91.7 The Edge

What 91.7 The Edge does

91.7 The Edge (legal name WSUW) is a student-run campus radio station that has broadcast on FM at 91.7 MHz from the University of Wisconsin-Whitewater since 1966. It serves the UW-Whitewater student body and the surrounding Whitewater, WI community with a primary format spanning alternative, metal, and hip-hop music, anchored by scheduled programming blocks including Hip-Hop Hump Day (Wednesdays) and Metal At Midnight (midnight to 6 AM). Beyond core music rotations, the station delivers 15-20 specialty shows per semester covering blues, singer/songwriter, EDM, jazz, world music, and reggae, alongside dedicated sports broadcasting and news programming led by executive board directors.

Name

91.7 The Edge

Legal name

WSUW - University of Wisconsin-Whitewater

Website

https://917theedge.weebly.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

91.7 The Edge (WSUW) is a student-run, volunteer-operated campus radio station at the University of Wisconsin-Whitewater, broadcasting alternative, metal, and hip-hop music at 91.7 MHz since 1966 with live streaming and Spotify playlists, serving UW-Whitewater students and the Whitewater, WI community.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industries

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Campus radio station
• Alternative music broadcasting
• Student-run radio
• Metal and hip-hop programming
• FM radio broadcast

Headquarters

HQ city

Whitewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. University Funding: As a campus radio station at University of Wisconsin-Whitewater, WSUW is funded through the university educational budget rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

91.7 The Edge (WSUW) is a student-run FM radio station broadcasting alternative, metal, and hip-hop music to the University of Wisconsin-Whitewater campus and surrounding community. The station produces specialty music shows, curated public playlists, and live campus events, and streams its broadcast online. It has operated continuously since 1966 as a non-commercial campus broadcaster.

Product overview

91.7 The Edge is a single campus radio station product offering primarily alternative, metal, and hip-hop music programming. The station, broadcasting since 1966 from UW-Whitewater, operates as a student-run volunteer organization with an Executive Board managing operations. Beyond core music programming with scheduled blocks (Alternative, Hip-Hop Hump Day, Metal At Midnight), the station offers specialty shows (15-20 per semester across genres like jazz, EDM, blues, world music), sports and news broadcasting, and educational opportunities through the Radio Practicum course. The station also hosts the annual Edgefest festival.

Differentiator

Problem solved

Functional benefit

Products and services

• 91.7 FM Radio Broadcast (WSUW) Continuous FM radio broadcast at 91.7 MHz featuring alternative, metal, and hip-hop music, serving UW-Whitewater students and the Whitewater community. Operates 24/7 as a student-run non-commercial station.
• Online Audio Stream Online streaming of the 91.7 FM broadcast available via the station's website, allowing listeners outside the FM coverage area to tune in.
• Specialty Music Shows Scheduled radio programming blocks dedicated to specific music genres, including The Hardest Show (heavy music focus) and The Grind (hip-hop focus), produced by student DJs.
• Spotify Public Playlists Curated public playlists on Spotify featuring trending tracks and genre-specific selections (pop, rock, hip-hop, and more), allowing listeners to engage with the station's music curation beyond the live broadcast.
• Edgefest Live campus event hosted by 91.7 The Edge, bringing music programming and community engagement directly to UW-Whitewater students in an in-person format.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Royal Purple NewspaperminorOthersCross-promotional media partner at UW-Whitewater. The station encourages visitors to also check out The Royal Purple Newspaper and UWW TV as part of the campus media ecosystem.
• UWW TVminorOthersCross-promotional media partner at UW-Whitewater. The station encourages visitors to also check out UWW TV as part of the campus media ecosystem.
• University of Wisconsin-WhitewatercoreOthersParent institution that houses WSUW as an official campus radio station. Provides funding, facilities (Andersen Library basement), and legitimacy for the student-run station.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KEXP: KEXP is a listener-supported non-commercial alternative/indie radio station originating from the University of Washington campus. It shares 91.7 The Edge's alternative-format niche, non-commercial educational lineage, and live streaming model, though at vastly larger scale and professional staffing.
• KCRW (Santa Monica College / UCLA origin): KCRW is a community/public radio station with origins tied to Santa Monica College and the UCLA campus, broadcasting eclectic alternative and music programming. It shares 91.7 The Edge's alternative-format and educational-roots heritage but operates at vastly larger scale and professional capacity.
• WAMU (American University): WAMU is a public radio station affiliated with American University in Washington, DC, broadcasting news and alternative music programming. It is comparable in the university-affiliated funding model, though its scale and professional staffing are far larger than 91.7 The Edge.

Direct peers

• WXYC (UNC Chapel Hill): WXYC is a student-run college radio station at the University of North Carolina at Chapel Hill, broadcasting alternative, indie, and freeform programming. It is highly comparable to 91.7 The Edge in its student-run model, format diversity, and university-based funding.
• WPRB (Princeton University): WPRB is a student-run college radio station at Princeton University broadcasting eclectic and alternative programming. It mirrors 91.7 The Edge's student-run volunteer model, freeform format orientation, and university-affiliated governance.
• WFMU: WFMU is a listener-supported, freeform independent radio station with deep roots in the college radio tradition. It is comparable to 91.7 The Edge in non-commercial programming philosophy, alternative/freeform formats, and curated specialty shows.
• WKNC (NC State University): WKNC is a student-run college radio station at NC State University featuring alternative, indie, and specialty programming. It is directly comparable in scale, volunteer staffing model, and university-based operational structure.
• WHRB (Harvard University): WHRB is a student-run college radio station at Harvard University featuring classical, jazz, and alternative programming. It is directly comparable in the student-run model, university-affiliated funding, and specialty show format breadth.
• KVRX (University of Texas at Austin): KVRX is a student-run college radio station at UT Austin broadcasting alternative, indie, and freeform programming. It is directly comparable in student volunteer staffing, alternative-format focus, and university-based governance.
• WVBR (Cornell University): WVBR is a student-run college radio station at Cornell University broadcasting alternative and rock programming. It is directly comparable in the student-run volunteer model, alternative music format, and university-affiliated funding structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/917theedge
• Xx.com/917theedge
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91.7 The Edge