Ice Academy of Montreal

What Ice Academy of Montreal does

Ice Academy of Montreal (I.AM) is a privately held, for-profit ice dance training institution founded in 2014 by former competitive ice dancers Marie-France Dubreuil and Patrice Lauzon together with coach/choreographer Romain Haguenauer. The academy provides elite-level ice dance coaching—encompassing technique, choreography, rhythm dance and free dance preparation, and artistic development—for competitive pairs and ice dance teams across an Olympic cycle. It operates a main campus in Montreal and a second training site, I.AM Ontario in Southwestern Ontario (launched 2021 under Scott Moir as Head Coach and Managing Director), and is preparing a Development Division set to launch in March 2026. The athlete roster spans 12+ countries, and at the 2026 Milano-Cortina Winter Olympics I.AM athletes represented national federations including France, USA, Great Britain, Canada, Spain, Lithuania, Georgia, Australia, South Korea, and China, with 13 competing couples and Olympic gold (Fournier Beaudry/Cizeron) and silver (Chock/Bates) medalists.

Name

Ice Academy of Montreal

Legal name

Ice Academy of Montreal

Website

https://iceacademyofmontreal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ice Academy of Montreal (I.AM) is a privately held elite ice dance training institution founded in 2014, serving Olympic, World, and international-level athletes from 12+ countries through coaching, choreography, and athlete development at its Montreal and Ontario campuses.

Ownership category

akta.pro rank

Product category

Ice Dance Training & Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ice dance training
• Figure skating coaching
• Athlete development programs
• Competitive skating coaching
• Choreography services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Ice Academy of Montreal (I.AM) provides elite-level ice dance coaching, choreography, and training programs for competitive figure skaters. Founded in 2014, the academy operates from its Montreal headquarters and a Southwestern Ontario campus (I.AM Ontario), with an upcoming Development Division scheduled for March 2026. Services span rhythm dance, free dance, technique refinement, and artistic development for athletes targeting Olympic and World Championship-level competition.

Product overview

Ice Academy of Montreal (I.AM) operates as a unified ice dance training institution offering elite coaching programs. The core offering consists of ice dance training programs at the Montreal headquarters, complemented by I.AM Ontario (launched 2021) as a regional extension in Southwestern Ontario, and an upcoming Development Division scheduled for March 2026. Founded in 2014 by Marie-France Dubreuil, Patrice Lauzon, and Romain Haguenauer, the academy provides Olympic-level coaching combining technique, choreography, and artistic development through a collaborative and holistic approach. The organization trains athletes from development level through elite competition, producing World and Olympic champions including Guillaume Cizeron, Madison Chock, and Evan Bates.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Dance Training Programs Elite-level ice dance coaching and training programs for competitive athletes, including rhythm dance, free dance, technique development, and choreography. Designed for Olympic and World Championship-level competitors through a holistic approach combining technical rigor, artistic refinement, and athlete well-being.
• I.AM Ontario A training campus in Southwestern Ontario that delivers the same I.AM coaching methodology as the Montreal headquarters. Led by Head Coach and Managing Director Scott Moir, with coaches Madison Hubbell and Adrian Diaz, it serves elite ice dance athletes seeking high-level training within the I.AM ecosystem.
• I.AM Development Division An upcoming training division focused on athlete development, designed to support the next generation of ice dancers within the I.AM ecosystem. Built on the same standards, values, and vision that define the academy.

Quantifiable outcome

• Multiple Olympic medals and World Championship titles consistently produced
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Mariposa School of Skating: Elite figure skating training academy based in Ontario, producing national and international-level competitive skaters. Operates in the same Ontario training market as I.AM Ontario and pursues a comparable high-performance coaching model for figure skating athletes.
• Toronto Cricket, Skating and Curling Club: Historic Toronto-based private athletic club with a premier figure skating program that has produced Olympic and World-level figure skaters. Comparable to I.AM as a Canadian elite figure skating training institution competing for top coaches and athletes.
• The Skating Club of Boston: One of the most prestigious figure skating training clubs in the United States, with a long track record of producing Olympic, World, and national champions. Highly comparable to I.AM in operating as an elite private figure skating training academy with top-tier coaching talent.
• Detroit Skating Club: Long-standing US figure skating training institution that has produced numerous Olympic and World-level skaters. Comparable to I.AM as an elite North American figure skating training club with a history of high-performance athlete development.
• Kitchener-Waterloo Skating Club: Elite Ontario-based figure skating training club that has produced national champions and international competitors. Comparable to I.AM Ontario in its Ontario market positioning and its focus on competitive figure skating development.
• Philadelphia Skating Club & Humane Society: Historic US figure skating training institution with deep roots in competitive figure skating, including producing Olympic and World-level athletes. Comparable to I.AM as a long-tenured private figure skating training club focused on elite athlete development.

Broad incumbents

• Skate Canada: National governing body for figure skating in Canada, overseeing clubs and athletes across the country. Comparable to I.AM as the broader institutional context in which I.AM operates, though Skate Canada is not a competing training academy.
• U.S. Figure Skating: National governing body for figure skating in the United States, setting rules and overseeing member clubs including I.AM athletes. Comparable to I.AM as the broader governing ecosystem for the sport, but not a competing training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iceacademyofmontreal
• LinkedInlinkedin.com/company/ice-academy-of-montreal
• Instagraminstagram.com/iceacademyofmontreal
• Xx.com/montreal_ice

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Academy of Montreal