One Punch Agency

What One Punch Agency does

One Punch Agency is a privately held Belgian full-stack UI/UX development agency founded in 2015 and headquartered in Vilvoorde (KBO number 0650.835.653). The company provides custom digital development services spanning software engineering, interactive web and mobile applications, UI/UX design, digital branding and strategy, IoT/experimental installations, AI solutions, AR/VR experiences, gamification, robotic process automation, and digital storytelling. Its client base includes both direct enterprise customers (Coca-Cola, Mondelez, Proximus, Lexus) and partner agencies that outsource specialized development work. The GTM motion is sales-led, combining direct outreach, project-based proposals, and a dedicated 'Projects for Agencies' channel, with portfolio showcase as the primary marketing vehicle. Pricing is quote-based per project, with the company explicitly positioning on 'the most competitive rates' in the Belgian market.

The agency has built a portfolio of named reference projects rather than operating a single SaaS platform. Notable builds include Proximus music mAIstro (an AI-powered Twitter bot using IBM Watson NLP and sentiment analysis for Spotify song recommendations), ZeroTouch.Menu (a QR-code contactless ordering platform deployed at Nieuwpoort Marina with 2,000+ docking points during COVID-19), Real Life Battle Royale (a laser-tag tournament management system for Mixed Reality Events), a personalized video experience for Lexus, the Splandeed map-based marketplace for Archi-Deco-Design professionals, Social Seeder, and the Hi There brand activation photo app. These projects demonstrate technical breadth across AI, IoT, real-time event systems, and consumer applications.

The revenue model is professional services billed on a project basis, with multi-year contracts noted in pricing detail. The company is bootstrapped and founder-owned, with no external funding, no subsidiaries, and no disclosed parent company. Operating geography is concentrated in Belgium with Western European market scope. There is no public ticker, no revenue disclosure, and no certifications or compliance attestations in the available record.

Name

One Punch Agency

Legal name

ONE PUNCH AGENCY BVBA

Website

https://onepunch.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

One Punch Agency is a Belgian full-stack UI/UX development agency, founded in 2015 in Vilvoorde, building custom digital products (web, mobile, AI, AR/VR, IoT) for enterprise clients and partner agencies on a project basis.

Ownership category

akta.pro rank

Product category

Digital Development Agency Services

NAICS

Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Custom software development
• UI/UX design services
• Digital branding agency
• AR/VR experience design
• AI development services

Headquarters

HQ city

Vilvoorde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Development Services: Custom software development, web applications, mobile applications, UI/UX design, and digital transformation projects billed on a project basis. The company offers competitive rates and serves both direct clients and agency partners requiring specialized development expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

One Punch Agency is a full-stack UI/UX development agency that designs and builds custom digital products for enterprises and other agencies, including web applications, mobile applications, AI solutions, AR/VR experiences, gamification platforms, IoT installations, and digital branding. The agency operates from Vilvoorde, Belgium, and delivers projects for clients such as Proximus, Coca-Cola, Lexus, and Mondelez, with notable products including ZeroTouch.Menu, Social Seeder, Proximus music mAIstro, Splandeed, and Hi There.

Product overview

One Punch Agency is a Full Stack UI/UX Development Agency offering a broad portfolio of digital services and custom-built products. Their core service offerings span innovative software development, interactive web and mobile applications, digital branding, UI/UX design, IoT/experimental installations, AI solutions, AR/VR experiences, gamification, digital storytelling, and robotic process automation. They build tailored digital products for clients rather than operating a single SaaS platform. Notable products include: Social Seeder (social media engagement platform), Proximus music mAIstro (AI-powered Twitter bot), ZeroTouch.Menu (QR code ordering system), Hi There (photo activation app), and Splandeed (map-based marketplace). Their work is delivered through custom project engagements for agencies and direct clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Proximus music mAIstro AI-powered Twitter bot that reads tweets in Belgium, analyzes sentiment and emotions via IBM Watson NLP, and responds with appropriate songs through Spotify integration. Built for enterprise telecommunications client Proximus as a real-time conversational brand engagement tool.
• ZeroTouch.Menu QR code-based digital menu and contactless ordering system launched during COVID-19, with menu management, ordering, and logistical delivery components. Deployable for restaurants, bars, and marina facilities, with one deployment supporting over 2,000 tables/boats at Nieuwpoort Marina.
• Social Seeder Social media engagement platform that gives brands control over campaigns and helps amplify reach by sharing stories across social networks, featuring post creation with a real-world preview interface that mimics native social networks before publishing.
• Hi There Photo application for brand activations that allows users to take pictures on-site in branded scenarios, customize images, and share content on social media while promoting the associated brand during live events and activations.
• Splandeed Online marketplace with a map-based exploration interface for Archi-Deco-Design professionals, where businesses are represented as interactive houses on a navigable map grouped by districts and themes, helping clients discover relevant design service providers.
• Real Life Battle Royale Real-world Battle Royale tournament system for Mixed Reality Events using laser-tag technology linked to player smartphones, providing real-time digital game data including player map locations, health, items, storm mechanics, and K/D ratios for live esports-style events.
• Lexus Personalized Video Experience Personalized promotional video experience for the Lexus UX 250h launch campaign, enabling users to add their name to a vehicle license plate and see it appear in real time on a branded promotional video.
• Custom Software Development Custom software development services covering web applications, mobile applications, AI systems, and specialized digital solutions tailored to enterprise client requirements.
• Interactive Web & Mobile Applications Development of interactive web and mobile applications focused on user experience, engagement, and seamless cross-platform functionality for client digital products.
• UI/UX Design User interface and user experience design services focused on creating intuitive, engaging digital interfaces for web and mobile applications developed by the agency or third parties.
• Digital Branding & Strategy Digital branding and strategic consulting services aimed at helping clients establish disruptive market positioning and brand presence across digital channels.
• AI Solutions Artificial intelligence integration services including natural language processing, sentiment analysis, and intelligent automation system development for client-facing digital products.
• AR/VR Experiences Augmented reality and virtual reality development services for immersive brand experiences, interactive customer engagement, and virtual environments across client campaigns and activations.
• IoT and Experimental Installations Internet of Things solutions and experimental technology installations for innovative brand experiences, live event environments, and connected physical installations.
• Gamification Solutions Game mechanics and gamification strategy implementation to increase user engagement, brand interaction, and participation in digital products and live activations.
• Bots and Robotic Process Automation Development of automated bot systems for customer interaction and social media, alongside robotic process automation of repetitive business processes for client operations.
• Digital Storytelling Narrative-driven digital content and experience design that engages audiences through compelling storytelling across digital channels for brand campaigns and product launches.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emakina: Belgian-headquartered full-service digital agency offering similar end-to-end services including web/app development, e-commerce, branding, and digital strategy for European enterprise clients. Closely comparable in geography, service scope, and target customer profile.
• iO: Benelux digital agency (formerly Intracto) providing strategy, technology, content, and creation services. Overlaps directly with One Punch Agency's full-stack digital development and brand experience offering for enterprise and agency-of-record clients.
• AppsGenii: Mobile and digital product agency delivering custom apps, IoT, and connected experiences — closely matching One Punch Agency's experimental installations, IoT, and mobile app development work.
• Monkeys: Belgian digital creative studio building branded apps, games, AR/VR, and interactive experiences. Direct peer on emerging-tech creative production and a similar Benelux-centric footprint.

Broad incumbents

• Dept Agency: Large European digital agency combining creative, technology, and data across web, app, AR/VR, and AI. Operates in the same enterprise digital transformation space but at significantly greater scale across multiple European markets.
• Isobar: Global digital agency network within dentsu offering creative, commerce, and experience design services. Overlaps with One Punch's digital experience and transformation services but operates at much larger scale across geographies.
• Wunderman Thompson (now VML): Global creative, technology, and commerce agency network. Competes for the same enterprise digital transformation, CRM, and experience design mandates One Punch serves, with substantially deeper resourcing.
• MediaMonks (S4 Capital): Global production and experience-led digital agency offering content, media, and technology services. Directly comparable in the digital storytelling, AR/VR, and brand activation capability areas.
• Mirum: WPP-affiliated global digital agency network delivering strategy, design, and technology services. Competes for the same enterprise digital experience and transformation engagements across similar verticals.

Emerging players

• Byteflies: Belgian technology studio focused on IoT and connected hardware-software products. Comparable in the experimental IoT and digital-physical installation space but more product/IP-led than service-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onepunchagency
• LinkedInlinkedin.com/company/one-punch-agency
• Xx.com/OnePunchAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Punch Agency