What FEED does

FEED Co., Ltd. (フィード株式会社) is a privately-held Japanese wholesale distributor of surgical, medical, dental, and veterinary instruments, apparatus, and equipment, founded in 1980 and headquartered in Yokohama. The company is credited with launching Japan's first comprehensive catalog commerce service for dental offices in May 1987, establishing a multi-decade franchise in healthcare supply distribution. It operates three dedicated e-commerce storefronts — FEED Dental (dental.feed.jp), FEED Medical Care (medical-care.feed.jp), and FEED VET (vet.feed.jp) — each curating supplies ranging from consumables and infection control products to medical devices and pharmaceuticals for their respective vertical.

The underlying technology is a multi-tenant e-commerce platform serving healthcare professionals across Japan with nationwide delivery, supported by customer service desks (0120-004-502 / 0120-004-504) and physical showrooms in Tokyo (Tokyo Ekimae and Ginza). Product selection spans dental materials and dental technician supplies, medical and nursing care consumables (masks, gloves, infection control), and veterinary pharmaceuticals — FEED holds an animal veterinary drug wholesale license enabling pharmaceutical distribution. The company runs an ISMS-certified information security program (CISO-led, security policy dated August 1, 2025).

FEED's commercial model is primarily transactional B2B e-commerce with three vertical storefronts plus omnichannel physical showrooms and social channels (Facebook, Instagram). The company has layered in a points-based loyalty program (May 2025), a dedicated equipment rental site (October 2024), and a membership-based individual-purchase site for dental medical staff (March 2026). Revenue, headcount, and financial details are not publicly disclosed; leadership is represented by Representative Director / CEO Tetsuya Takahashi (高橋 徹也). The company shows no parent company, venture capital, or private equity affiliation and operates exclusively in Japan.

Name

FEED

Legal name

フィード株式会社 (FEED Co., Ltd.)

Website

https://feedcorp.co.jp

Company type

Private

Founded year

1980

Operating status

Operating

Short description

FEED Co., Ltd. is a privately-held Japanese distributor (founded 1980, Yokohama) that operates three dedicated e-commerce storefronts — FEED Dental, FEED Medical Care, and FEED VET — selling medical, dental, care, and veterinary supplies to healthcare professionals across Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales of dental and medical supplies: FEED generates revenue through online sales of dental materials, dental technician materials, medical/care supplies, and veterinary products via its multiple EC storefronts (FEED Dental, FEED Medical Care, FEED VET). Revenue is transactional, with a points program introduced May 2025.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FEED is a wholesale distributor of dental materials, dental technician supplies, medical and nursing care consumables (including infection-prevention products), and veterinary pharmaceuticals and equipment. The company operates three specialized e-commerce storefronts — FEED Dental, FEED Medical Care, and FEED VET — that sell directly to dental clinics, dental technicians, care/medical facilities, and veterinary hospitals across Japan, supported by physical showrooms in Tokyo and a toll-free customer service desk.

Product overview

FEED operates a multi-brand e-commerce platform consisting of three specialized sub-brands. FEEDDental serves dentists and dental technicians with a dedicated catalog of dental materials and supplies. FEED Medical Care targets medical and nursing care facilities, providing medical consumables, infection control products, and general care supplies. FEED VET supports animal hospitals and veterinary clinics. All three operate as separate e-commerce sites under the unified FEED brand, founded in 1980 with the stated mission of revolutionizing dental distribution.

Differentiator

Problem solved

Functional benefit

Brands

• FEEDデンタル: E-commerce site supporting dentists and dental technicians
• FEED медицинская помощь
• FEED VET

Products and services

• FEED Dental (FEEDデンタル) E-commerce platform serving dentists and dental technicians in Japan, offering a wide online catalog of dental materials, consumables, instruments, equipment, and pharmaceuticals for dental practices and dental labs.
• FEED Medical Care (FEEDメディカルケア) E-commerce platform supporting nursing care and medical sites in Japan, selling medical supplies, infection-prevention products (masks, gloves), medical devices, pharmaceuticals, and daily necessities for healthcare and caregiving facilities.
• FEED VET (FEED VET) E-commerce platform dedicated to supporting animal hospitals and veterinary clinics in Japan, providing veterinary medications, equipment, and supplies needed for animal healthcare, operated under FEED's Animal Veterinary Drug Wholesale License.
• FEED Rental Service Site Online rental service offering equipment and supplies for rental to professional healthcare buyers, expanding FEED's business model beyond traditional sales.
• Dental Medical Staff Membership E-commerce Site Membership-based e-commerce site allowing individual dental medical staff to purchase products directly for personal use, complementing the business-account storefronts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ci Medical (Hakuaikai): Ci Medical (formerly Hakuaikai) is a major Japanese dental supply e-commerce and catalog distributor serving dental clinics and dental technicians, directly overlapping with FEED Dental in product category, customer base, and online procurement model.
• Forest One: Forest One is a Japanese dental products distributor selling consumables, materials, and equipment to dental clinics. It directly competes with FEED Dental on assortment and online procurement within the Japanese dental channel.
• Yoshida (Yoshida Dental): Yoshida is a long-established Japanese manufacturer-distributor of dental equipment and materials with nationwide direct sales. It overlaps with FEED Dental on product category and customer base but operates a more equipment/manufacturer-led model.

Broad incumbents

• AS ONE: AS ONE is a major Japanese distributor of scientific, medical, and laboratory supplies with a strong e-commerce platform. It competes with FEED Medical Care on broader medical/infection-control assortments but lacks FEED's dental and veterinary specialization.
• MonotaRO: MonotaRO is Japan's leading B2B e-commerce platform for MRO and indirect materials, including medical and care consumables. It competes with FEED Medical Care on price and breadth for healthcare facility supplies but does not specialize in dental or veterinary.
• Medipal Holdings (Mediceo): Medipal Holdings, through Mediceo and related companies, is one of Japan's largest pharmaceutical and medical product wholesalers. It serves hospitals and pharmacies at scale and overlaps with FEED Medical Care on selected medical consumables and pharmaceuticals.
• Suzuken: Suzuken is one of Japan's top pharmaceutical wholesalers with national distribution and a growing medical-device business. It competes with FEED Medical Care in serving institutional healthcare buyers, though FEED's dental and veterinary niche is outside Suzuken's core focus.
• Ship Healthcare Holdings: Ship Healthcare distributes medical equipment and supplies to hospitals and clinics across Japan. It overlaps with FEED Medical Care on medical equipment and consumables distribution but serves a different buyer mix and does not target dental or veterinary specialists.
• Amazon Business Japan: Amazon Business Japan sells medical, dental, and office supplies to business buyers with rapid delivery. It competes with all three FEED storefronts on convenience and assortment breadth but lacks FEED's vertical specialization, regulatory credentials, and curated professional assortments.

Others

• Midori Anzen: Midori Anzen manufactures and distributes medical, nursing-care, and infection-prevention products in Japan. It is a potential supplier of PPE and consumables to FEED Medical Care rather than a direct competitor, but its distribution overlap with care facilities is adjacent to FEED's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feedcorp
• Instagraminstagram.com/feedcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEED