What Vietti does

Vietti is a historic Piedmontese winery founded by Carlo Vietti in the late 1800s and operated today as a private family-owned company (Vietti SRL) from its headquarters in Castiglione Falletto, in Italy's Langhe wine region. The company produces a portfolio of premium DOC/DOCG wines centered on Barolo and Barbaresco, with a distinctive focus on single-vineyard expressions from renowned MGA crus (Brunate, Cerequio, Lazzarito, Monvigliero, Ravera, Rocche di Castiglione, and the reserve-only Villero), complemented by Barbera d'Alba and d'Asti, Langhe Nebbiolo, Roero Arneis, Dolcetto, Moscato d'Asti, and a Timorasso program in the Colli Tortonesi. Winemaking relies on traditional techniques, notably submerged cap fermentation (cappello sommerso), extended aging in ceramic, wood, and steel, and separate vinification of each MGA to express individual terroir characteristics.

The company generates revenue through a multi-channel model combining direct-to-consumer sales via the on-site Wine Shop (opened 2023) and the Wine Club (wineclub.vietti.com), which ships to 38+ countries, with B2B distribution through international wine importers and trade partners cultivated at 75+ annual wine fairs and events across Europe, North America, and Asia. Hospitality and wine tourism — including tastings and guided vineyard trekking through the Scarrone, Rocche, and Villero MGAs — add a third revenue stream alongside branded merchandise. Distribution channels span DTC e-commerce, on-site retail, international trade fairs (Vinitaly, ProWein, Wine Paris, Wine Spectator Grand Tour, BBWO Toronto, Vinous Icons Italy), and three-tier importer relationships.

Vietti's commercial identity rests on three differentiators: 150+ years of heritage, pioneering status as one of the first single-vineyard Barolo producers (1961 Rocche di Castiglione), and the Artist Labels (Etichette d'Autore) program launched in 1974 featuring works by 21 internationally renowned artists. The company operates with 11-50 employees, ships globally, and has received consistent 96-98 point scores from Antonio Galloni (Vinous), James Suckling, Wine Spectator, and DoctorWine, which named Vietti Company of the Year 2026.

Name

Vietti

Legal name

Vietti SRL

Website

https://vietti.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Vietti is a family-owned Piedmontese winery producing premium Barolo, Barbaresco, Barbera, and Timorasso wines from single-vineyard MGA crus, selling globally through a Wine Club shipping to 38+ countries, an on-site Wine Shop, international wine fairs, and distributor partnerships targeting collectors and trade.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Premium Italian wines
• Barolo production
• Piedmont winery
• Single-vineyard wines
• Wine club membership

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Vietti generates revenue through direct sales of its wines via the on-site Wine Shop at Castiglione Falletto, the online Wine Club (wineclub.vietti.com), and through wine experiences and tastings. Sales include current vintages, old vintages, limited editions, and large format bottles.
2. Wine Club Membership and Exclusive Offers: The Wine Club provides exclusive periodic offers to members, including retroscpectives from archives, Barolo and Barbaresco selections, single-vineyard Barbera, Timorasso wines, critically acclaimed wines, and large format bottles. Membership is free to join.
3. Hospitality and Experiences: Revenue from wine tasting experiences, trekking through vineyards (MGAs Scarrone, Rocche, and Villero), and private tours. The winery offers classic tasting (5 wines), experience tasting (6 wines including 3 Barolos), and signature trekking experiences.
4. Branded Merchandise: Sale of branded merchandise including t-shirts, caps, bottle openers, and posters at the Wine Shop. Proceeds support associations and organizations for environmental sustainability.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vietti is a historic Piedmontese winery that produces premium Italian wines, with a portfolio centered on Barolo and Barbaresco DOCG denominations, complemented by Barbera d'Alba and d'Asti, Langhe Nebbiolo, indigenous white wines (Roero Arneis, Timorasso Derthona), and Moscato d'Asti. The company also operates a Wine Club for exclusive access to old vintages and limited editions, a Wine Shop at the Castiglione Falletto headquarters, and wine tasting experiences including vineyard trekking through prestigious MGAs.

Product overview

Vietti is an historic Piedmontese winery founded in the late 1800s by Carlo Vietti, located in Castiglione Falletto. The company produces a portfolio of premium Italian wines centered on Barolo and Barbaresco DOCG denominations, complemented by Barbera d'Alba and d'Asti, white wines from Arneis and Timorasso grapes, and Langhe Nebbiolo. The portfolio includes both entry-level appellation wines and prestigious single-vineyard crus from MGAs such as Brunate, Cerequio, Lazzarito, Monvigliero, Ravera, and Rocche di Castiglione, as well as the flagship Barolo Riserva Villero produced in select vintages. The company distinguishes itself through its Artist Labels project (initiated in 1974) where renowned international artists create original works for wine labels, and the Manifesti d'Autore vintage poster series. Wine sales are complemented by hospitality services including tastings, vineyard trekking experiences, and a wine club offering exclusive access to older vintages and limited editions.

Differentiator

Problem solved

Functional benefit

Brands

• Deditus: Joint presentation brand with Vietti for wine events (mentioned in Wine Paris 2025 announcement)
• Vietti Wine Club

Products and services

• Barolo DOCG
• Barolo Brunate
• Barolo Cerequio
• Barolo Lazzarito
• Barolo Monvigliero
• Barolo Ravera
• Barolo Rocche di Castiglione
• Barolo Riserva Villero
• Barbaresco Riserva Rabajà
• Barbaresco Roncaglie
• Barbera d'Alba Trevìce
• Barbera d'Asti Trevìce
• Barbera d'Alba Vigna Scarrone
• Barbera d'Alba Vigna Vecchia Scarrone
• Barbera d'Asti La Crena
• Langhe Nebbiolo Perbacco
• Langhe Freisa
• Dolcetto d'Alba Trevìce
• Verduno Pelaverga
• Roero Arneis
• Derthona Timorasso
• Derthona Timorasso Boscogrosso
• Moscato d'Asti
• Vietti Wine Club Membership
• Wine Tasting Experiences
• Branded Merchandise

Quantifiable outcome

• Company of the Year 2026 by DoctorWine (Daniele Cernilli)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• DeditusminorGTM or Marketing Partner · 10 February 2025Vietti presented wines together with Deditus at Wine Paris 2026, held from February 10-12, 2025 at Paris Expo Porte de Versailles. The partnership allowed both wineries to share their latest vintages and passion with attendees.
• Sughero.orgminorStrategic or Co-development PartnerVietti partners with Sughero.org, an organization that recovers cork corks before they become waste. After consumption, corks are directly recycled and given new life through the Artimestieri Social Cooperative for soundproofing panels, green building, sustainable clothing, and bio-furniture. A new campaign called Save the Cap involves planting a tree for each shipment to offset CO2 emissions.
• E.R.I.C.A. SOC.COOP. and A.I.C.A.minorStrategic or Co-development PartnerE.R.I.C.A. SOC.COOP. (led by Roberto Cavallo) and A.I.C.A. (International Association for Environmental Communication) founded the plogging movement. Vietti supports their initiatives including the Italian Plogging Championships and World Plogging Championship, combining sport, education, and sustainability.
• Keep Clean and Run for PeaceminorStrategic or Co-development PartnerVietti supports the eleventh edition of Keep Clean and Run for Peace, an eco-running event where Roberto Cavallo covers 338 kilometers along the Via Francigena del Sud collecting litter and promoting environmental respect. The initiative combines sport, education, and sustainability.
• Ministry of Tourism (Italy)minorStrategic or Co-development PartnerVietti supports the project 'Un patrimonio da raccontare' (A Heritage to Tell), a two-year initiative funded by the Ministry of Tourism for the enhancement of the Core-Zone municipalities of the UNESCO site 'Paesaggi Vitivinicoli di Langhe-Roero e Monferrato', involving 20 villages including Castiglione Falletto.
• Chris Bangle (Designer)minorStrategic or Co-development PartnerAmerican designer Chris Bangle and his wife Catherine designed the Big Bench installed in Castiglione Falletto below the Vietti winery. The project is a territorial marketing initiative featuring giant benches from which to admire the Langhe landscape.
• ITS Agroalimentare per il PiemonteminorStrategic or Co-development PartnerVietti welcomes students from ITS Agroalimentare per il Piemonte enrolled in the Wine Marketing Manager course. The winery provides educational experiences about its history and winemaking, contributing to the training of new wine professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marchesi di Barolo: Historic Barolo winery housed in the Falletti castle, with extensive cellar and Wine Shop. Comparable in heritage positioning, on-site hospitality/tourism, and traditional Barolo production from multiple crus.
• Giacomo Conterno: One of the most prestigious Barolo producers, based in Monforte d'Alba. Directly comparable as a Piedmont family winery producing highly allocated single-vineyard Barolos (Monfortino, Cascina Francia) from renowned MGAs, sold through similar international trade channels.
• Pio Cesare: Family-owned Alba winery founded in 1881 with strong Barolo and Barbaresco portfolio and global distribution. Comparable as a multi-generational Piedmont producer with international trade reach.
• Bruno Giacosa: Historic Piedmont producer of Barolo and Barbaresco from single vineyards (Falletto, Vigna Rionda). Directly comparable in single-vineyard Nebbiolo philosophy, family ownership, and trade allocation scarcity.
• Conterno Fantino: Family winery in Monforte d'Alba producing single-vineyard Barolos (Sorì Ginestra, Mosconi) and Barbera d'Alba. Directly comparable in family ownership, Piedmont single-vineyard focus, and international trade presence.
• G.D. Vajra: Family-owned Barolo producer from Barolo village, also working with traditional winemaking and high-altitude vineyards (Bricco delle Viole). Comparable as an independent, organically-inclined Piedmont winery with strong international following and single-vineyard focus.

Broad incumbents

• Domaine de la Romanée-Conti: Burgundy's most prestigious small producer, known for single-vineyard Pinot Noir and Chardonnay with extreme scarcity and collectible pricing. Comparable in single-vineyard terroir philosophy, allocation-driven distribution, and collector/secondary-market dynamics.
• Tenute Lunelli (Ferrari Trento): Italian premium wine group producing Ferrari Trento sparkling wines and still wines across multiple regions. Comparable as a family-controlled, Italy-rooted premium wine producer with hospitality and tourism components.
• Marchesi Antinori: One of Italy's largest and oldest wine dynasties (Tignanello, Sassicaia via joint venture). Comparable in Italian heritage winemaking pedigree, but operates at much larger scale and across multiple Italian regions rather than specializing in Piedmont.

Emerging players

• Vigne Marina Coppi: Smaller family Piedmont winery (Castagnole Monferrato) known for Barbera and Timorasso programs. Comparable as a Timorasso-focused producer that overlaps with Vietti's Colli Tortonesi project and family ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viettiwines
• Facebookfacebook.com/ViettiWinery
• LinkedInit.linkedin.com/company/vietti
• Instagraminstagram.com/vietti_winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietti