CrossRoads Corporation for Affordable Housing and Community Development

What CrossRoads Corporation for Affordable Housing and Community Development does

CrossRoads Corporation for Affordable Housing and Community Development, Inc. is a private, faith-based, place-based nonprofit organization headquartered at 3623 Latrobe Drive, Suite 208, Charlotte, NC 28211. Founded in 2009 and operating with 1–10 employees, the organization exclusively serves residents of the Grier Heights neighborhood in Charlotte, NC, providing affordable housing development, a First Time Homebuyers Club (homebuyer pathway with financial coaching and mortgage support), a Disaster Relief Emergency Hardship program (direct rent and utility payment assistance), a Camp Grier Heights youth empowerment program, volunteer initiatives, and partnership-based health services including the Nurse-Family Partnership delivered with Care Ring. Since founding, the organization has cumulatively built 49 affordable homes in Grier Heights.

The organization has no proprietary technology platform; its service delivery is community-based and in-person, supported by a Wix-hosted website, Instagram and Facebook social channels, a Zeffy donation processing integration, and an email-based Community Cabinet for outreach. Its revenue model is entirely donation- and grant-based, with three identified streams: general charitable contributions (via Zeffy), event-based fundraising (including the annual Dine & Shine event), and designated giving for specific programs such as Camp Grier Heights. All core services are provided at no cost to eligible Grier Heights residents.

CrossRoads organizes its program portfolio around the five Social Determinants of Health — Economic Stability, Education, Health, Community Cohesion, and Neighborhood/Built Environment — and operates as the coordinating node in the 'Together Building Grier Heights' coalition alongside United Way and Griffith, with additional program partnerships including Care Ring for the Nurse-Family Partnership. The go-to-market motion is community-led: residents are reached through direct outreach, community events, word-of-mouth referrals, and partner channels rather than paid acquisition. Strategic positioning is explicitly place-based, with the organization honoring the history, culture, and legacy of Grier Heights as part of its brand and operating identity.

Name

CrossRoads Corporation for Affordable Housing and Community Development

Legal name

CrossRoads Corporation for Affordable Housing and Community Development, Inc.

Website

https://crc-gh.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CrossRoads Corporation is a Charlotte, NC-based, place-based nonprofit founded in 2009 that exclusively serves the Grier Heights neighborhood, delivering affordable housing development, a First Time Homebuyers Club, disaster relief hardship assistance, youth programs, and partnership-based health services. Revenue comes entirely from donations, grants, and event-based fundraising.

Ownership category

akta.pro rank

Product category

Affordable Housing and Community Development Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Affordable housing development
• Community development services
• Homebuyer education programs
• Disaster relief assistance
• Nonprofit community services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The organization accepts general donations to support their year-round mission of providing affordable housing, empowering families, and strengthening the Grier Heights community. Donations are made through their Zeffy platform.
2. Event-Based Fundraising: CrossRoads hosts fundraising events including the annual Dine & Shine event. These events generate revenue while also building community awareness and engagement.
3. Designated Giving Programs: The organization accepts targeted donations for specific programs including Camp Grier Heights (youth empowerment) and their general mission. Each dollar donated stays local to empower families and neighbors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CrossRoads Corporation is a faith-based nonprofit that develops affordable housing and delivers community programs exclusively to residents of the Grier Heights neighborhood in Charlotte, NC. Core offerings include new-construction affordable housing, a First Time Homebuyers Club with financial coaching, a Disaster Relief Emergency Hardship assistance program, Camp Grier Heights youth programming, volunteer opportunities, and a Nurse-Family Partnership maternal health program, all coordinated through the five Social Determinants of Health framework.

Product overview

CrossRoads Corporation operates as a single unified nonprofit service offering focused on affordable housing and community development in the Grier Heights neighborhood of Charlotte, NC. The organization provides a coordinated portfolio of programs including the First Time Homebuyers Club (homebuyer pathway with financial coaching and mortgage support), Affordable Housing Development (having built 49 homes since 2009), Disaster Relief Emergency Hardship assistance, Camp Grier Heights youth program, Volunteer initiatives, and the Nurse-Family Partnership. These programs are interconnected through a Social Determinants of Health framework that addresses Economic Stability, Education, Health, Community Cohesion, and Neighborhood/Built Environment outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• First Time Homebuyers Club A homebuyer pathway program that helps first-time buyers in Grier Heights move from 'curious' to 'closing' through group classes, financial coaching, and one-on-one support focused on credit improvement, savings building, and mortgage navigation.
• Affordable Housing Development New construction of affordable homes in the Grier Heights community; 49 affordable homes have been built in the neighborhood since 2009 to expand access to quality homeownership for local families.
• Disaster Relief Emergency Hardship (DREH) A financial assistance program for Grier Heights residents experiencing sudden crises such as natural disasters or loss of income; the program pays rent and utility companies directly on behalf of qualifying residents to stabilize housing during emergencies.
• Camp Grier Heights A youth empowerment program offering Grier Heights children activities and experiences designed to build confidence and support developmental growth within the community.
• Volunteer Program A community engagement program offering volunteer opportunities including building community gardens, renovating public spaces, organizing community events, and providing academic support and mentoring for K-12 youth and adult learners.
• Nurse-Family Partnership (through Care Ring) A partnership program that connects first-time mothers in Grier Heights with registered nurses through their child's 2nd birthday, focusing on improving maternal health and pregnancy outcomes, promoting healthy child development, and improving economic self-sufficiency. Held at 3100 Leroy St, Charlotte, NC 28205, by appointment.

Quantifiable outcome

• 49 affordable homes built since 2009
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• United WaycoreStrategic or Co-development PartnerUnited Way is listed among the partners in the 'Together Building Grier Heights' initiative, indicating a strategic partnership for community development efforts in the Grier Heights neighborhood.
• GriffithcoreStrategic or Co-development PartnerGriffith is listed among the partners in the 'Together Building Grier Heights' initiative, indicating collaboration on community development efforts in the Grier Heights neighborhood.
• Care RingcoreStrategic or Co-development PartnerCare Ring operates the Nurse-Family Partnership program in collaboration with CrossRoads, providing residents the opportunity to be partnered with a registered nurse through their child's 2nd birthday. The program focuses on improving maternal health and pregnancy outcomes, promoting healthy child development, and improving economic self-sufficiency.
• Nurse-Family PartnershipcoreStrategic or Co-development PartnerA program offered through Care Ring that partners first-time mothers with registered nurses. CrossRoads facilitates access to this program for Grier Heights residents at 3100 Leroy St, Charlotte, NC 28205.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Habitat for Humanity of the Charlotte Region: Affordable home builder serving the Charlotte metro including Grier Heights-adjacent areas. Comparable as a nonprofit affordable housing developer using volunteer labor, homebuyer education, and community partnerships to expand homeownership for low-income families.
• Roof Above: Charlotte-based nonprofit addressing homelessness and housing instability through shelters, permanent supportive housing, and rapid rehousing. Comparable for its focus on housing stability for vulnerable Charlotte residents, including emergency financial assistance similar to CrossRoads' DREH program.
• Hope Communities: Charlotte-based nonprofit focused on affordable rental and homeownership in historically underinvested neighborhoods. Comparable as a place-based community development organization serving specific neighborhoods with integrated housing and resident services.

Regional players

• Inlivian (formerly Charlotte Housing Authority): Public housing authority serving Charlotte with affordable rental housing and homeownership programs. Comparable for its affordable housing focus and resident services model, though operates at much larger scale across the broader city.

Broad incumbents

• LISC Charlotte: Local office of national community development financial institution (LISC) funding affordable housing and neighborhood revitalization in Charlotte. Comparable as a funder and capacity-builder for CDCs like CrossRoads, including the Grier Heights community.
• Enterprise Community Partners: National nonprofit providing capital, grants, and expertise for affordable housing and community development. Comparable as a national-scale operator and funder supporting place-based CDCs working in underinvested neighborhoods similar to Grier Heights.

Others

• United Way of Central Carolinas: Major funder and convener in the Charlotte region, and an explicit CrossRoads partner (Together Building Grier Heights). Comparable as a coordinating backbone for place-based initiatives and a funder of community development work.
• Self-Help Credit Union: North Carolina-based CDFI offering mortgages, small business loans, and financial services to underserved communities. Comparable as a mission-aligned financial institution supporting first-time homebuyers in Charlotte, complementary to CrossRoads' homebuyer pathway program.
• Center for Community Capital: Research center at UNC Charlotte studying financial inclusion and housing affordability. Comparable as an ecosystem actor addressing homeownership barriers in the Charlotte region relevant to CrossRoads' homebuyer education mission.

Emerging players

• Generations of Hope (or comparable intergenerational housing nonprofit): Type of small, place-based nonprofit offering wraparound services around housing and family stability. Comparable as a small faith- or community-rooted nonprofit using a comprehensive services framework to stabilize families in a defined neighborhood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crossroadscorporation
• Instagraminstagram.com/crossroadscorporation
• Xx.com/CrossRoads_Corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossRoads Corporation for Affordable Housing and Community Development