What San Jose Barracuda does

The San Jose Barracuda is a professional ice hockey franchise competing in the Pacific Division of the American Hockey League's Western Conference and serving as the primary developmental affiliate of the NHL's San Jose Sharks. The team plays home games at Tech CU Arena (also known as The Reef), a 4,200-seat state-of-the-art venue in San Jose, California, which has been the franchise's home since the 2022-23 season.

The franchise generates revenue through three primary streams: ticket sales (single-game tickets via Ticketmaster, full-season Teal Battery memberships, partial-season Steel Battery packages, group tickets, and premium seating including Theater Box, Luxury Suite, Loge Box, and The Cove), merchandise sales through the Sharks Pro Shop e-commerce storefront, and corporate partnerships with sponsors including Tech CU (arena naming rights), Bloom Energy, and Kaiser Permanente. The team also distributes content globally via a FloHockey streaming partnership (AHLTV). The franchise supports the San Jose Sharks' player development pipeline, with prospects progressing from the AHL to the NHL, and has produced measurable outcomes including a 40-win season and Calder Cup Playoff qualification in 2025-26 (second consecutive year).

Customer segments span San Jose Bay Area hockey fans attending games and consuming digital content, corporate partners purchasing premium hospitality and sponsorship inventory, and the youth hockey community engaged through the team's Beyond the Reef initiative and Youth Hockey programs. The franchise is privately held and operates as a strategic subsidiary within the San Jose Sharks / Sharks Sports & Entertainment ecosystem, with 11-50 employees disclosed at the Barracuda entity level.

Name

San Jose Barracuda

Legal name

San Jose Barracuda

Website

https://sjbarracuda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Jose Barracuda is an American Hockey League franchise and primary developmental affiliate of the NHL's San Jose Sharks, playing home games at Tech CU Arena in San Jose, California, and generating revenue through ticket sales, corporate partnerships, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports / Minor League Hockey

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional hockey team
• Minor league hockey
• Sports entertainment
• Hockey game tickets
• Season ticket memberships

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales including single game tickets via Ticketmaster, full-season memberships (Teal Battery), partial-season packages (Steel Battery), group tickets, and premium seating experiences at Tech CU Arena.
2. Merchandise: Sales of team merchandise through the Sharks Pro Shop at sjbarracuda.com, including Barracuda-specific merchandise.
3. Corporate Partnerships: Sponsorships and advertising partnerships with corporate brands including Tech CU (naming rights for Tech CU Arena), Bloom Energy, Kaiser Permanente, and others displayed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The San Jose Barracuda is a professional minor-league hockey franchise that fields an American Hockey League (AHL) team competing in the Pacific Division. Its fundamental offerings are live professional hockey games presented at Tech CU Arena (also known as The Reef, a 4,200-seat venue), with consumer access granted through single-game tickets, full- and partial-season ticket memberships, group tickets, and premium seating experiences. The franchise also distributes team merchandise via the Sharks Pro Shop and live streams games via AHLTV on FloHockey.

Product overview

The San Jose Barracuda is an American Hockey League (AHL) professional hockey team serving as the primary developmental affiliate for the NHL's San Jose Sharks. As a sports entertainment organization, the team offers game attendance through single game tickets, season ticket memberships (Teal Battery full-season and Steel Battery partial-season packages), and group ticket options. Premium seating includes Theater Box, Luxury Suite, and The Cove experiences at Tech CU Arena. The organization engages fans through the Cuda Current newsletter, the Cuda Confidential video podcast series, and Fan Zone community programs including youth hockey initiatives and the Beyond the Reef community outreach program. Game streaming is available via AHLTV on FloHockey, and official merchandise is sold through the Sharks Pro Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets for San Jose Barracuda home games at Tech CU Arena, available through Ticketmaster on a pay-as-you-go basis.
• Season Tickets (Teal Battery) Full-season ticket packages providing access to all home games throughout the regular season, billed annually.
• Partial Season Tickets (Steel Battery) Partial-season ticket package providing access to key home games and preferred seating without a full-season commitment, billed annually.
• Group Tickets & Fan Experiences Group ticket packages and fan experience offerings for corporate groups, private events, and large party bookings.
• Premium Seating Exclusive seating options at Tech CU Arena including Theater Box (up to 50 guests), Luxury Suite (up to 16 guests), Loge Box (up to 8 guests), and The Cove ice-level seats behind the goaltender.
• Team Merchandise Official San Jose Barracuda team merchandise sold online through the Sharks Pro Shop at sharksproshop.com/barracuda-proshop.
• AHLTV on FloHockey Streaming Live and on-demand streaming of Barracuda AHL games via the FloHockey platform under the AHLTV brand.
• Corporate Partnerships & Sponsorships Sponsorship, advertising, and naming-rights partnerships sold to brands, including Tech CU (Tech CU Arena naming rights), Kaiser Permanente, and Bloom Energy.

Quantifiable outcome

• 40-win season in 2025-26 with Calder Cup Playoff qualification for second consecutive year
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• San Jose SharkscoreStrategic or Co-development PartnerThe San Jose Barracuda is the primary developmental affiliate of the NHL's San Jose Sharks. The relationship provides a direct player development pipeline where prospects progress from the Barracuda (AHL) to the Sharks (NHL). The Barracuda develops Sharks draft picks and prospects while the Sharks organization provides roster support, coaching, and organizational infrastructure.
• Tech CU (Technology Credit Union)coreStrategic or Co-development PartnerTech CU holds naming rights for Tech CU Arena (also known as The Reef), the 4,200-seat state-of-the-art arena that has been the Barracuda's home venue since the 2022-23 season. Tech CU is displayed as a premier partner on the team's website.
• American Hockey League (AHL)coreStrategic or Co-development PartnerThe Barracuda is a member of the Pacific Division in the Western Conference of the AHL. The AHL serves as the top development league for all 32 NHL teams, with nearly 90 percent of NHL players being AHL graduates.
• Bloom EnergyminorOthersDisplayed as a partner/sponsor on the Barracuda website footer alongside Tech CU, Kaiser Permanente, and others.
• Kaiser PermanenteminorOthersKaiser Permanente is a partner sponsor of the Barracuda, notably sponsoring the annual Teddy Bear Toss event where fans throw teddy bears onto the ice for charity collection.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the official ticketing platform for single game ticket sales for the San Jose Barracuda. The ticket links on the team's website direct to Ticketmaster's Barracuda event page.
• FloHockeyminorChannel Partner/ Reseller/ DistributorFloHockey (via AHLTV) is the official streaming partner for live Barracuda game broadcasts. Games are accessible via go.flohockey.tv with a dedicated Barracuda partner page.
• PWHL San JoseminorOthersThe Professional Women's Hockey League (PWHL) is expanding to San Jose with a franchise that will play at SAP Center. This is distinct from the Barracuda but represents growth in the local hockey ecosystem that the Barracuda operates within. PWHL San Jose will build its inaugural roster through an expansion process, with the draft scheduled for June 17.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SJBARRACUDA
• YouTubeyoutube.com/@SanJoseBarracuda1
• LinkedInlinkedin.com/company/san-jose-barracuda
• Facebookfacebook.com/sjbarracuda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Jose Barracuda