Hedin Automotive

What Hedin Automotive does

Hedin Automotive is the Swiss subsidiary of Hedin Mobility Group and operates as a multi-brand premium automotive retailer and service provider. Founded in 1970, the company runs seven physical locations across German-speaking Switzerland — Dielsdorf (headquarters), Bachenbülach, Samstagern, Wohlen, St. Gallen, Widnau, and Chur — and maintains an inventory of 760+ stock vehicles. The company retails new and used vehicles from BMW, MINI, BMW Motorrad, INEOS Grenadier, and XPeng, and employs between 101 and 250 staff.

The business model combines new and used vehicle sales with a full aftersales stack: scheduled maintenance, mechanical and bodywork repair, OEM parts and accessories, and warranty work. Leasing is delivered through BMW Financial Services, and the company operates a dedicated Fleet Competence Center targeting corporate and B2B fleet customers with multi-year contract potential. Hedin Automotive is investing in EV-related infrastructure, including wallbox hardware installation and BMW Connected Charging Services, positioning the dealer group as a charging and mobility provider alongside its traditional sales and service business. In July 2025, the Dielsdorf showroom reopened as a 3,000+ sqm facility, described as the largest BMW/MINI workshop in Switzerland.

Hedin Automotive has expanded its brand portfolio with the addition of XPeng in 2025 and INEOS Grenadier in 2022, broadening exposure beyond the BMW Group. The company has also integrated an AI-powered customer service chatbot developed in partnership with the Swiss AI Chatbot Factory, leveraging OpenAI models hosted on Azure, and operates a WhatsApp-based digital service channel. These moves suggest an active digital and brand diversification agenda, though the underlying revenue, growth, and unit-sales figures are not publicly disclosed.

Name

Hedin Automotive

Legal name

Hedin Automotive Schweiz AG

Website

https://hedinautomotive.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Hedin Automotive is a Swiss multi-brand premium automotive retailer and service provider operating seven locations. The company retails BMW, MINI, BMW Motorrad, INEOS Grenadier, and XPeng vehicles, and provides aftersales, leasing, and fleet services.

Ownership category

akta.pro rank

Headquarters

HQ city

Samstagern

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new BMW, MINI, BMW Motorrad, INEOS Grenadier, and XPeng vehicles through 7 Swiss locations.
2. Used vehicle sales (Occasionen): Sale of pre-owned vehicles including BMW Premium Selection and MINI Next occasions.
3. Vehicle leasing: Vehicle leasing facilitated through BMW Financial Services, offering 0.9% leasing on selected new BMW and MINI electric vehicles in bundling with insurance.
4. Aftersales service and repairs: Workshop services including maintenance, repairs, bodywork (Carrosserie), parts and accessories, wheel repair, seasonal check, and air conditioning service across all 7 locations.
5. Vehicle purchase facilitation: Vehicle trade-in/buyback (Fahrzeugankauf), vehicle registration support.
6. Parts and accessories: Sale of spare parts, accessories, and rider apparel for BMW Motorrad.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

Hedin Automotive operates 7 physical dealership and service locations across Switzerland selling new and used vehicles across five premium automotive brands (BMW, MINI, BMW Motorrad, INEOS Grenadier, XPeng). The offering combines vehicle sales (318 new, 275 used, 87 demo units in stock) with a full aftersales suite including maintenance, repairs, bodywork (Carrosserie), parts, accessories, leasing via BMW Financial Services, and a dedicated Fleet Competence Center for corporate customers.

Product overview

Hedin Automotive operates as a multi-brand automotive dealership and service provider in Switzerland, representing BMW, MINI, BMW Motorrad, INEOS Grenadier, and XPeng. The product portfolio centers on vehicle sales (new and used) across five automotive brands, complemented by a comprehensive suite of after-sales services including vehicle leasing (via BMW Financial Services from 0.9%), maintenance and repair, bodywork, parts and accessories, and fleet management (Fleet Competence Center). Digital touchpoints include vehicle search portals integrated with Autoscout24, online appointment booking (including Terminland for INEOS), WhatsApp and email newsletters, and an AI-powered chatbot for customer inquiries. Charging infrastructure offerings include BMW Wallbox and Connected Charging services for electric vehicles. The seven physical locations (Bachenbülach, Dielsdorf, Samstagern, Wohlen, St. Gallen, Widnau, Chur) serve as both sales showrooms and service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Vehicles New and used BMW passenger vehicles covering the full BMW range including sedans, SUVs, wagons, and electric models (iX1, iX3, iX, i4, i5, i7). Sold through 7 Swiss showrooms with 300+ new BMW vehicles immediately available.
• MINI Vehicles New and used MINI brand vehicles including Cooper, Countryman, Aceman, and John Cooper Works models in combustion and electric variants. MINI Cooper E available from CHF 24,900; used MINI F56 Cooper SE from CHF 16,900.
• BMW Motorrad Motorcycles and Rider Gear BMW motorcycles, scooters, riding apparel, and accessories sold and serviced at dedicated locations. Includes new motorcycles, parts, accessories, and rider clothing.
• INEOS Grenadier Off-Road Vehicles INEOS Grenadier off-road vehicles (Station Wagon and Quarryman models) sold and serviced by Hedin Automotive as the authorized dealer in Switzerland since 2022.
• XPeng Electric Vehicles XPeng all-electric SUVs and sedans (G6, G9, P7+) with fast charging capabilities (800 kW architecture, 10-80% in 15 minutes for some models). Available through Hedin's 7 Swiss locations.
• Vehicle Leasing and Financing Vehicle leasing and financing arranged through BMW Financial Services, with rates from 0.9% on selected new BMW and MINI electric vehicles (bundled with insurance), otherwise 1.9% standard. Standard terms: 48-month duration, 10,000 km/year, 20% first lease payment. Service included up to 10 years or 100,000 km for new BMW/MINI leasing.
• Vehicle Maintenance and Repair Services Full workshop services including oil changes, brake service, tire service, seasonal checks (Saisoncheck), air conditioning service (Klimaservice), wheel repair (Felgenreparatur), and technical diagnostics using manufacturer-specific equipment. Performed at all 7 locations, with the Dielsdorf facility being the largest BMW and MINI workshop in Switzerland.
• Bodywork and Accident Repair (Carrosserie) Body repair, paintwork, dent removal, panel beating, vehicle restoration, and tuning services. Includes accident damage handling (Schaden melden).
• Parts and Accessories Original manufacturer parts, accessories, wheels, and components for all brands sold (BMW, MINI, BMW Motorrad, INEOS Grenadier, XPeng). Available for purchase and installation.
• Vehicle Purchase (Fahrzeugankauf) Vehicle trade-in and buyback service allowing customers to sell their current vehicle to Hedin Automotive as part of the vehicle market offerings.
• Fleet Competence Center Dedicated fleet management and corporate customer service: fleet vehicle procurement, multi-vehicle leasing, corporate service contracts, and centralized account management for business customers across the 7-location network.
• BMW Wallbox and Home Charging Solutions Home charging hardware including BMW Wallbox (up to 22 kW), Flexible Fast Charger (up to 11 kW), and standard charging cables, with installation services and package deals for EV buyers.

Quantifiable outcome

• 760+ vehicles immediately available in stock across 7 locations
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered supporting.

• SK Group (Michelle von Gunten)supportingStrategic or Co-development PartnerHedin Automotive collaborated with Michelle von Gunten of SK Group to produce an 11-part educational video series debunking electric vehicle myths (charging time, range, grid impact, battery sustainability, etc.). SK Group provided expert commentary and credibility for the content marketing initiative targeting electric vehicle adopters.
• Swiss cantonal tax authoritiessupportingOthersCantonal governments (Zürich, St. Gallen, Thurgau, Graubünden, Luzern, Zug) provide traffic tax rebates and exemptions for electric and plug-in hybrid vehicles, which Hedin Automotive highlights to customers as a benefit of EV purchases. This incentivizes EV adoption and forms part of Hedin's value proposition for electric vehicles.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Largest US auto retailer with growing international footprint (including UK via Pendragon). Comparable as a scaled multi-franchise dealer group with new/used, F&I, service, and parts.
• Inchcape plc: Global automotive distributor and retailer listed in the UK, representing multiple premium and volume brands across markets. Comparable as a multi-brand distribution/retail platform with aftersales, fleet, and parts operations.
• Hedin Mobility Group: Multinational European automotive dealer conglomerate and Hedin's parent. Operates dealer groups across multiple countries (Sweden, Germany, Belgium, Switzerland, France), giving it broader incumbency scale and brand-portfolio breadth than the Swiss subsidiary alone.

Regional players

• Pendragon plc: UK-based premium automotive retailer (now owned by Lithia). Comparable as a multi-franchise dealer group with new/used vehicle sales, aftersales, and finance — although UK-focused rather than Swiss.
• Vertu Motors: UK-based multi-brand car retailer operating sales and aftersales across volume and premium brands. Comparable business model (franchised dealerships + service) but operating in a different geography.

Others

• AutoScout24: Switzerland's leading online vehicle marketplace where Hedin Automotive lists inventory. Not a direct competitor but an enabling/distribution channel and indirect competitor for online car buyers.
• BMW Schweiz AG: Swiss national sales arm of BMW Group and the principal supplier/franchisor for Hedin's largest brand. Not a competitor per se, but a key ecosystem relationship and potential direct-sales counterparty if OEM agency models expand.

Direct peers

• Emil Frey Group: Switzerland's largest independent multi-brand automotive retailer, operating dozens of Swiss dealerships across premium and volume brands. Directly comparable to Hedin on Swiss footprint, multi-brand model, and full sales/service/parts operations.
• AMAG Holding AG: Major Swiss automotive importer and dealer, primarily representing Volkswagen Group brands with a nationwide service network. Comparable as a Swiss multi-brand dealer with sales, service, fleet, and parts operations serving both retail and corporate customers.

Emerging players

• Auto滴答 Car Service (Garage24): Independent Swiss multi-brand service and repair network. Relevant comparable for the aftersales/workshop segment of Hedin's business but does not sell new vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hedin_schweiz
• YouTubeyoutube.com/channel/UCer-NMtXFuCRa4VqU9MFuiQ/videos
• Facebookfacebook.com/hedinautomotiveschweiz
• LinkedInlinkedin.com/company/hedinautomotive-schweiz
• Instagraminstagram.com/hedinautomotive.ch
• TikToktiktok.com/@hedinswiss.ineos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Automotive