Serrano Country Club

What Serrano Country Club does

Serrano Country Club is a private, member-owned country club founded in 1996 and headquartered at 5005 Serrano Parkway in El Dorado Hills, California, within one of Northern California's largest master-planned communities approximately thirty minutes from downtown Sacramento and ninety minutes from Lake Tahoe. The club's anchor asset is an 18-hole, par-72 championship golf course designed by internationally renowned architect Robert Trent Jones II, spanning just under 7,000 yards with multiple tees and signature holes inspired by St. Andrews Old Course and Shinnecock Hills. Beyond golf, Serrano operates a 34,000 square foot clubhouse that houses the Lakeview Dining Room and Greenview Grille Room, four lighted tennis/pickleball courts, a junior Olympic-sized swimming pool with wading area and hot tub, a full-service fitness center with group classes and personal training, and event spaces used for weddings, corporate gatherings, and private celebrations.

The club monetizes through a tiered membership structure: a proprietary Golf Membership capped at 450 (voting, assessable, transferable) with market-based initiation fees and ongoing annual dues; an Associate Golf Membership capped at 25 for members aged 21-39; a Sports Membership capped at 150 with limited golf access (six rounds per year) and full fitness, pool, racquet, and dining access; and an uncapped, non-proprietary Social Membership for dining and events. Go-to-market is sales-led and relationship-driven — prospective members engage directly with the Director of Operations & Membership and membership sales associates for appointment-only tours, with no public pricing disclosed. Member management, online reservations, and the website run on Jonas Club Software. The club holds Distinguished Club status with Elite designation and currently maintains waiting lists on Associate Golf and Sports tiers, indicating demand exceeds supply at current caps.

Name

Serrano Country Club

Legal name

Serrano Country Club

Website

https://serranocountryclub.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Serrano Country Club is a private, member-owned country club in El Dorado Hills, California, offering an 18-hole Robert Trent Jones II championship golf course alongside dining, racquet sports, pool, fitness, and private event facilities to affluent households in the Sacramento/Northern California region under a capped, tiered membership model.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Membership club services
• Private event hosting
• Recreational amenities

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership Initiation Fees: One-time initiation fees for proprietary golf memberships, with pricing described as 'market-based'. These fees grant full access to club amenities including unlimited golf, practice facilities, fitness center, pool, racquet courts, dining, and club events.
2. Golf Membership Dues: Ongoing periodic dues (likely monthly or annual) for golf members to maintain membership privileges and access to all club facilities and services.
3. Associate Golf Membership: Membership tier for members aged 21-39, limited to 25 members. Includes full club amenities with golf access, subject to provisions of the Bylaws.
4. Sports Membership: Non-proprietary membership offering access to fitness center, pool, hot tub, racquet courts, dining areas, and limited golf (six times per year with green fees). Limited to 150 members.
5. Social Membership: Dining and social event access membership with no member limit. Non-proprietary, non-assessable, non-voting, and non-transferable.
6. Private Event Services: Revenue from hosting private events including weddings, corporate gatherings, birthday celebrations, anniversaries, memorial services, and other special occasions in the 34,000 square foot clubhouse with scenic views.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serrano Country Club is a private membership club operating an 18-hole championship golf course designed by Robert Trent Jones II, paired with a 34,000-square-foot clubhouse containing multiple dining venues, four lighted tennis/pickleball courts, a junior Olympic-sized swimming pool, a fitness center with group classes and personal training, and private event hosting for weddings, corporate functions, and social celebrations. The club sells tiered memberships (Golf, Associate Golf, Sports, and Social) and rents event space within its facilities.

Product overview

Serrano Country Club is a private country club offering a comprehensive portfolio of recreational and social services. The club features an 18-hole championship golf course designed by Robert Trent Jones II (par-72, under 7,000 yards) as its primary offering, complemented by multiple dining venues (Lakeview Dining Room, Greenview Grille Room, and 19th Hole Snack Bar), racquet sports facilities (tennis and pickleball with four lighted courts), a junior Olympic-sized swimming pool with heated facilities (April-October), a full-service fitness center with group classes and personal training, and private event hosting capabilities. The club operates a tiered membership structure including Golf Membership (limited to 450 proprietary members), Associate Golf Membership (limited to 25 for ages 21-39), Sports Membership (limited to 150 with limited golf access), and Social Membership. All services are accessible through a members-only online portal. The 34,000 square foot clubhouse serves as the central hub for dining and events, with additional on-course food and beverage delivery for golfers.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole golf course designed by Robert Trent Jones II, playing to a par-72 and just less than 7,000 yards with multiple tees offering varied challenge levels for all skill levels.
• Lakeview Dining Room An elegant fine-dining venue within the 34,000 square foot clubhouse offering panoramic views of the Sierra Nevada, Mount Diablo, and Folsom Lake.
• Greenview Grille Room A casual dining venue featuring warm fireplaces and spectacular views, part of the clubhouse amenities.
• 19th Hole Snack Bar On-course dining facility at the turn offering quick bites for golfers, with on-course food and beverage delivery available throughout the round.
• Racquet Sports Facilities Four fully lighted courts accommodating both tennis and pickleball with professional instruction, clinics, and private lessons available for all skill levels.
• Junior Olympic-Sized Swimming Pool A junior Olympic-sized swimming pool with lap swimming, family recreation, wading pool for children, hot tub, and seasonal poolside food and beverage service. Heated April through October.
• Fitness Center A comprehensive fitness facility offering equipment, complimentary group exercise classes including yoga and spin, personal training services, and sauna.
• Private Events & Weddings Event planning services for weddings, corporate gatherings, milestone birthdays, anniversaries, memorial services, and other special occasions with customizable event spaces within the clubhouse.
• Golf Membership Full-use membership offering unlimited golf, practice facilities, Fitness Center, swimming pool, hot tub, racquet courts, sauna, dining, and Club events. Limited to 450 Members. Proprietary, voting, assessable, and transferable.
• Associate Golf Membership Full-use membership for members and spouses between ages 21-39. Includes all Club amenities and services. Limited to 25 Members. Transferable per Bylaws provisions.
• Sports Membership Access to Fitness Center, pool, hot tub, racquet courts, dining, and locker rooms with limited golf (six times per year). Limited to 150 Members. Non-proprietary, non-assessable, non-voting, and non-transferable.
• Social Membership Membership allowing access to dining rooms and social events. No member limit. Non-proprietary, non-assessable, non-voting, and non-transferable.
• Member Portal Online platform for members to access exclusive content, manage accounts, and register for services. First-time users register with Member Number, First Name, and Last Name.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jonas Club SoftwaresupportingTechnology or IntegrationJonas Club Software powers the club's website, member login functionality, and club management systems. The partnership enables member self-service features including online reservations, account management, and secure member-only area access.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Del Paso Country Club: A historic private country club in Sacramento, CA offering an 18-hole championship course, member dining, pool, and tennis. Serves the same Sacramento-region HNW private-membership market as Serrano.
• Quail Lodge & Golf Club: An elite private resort-style club in Carmel, CA featuring a Robert Trent Jones Jr.-designed layout, full amenities, and private event hosting. Direct comparable on architect pedigree and elite private-club positioning.
• Monterey Peninsula Country Club: An elite private golf club on the Monterey Peninsula featuring two championship courses, dining, and full member amenities. Comparable on the elite private-club positioning and HNW California membership base.
• The Ridge Golf & Country Club: A private golf and country club in Auburn, CA in the greater Sacramento foothills. Comparable championship-course private membership experience targeting the same Sacramento-region affluent demographic.
• Claremont Country Club: A private Bay Area country club with an 18-hole championship course, dining, racquet sports, and full member amenities. Direct comparable on private-club operating model and California HNW catchment, despite the Bay Area geographic focus.
• Granite Bay Golf Club: An elite private golf club located less than 20 miles from Serrano in Granite Bay, CA. Operates the same Northern California private membership model with a championship golf course, member dining, racquet sports, and similar HNW Sacramento-area catchment.

Regional players

• Discovery Bay Country Club: A private golf and country club in Discovery Bay, CA, in the Northern California inland market. Comparable private-membership golf-club model serving a similar HNW Sacramento–Central Valley demographic.

Broad incumbents

• Olympic Club: An iconic San Francisco-based private athletic club with multiple golf courses, dining, and event facilities. Significantly larger and more historic than Serrano, but competes for the same Northern California private-membership HNW segment.
• Invited (formerly ClubCorp): The largest owner-operator of private golf and country clubs in the United States, with a portfolio of more than 200 clubs. Operates several direct competitors to Serrano within the broader Sacramento/Northern California market under a multi-club membership model.
• Bay Club: A Northern California-headquartered operator of more than 25 private athletic and country clubs across California and the Pacific Northwest. Competes for overlapping HNW memberships with multi-club reciprocity that smaller single-site operators like Serrano cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serrano Country Club