Boch & Fernsh

What Boch & Fernsh does

Boch & Fernsh Inc. (operating as B&F) is a privately held, Mumbai-headquartered creative advertising agency founded around 2000 with a team of approximately 11-50 employees under founder Chirag Shah. The firm offers an integrated suite of creative and marketing services spanning branding and identity, digital films and video production, social media marketing, website design and development, influencer marketing, digital and performance marketing, public relations, launch films, and immersive experiences (AR/VR). It positions itself as revenue-focused rather than award-driven, with an industry-agnostic, digital-first go-to-market.

The agency serves a broad client base across more than a dozen verticals including consumer goods (7-Eleven, Ching's Secret, Dabur), healthcare and pharmaceuticals (Johnson & Johnson Acuvue, Fortis, Listerine, Neutrogena, Livogen, Neurobion Forte, Stayfree), BFSI and fintech (Western Union, Angel One, BOTIM/Astra Tech, Coheron Wealth), hospitality (Fairmont, Grand Mercure), industrial and manufacturing (Godrej, Laxcon, Goldi, QuoraStone, Lioli Ceramica), and emerging startups (Litt Cocktails, Aquatein, Coventic, Sportsdaq). Enterprise clients dominate the named logo set, though startup and mid-market engagements coexist.

Revenue is generated through project-based professional services engagements acquired via direct project briefs, partner inquiries, and the agency's content-marketing funnel (blog, podcasts, freebies, social channels). No proprietary technology platform or AI/ML capability is disclosed; the competitive thesis rests on creative talent quality, a deep cross-industry portfolio, and third-party awards including the Effie Bronze 2022, Digi+ Award 2023, and Clutch Top Creative Agency 2025. The company has expanded into the UAE/Dubai market and operates owned content platforms including The Blah Blah Corner blog and a podcast series.

Name

Boch & Fernsh

Legal name

Boch & Fernsh Inc.

Website

https://bochfernsh.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Boch & Fernsh is a Mumbai-based creative advertising agency offering branding, video production, social media, web development, influencer marketing, PR, and immersive experience services to enterprise and startup clients across consumer goods, healthcare, BFSI, hospitality, and industrial verticals.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Creative advertising services
• Brand strategy consulting
• Video production services
• Digital marketing agency
• Web design development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based professional services including branding, digital films, social media, website design and development, influencer marketing, and campaign execution. Revenue generated through client engagements across various industry sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Boch & Fernsh is a Mumbai-based creative advertising agency that delivers brand consulting, digital film and video production, social media marketing, website design and development, influencer marketing, performance marketing, public relations, and immersive (AR/VR) experiences. Engagements are project-based, industry-agnostic, and built around research-driven storytelling to drive measurable business outcomes for clients ranging from startups to multinational brands.

Product overview

Boch & Fernsh (B&F) is a Mumbai-based creative advertising agency offering a unified suite of brand consultancy and creative services. The core offering spans Branding & Identity, Digital Films & Video Production, Social Media Marketing, Website Design & Development, Influencer Inspirer, Digital Marketing, Public Relations, Performance Marketing, and Immersive Experiences. Services are delivered through a 3-in-1 agency model combining creativity, marketing strategy, and storytelling. The agency also operates supporting content platforms including The Blah Blah Corner blog and a Freebies resource hub, alongside in-house film productions. Industry coverage includes Consumer, Beauty, Medical & Pharma, BFSI & IT, Makers & Traders, Tourism & Hospitality, Plastics & Chemicals, Steel, Tradeshows & Events, Sports & Education, and Real Estate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• The Blah Blah Corner: Company blog featuring marketing insights, industry trends, and thought leadership content

Products and services

• Branding & Identity Brand strategy, logo design, visual identity systems, brand positioning, and brand voice development for startups to enterprise clients.
• Digital Films & Video Production Ad films, brand films, product launch videos, social media content, explainer videos, medical animations, and personalized/interactive video production.
• Social Media Marketing Social media strategy, content calendar creation, community management, and influencer marketing campaigns.
• Website Design & Development Custom website development including e-commerce, landing pages, responsive design, and UX/UI design for web applications.
• Influencer Marketing Influencer marketing strategy, creator identification, campaign management, and performance tracking for brand activations (Influencer Inspirer offering).
• Digital Marketing Performance marketing, SEO, SEM, paid advertising across Google, YouTube, LinkedIn, Facebook, Instagram, programmatic media buying, and content marketing.
• Public Relations Reputation management, media relations, press releases, digital marketing for PR, and crisis communication across healthcare, hospitality, real estate, fintech, and other sectors.
• Performance Marketing Data-driven paid advertising campaigns with ROI-focused metrics, paying only for actual results such as leads, sales, downloads, and conversions.
• Immersive Experiences AR/VR experiences, interactive installations, and experiential marketing campaigns for brand activations.

Quantifiable outcome

• Effie Bronze Award 2022 - Johnson's Acuvue healthcare campaign '#Dekhte reh jaoge'

Named customers43 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Moneygram (BOTIM Partnership)coreStrategic or Co-development PartnerBOTIM (owned by Astra Tech) partnered with Moneygram for money transfer feature launch. Boch & Fernsh created the campaign including Burj Khalifa animated video display and event coverage for this feature launch.
• Western Union (Ebix Cash, Supreme Securities)minorStrategic or Co-development PartnerBoch & Fernsh produced 'Khule Dil Wali Diwali' film in partnership with Western Union, Ebix Cash, and Supreme Securities for a Diwali campaign.
• Karishma Kapoor (Livogen Na Na Anemia)minorGTM or Marketing PartnerCelebrity influencer for the Livogen '#NaNaAnemia' nationwide awareness campaign. Included bus yatra, influencer marketing, and OOH marketing activations.
• NGO Partners (Be;Loved CSR)minorGTM or Marketing PartnerBoch & Fernsh's in-house CSR initiative 'Be;Loved' collaborated with NGOs and pet cafes for abandoned pet awareness campaign featuring in 50+ digital publications.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Famous Innovations: Mumbai-headquartered independent creative agency known for integrated campaigns, digital films, and brand work. Comparable boutique creative positioning serving enterprise and consumer clients across multiple verticals.
• Taproot Dentsu Creative: Indian creative boutique within the Dentsu network, headquartered in Mumbai. Direct peer in scale and creative approach, serving enterprise and consumer clients with brand-led integrated campaigns.
• Schbang: Mumbai-based full-service creative and digital marketing agency of similar scale to Boch & Fernsh, offering branding, video, social media, and performance marketing. Direct peer in the Indian boutique creative agency segment with comparable service mix and target clients.
• Creativeland Asia: Independent Indian creative agency led by Sajan Raj Kurup, headquartered in Mumbai. Comparable in offering integrated creative, digital, and content services to enterprise clients in India.
• BBH India (Bartle Bogle Hegarty): Global creative boutique with India presence, known for brand-led work and long-term client partnerships. Comparable in boutique creative positioning and pursuit of brave, distinctive work for enterprise clients.

Broad incumbents

• Ogilvy India: WPP-owned flagship creative network in India, offering advertising, branding, PR, and digital. Overlaps with Boch & Fernsh in the same enterprise client universe (J&J, Godrej, etc.) but operates at network scale.
• DDB Mudra Group: One of India's largest full-service advertising networks with creative, digital, media, and PR capabilities. Competes with Boch & Fernsh for large enterprise retainers but at significantly greater scale across multiple agency brands.
• Wieden+Kennedy: Portland-based global independent creative agency with India operations. Comparable creative philosophy and brand storytelling approach; competes for premium global brand assignments including the same multinational clients B&F serves.
• L&K Saatchi & Saatchi: India-based creative agency within the Publicis-owned Saatchi & Saatchi network. Competes for similar enterprise and consumer brand assignments with integrated creative and digital services.
• FCB India (FCB Ulka): Interpublic-owned full-service creative network in India, headquartered in Mumbai. Comparable in offering creative and integrated marketing services to enterprise clients across multiple verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bochfernsh
• YouTubevimeo.com/bochfernsh
• Facebookfacebook.com/bochfernsh
• LinkedInlinkedin.com/company/b&f-inc
• Instagraminstagram.com/bochfernsh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boch & Fernsh