3B Dienstleistungen

What 3B Dienstleistungen does

3B Dienstleistungen is a Berlin-headquartered, family-owned facility services group founded in 1982 by Jörg Benthin as a three-person cleaning team. The company delivers building cleaning, hotel housekeeping, green-area and winter services, janitorial/caretaker, and reception/front-desk services to commercial, residential, public-sector and hospitality clients across North and East Germany. Service delivery is organized through eight wholly-owned subsidiaries (including 3B Gesellschaft für Hoteldienstleistungen, 3B Berlin Premium Hotelservice, 3B Life Care, and regional operating companies in Berlin, Dresden, Leipzig, and Teltow) coordinated under 3B Holding GmbH, which remains controlled by the Benthin family (Thorsten and Timo Benthin). Over 3,300 permanently employed staff are deployed via direct, account-managed B2B contracts with enterprise logos spanning Park Inn by Radisson, Steigenberger, NH Hotels, GEWOBAG, eBay, N26, smava, Bundeswehr, and Universität Leipzig.

The group's commercial model is recurring contract-based: revenue streams include routine Unterhaltsreinigung, Glas-/Grund-/Bau-/Fassadenreinigung, hotel housekeeping/stewarding/reception, garden and landscape maintenance, weather-coordinated winter services, and janitorial/building maintenance, billed on monthly cadence under managed-services and subscription-style agreements. Go-to-market is enterprise field sales supported by regional offices, with marketing channels limited to a corporate website, LinkedIn, YouTube, PR, and hosted networking events such as the 3B Business Breakfast. The proprietary quality management application QUAMUS 100 and the in-house 3B Akademie (delivering 38,000 annual training hours) underpin service standardization, and the group holds DIN EN ISO 9001, 14001, and 50001 certifications alongside GDPR-compliant operations. No external investors or funding rounds are disclosed; the company is entirely family-held and private.

Name

3B Dienstleistungen

Legal name

3B Dienstleistung Deutschland GmbH

Website

https://drei-b.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

3B Dienstleistungen is a family-owned German facility services group founded in 1982, employing over 3,300 staff across eight subsidiaries to deliver building cleaning, hotel housekeeping, garden and winter services, janitorial, and reception services to enterprise, housing, hospitality, and public-sector clients throughout North and East Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Building Cleaning Services: Core recurring and contract-based cleaning services including Unterhaltsreinigung (routine maintenance cleaning), Glasreinigung (glass cleaning), Grundreinigung (deep cleaning), Baureinigung (construction cleaning), and Fassadenreinigung (facade cleaning). Revenue is generated through service contracts with commercial, residential, and public clients.
2. Hotel Services: Comprehensive hotel service solutions including Housekeeping, Stewarding & Kitchen, Public Area Service, and reception services. Delivered under service contracts with hotel operators, including brand partners.
3. Garden & Landscape Maintenance: Green area maintenance including lawn care, tree trimming, tree removal, crown care, facade pruning, and planting services for residential complexes and commercial properties.
4. Winter Services: Snow removal and gritting/de-icing services for walkways and roads, coordinated with weather forecasting from the German Weather Service (DWD).
5. Concierge & Reception Services: Multilingual front desk and reception services, telephone services, visitor care, written correspondence, office management, and material ordering for corporate and residential clients.
6. Janitor / Building Maintenance Services: Janitor and facilities management services including maintenance, care, and repair services to keep buildings and facilities operational.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

3B Dienstleistungen is a German facility services provider delivering professional building cleaning, hotel housekeeping, green area and landscape maintenance, winter gritting/snow removal, janitor/caretaker, and reception services. The company operates through eight regional subsidiaries across Berlin, Dresden, Leipzig, Teltow, Hamburg, and surrounding areas, employing more than 3,300 permanently contracted staff serving commercial, residential, hospitality, and public-sector clients under recurring service contracts.

Product overview

3B Dienstleistungen is a facility management services company offering a unified portfolio of building and hospitality services. The core offerings consist of six main service lines: Gebäudereinigung (building cleaning), Hotelservice (hotel services), Grünanlagenpflege (garden maintenance), Winterdienst (winter services), Hausmeisterservice (janitorial services), and Empfangsservice (reception services). These services are delivered across eight regional subsidiaries in Berlin, Brandenburg, Hamburg, Leipzig, and Dresden using a workforce of over 3,300 employees. The company supports its operations with the 3B Akademie internal training program and QUAMUS 100, a proprietary quality management application.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebäudereinigung (Building Cleaning)
• Hotelservice (Hotel Services)
• Grünanlagenpflege (Garden and Landscape Maintenance)
• Winterdienst (Winter Services)
• Hausmeisterservice (Janitor and Building Technician Services)

Quantifiable outcome

• Saved over 400,000 kWh of energy in one year, equivalent to the annual electricity consumption of over 100 households.
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dussmann Group (Deutsche Dussmann): Berlin-headquartered, family-owned German facility services group offering building cleaning, security and technical building services nationwide. Closest direct competitor to 3B in terms of geography, family ownership and integrated service portfolio.
• Piepenbrock Unternehmensgruppe: Osnabrück-based, family-owned integrated facility services provider (cleaning, security, maintenance). Comparable in structure (family-owned, multi-service, German-wide) and target customers to 3B.
• WISAG: Major German facility services group headquartered in Essen, active in cleaning, security, technical and aviation services. Comparable to 3B in cleaning-led service mix and B2B customer base across real estate and industry.
• Gegenbauer: Berlin-based facility management and cleaning services specialist with strong Berlin/Brandenburg footprint. Closely overlaps with 3B's core Berlin-Brandenburg service territory and hotel/commercial customer profile.
• STRABAG Property and Facility Services: Facility management and property services arm of the STRABAG group, providing integrated facility services including cleaning across Germany and CEE. Compares to 3B on multi-service B2B delivery and large-account coverage.
• Klüh Service Management: Düsseldorf-headquartered family-owned facility services provider specializing in cleaning, security, catering and personnel services. Compares to 3B on family ownership, cleaning-centric services and enterprise customer mix.
• Kötter Group: German family-owned facility services group operating in cleaning, security and personnel services, headquartered in Essen. Comparable to 3B in family ownership, B2B cleaning focus and multi-subsidiary regional structure.

Broad incumbents

• ISS A/S (ISS Germany): Global facility services group with significant German operations covering cleaning, workplace and technical services. Larger and broader than 3B, competing head-to-head on enterprise cleaning contracts.
• Sodexo Germany: Global facility services and food services group with German cleaning and front-of-house offerings. Overlaps with 3B in reception/Empfangsservice and large-account facility contracts at a much larger scale.
• Compass Group Germany (including Eurest and HOFER Group services): Global contract foodservice and support services group with German cleaning, reception and facility management offerings. Comparable to 3B's hotel and commercial catering/cleaning services at broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWoEzKalnOliAL_rz6W2P1g
• LinkedInlinkedin.com/company/3b-diensteistungen-leipzig

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3B Dienstleistungen