Insurance Administrator of America
Insurance Administrator of America (IAA) was a health insurance administrator that has rebranded to Point C, continuing to provide insurance administration services under the new pointchealth.com brand with the same team and resources.
- Company typePrivate
- Founded1990
- HeadquartersCherry Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Insurance Administrator of America does
Insurance Administrator of America (IAA) historically operated as a third-party administrator in the health insurance administration space, providing back-office administrative services for employer-sponsored or carrier-sponsored health benefit programs. The nature of those services — enrollment, eligibility, billing, claims adjudication, or member servicing — is not specified in the source material, and no functional detail beyond the generic "insurance administration" category is documented. No proprietary technology stack, platform architecture, pricing model, or go-to-market mechanics are disclosed, and no customer logos, segment mix, or contract economics are available to triangulate scale.
The most consequential observable event is a corporate rebranding: IAA has been repositioned as Point C, with its web presence migrated to pointchealth.com and the legacy IAA domain now serving as a redirect. According to the source, the same team and resources continue to support customers under the new identity, indicating continuity of operations rather than a transactional change of control. Operating status is marked as "acquired" in the source data, but the accompanying commentary explicitly states it is unknown whether the entity is independently operated, was acquired, or became a subsidiary as part of the rebranding, so ownership remains undisclosed.
From an investment-analysis standpoint, the data set is thin: no headcount, no funding history, no management team, no partnerships, no regulatory actions, no revenue or ARR figures, and no AI/technology capabilities are documented. The company therefore cannot be characterized as a high-growth or technology-differentiated asset on the available evidence, and any diligence should be re-grounded against Point C's current public footprint rather than the legacy IAA identity.
Insurance Administrator of America firmographics
Firmographics- Name
- Insurance Administrator of America
- Legal name
- Insurance Administrator of America
- Website
- https://iaatpa.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Insurance Administrator of America (IAA) was a health insurance administrator that has rebranded to Point C, continuing to provide insurance administration services under the new pointchealth.com brand with the same team and resources.
- Ownership category
- akta.pro rank
Insurance Administrator of America industry classification
Industry- Product category
- Health Insurance Administration
- NAICS
- Other Insurance Related Activities (52429)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro industry
- Eligibility, Enrollment & Benefits AdministrationHealthcare & Life Sciences/Health Insurance & Managed Care/Third-Party Administration (TPA) & Administrative Services Only (ASO)Benefits AdministrationBusiness & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR TechIndividual Health Insurance Administration (TPA/ASO)
Keywords
Where Insurance Administrator of America is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Markets served
Insurance Administrator of America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Insurance Administrator of America product offering
Product offeringCore offering
Insurance Administrator of America (IAA) is a health insurance administrator that has rebranded to Point C. The company provides health plan administration services, with the same team and resources continuing operations under the new Point C brand. The company's website (iaa.com) now redirects to pointchealth.com, signaling a unified transition to the new identity.
Product overview
Insurance Administrator of America (IAA) has rebranded to Point C. The offering represents a unified platform for insurance administration services. The same team and resources continue to support customers under the new Point C brand identity with a new visual design.
Differentiator
Problem solved
Functional benefit
Products and services
- Point C Health Insurance Administration Health insurance administration services offered under the Point C brand, succeeding the former Insurance Administrator of America identity. The same team and operational resources continue to deliver these services.
Companies that use Insurance Administrator of America
Customer profileIdeal customer profiles1 record
Insurance Administrator of America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insurance Administrator of America partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Insurance Administrator of America competitors and assessment
Company assessmentDirect peers
- UMR (UnitedHealthcare): A large third-party administrator of health plans for self-funded employers, directly comparable to IAA/Point C as a TPA offering claims, eligibility, and benefits administration services.
- Meritain Health: An independent TPA administering self-funded health plans for employers, providing the same core eligibility, enrollment, and claims administration services as IAA/Point C.
- CoreSource: A health plan administrator serving self-funded employer groups with claims, benefits administration, and stop-loss coordination, highly comparable to IAA's TPA service model.
- AmeriHealth Administrators: A third-party administrator providing health benefits administration including claims processing, eligibility, and customer service for self-funded plans, directly comparable to IAA.
- HealthScope Benefits: A TPA focused on self-funded health plan administration for employers, with overlapping eligibility, claims, and benefits administration capabilities.
- Key Benefit Administrators: An independent third-party administrator providing health and welfare benefits administration, operating in the same TPA/ASO category as IAA/Point C.
- Maestro Health: A benefits administration platform and TPA offering self-funded plan management, including eligibility, billing, and clinical programs, with a similar go-to-market to IAA's employer-focused administration.
Emerging players
- bswift: A benefits administration technology provider offering enrollment and eligibility platforms for employers and TPAs, partially overlapping with IAA's benefits administration scope.
- WEX Health: Provides benefits administration platforms including HSA, FSA, and COBRA, plus employer health benefit infrastructure, comparable to parts of IAA's benefits administration business.
Regional players
- Benefit Plan Administrator (BPA): A regional third-party administrator handling self-funded health and welfare benefits, comparable to IAA's core TPA activities but with a more limited geographic footprint.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Insurance Administrator of America social profiles
Digital presenceInsurance Administrator of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Administrator of America leadership team
Management profileNumber of profiles
Insurance Administrator of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Administrator of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Administrator of America
What does Insurance Administrator of America do?
Insurance Administrator of America (IAA) is a health insurance administrator that has rebranded to Point C. The company provides health plan administration services, with the same team and resources continuing operations under the new Point C brand. The company's website (iaa.com) now redirects to pointchealth.com, signaling a unified transition to the new identity.
Is Insurance Administrator of America a public or private company?
Insurance Administrator of America is a private company. It is classified as unknown and is currently acquired.
When was Insurance Administrator of America founded?
Insurance Administrator of America was founded in 1990. It employs 11 to 50 people.
Where is Insurance Administrator of America based?
Insurance Administrator of America is headquartered in Cherry Hill, United States, in the North America region.
Who are Insurance Administrator of America's main competitors?
Direct peers on record are UMR (UnitedHealthcare), Meritain Health, CoreSource, AmeriHealth Administrators, HealthScope Benefits, Key Benefit Administrators and Maestro Health. Emerging players are bswift and WEX Health. Benefit Plan Administrator (BPA) is listed as a regional player.
Does Insurance Administrator of America have an API?
No public API is recorded for Insurance Administrator of America.
What industry is Insurance Administrator of America in?
Insurance Administrator of America's product category is Health Insurance Administration. Its primary akta.pro industry code is HLAEALAH, Eligibility, Enrollment & Benefits Administration, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 52429 and its SIC code is 6324.