Sagra Technology Sp. Z O.o.

What Sagra Technology Sp. Z O.o. does

Sagra Technology Sp. z o.o. is a privately held Polish software company headquartered in Szczecin that builds a modular sales technology platform for consumer goods manufacturers. The company was founded in 1989 and began developing mobile sales, marketing, and analytics solutions in 1998; all products are now delivered via cloud-based SaaS. Its flagship is Platforma EMIGO, a sales force automation system that automates daily field-sales activities, manages customer relationships, integrates with distributor ERP systems, and supplies planning, execution, and analytics tooling for field representatives. Two complementary platforms, SPOIVO and ClusterSense, extend the stack: SPOIVO aggregates retail and distributor sales data to identify blockers and growth opportunities, while ClusterSense applies AI-driven behavioral segmentation to support targeted promotional offers. The Biqsens BI/analytics layer, built on Microsoft Power BI, supports dashboards and KPI management, and add-on modules (Emigo Integra, Winpoint/IPocrates databases, UIS, Akcje Lokalne, Perfect Store, RNL, Emigo Data Tools) cover distributor integration, address data, store execution, and reporting. AI capabilities include the Merchandising IR computer vision module for shelf-photograph analysis and the ClusterSense segmentation engine, both grounded in Sagra's proprietary retail and healthcare address databases.

Sagra sells to enterprise manufacturers — primarily in FMCG, pharmaceuticals, cosmetics, food, and adjacent verticals — across Poland and Central and Eastern Europe. The revenue model rests on recurring SaaS subscriptions for the platform modules, recurring access to the Winpoint and IPocrates databases, and a paid training/certification stream via EmiGo Academy (priced at 379-479 PLN per workshop). Distribution is direct enterprise field sales with free demos and quantified ROI conversations; case studies document outcomes such as 21% sales growth (Stella Pack), ~15% sales increase (Johnson & Johnson, customer since 2006), and 90% merchandising compliance (Polpharma). The company employs 51-100 people, holds ISO 27001 certification (since 2019) covering GDPR-aligned information security controls, and since 2024 has operated as part of Grupa Sygnity within the international Constellation Group (Canada).

Name

Sagra Technology Sp. Z O.o.

Legal name

Sagra Technology Sp. z o.o.

Website

https://sagra.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Sagra Technology is a Polish SaaS company providing sales force automation, business intelligence, and AI-powered merchandising tools to consumer goods manufacturers. Its Emigo, SPOIVO, ClusterSense, and Biqsens platforms serve enterprise FMCG, pharma, cosmetics, and food clients across Central and Eastern Europe.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Sales force automation
• Field sales management
• Business intelligence software
• Retail data integration
• AI customer segmentation

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: The company operates on a Software as a Service (SaaS) subscription model delivering cloud-based solutions for sales force automation, data integration, and business intelligence. Customers access platforms like Emigo, SPOIVO, ClusterSense, and Biqsens through subscription fees.
2. Database Services: Revenue from providing access to proprietary address databases including Winpoint (retail points of sale) and IPocrates (pharmacies, doctors, cosmetics salons) with verified and continuously updated information.
3. Training and Education: EmiGo Academy provides paid training workshops for Emigo and Biqsens users, with some free introductory sessions and paid advanced courses ranging from 379-479 PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sagra Technology develops and delivers cloud-based SaaS platforms for sales force automation, sales data integration, AI-powered behavioral customer segmentation, and business intelligence. Its core product, Platforma EMIGO, automates daily field sales activities, manages customer relationships, integrates with distributor ERP systems, and provides planning, execution, and analytics capabilities for consumer goods manufacturers. The portfolio is complemented by SPOIVO (sales data integration from retail chains/distributors), ClusterSense (AI behavioral segmentation), and Biqsens (Power BI-based advanced analytics).

Product overview

Sagra Technology Sp. z o.o. is a Polish SaaS company delivering a modular sales technology platform centered on three core products: Platforma EMIGO (the primary Sales Force Automation system with mobile field sales capabilities, intelligent analytics, and distributor integration), Platforma SPOIVO (sales data integration aggregating data from retail chains and distributors), and Platforma ClusterSense (AI-powered behavioral customer segmentation). The ecosystem is complemented by the Biqsens analytics platform (built on Microsoft Power BI for advanced BI dashboards), Power Translate for document translation, and a suite of modular add-on components including Emigo Integra (distributor ERP integration), Winpoint/IPocrates databases (verified retail and pharmaceutical contact databases), UIS (Sales Identification Service), Akcje Lokalne (Local Actions workflow), Perfect Store (retail execution management), RNL (Location Mismatch Report), and Emigo Data Tools (Excel add-on). The entire portfolio is delivered via cloud computing/SaaS model. Since 2024, Sagra Technology has been part of the Sygnity Group within the international Constellation Group (Canada). The company has 36+ years of market experience, 26 years in mobility solutions, 19 years in integration, 16 years in address databases, and 9 years with Power BI.

Differentiator

Problem solved

Functional benefit

Brands

• Emigo: Sales force automation platform that automates daily activities, organizes and manages field work, organizes relationships, integrates with distributors, and helps plan, act, and analyze.
• SPOIVO
• ClusterSense
• Biqsens
• Winpoint
• Power Translate
• EmiGo Academy
• Integra

Products and services

• Platforma EMIGO Primary Sales Force Automation (SFA) cloud SaaS platform that automates daily field sales activities, organizes and manages representative workflows, manages customer relationships, integrates with distributor systems, and provides planning, execution, and analysis capabilities for field sales teams. Targeted at consumer goods manufacturers.
• Platforma SPOIVO Sales data integration platform that automatically aggregates sales data from trading partners (retail chains, distributors) related to product sales, identifies sales blockers, and highlights real opportunities for sales growth. Designed for manufacturers needing visibility into distributor and retail-channel sales.
• Platforma ClusterSense AI-powered behavioral segmentation platform that automatically segments customers by purchasing behavior using artificial intelligence, enabling more effective targeting of customer needs, tailored offers, and promotional action planning for sales and marketing teams.
• Biqsens Business intelligence and advanced analytics platform that processes and visualizes complex sales and market data through clear dashboards and reports, built on Microsoft Power BI, enabling data-driven decision-making across all organizational levels for enterprise customers.
• Power Translate Translation platform providing document translation services, available at powertranslate.io.
• EmiGo Academy Paid training and workshop program for Emigo and Biqsens users, led by product and business experts. Covers platform functionality, Power BI integration, AI features, and sales optimization techniques. Includes both free introductory sessions and paid advanced workshops priced at 379-479 PLN per session.

Quantifiable outcome

• Sales growth of 21% within 2 years (Stella Pack case study)
• +6 more outcomes

Named customers37 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sagra-technology
• Xx.com/sagratechnology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagra Technology Sp. Z O.o.