Wilbanks Trucking Services
Wilbanks Crane is a family-owned Permian Basin oilfield services provider operating crane rental, 3D lift planning, and heavy rigging for oil and gas operators, energy companies, and oilfield contractors across southeastern New Mexico and West Texas.
- Company typePrivate
- Founded1998
- HeadquartersArtesia, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Wilbanks Trucking Services does
Wilbanks Crane Company, operating as the rebranded successor to Wilbanks Trucking Services, is a family-owned oilfield services provider headquartered in Hobbs, New Mexico, and serving oil and gas operators, energy companies, and oilfield contractors across the Permian Basin in southeastern New Mexico and West Texas. Founded by Ronnie Wilbanks in approximately 1998 as a small backyard trucking operation, the company now operates under second-generation CEO Lance Wilbanks following a 2024 rebranding that repositioned the business as a multifaceted oilfield services company. Three terminals — Hobbs and Artesia, New Mexico, and Odessa, Texas — anchor regional coverage across the most active acreage in the basin.
The company's service portfolio centers on three integrated lines: Crane Rental with Certified Operator (ranging from 10-ton boom trucks through 660-ton crawler cranes), 3D Lift Planning & Job Site Assessment, and Heavy Lifting & Rigging Services. Operations are differentiated by NCCCO-certified operators, active ISNetworld and Veriforce prequalification compliance required by major oil and gas operators, and proprietary CRM and dispatching processes that track and schedule each job. The core technology stack is conventional enterprise software — CRM, dispatch, and 3D lift visualization — with no disclosed AI/ML components, data flywheel, or proprietary model layer.
Revenue is generated on a project-by-project basis through quote-based pricing on crane rental engagements that bundle equipment, certified operators, and increasingly pre-lift engineering. Go-to-market is direct enterprise sales — operators and contractors initiate contact via phone or web quote request, then move through a three-step sales process (Request a Quote, Plan the Lift, Execute). Customer segments are vertically segmented across oil and gas operators (primary), construction and building services, and renewable industry projects, all within the Permian Basin. Marketing is limited to a company blog and organic SEO; the company is privately held with no disclosed funding rounds, M&A activity, or institutional ownership.
Wilbanks Trucking Services firmographics
Firmographics- Name
- Wilbanks Trucking Services
- Legal name
- Wilbanks Crane
- Website
- https://wilbanks.us
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wilbanks Crane is a family-owned Permian Basin oilfield services provider operating crane rental, 3D lift planning, and heavy rigging for oil and gas operators, energy companies, and oilfield contractors across southeastern New Mexico and West Texas.
- Ownership category
- akta.pro rank
Wilbanks Trucking Services industry classification
Industry- Product category
- Oilfield Crane and Heavy Lifting Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
- akta.pro secondary industries
- Mobile & Crawler Cranes (IMAHAJAA), Truck-Mounted & Loader Cranes (IMAHAJAF)
Keywords
Where Wilbanks Trucking Services is headquartered
LocationHeadquarters
- HQ city
- Artesia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wilbanks Trucking Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Crane Rental with Certified Operator: Crane rentals come with certified, experienced operators who understand job site conditions, load limits, and how to get the lift done safely and efficiently. Covers boom truck cranes (10–60 ton), rough terrain cranes (60–150 ton), all terrain cranes (115–550 ton), and crawler cranes (110–660 ton). Revenue is generated on a project/fixture basis with pricing based on equipment type, capacity, and duration.
- 3D Lift Planning and Job Site Assessment: Pre-lift planning services including job site assessment, engineering of the lift, and development of a safe, efficient plan covering crane selection, rigging, and 3D lift planning. Provided as part of the crane rental service package or as standalone consulting.
- Heavy Lifting and Rigging Services: Skilled heavy lifting and rigging services for moving, positioning, and securing oversized or high-value equipment safely. Services are handled by skilled professionals using appropriate rigging for each job, working closely with the customer's crew to avoid surprises. Billed as part of crane rental projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Crane rental with certified operator — pricing varies by equipment type and project scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Wilbanks Trucking Services product offering
Product offeringCore offering
Wilbanks Crane provides crane rental with NCCCO-certified operators, 3D lift planning and job site assessment, and heavy lifting and rigging services for oil and gas operators, energy companies, construction firms, and oilfield contractors in the Permian Basin. Its fleet spans boom truck cranes (10–60 ton), rough terrain cranes (60–150 ton), all terrain cranes (115–550 ton), and crawler cranes (110–660 ton), supported by proprietary CRM and dispatching processes that schedule and execute every job.
Product overview
Wilbanks Crane offers a unified portfolio of crane rental and heavy lifting services for oilfield, industrial, and commercial projects. The core offerings consist of three integrated service lines: Crane Rental with Certified Operator (providing equipment plus NCCCO-certified operators), 3D Lift Planning & Job Site Assessment (pre-lift engineering and site evaluation), and Heavy Lifting & Rigging Services (execution of complex lifts). Equipment fleet spans four crane types: Boom Truck Cranes (10–60 ton), Rough Terrain Cranes (60–150 ton), All Terrain Cranes (115–550 ton), and Crawler Cranes (110–660 ton). The services are designed to work together—from initial 3D lift planning through certified operator execution—providing a comprehensive crane solution backed by proprietary CRM and dispatching processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Crane Rental with Certified Operator
- 3D Lift Planning & Job Site Assessment
- Heavy Lifting & Rigging Services
- Boom Truck Cranes (10–60 Ton)
- Rough Terrain Cranes (60–150 Ton)
- All Terrain Cranes (115–550 Ton)
- Crawler Cranes (110–660 Ton)
Quantifiable outcome
- Every job tracked, scheduled, and executed with precision through proprietary CRM and dispatching
- +2 more outcomes
Companies that use Wilbanks Trucking Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wilbanks Trucking Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wilbanks Trucking Services partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wilbanks Trucking Services competitors and assessment
Company assessmentDirect peers
- TNT Crane & Rigging: Large U.S. crane rental and rigging company operating across multiple regions with a comparable fleet of mobile, all terrain, and crawler cranes serving industrial and energy customers. Highly comparable in business model (rental + operator + rigging) and end markets.
- Maxim Crane Works: One of the largest crane rental providers in North America operating a fleet of hydraulic, all terrain, and crawler cranes with operators and lift planning services. Direct overlap with Wilbanks on fleet composition, integrated planning services, and industrial/energy customer base.
- Bigge Crane and Rigging: U.S. crane rental and heavy lifting specialist offering crawler, all terrain, and rough terrain cranes along with engineered heavy lifting and rigging. Closely comparable on fleet breadth, lift engineering, and turnkey project delivery model.
- Barnhart Crane & Rigging: Heavy lifting and crane rental firm providing engineered lifting, transportation, and rigging services across industrial and energy markets. Comparable in offering engineered lift planning, large crawler crane capability, and operator-included rentals.
- ALL Erection & Crane Rental: Major U.S. crane rental company with a broad fleet of mobile, all terrain, and crawler cranes serving industrial and energy end markets including oil & gas. Closely comparable on fleet, customer verticals, and operator-included service model.
Broad incumbents
- United Rentals: Largest equipment rental company in North America offering aerial, earthmoving, and material handling equipment including crane services. Overlaps with Wilbanks in heavy equipment rental and oil & gas customer base, but operates at vastly larger scale and broader scope.
- H&E Equipment Services: Major equipment rental provider serving industrial and oil & gas customers with cranes, earthmoving, and aerial equipment. Comparable in customer base (oil & gas, industrial construction) and rental model, though operates a broader portfolio.
Regional players
- Deep South Crane & Rigging: U.S. Gulf Coast and southern regional crane rental and rigging company serving refineries, petrochemical plants, and industrial customers. Comparable in oil & gas / industrial focus and crane rental model, but geographically concentrated in the Gulf rather than the Permian.
- Boss Crane & Rigging: Regional crane rental and rigging provider with a fleet of hydraulic, all terrain, and crawler cranes serving industrial customers in the U.S. South and Gulf. Comparable in business model and customer verticals, with limited geographic overlap with Wilbanks.
- Sterling Crane: Canadian-headquartered crane rental company operating mobile, all terrain, and crawler crane fleets across North America. Comparable in fleet composition and industrial customer base, but primarily serves Canada rather than the U.S. Permian Basin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wilbanks Trucking Services compliance and trust
Trust signalCompliance2 records
Wilbanks Trucking Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilbanks Trucking Services leadership team
Management profileNumber of profiles
Profiles2 records
Wilbanks Trucking Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilbanks Trucking Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilbanks Trucking Services
What does Wilbanks Trucking Services do?
Wilbanks Crane provides crane rental with NCCCO-certified operators, 3D lift planning and job site assessment, and heavy lifting and rigging services for oil and gas operators, energy companies, construction firms, and oilfield contractors in the Permian Basin. Its fleet spans boom truck cranes (10–60 ton), rough terrain cranes (60–150 ton), all terrain cranes (115–550 ton), and crawler cranes (110–660 ton), supported by proprietary CRM and dispatching processes that schedule and execute every job.
Is Wilbanks Trucking Services a public or private company?
Wilbanks Trucking Services is a private company. It is classified as family owned and is currently operating.
When was Wilbanks Trucking Services founded?
Wilbanks Trucking Services was founded in 1998. It employs 251 to 500 people.
Where is Wilbanks Trucking Services based?
Wilbanks Trucking Services is headquartered in Artesia, United States, in the North America region.
How does Wilbanks Trucking Services make money?
Three revenue lines are on record. Crane Rental with Certified Operator is the primary driver. The others are 3D Lift Planning and Job Site Assessment and heavy Lifting and Rigging Services.
Who are Wilbanks Trucking Services's main competitors?
Direct peers on record are TNT Crane & Rigging, Maxim Crane Works, Bigge Crane and Rigging, Barnhart Crane & Rigging and ALL Erection & Crane Rental. Broad incumbents are United Rentals and H&E Equipment Services. Regional players are Deep South Crane & Rigging, Boss Crane & Rigging and Sterling Crane.
Does Wilbanks Trucking Services have an API?
No public API is recorded for Wilbanks Trucking Services.
What industry is Wilbanks Trucking Services in?
Wilbanks Trucking Services's product category is Oilfield Crane and Heavy Lifting Services. Its primary akta.pro industry code is TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing, with a secondary code of IMAHAJAA, Mobile & Crawler Cranes. Its NAICS code is 532412 and its SIC code is 3530.