Moduplay Group
Moduplay Group is an Australian family-owned manufacturer of commercial playground and outdoor recreation equipment, founded in 1989 and operating five factories in Wollongong, NSW. It sells 500+ modular play, fitness, and inclusive-play products primarily to local councils, schools, and developers across Australia through state-level government procurement panels.
- Company typePrivate
- Founded1989
- HeadquartersUnanderra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Moduplay Group does
Moduplay Group Pty Ltd is an Australian family-owned designer, engineer, and manufacturer of commercial playground equipment, founded in 1989 and headquartered in Unanderra, NSW, with five factory sites in Wollongong. The company sells modular multi-play systems, dynamic play (swings, slides, spinning, spring, sky rider), themed play, rope structures, action/fitness equipment, and discovery/inclusive play elements through proprietary brands including Connect, RePlay (recycled HDPE/aluminium), Bushwood, Cellula, SkyClimber, Wild Ninja, Quartz, and the Extreme Marine coastal-grade range — a portfolio of 500+ Australian Made SKUs.
The core technology centres on the proprietary Connect modular play system, which uses marine-grade steel posts, proprietary bolts and fittings, HDPE rotomoulded and sheet components, and rope to produce layered, scalable, and serviceable structures that can be partially replaced without full disassembly. The RePlay closed-loop manufacturing process converts factory HDPE and aluminium offcuts into UV-stabilised, graffiti-resistant recycled-content equipment with the same structural and warranty profile as virgin-material equivalents, and manufacturing electricity is 100% carbon-neutral with fully offset natural gas.
Moduplay operates a sales-led, project-based go-to-market targeting local councils and government bodies, schools and childcare centres, landscape architects and designers, and — to a lesser extent — builders, developers, and hospitality operators. The company is an approved preferred supplier on four state-level government procurement panels (LGP in NSW, WALGA in WA, LGA Procurement in SA, and LocalBuy in QLD), holds Australian Made & Owned certification, and provides installation services typically priced at ~25% of kit price, bundled with a Moduplay Care Plan covering pre/during/post-install support, $20M public liability cover, and 10-year minimum spare parts availability. Project values range from AUD $25K for small school/neighbourhood installations to up to AUD $2M for destination Design & Construct playgrounds. The company also operates three wholly-owned brand subsidiaries: Kaebel Leisure (rope play), Precinct Street & Park (urban furniture and shelters), and UrbanFiT (outdoor gym equipment).
Moduplay Group firmographics
Firmographics- Name
- Moduplay Group
- Legal name
- Moduplay Group Pty Ltd
- Website
- https://moduplay.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moduplay Group is an Australian family-owned manufacturer of commercial playground and outdoor recreation equipment, founded in 1989 and operating five factories in Wollongong, NSW. It sells 500+ modular play, fitness, and inclusive-play products primarily to local councils, schools, and developers across Australia through state-level government procurement panels.
- Ownership category
- akta.pro rank
Moduplay Group industry classification
Industry- Product category
- Commercial Playground Equipment
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
Keywords
Where Moduplay Group is headquartered
LocationHeadquarters
- HQ city
- Unanderra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Moduplay Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Playground Equipment Sales: Moduplay designs, engineers, and manufactures high-quality commercial playground equipment and sells it to councils, schools, childcare centres, developers, and landscape architects. Revenue is generated through the sale of modular play systems, individual play units, swings, slides, climbers, rope structures, sensory elements, and themed play equipment. Products are available as kit (supply only) or with installation. Pricing is account-based with registered customers able to access pricing on 500+ Australian Made products. Large Design and Construct projects can cost up to AUD$2.0 million.
- Installation and Project Services: Moduplay provides installation services including foundation construction, assembly, fit-off, and commissioning. Installation is priced as approximately 25% of kit price as a general guide, though this varies. For supply and installation projects, all risk passes to the buyer on completion of installation. A dedicated project manager coordinates design, documentation, and delivery.
- Maintenance and Spare Parts: Moduplay provides spare parts, maintenance support, and service manuals after installation. Spare parts are available for a minimum of 10 years after product discontinuation. The company also offers a Moduplay Care Plan covering before, during, and after installation support including free design revisions, site reassessments, inspection certificates, and maintenance guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Playground equipment sold as kit (supply only) or with installation |
| Other | Multi-year contract | Moduplay Care Plan — full-service project support from concept to completion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Moduplay Group product offering
Product offeringCore offering
Moduplay Group designs, engineers, and manufactures commercial playground equipment, outdoor fitness equipment, and street & park furniture from five factories in Wollongong, NSW. The portfolio includes modular multi-play systems, swings, slides, climbers, rope structures, themed play equipment, and recycled-material play ranges, sold as kit (supply only) or with full installation to councils, schools, developers, and landscape architects across all Australian states and territories.
Product overview
Moduplay Group is an Australian commercial playground equipment manufacturer offering a comprehensive portfolio of play systems across multiple categories. The product portfolio includes modular multi-play systems (Connect, Connect Towers, Premium, GeoClimber, 30 Series), dynamic play equipment (Swings, Slides, Spinpoint, Spring Play, SkyRider), theme-based play structures (Town, Bushwood, Adventure, SkyBlocks), rope play systems (Cellula, SkyClimber, Spectra, Spaghetti, Fish Traps), action and fitness equipment (Wild Ninja, Quartz, Balance & Fitness, Sports, Trampolines, Outdoor Gyms), discovery play elements (Sensory & Sound, Sand & Water, Multi-Sensory Environments, Inclusive), and specialty lines (Recycled/RePlay, Extreme Marine, Nature Play). Products are designed, engineered and manufactured in Australia at the company's Wollongong, NSW facilities since 1989, serving councils, schools, childcare centers, and developers across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- RePlay: Recycled product range made from reclaimed and repurposed materials for eco-conscious play.
- Connect
- Connect Towers
- GeoClimber
- SkyClimber
- Cellula
- Quartz
- Bushwood
- Wild Ninja
- Extreme Marine
- The Play Journey
- PlayFigurator
Products and services
- Connect Modular Play System Proprietary modular multi-play system combining marine-grade steel posts, proprietary bolts and fittings, poly components and rope. Components are adaptable, scalable, and serviceable, allowing individual sections to be replaced, added, or adjusted without dismantling the whole unit. Designed for layered play with varied challenge levels for commercial playgrounds.
- Connect Towers Tower-based play structures within the Connect modular system, offering vertical play elements and climbing challenges for commercial playgrounds.
- Premium Playground Range High-end commercial playground equipment range with enhanced design aesthetics and premium materials for council, school, and developer projects.
- GeoClimber Geometric climbing structures designed for challenging vertical and horizontal movement in commercial playgrounds.
- 30 Series Commercial playground equipment series designed for durability and long-term outdoor use in public and educational environments.
- Swings Traditional and inclusive swing systems including single bay, double bay, nest seats, and hammock variants for commercial playgrounds and parks.
- Slides Commercial playground slides including tube slides, straight slides, and spiral configurations.
- Spinpoint Rotating and spinning play elements for dynamic movement experiences in commercial playgrounds.
- Spring Play Spring-based ride-on and rocker equipment for active play and sensory engagement in commercial playgrounds.
- SkyRider Aerial zip-line and rider equipment for exhilarating playground experiences in commercial settings.
- Town Themed Play Themed play equipment with community and urban design elements for imaginative play scenarios in commercial playgrounds.
- Bushwood Nature Play Nature-themed play structures with timber-rich designs connecting children to outdoor environments, using responsibly sourced Australian timber.
- Adventure Themed Play Adventure-themed playground equipment for exploratory and challenging play experiences in commercial settings.
- SkyBlocks Elevated platform structures with interconnected blocks for aerial play experiences in commercial playgrounds.
- RePlay Recycled Play Range Eco-conscious playground equipment made from pre-consumer recycled HDPE and recycled aluminium, transforming manufacturing offcuts into durable play structures. UV-stabilised, graffiti-resistant, with same structural integrity and colour stability as non-recycled alternatives.
- Cellula Rope Structures Modular rope play structures with geometric configurations and network-style patterns that encourage multi-directional movement, climbing, balancing, and exploration in commercial playgrounds.
- SkyClimber Vertical rope pyramid climbers for challenging climbing experiences in commercial playgrounds.
- Spectra Rope Net Play Rope net play structures with distinctive visual designs for commercial playground installations.
- Wild Ninja Obstacle Equipment Ninja-themed obstacle and agility course equipment for physical challenge in commercial playgrounds and parks.
- Quartz Climbing Structures Standalone rock climbing walls and challenge structures for vertical movement and physical problem-solving, functioning independently without attachment to other playground systems.
- Balance & Fitness Equipment Outdoor fitness equipment for balance training and physical development in commercial and community settings.
- Sports Play Equipment Sports-themed playground equipment for active group play in commercial playgrounds.
- Trampolines Commercial-grade playground trampolines for bouncing and aerial movement in public playgrounds.
- Outdoor Gyms Permanently installed outdoor fitness station equipment for community wellness, compliant with AS 16630:2021 outdoor fitness equipment safety standard.
- Sensory & Sound Play Interactive panels, musical stations, and tactile elements for sensory exploration and development in commercial playgrounds.
- Sand & Water Play Water play and sand play equipment for sensory and imaginative outdoor experiences in commercial playgrounds.
- Multi-Sensory Environments Enriched sensory environments combining multiple sensory elements for inclusive play in commercial playgrounds and special education settings.
- Inclusive Play Equipment All-abilities playground equipment designed for accessibility and inclusive play experiences, compliant with AS 1428.3:1992 design for access and mobility standards.
- Extreme Marine Protection Coastal-grade playground equipment engineered for harsh saltwater environments with upgraded materials, coatings, and a 12-year warranty. Required for warranty validity in saltwater, chlorinated water, extreme humidity or surface dampness environments.
- Nature Play Range Timber-rich play equipment using responsibly sourced materials from independently audited supply chains, connecting children to natural environments with proven durability.
- Concept Designs Custom concept design services for bespoke playground solutions tailored to specific project requirements, supporting landscape architects and developers with creative theming and design vision.
- Installation and Project Services Full installation services including foundation construction, assembly, fit-off, and commissioning for commercial playground projects. Installation is typically priced at approximately 25% of kit price, with a dedicated project manager coordinating design, documentation, and delivery.
- Moduplay Care Plan Full-lifecycle service plan covering before, during, and after installation support including free design revisions, site reassessments, inspection certificates, maintenance manuals, and guaranteed spare parts availability for a minimum of 10 years after product discontinuation.
- Spare Parts & Maintenance Support Spare parts, maintenance support, and service manuals available after installation, with spare parts guaranteed for a minimum of 10 years after product discontinuation.
Quantifiable outcome
- 100% carbon neutral electricity in manufacturing; fully offset natural gas across all factory sites
- +4 more outcomes
Companies that use Moduplay Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Moduplay Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Moduplay Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LGP (NSW Local Government Procurement)coreModuplay is an LGP-approved playground equipment supplier for NSW councils. LGP provides a pre-qualified supplier panel that allows NSW councils to procure Moduplay equipment without separate open tenders, streamlining procurement and supporting probity.
- WALGA (Western Australian Local Government Association)coreModuplay holds preferred supplier status with WALGA in Western Australia, enabling WA councils to access Moduplay products through the WALGA procurement panel.
- LGA Procurement (South Australia)coreModuplay is an approved supplier through LGA Procurement in South Australia, providing SA councils with streamlined access to commercial playground equipment through the established procurement framework.
- LocalBuy (Queensland)coreModuplay is an approved supplier through LocalBuy in Queensland, giving QLD councils access to Moduplay playground equipment through the Local Buy procurement panel.
- NSW Government Sustainability Advantage ProgramcoreModuplay is a member of the NSW Government's Sustainability Advantage Program, a partnership supporting businesses committed to reducing environmental impact. The program supports embedding sustainable practices across Moduplay's operations, from local sourcing to recycled materials.
- City of ParramattaminorModuplay collaborated with the City of Parramatta on two playground projects — Anna Maria King Park in Dundas and Alice Watkins Playground in Constitution Hill — both featuring 100% recycled HDPE RePlay equipment. These projects demonstrate shared commitment to sustainability and community play value.
- Penrith City CouncilminorModuplay delivered the Eileen Cammack Reserve playground for Penrith City Council, funded through the NSW Government's Western Sydney Infrastructure Grants program. The project was designed with input from 72 local children through a three-week community consultation.
- City of Norwood Payneham & St PetersminorModuplay was entrusted with the design and delivery of Bridge Road Reserve Playground in Payneham, SA, for the City of Norwood Payneham & St Peters. The new playground transformed an old end-of-life facility into a dynamic play space.
- Upper Lachlan Shire CouncilminorModuplay collaborated with Upper Lachlan Shire Council and was funded by the NSW Government's Stronger Country Communities Fund to deliver Endeavour Park in Gunning, NSW — an inclusive play space for children of all abilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Moduplay Group competitors and assessment
Company assessmentDirect peers
- Berliner Seilfabrik: German specialist manufacturer of rope-based playground equipment and spatial rope nets. Directly comparable to Moduplay's Cellula, SkyClimber, Spectra, Spaghetti, and Fish Traps rope play ranges, and competes for the same rope-play specification in council tenders.
- Proludic: France-based international playground and outdoor sports equipment manufacturer with a similar focus on modular play systems, inclusive design, and council/institutional customers. Increasingly active in the Australian and Asia-Pacific market.
- Playworld Systems: US-based commercial playground equipment manufacturer selling modular, inclusive, and themed play systems to schools, parks, and developers. Comparable product breadth, customisation, and institutional sales model.
- HAGS: European (Swedish/UK) playground and outdoor fitness equipment manufacturer with a broad modular catalogue and direct council sales motion. Comparable scope across play, fitness, and urban furniture, and an established international competitor for Australian tenders.
- Lappset: Finnish manufacturer of playground, outdoor fitness, and park equipment with a global footprint. Highly comparable to Moduplay across its UrbanFiT-style outdoor fitness line and traditional play systems, and competes for the same council and developer customers.
- GameTime (PlayCore): US commercial playground equipment manufacturer within PlayCore, offering modular play systems, inclusive play, and themed equipment to municipalities and schools. Comparable product architecture and sales-led GTM targeting public-sector buyers.
- Greenfields Outdoor Fitness: Manufacturer of commercial outdoor fitness equipment installed in parks, trails, and community spaces. Directly comparable to Moduplay's UrbanFiT subsidiary and broader outdoor gym product category, targeting the same council wellness and active-living budgets.
- Forpark Australia: Australian commercial playground equipment manufacturer and installer serving councils, schools, and developers. Closest like-for-like domestic competitor with overlapping product range, project-based sales motion, and shared local procurement panel presence.
- Kompan: Denmark-headquartered global leader in commercial playground and outdoor fitness equipment, with a comparable modular systems approach and direct sales to councils, schools, and developers. Direct competitor for Australian council and education tenders.
- Landscape Structures: US-based designer and manufacturer of commercial playground equipment, selling modular systems to municipalities, schools, and landscape architects. Comparable in product depth, customisation, and reliance on specification-driven council and institutional sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Moduplay Group social profiles
Digital presenceModuplay Group compliance and trust
Trust signalCompliance8 records
Moduplay Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moduplay Group leadership team
Management profileNumber of profiles
Profiles1 record
Moduplay Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Moduplay Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moduplay Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moduplay Group
What does Moduplay Group do?
Moduplay Group designs, engineers, and manufactures commercial playground equipment, outdoor fitness equipment, and street & park furniture from five factories in Wollongong, NSW. The portfolio includes modular multi-play systems, swings, slides, climbers, rope structures, themed play equipment, and recycled-material play ranges, sold as kit (supply only) or with full installation to councils, schools, developers, and landscape architects across all Australian states and territories.
Is Moduplay Group a public or private company?
Moduplay Group is a private company. It is classified as family owned and is currently operating.
When was Moduplay Group founded?
Moduplay Group was founded in 1989. It employs 11 to 50 people.
Where is Moduplay Group based?
Moduplay Group is headquartered in Unanderra, Australia, in the Oceania region.
How does Moduplay Group make money?
Three revenue lines are on record. Commercial Playground Equipment Sales are the primary driver. The others are installation and Project Services and maintenance and Spare Parts.
Who are Moduplay Group's main competitors?
Direct peers on record are Berliner Seilfabrik, Proludic, Playworld Systems, HAGS, Lappset, GameTime (PlayCore), Greenfields Outdoor Fitness, Forpark Australia, Kompan and Landscape Structures.
Does Moduplay Group have an API?
No public API is recorded for Moduplay Group.
What industry is Moduplay Group in?
Moduplay Group's product category is Commercial Playground Equipment. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 33993 and its SIC code is 3944.