What Mastermate does

Mastermate is a Dutch B2B technical wholesaler founded on October 8, 1998, structured as a cooperative (Coöperatie Mastermate) of six regional family businesses — Brinkman, Divema, Technivo-Revamco, VBT Groep, Willemsen, and Zwager van Ree — operating 48 branch locations across the Netherlands and employing 501-1,000 people. The company serves construction professionals, building companies, and housing corporations with a catalog of approximately 42,000 products spanning fastening materials, ironmongery, tools, electrical materials, building hardware, chemicals, and personal protective equipment, achieving a 9.1/10 customer satisfaction score on 2,239 Kiyoh reviews.

Distribution and digital infrastructure include the B2B webshop (eshop.mastermate.nl) launched in 2020, the BestelApp mobile barcode-scanning application launched in 2019 with offline ordering capability, OCI/PunchOut integration for direct connection to customer ERP/procurement systems, on-site containers stocked at construction projects, and four Mastermate Deuren showrooms. A new centralized distribution center became operational at the end of 2022, completing a multi-year logistics consolidation. The company is certified under KeurTec (ISO 9001-derived quality system audited by Kiwa), VCA (Safety, Health and Environment), and FSC Chain of Custody (FSC-C121405).

Mastermate's revenue model combines product sales at wholesale mark-ups with a growing layer of service-based and bundled offerings: the PowerMix three-year tool fleet package (theft, repairs, inspections, loaner machines), tool repair with 5-day turnaround and leakage current testing, NEN 3140 on-site safety inspections with digital QR-code certificates, key duplication and master key planning, and access control system design, installation, and 24/7 maintenance. The cooperative is governed by family-business directors with Wim Voskamp as chairman of the management team; there is no external private equity or venture capital ownership, and the company is a member of the Vertaz purchasing association for collective buying power.

Name

Mastermate

Legal name

Coöperatie Mastermate

Website

https://mastermate.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mastermate is a Dutch B2B technical wholesaler cooperative of six family businesses, operating 48 branches and a ~42,000-SKU webshop/app that supplies tools, hardware, electrical materials, and access solutions to construction professionals, building companies, and housing corporations across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Delfgauw

HQ country

Netherlands

HQ region

Europe

Offices44 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product sales (wholesale): Mastermate generates revenue primarily through the sale of technical hardware products including ironmongery, tools, fastening materials, building hardware, electrical materials, and personal protective equipment. The company operates as a technical wholesaler serving construction professionals, selling products at marked-up prices from inventory held at 48 branch locations.
2. PowerMix service package: Comprehensive service package for electric tools covering theft protection, repairs, inspections, and loaner equipment for a one-time payment, providing three years of coverage.
3. Sleutels en sluitplannen: Key duplication, cylinder replacement, and master key system services for residential complexes, businesses, and institutions.
4. Toegangsbeheersdiensten: Access control system design, installation, maintenance, and 24/7 emergency repair services for buildings.
5. Gereedschap reparatie en onderhoud: Repair and maintenance services for electric tools with 5-day turnaround and electrical safety testing.
6. NEN 3140 keuringen: Safety inspections for electrical tools, ladders, scaffolding, and safety harnesses performed on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mastermate is a Dutch technical wholesaler that supplies approximately 42,000 products including ironmongery, tools, fastening materials, building hardware, electrical materials, and personal protective equipment to construction professionals. The company operates 48 branch locations across the Netherlands complemented by a B2B webshop and mobile ordering app, delivering expert advice and full-service solutions across the entire construction lifecycle from rough construction to finishing.

Product overview

Mastermate is a Dutch B2B technical wholesale company serving construction professionals, operating as a cooperative of five family businesses with 48 locations nationwide. The core offering centers on the Mastermate Webshop platform (accessing approximately 42,000 products) combined with the BestelApp mobile scanning solution. The product portfolio spans solution packages organized by construction phase: Grip op Prefab (prefabrication), Grip op ruwbouw (structural work), Grip op afbouw (finishing), Grip op toegangsbeheer (access control), Grip op vastgoedonderhoud (property maintenance), Grip op materieelbeheer (equipment management), Grip op veilig werken (safe working), and Grip op inkoop en voorraad (procurement/inventory). Key branded services include PowerMix (3-year power tool coverage), Gereedschap repareren (tool repair), Sleutels en sluitplannen (keys/lock plans), and Mastermate Deuren (premium door sub-brand). Advisory services cover specialized areas including electrical tools, PBM/work clothing, anchoring, working at height, dust-free working, and airtight construction.

Differentiator

Problem solved

Functional benefit

Brands

• PowerMix: A three-year service package covering theft, all repairs, and inspections of power tools, with guaranteed loaner machines.
• Grip op Prefab
• Mastermate webshop
• BestelApp
• Uw lokale magazijn

Products and services

• Mastermate Webshop A B2B e-commerce platform providing online access to approximately 42,000 products with complete product information, pricing, stock levels, and order management for construction professionals. Supports personalized lists, filters, and integrates with customer ERP systems via OCI-koppeling.
• Mastermate BestelApp A mobile scanning application that enables construction professionals to scan product barcodes and build orders directly from construction sites. The app works offline and synchronizes with the customer's webshop account, maintaining price conditions and delivery preferences.
• PowerMix A comprehensive service package for electric power tools covering three years. Includes theft protection, all repairs, inspections, and loaner machines. Customers pay a one-time fee for complete certainty about their machine fleet with full service support.
• Tool Repair Service Professional repair service for electric tools and machines. The service aims to repair machines within five working days and includes leak current testing before return. NEN 3140 safety inspections are performed on-site with digital certification via QR code.
• Access Management (Grip op toegangsbeheer) Complete access control system solution including design, installation, and management. Covers mechanical keys, digital access solutions with remote blocking capabilities, and 24/7 emergency repair service.
• Keys and Locking Plans (Sleutels en sluitplannen) Key duplication service and master key system solutions. Includes replacement keys for lost/stolen keys, cylinder equalization for existing locking plans, and new key and profile cylinder provision with certificates.
• Mastermate Deuren (Mastermate Doors) Premium door and frame solution sub-brand offering interior doors, exterior doors, and hardware. Features showrooms in Gemert, Stellendam, De Goorn, and Amsterdam Westpoort with over 1,000 m2 of display space, offering styles from modern to classic and industrial to rustic.
• On-site Warehouse (Uw lokale magazijn) On-site inventory management solution providing Mastermate containers with customized stock at construction sites. Stock levels are aligned with project needs and replenishment is managed through the webshop or BestelApp.
• Equipment Management (Grip op materieelbeheer) Comprehensive equipment management solution covering acquisition, repair, and maintenance of electric tools. Includes process setup, cost tracking, and NEN 3140 inspections performed on-site with digital QR code access to inspection reports.
• OCI Connection (OCI-koppeling) Open Catalog Interface integration connecting customer ERP/procurement systems directly to the Mastermate webshop for seamless, error-free ordering with real-time price and inventory visibility.
• Product Range (Assortiment) Comprehensive B2B product range of approximately 42,000 technical wholesale items including fastening materials, hardware, tools, electrical supplies, building products, chemical products, and personal protective equipment across 20+ categories.

Quantifiable outcome

• 48 locations for flexible pickup or delivery
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Vertaz (Inkoopvereniging)coreOthersMastermate is a member of Vertaz, a buying association/cooperative of technical wholesalers. The company operates under Vertaz general terms and conditions (gedeponeerd bij KV K en Rechtbank Den Haag). Vertaz provides collective purchasing power and standardized commercial terms across member companies.
• KiwacoreTechnology or IntegrationKiwa provides certification services for Mastermate's KeurTec quality management system. As the certification body, Kiwa conducts external audits verifying compliance with multisite certification requirements for technical wholesale operations.
• SKH en DuraCertcoreTechnology or IntegrationSKH and DuraCert serve as external audit bodies for Mastermate's FSC (Forest Stewardship Council) certification at Apeldoorn and De Goorn locations, verifying compliance with responsible forest management standards through annual audits.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Berner: European technical wholesaler serving construction, automotive, and industrial trades with consumables, tools, and fastening products via field sales and digital channels. Direct comparable on B2B multi-channel go-to-market and customer segmentation.
• Technische Unie: Largest technical wholesaler in the Netherlands, serving industrial and construction customers with a comparable mix of tools, electrical supplies, fasteners, and installation materials through a multi-branch B2B model with webshop support. Closest head-to-head competitor for construction and industrial accounts.
• Toolstation: Pan-European tools, hardware, and consumables retailer with an established Netherlands footprint of trade-focused branches and a strong e-commerce platform. Direct competitor for transactional tradesperson spend, particularly on smaller-ticket items.
• Ferney Group: Dutch construction-focused technical wholesaler with a similar branch-based distribution model supplying tools, fasteners, hardware, and personal protective equipment to Dutch contractors and tradespeople.

Broad incumbents

• Sonepar: World's largest B2B electrical distributor, active in the Netherlands with branch and digital channels targeting electrical installers and contractors. Comparable procurement integration and field-sales model, though narrower in category focus than Mastermate.
• Rexel: Global electrical distribution specialist with strong Netherlands operations supplying electricians, contractors, and industrial customers. Overlaps with Mastermate's electrical and access-control categories but is broader in scope (lighting, energy, smart-building solutions).
• Würth: Global leader in fastening materials, tools, and consumables serving the trades, with a substantial Netherlands presence. Broader product range (including automotive and industrial MRO) and direct-sales field force make it an incumbent benchmark rather than a pure branch-overlap competitor.
• Saint-Gobain Distribution Netherlands: Branch of Saint-Gobain's building materials distribution arm (including Raab Karcher and others), serving Dutch construction professionals with a broader portfolio spanning structural materials, insulation, and interior solutions. Comparable multi-branch construction-trade distribution footprint.

Regional players

• Hornbach: German-headquartered DIY and builder's merchant operating large-format stores across the Netherlands, carrying tools, hardware, and construction materials. Adjacent rather than directly overlapping — focuses on consumer/small-trades customers rather than enterprise field sales.

Others

• Hilti: Global premium power tools and fastening systems manufacturer with a direct-sales model and Fleet Management subscription service in the Netherlands. Not a peer in distribution, but a key upstream supplier and the principal disintermediation threat to wholesale intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wi3IMa83Rxs
• Facebookfacebook.com/MastermateNL
• LinkedInlinkedin.com/company/mastermate
• Xx.com/mastermatenl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastermate