broader specialty and acute services than RMC — a relevant regional referral competitor and labor-market benchmark for clinical recruitment.

Broad incumbents

• HCA Houston Healthcare: A large HCA Healthcare affiliate network across southeast Texas providing full-service hospital care including emergency, surgical, and outpatient — sets the broader-incumbent benchmark RMC must differentiate against for specialty referrals and talent.
• Baylor Scott & White Health: The largest non-profit health system in Texas operating hospitals, clinics, and telehealth across the state — relevant as a broad incumbent competing for specialty referrals, payor contracts, and clinical staff in central Texas.
• CommonSpirit Health (CHI St. Luke's Health / St. Joseph Health): A national non-profit health system operating Texas hospitals and clinics — relevant broad incumbent setting competitive and partnership benchmarks for rural and community hospital care in the state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RiceMedicalCenterandAssociates
• LinkedInlinkedin.com/company/rice-medical-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Medical Center