Wrapal
Wrapal was a peer-to-peer marketplace connecting film and commercial producers with residential property owners for filming locations. Founded in 2012 in Los Angeles, it has been acquired by Set Scouter and now operates as part of Set Scouter's North American marketplace across 8 major production cities.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Wrapal does
Wrapal was a peer-to-peer marketplace platform founded in 2012 in Los Angeles that connected film and commercial producers with residential property owners offering their spaces as filming locations. The platform enabled producers to browse, scout in person, and book residential locations including kitchens, living rooms, bedrooms, warehouses, pools, and more specialized categories, while handling payment processing, overtime fees, and security deposits directly online.
Wrapal has since been acquired by Set Scouter, a competing film location marketplace founded by former producers and led by CEO Alex Kolodkin. Under the acquisition, Wrapal users log into the unified Set Scouter platform using their existing Wrapal credentials. The combined entity now operates across 8 major North American production markets — Toronto, Miami, Chicago, NYC, LA, Vancouver, Montreal, and Atlanta — with 1,000+ listings in each of 20+ location categories. The platform serves commercial producers and agencies producing commercials, films, and branded content, with a supply side consisting of residential property owners listing their spaces for a share of booking revenue.
The business model centers on marketplace transaction fees and listing revenue, with the platform capturing economics across the booking lifecycle including payments, overtime fees, and security deposits. Distribution is primarily self-serve/PLG through the online marketplace, supplemented by content marketing via the Set Scouter blog and direct-to-producer outreach. The company offers a premium tier (Set Scouter Pro) alongside the core marketplace product. No funding history, headcount, or financial disclosures are available, and the company operates as a private entity under Set Scouter Inc.
Wrapal firmographics
Firmographics- Name
- Wrapal
- Legal name
- Wrapal
- Website
- https://wrapal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Wrapal was a peer-to-peer marketplace connecting film and commercial producers with residential property owners for filming locations. Founded in 2012 in Los Angeles, it has been acquired by Set Scouter and now operates as part of Set Scouter's North American marketplace across 8 major production cities.
- Ownership category
- akta.pro rank
Where Wrapal is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Wrapal business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
Wrapal product offering
Product offeringCore offering
Wrapal operates a peer-to-peer online marketplace that connects film producers and agencies with homeowners offering residential spaces (kitchens, living rooms, lofts, bedrooms, offices, bathrooms, outdoor spaces) for commercial, branded-content, and film shoots. Following its acquisition by Set Scouter, the Wrapal user base now accesses the combined platform, which centralizes location discovery, booking, payment processing, security deposit handling, and overtime fee management across major North American production markets.
Product overview
Set Scouter is a unified marketplace platform for residential film locations, operating across major North American cities (Toronto, Miami, Chicago, NYC, LA, Vancouver, Montreal, Atlanta). The platform comprises the core Set Scouter marketplace product for browsing, scouting, and booking film locations, with the acquired Wrapal brand integrated into this ecosystem. Users can access the platform through web browsing and manage listings for various location types including kitchens, living rooms, lofts, bedrooms, warehouses, pools, bathrooms, garages, studios, exteriors, mansions, backyards, basements, offices, penthouses, houses, apartments, and commercial spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrapal Residential Film Location Marketplace Online marketplace where film producers and agencies discover, book, and pay for vetted residential properties (kitchens, living rooms, lofts, bedrooms, offices, bathrooms, outdoor) used as filming locations. Following acquisition by Set Scouter, Wrapal users sign in to Set Scouter to access the combined inventory and continue booking residential film locations across major North American production cities.
Companies that use Wrapal
Customer profileSegments1 record
Ideal customer profiles2 records
Wrapal technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wrapal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Set ScouterflagshipWrapal has joined the Set Scouter family. The acquisition integrates Wrapal's film location business into Set Scouter's platform. Wrapal users can log in to Set Scouter using their Wrapal account credentials, and the combined entity offers expanded coverage across Toronto, Miami, Chicago, NYC, LA, Vancouver, Montreal, and Atlanta markets.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Wrapal competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Wrapal social profiles
Digital presenceWrapal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrapal leadership team
Management profileNumber of profiles
Profiles1 record
Wrapal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrapal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrapal
What does Wrapal do?
Wrapal operates a peer-to-peer online marketplace that connects film producers and agencies with homeowners offering residential spaces (kitchens, living rooms, lofts, bedrooms, offices, bathrooms, outdoor spaces) for commercial, branded-content, and film shoots. Following its acquisition by Set Scouter, the Wrapal user base now accesses the combined platform, which centralizes location discovery, booking, payment processing, security deposit handling, and overtime fee management across major North American production markets.
Is Wrapal a public or private company?
Wrapal is a private company. It is classified as corporate owned and is currently acquired.
When was Wrapal founded?
Wrapal was founded in 2012. It employs 1 to 10 people.
Where is Wrapal based?
Wrapal is headquartered in Los Angeles, United States, in the North America region.
Does Wrapal have an API?
No public API is recorded for Wrapal.