tella
tella (視力矯正マップ) operates tella.jp, a Japanese content comparison platform that publishes city-by-city ICL and LASIK vision correction clinic guides — aggregating pricing, doctor credentials, and warranty terms for consumers, with affiliate referral commissions as its revenue mechanism.
- Company typePrivate
- Founded2004
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What tella does
tella (視力矯正マップ, literally 'Vision Correction Map') operates tella.jp, a Japanese content aggregation and comparison platform that publishes city-by-city and region-by-region guides to ICL (Implantable Collamer Lens) and LASIK vision correction clinics across Japan. Coverage spans Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, Hiroshima, Kyoto, Kagoshima, Okazaki, Tachikawa, and other markets, with structured editorial content on clinic pricing (where per-clinic differences often range 100,000-200,000 yen), doctor qualifications including ICL certifications and instructor credentials, warranty periods and aftercare terms, and patient testimonials. The platform's underlying technology is a WordPress-based content site (per /wp-content/ asset paths in URLs) with no proprietary software, APIs, mobile applications, or data products disclosed; the value proposition rests on editorial curation, clinic vetting, and SEO-driven discoverability for high-intent regional queries such as '東京のICLおすすめ' and '名古屋のレーシック'.
The business operates as an affiliate marketing intermediary rather than a healthcare provider. tella earns commission when users click tracked redirect links (e.g., t.afi-b.com URLs with unique affiliate IDs) to partner clinics such as 品川近視クリニック and 先進会眼科, and subsequently book consultations or procedures; the site is positioned as a free comparison resource for end consumers, and all pricing displayed refers to clinic procedure fees. The legal operating entity is 視力回復マップ編集部 ('Vision Recovery Map Editorial Department'), disclosed as the operator on the site's 運営者情報 page, with no parent company, ownership structure, management team, institutional backers, or partnerships disclosed in public sources. Distribution relies on organic SEO and direct traffic, augmented by social sharing buttons covering Twitter, Facebook, LINE, Hatena Bookmark, and Pocket.
No mobile application, proprietary technology stack, AI/ML capabilities, regulatory certifications, intellectual property, awards, named customers, M&A activity, funding events, or hiring data are disclosed for the current operation. Content is refreshed periodically, with multiple new city-specific comparison articles published in May-June 2026, indicating active editorial operations and a continued strategy of regional SEO coverage expansion.
tella firmographics
Firmographics- Name
- tella
- Legal name
- 視力回復マップ编辑部
- Website
- https://tella.jp
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- tella (視力矯正マップ) operates tella.jp, a Japanese content comparison platform that publishes city-by-city ICL and LASIK vision correction clinic guides — aggregating pricing, doctor credentials, and warranty terms for consumers, with affiliate referral commissions as its revenue mechanism.
- Ownership category
- akta.pro rank
tella industry classification
Industry- Product category
- Vision Correction Clinic Comparison Platform
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613), Information (51)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
- akta.pro secondary industries
- Second Opinion & Expert Matching Platforms (HLALALAC), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where tella is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
tella business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Affiliate Marketing: The website earns affiliate commissions when users click through to featured clinics (such as 品川近視クリニック, 先進会眼科, and other vision correction clinics) and subsequently book consultations or procedures. Links include tracking parameters like 't.afi-b.com' with unique affiliate IDs.
Distribution channels2 records
Marketing channels3 records
tella product offering
Product offeringCore offering
tella (視力矯正マップ) operates a free informational website that aggregates and compares vision correction clinics across Japan, publishing city-by-city guides for ICL (Implantable Collamer Lens) and LASIK providers. The site consolidates clinic fee schedules, doctor qualifications and certifications, warranty periods, aftercare services, and patient testimonials, and earns revenue through affiliate commissions when users click through to partner clinics and book consultations or procedures.
Product overview
Tella (視力矫正マップ) is a Japanese informational content platform that aggregates and compares vision correction clinics across Japan, including ICL (Implantable Collamer Lens) and LASIK surgery providers. The platform provides city-by-city guides, fee comparisons, doctor credentials, warranty information, and clinic recommendations for users seeking vision correction procedures. The site serves as a comparison and information resource rather than a direct provider of medical services.
Differentiator
Problem solved
Functional benefit
Products and services
- tella (視力矯正マップ) Vision Correction Clinic Comparison Platform Free-to-user Japanese content platform that aggregates ICL and LASIK vision correction clinics nationwide, publishing regional comparison guides covering fee schedules, doctor certifications, warranty periods, aftercare services, and patient testimonials, and earning affiliate commissions when users are referred to partner clinics.
Quantifiable outcome
- Cost differences of 100,000 to 200,000 yen between clinics are commonly noted on the site
Companies that use tella
Customer profileSegments2 records
Ideal customer profiles1 record
tella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
tella partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
tella competitors and assessment
Company assessmentBroad incumbents
- EPARK: Major Japanese medical appointment and clinic search platform across multiple specialties. Comparable as a patient-acquisition channel for clinics but operates at much broader scope than tella's vision-correction focus.
- RealSelf: US elective-procedure comparison platform covering cosmetic and vision procedures. Comparable content-plus-affiliate model targeting patients researching self-pay aesthetic and vision surgeries.
Direct peers
- Caloo: Japanese clinic and hospital search platform with doctor profiles, patient reviews, and appointment routing. Comparable business model — patient matching to medical providers — though broader in specialty coverage.
- クリンタル (Clinital): Japanese medical comparison and information site focused on elective procedures. Closely comparable affiliate-led content model targeting patients researching self-pay treatments.
- 美容医療ドットコム: Japanese cosmetic medical comparison and clinic-matching platform. Same comparison-site business model applied to cosmetic surgery/dermatology, with regional coverage and affiliate-style patient routing.
- AGAヘアクリニック比較.com / 薄毛治療ラボ: Japanese hair-loss treatment (AGA) clinic comparison sites. Same affiliate-driven model comparing self-pay clinics across regions, with city-level SEO content and clinic-partner referrals.
- 矯正歯科ネット: Japanese orthodontic and dental clinic search/comparison platform with regional coverage. Comparable structure of city-by-city clinic listings with affiliate-style clinic introductions.
- クリニックナビ: Japanese clinic comparison portal aggregating regional providers across multiple specialties. Same aggregator-plus-affiliate patient-routing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
tella financial estimates
Financial estimateRevenue estimate
Valuation estimate
tella leadership team
Management profileNumber of profiles
Profiles1 record
tella funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tella M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tella
What does tella do?
tella (視力矯正マップ) operates a free informational website that aggregates and compares vision correction clinics across Japan, publishing city-by-city guides for ICL (Implantable Collamer Lens) and LASIK providers. The site consolidates clinic fee schedules, doctor qualifications and certifications, warranty periods, aftercare services, and patient testimonials, and earns revenue through affiliate commissions when users click through to partner clinics and book consultations or procedures.
Is tella a public or private company?
tella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was tella founded?
tella was founded in 2004. It employs 11 to 50 people.
Where is tella based?
tella is headquartered in Tokyo, Japan, in the Asia region.
How does tella make money?
One revenue line is on record: affiliate Marketing.
Who are tella's main competitors?
Broad incumbents on record are EPARK and RealSelf. Direct peers are Caloo, クリンタル (Clinital), 美容医療ドットコム, AGAヘアクリニック比較.com / 薄毛治療ラボ, 矯正歯科ネット and クリニックナビ.
Does tella have an API?
No public API is recorded for tella.
What industry is tella in?
tella's product category is Vision Correction Clinic Comparison Platform. Its primary akta.pro industry code is HLALAGAL, Ophthalmology & Vision Telemedicine Platforms, with a secondary code of HLALALAC, Second Opinion & Expert Matching Platforms. Its NAICS code is 62132 and its SIC code is 3851.