Wollenhaupt
- Company typePrivate
- Founded1881
- HeadquartersReinbek, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Wollenhaupt firmographics
Firmographics- Name
- Wollenhaupt
- Legal name
- Wollenhaupt Tee GmbH
- Website
- https://wollenhaupt.com
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wollenhaupt industry classification
Industry- Product category
- Tea Wholesale
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Herbs & Herb Blends (AFAJANAC)
Keywords
Where Wollenhaupt is headquartered
LocationHeadquarters
- HQ city
- Reinbek
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wollenhaupt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Tea Sales: Core revenue from wholesale distribution of tea products to retailers, specialty tea shops, and food companies. Sales volume of approximately 6,400 tons of tea per year, with about two-thirds exported to more than 60 countries. Offers teas in various formats including loose leaf, pyramid bags, and big bags.
- Private Label Services: Customized packaging solutions and private label services for industrial customers, developing individual tea blends in all cut sizes for retailer's own brands
- Tea Accessories and Sundries: Sale of tea accessories including caddies, porcelain, glassware, metal items, preparation tools, bags, labels, and sweets/vanilla
- Ingredient Trading: Trading of raw materials including herbs, fruits, and ingredients for wholesale distribution with quality assurance and certifications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Germany/Austria standard orders |
| Subscription | Monthly | Switzerland orders |
| Subscription | Monthly | European Union orders |
| Subscription | Pay-as-you-go | Third country orders |
| Subscription | Monthly | Agatha's Tee Club membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wollenhaupt product offering
Product offeringCore offering
Wollenhaupt is a B2B tea wholesale company that blends, flavors, and packages teas and sells them in bulk and Private Label formats to specialty retailers, online tea traders, and international food companies. Its portfolio spans black, green, white, oolong, fruit, rooibos, and herbal teas, plus tea accessories (caddies, porcelain, glassware, preparation tools) and raw ingredient trading, supported by a 36,500 sqm networked production facility in Reinbek near Hamburg.
Product overview
Wollenhaupt is a tea wholesale company based in Reinbek near Hamburg, Germany, operating since 1881. The company offers a comprehensive tea business portfolio consisting of: (1) Tea Trading and Ingredient Trading business divisions for classic teas and raw materials; (2) Private Label services for custom tea blending and packaging solutions; (3) A catalog assortment of teas (black, green, white, oolong, fruit, rooibos, herbal, organic) and accessories (cans, porcelain, glass, tea preparation tools); (4) Proprietary tea concepts including Botanical PLUS (functional teas with vitamins), Super Blossoms, and Evening Teas; (5) Digital tools including TEASY (digital tea advisor) and Agatha's Tee-Club membership program for retail partners. Production facilities span 36,500 sqm with networked production equipment for cutting, blending, flavoring, and packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Tea Manufacturing Custom tea blending and packaging solutions for industrial and wholesale customers, offering personalized packaging from pyramid bags to big bags in all cut sizes under the customer's own brand.
- Tea Trading (Classical Tea Wholesale) Wholesale distribution of classical teas in original containers with expert consultation, serving food companies and industrial buyers seeking authentic, high-volume tea sourcing.
- Ingredient Trading Wholesale trading of raw materials including herbs, fruits, and ingredients for further processing, with quality assurance and certifications.
- Catalogue Assortment Extensive catalog of classic teas, trendy blends, and tea accessories available for online ordering by specialty and online retailers.
- Agatha's Tee-Club Membership Subscription-based retailer partner program offering monthly marketing packages including POS materials and social media kits to specialty tea retailers.
- Botanical PLUS Functional Tea Line Functional tea concept combining selected botanicals with vitamins C, zinc, and magnesium, targeting health-oriented consumers and available to retail and industrial customers.
- Matcha Wholesale Assortment Specialized wholesale range of matcha products including ceremonial grade, culinary grade, and matcha accessories for retailers and industrial buyers.
- Super Blossoms Tea Concept Flower blossom tea concept featuring visually appealing blends with decorative petals, supplied to retail and industrial customers.
- Evening Teas Concept Relaxation and bedtime tea blends designed for evening consumption, supplied as a concept line to retail and industrial customers.
- First Flush 2026 Premium Origin Teas Spring-harvest premium teas from renowned origins, including Darjeeling First Flush (Samabeong Bio, Sourenee Bio, Maharani Hills, Margaret's Hope), Nepal Guranse, Assam Chardwar Bio, and Japan Shincha, available to retail and industrial customers.
- Summer 2026 Tea Collection Seasonal tropical-inspired tea collection featuring Tropical Tide, Hola Melona, Orange Minze, and Samba Tropicana blends, plus iced tea recipes.
Quantifiable outcome
- 6,400 tons tea sold annually, two-thirds exported
- +1 more outcomes
Companies that use Wollenhaupt
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Wollenhaupt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wollenhaupt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ethical Tea PartnershipcoreWollenhaupt's Tea Trading is a member of the global Ethical Tea Partnership initiative, demonstrating commitment to ethical sourcing and sustainable tea production practices. The partnership supports responsible tea farming and supply chain transparency.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Wollenhaupt competitors and assessment
Company assessmentBroad incumbents
- Harney & Sons: Family-owned US tea company founded in 1983 producing specialty loose-leaf teas, pyramid bags, and Private Label blends. Comparable as a multi-generational specialty tea wholesaler/blender supplying retail and foodservice customers across channels.
- Tata Consumer Products: Global tea and coffee group (Tata Tea, Tetley, Eight O'Clock) producing and distributing packaged teas with deep sourcing and B2B capabilities. Comparable as a large-scale vertically integrated tea producer/wholesaler with international reach serving retail and foodservice.
- Bigelow Tea: US family-owned tea company (R.C. Bigelow) producing packaged, specialty, and Private Label teas including herbal and wellness lines. Comparable as a broad incumbent tea manufacturer with similar Private Label, herbal, and functional product ambitions.
- Martin Bauer Group: Large German-headquartered group providing botanical extracts, tea, and herbal ingredients for food, beverage, and nutraceutical customers globally. Overlaps with Wollenhaupt's Ingredient Trading and herbal tea lines and is comparable as a German-sourced B2B tea/botanical supplier at larger scale.
- Twinings (Associated British Foods): Iconic British tea brand owned by Associated British Foods, operating a global portfolio of packaged and specialty teas including Private Label. Comparable as a broad incumbent selling branded and Private Label teas across multiple categories and geographies.
Direct peers
- Hälssen & Lyon: Hamburg-based tea trading and blending company (part of the Cramer-Gruppe) specializing in Private Label teas, ingredients, and raw tea supply to European retailers. Direct competitor in German B2B tea wholesale with overlapping Private Label and ingredient trading offerings.
- Teekanne GmbH: German tea company headquartered in Düsseldorf, producing and supplying packaged teas, herbal teas, and Private Label solutions across retail and food-service channels. Directly comparable as a German-based B2B tea manufacturer serving similar retail and Private Label customers with comparable certifications and product breadth.
- Dammann Frères: Long-established French tea wholesaler and blender operating since 1696, supplying loose leaf teas, accessories, and custom blends to retail and B2B customers. Comparable as a European tea wholesale/blending heritage company with similar Private Label and catalog assortment models.
Others
- East India Company Teas: Heritage British tea brand distributing premium loose-leaf and pyramid teas globally. Adjacent comparable as a heritage tea brand with similar premium, blended-tea product positioning even though its scale and channel mix differ from Wollenhaupt's wholesale model.
Emerging players
- Rishi Tea & Botanicals: US-based specialty tea company focused on direct-trade, organic, and botanical tea sourcing with B2B and DTC channels. Comparable as a fast-growing premium tea brand with similar specialty/organic positioning and recipe-blending capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wollenhaupt social profiles
Digital presenceWollenhaupt compliance and trust
Trust signalCompliance6 records
Wollenhaupt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wollenhaupt leadership team
Management profileNumber of profiles
Wollenhaupt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wollenhaupt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wollenhaupt
What does Wollenhaupt do?
Wollenhaupt is a B2B tea wholesale company that blends, flavors, and packages teas and sells them in bulk and Private Label formats to specialty retailers, online tea traders, and international food companies. Its portfolio spans black, green, white, oolong, fruit, rooibos, and herbal teas, plus tea accessories (caddies, porcelain, glassware, preparation tools) and raw ingredient trading, supported by a 36,500 sqm networked production facility in Reinbek near Hamburg.
Is Wollenhaupt a public or private company?
Wollenhaupt is a private company. It is classified as family owned and is currently operating.
When was Wollenhaupt founded?
Wollenhaupt was founded in 1881. It employs 101 to 250 people.
Where is Wollenhaupt based?
Wollenhaupt is headquartered in Reinbek, Germany, in the Europe region.
How does Wollenhaupt make money?
Four revenue lines are on record. B2B Wholesale Tea Sales are the primary driver. The others are private Label Services, tea Accessories and Sundries and ingredient Trading.
Who are Wollenhaupt's main competitors?
Broad incumbents on record are Harney & Sons, Tata Consumer Products, Bigelow Tea, Martin Bauer Group and Twinings (Associated British Foods). Direct peers are Hälssen & Lyon, Teekanne GmbH and Dammann Frères. East India Company Teas is listed as an others. Rishi Tea & Botanicals is listed as an emerging player.
Does Wollenhaupt have an API?
No public API is recorded for Wollenhaupt.
What industry is Wollenhaupt in?
Wollenhaupt's product category is Tea Wholesale. Its primary akta.pro industry code is AFAJANAC, Dried Herbs & Herb Blends. Its SIC code is 2000.