What [Re] Waste does

[Re] Waste is an Edmonton, Alberta-based environmental services company that operates a vertically integrated landfill diversion and circular economy platform. The company collects hard-to-recycle waste streams including mixed plastics, cannabis packaging, golf grips, and construction materials through its proprietary EcoBin in-store collection network and equipment rental/hauling infrastructure spanning 9-10 Canadian provinces. It processes collected materials into finished products such as recycled HDPE rolling trays, circular cannabis packaging, modular furniture, and Pop-Upsicles seating, while operating Canada's first nationwide Extended Producer Responsibility (EPR) funds for the cannabis, golf, and home building sectors.

The company's technical platform centers on Wastestream.ai, a proprietary ESG reporting and waste tracking software that provides real-time diversion metrics, track-and-trace documentation, and auditable sustainability reporting for corporate clients and EPR fund participants. Revenue is generated across five streams: transaction-based waste collection and processing fees, equipment rental and hauling subscriptions, managed services for EPR program administration, Wastestream.ai software subscriptions, and hardware sales of recycled plastic products. Go-to-market is enterprise field sales targeting Industrial, Commercial & Institutional (IC&I) buyers, with flagship customers including Golf Town and Value Buds anchoring the cannabis and golf verticals.

Founded around 2020 by Corey Saban (who began testing the concept from his garage), the company operates with 1-10 employees and remains privately held with no disclosed institutional funding. The business model depends on regulatory positioning in emerging EPR frameworks, physical collection infrastructure at retail points-of-generation, and closed-loop partnerships that convert post-consumer waste into feedstock for new products. Customer concentration on a small number of flagship enterprise anchors represents the primary commercial risk.

Name

[Re] Waste

Legal name

[Re] Waste

Website

https://rewaste.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

[Re] Waste is an Edmonton-based environmental services company that diverts hard-to-recyclE materials (cannabis packaging, golf grips, mixed plastics, construction waste) from landfills via a national EcoBin collection network, processing them into recycled products while operating Canada's first EPR funds for cannabis, golf, and home building.

Ownership category

akta.pro rank

Product category

Environmental and Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211), All Other Waste Management Services (56299)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

Keywords

• Waste management services
• Circular economy solutions
• Plastic recycling services
• Landfill diversion programs
• Extended producer responsibility

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Waste Collection & Processing Services: Fee-based waste collection and processing services where businesses pay for landfill diversion instead of landfill disposal. Handles various materials including dry plastics, wood, metal, paper, and construction waste. Revenue generated through competitive fees similar to landfill rates but with sustainability benefits.
2. Equipment Rentals & Hauling: Bin rental (front load 4-8 yard, roll-off 10-50 yard) and hauling services with flexible pickup schedules. Provides collection and transportation solutions tailored to business operational needs.
3. Extended Producer Responsibility (EPR) Program Management: Collaborative funding model where manufacturers, distributors, and retailers contribute to a shared fund covering recycling costs. Manages EPR funds for home builders, golf industry, and cannabis sector, providing compliance and reporting services.
4. Wastestream.ai Software Subscription: Proprietary ESG reporting and waste tracking software offered as a service to businesses for real-time monitoring, compliance documentation, and sustainability reporting.
5. Circular Economy Product Sales: Sale of recycled plastic products manufactured in-house including rolling trays, doob tubes, plastic sheets, and custom furniture made from diverted waste materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

[Re] Waste collects, processes, and recycles dry plastics, wood, and other difficult-to-recycle materials from business and retail waste streams, diverting them from landfills in place of landfill disposal. It operates Extended Producer Responsibility (EPR) programs across cannabis, golf, and home builder supply chains, supported by its proprietary Wastestream.ai ESG reporting software, and manufactures finished recycled plastic products (rolling trays, packaging, HDPE furniture) for resale.

Product overview

[Re] Waste is a comprehensive waste management and circular economy solutions provider offering a platform of interconnected services rather than a single unified software product. The core service portfolio centers on landfill diversion programs handling dry plastics (rigid and film) and wood, complemented by Extended Producer Responsibility (EPR) Program offerings including the Home Builder EPR Fund 1, Golf EPR Fund 1, and Cannabis EPR Fund 1. Supporting services include Waste Auditing, Equipment Rentals & Hauling (with bins and trailers across 10 Canadian provinces), and Cannabis Recycling. The proprietary Wastestream.ai software powers ESG reporting and waste transparency capabilities across all services. The company also produces finished circular economy products including Recycled Plastic Rolling Trays, Circular Packaging (with Canna Green Packaging), Recycled Plastic Furniture, and Pop-Upsicles Sustainable Seating. All services integrate through the shared EcoBin collection infrastructure and Wastestream.ai reporting platform.

Differentiator

Problem solved

Functional benefit

Brands

• Wastestream.ai: Proprietary software platform providing real-time waste tracking, ESG reporting, and track-and-trace technology for sustainability compliance.
• EcoBin
• [Re] Grip Recycling
• Home Builder EPR Fund
• Golf EPR Fund
• Cannabis EPR Fund

Products and services

• Landfill Diversion & Sustainable Programs Comprehensive waste collection and diversion service for businesses handling dry plastics (rigid and film), wood, and other recyclable materials; integrates with existing waste infrastructure, consolidates sorting, and processes waste into valuable resources instead of landfill disposal.
• Extended Producer Responsibility (EPR) Program
• Waste Auditing
• Equipment Rentals & Hauling
• Cannabis Recycling
• Wastestream.ai Software
• [Re] Grip Recycling Program Nationwide golf grip recycling program in partnership with Golf Town that collects, processes, and repurposes used golf grips and related end-of-life golf equipment, diverting them from landfill through designated drop-off locations.
• Recycled Plastic Rolling Trays
• Circular Cannabis Packaging
• Recycled Plastic Furniture
• Pop-Upsicles Sustainable Seating

Quantifiable outcome

• 477,000+ golf grips diverted from landfills in 2024
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered minor, flagship, core and foundational.

• The Pot ShackminorGTM or Marketing Partner · 8 August 2024Cannabis retail partner that launched the QUAD 8 Community Clean-Up initiative with [Re] Waste, bringing together 8 cannabis retailers in Saskatoon for community environmental action on August 8, 2024.
• Golf TownflagshipStrategic or Co-development Partner · 1 January 2024Nationwide [Re] Grip Recycling Program partnership to collect, process, and repurpose used golf grips. In 2024, the program diverted 477,000+ golf grips (43,000+ lbs) from landfills. Golf Town is a leading Canadian golf retailer with multiple store locations.
• Canna Green PackagingcoreStrategic or Co-development Partner · 1 January 2023Closed-loop cannabis packaging collaboration where [Re] Waste collects and processes post-consumer cannabis packaging, which Canna Green Packaging uses to manufacture new circular cannabis containers. Creates traceable, locally sourced sustainable packaging solutions.
• Goodwill Industries of AlbertafoundationalStrategic or Co-development Partner[Re] Waste's first pilot partner dating back to garage-scale operations. Goodwill provided plastic flake from their recycling programs for [Re] Waste to experiment with, leading to the development of recycled plastic coasters and wall protection products. Goodwill now uses recycled plastic sheets in their Alberta donation centres.
• Value BudsflagshipStrategic or Co-development PartnerIndustry-leading cannabis packaging recycling program producing recycled rolling trays and doob tubes. Over 48,000 lbs of cannabis packaging diverted from landfills over 4 years. Value Buds flagship store features circular economy display showcasing the recycling process.
• Onetwosix DesigncoreStrategic or Co-development PartnerDesign collaboration creating recycled HDPE plastic furniture including Pop-Upsicles benches for K-Days and retail display systems. Onetwosix provides design expertise while [Re] Waste supplies recycled plastic sheets and technical expertise.
• NespressominorGTM or Marketing PartnerPartner organization collaborating on sustainability initiatives as part of [Re] Waste's network of forward-thinking organizations.
• SaputominorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.
• Oxford PropertiesminorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.
• SNDLminorGTM or Marketing PartnerCannabis company partner in [Re] Waste's sustainability network.
• SoneparminorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.
• SpiritleafminorGTM or Marketing PartnerCannabis company partner in [Re] Waste's sustainability network.
• CannaCabanaminorGTM or Marketing PartnerCannabis retail partner in [Re] Waste's sustainability network.
• Best BudsminorGTM or Marketing PartnerCannabis retail partner in [Re] Waste's sustainability network.
• Tree House CannabisminorGTM or Marketing PartnerCannabis retail partner in [Re] Waste's sustainability network.
• River CannabisminorGTM or Marketing PartnerCannabis retail partner in [Re] Waste's sustainability network.
• PlantlifeminorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.
• Weed PoolminorGTM or Marketing PartnerCannabis industry partner in [Re] Waste's sustainability network.
• TexcanminorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.
• Silent AireminorGTM or Marketing PartnerPartner organization in [Re] Waste's sustainability network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TerraCycle: Global leader in hard-to-recycle waste streams, operating branded collection programs (cigarette butts, beauty packaging, etc.) with corporate partners. Closely comparable to [Re] Waste's cannabis and golf EPR programs in targeting difficult-to-recycle materials through partnerships and producer-funded models.
• Cleanfarms: Canadian industry-funded stewardship organization operating producer responsibility programs for agricultural plastics, seed bags, and other farm waste streams. Closely comparable to [Re] Waste's Home Builder and Cannabis EPR Funds as a Canadian EPR program operator.
• Encorp Pacific (Return-It): Canadian not-for-profit stewardship operator managing beverage container EPR and depot networks in British Columbia. Comparable to [Re] Waste as a producer-funded stewardship organization running regulated recycling programs with collection infrastructure.
• KW Plastics: One of North America's largest plastics recyclers, producing post-consumer and post-industrial recycled polypropylene and polyethylene resins. Comparable to [Re] Waste's plastic collection and processing operations as well as circular product manufacturing, though at much larger commodity scale.

Broad incumbents

• GFL Environmental Inc. One of Canada's largest diversified environmental services companies offering solid waste, liquid waste, and recycling across the country. Overlaps with [Re] Waste in IC&I waste collection and recycling services, but operates at vastly greater scale and breadth.
• Waste Management, Inc. Largest waste services provider in North America with extensive recycling, ESG reporting, and corporate sustainability offerings. Comparable to [Re] Waste in serving enterprise IC&I customers with diversion and ESG reporting, but at much larger scale and as part of a broad portfolio.
• Republic Services, Inc. Major US-based environmental services company providing recycling, solid waste, and sustainability solutions to commercial and industrial customers. Comparable to [Re] Waste's enterprise IC&I focus and ESG reporting capabilities, but with national US infrastructure rather than EPR-program specialization.
• Casella Waste Systems, Inc. US Northeast-focused solid waste, recycling, and resource management company with a strong sustainability and diversion focus. Comparable to [Re] Waste's IC&I recycling orientation and ESG reporting capabilities, though operating in a different geography.

Emerging players

• GreenMantra Technologies: Canadian company that converts post-consumer and post-industrial plastics into specialty waxes and polymer additives. Comparable to [Re] Waste's circular products leg (rolling trays, HDPE sheets, furniture) as a plastics-to-product recycler, but focused on industrial feedstocks rather than EPR programs.
• PreZero US: North American recycling and circular economy arm of the Schwarz Group operating materials recovery facilities and plastics recycling. Comparable to [Re] Waste in its focus on difficult-to-recycle streams and circular plastics, though operating from a larger corporate parent base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rewaste.ca
• Instagraminstagram.com/rewasteca
• Xx.com/rewaste_ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about [Re] Waste