P2W
P2W (Pollution to Water) is an Israeli-founded industrial wastewater treatment company that designs, builds, and operates patented electrochemical systems for the global mining sector. It serves gold, coal, and heavy metals miners with chemical-free and membrane-free treatment for cyanides, heavy metals, sulfates, and salts.
- Company typePrivate
- Founded2005
- HeadquartersRishon Le Zion, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P2W does
P2W (Pollution to Water) is an Israeli-headquartered industrial wastewater treatment company founded in 2005 that designs, constructs, commissions, and operates plants primarily for the global mining sector. The company targets gold, coal, and heavy metals mining operators, addressing contamination from cyanides, heavy metals (Arsenic, Copper, Iron, Cadmium, Lead, Nickel, Manganese, Cobalt), sulfates, and dissolved salts. P2W also serves municipal, government, and community clients for drinking water, sanitation, sewage, desalination, and river rehabilitation projects.
The company's product architecture is built on patented electrochemical and electrolytic processes that use electrical current and metal electrodes to remove and destroy pollutants without chemicals or membranes. The portfolio comprises six core technology modules—heavy metals/arsenic removal (electrocoagulation), cyanide destruction (electrolytic oxidation across all four cyanide forms), conductivity reduction, slurry treatment, sulfate reduction, and drinking water treatment—unified into a single integrated online system controlled by a central platform. Documented performance includes 97% sulfate compliance, 100% water recovery with no brine byproduct, and power consumption of 0.1-1.0 Kw/m³ depending on application.
P2W operates on a managed services and equipment sales hybrid model under a design-construct-commission-operate framework in which the company retains ownership of the systems while clients focus on core mining operations. Revenue is generated through turnkey plant operation contracts and direct equipment sales to mining companies, channeled via an enterprise field sales organization supported by offices in Israel (HQ, Azor), Ghana (Accra), and South Africa (Westonaria). The company is privately held and family-founded by Palmach Zeevy (CEO) and Yael Zeevy (VP Strategy), with no external funding rounds disclosed. A core strategic partnership with BJIS extends reach into municipal sanitation and sewage projects across multiple countries.
P2W firmographics
Firmographics- Name
- P2W
- Legal name
- P2W
- Website
- https://p2w.co
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P2W (Pollution to Water) is an Israeli-founded industrial wastewater treatment company that designs, builds, and operates patented electrochemical systems for the global mining sector. It serves gold, coal, and heavy metals miners with chemical-free and membrane-free treatment for cyanides, heavy metals, sulfates, and salts.
- Ownership category
- akta.pro rank
P2W industry classification
Industry- Product category
- Industrial Water and Wastewater Treatment
- NAICS
- Sewage Treatment Facilities (221320), Hazardous Waste Treatment and Disposal (562211)
- SIC
- Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Industrial Wastewater & Effluent Treatment Services (BPALAHAD)
- akta.pro secondary industries
- Process Water & Effluent Treatment (Water Recycle, AMD Treatment, Neutralization) (IMAKALAI), Industrial Wastewater Reuse (Cooling/Process/Boiler Feed) (EUANADAM)
Keywords
Where P2W is headquartered
LocationHeadquarters
- HQ city
- Rishon Le Zion
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
P2W business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Wastewater Treatment Systems - Design, Construction, and Operation: P2W designs, constructs, commissions and operates wastewater treatment plants for mining clients. The company retains ownership of the design, supply, installation, operation and maintenance of its systems, retaining responsibility for process performance and compliance to all international and local effluent quality requirements. This turnkey approach allows mines to focus on their core business while P2W handles all water and wastewater challenges.
- Treatment Plant Equipment and Systems: Sale and installation of industrial heavy metal removal systems, cyanide destruction reactors, and related water treatment equipment to mining operations worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
P2W product offering
Product offeringCore offering
P2W designs, constructs, commissions, and operates industrial wastewater treatment plants for the global mining sector using patented electrochemical and electrolytic processes. The company retains ownership of its systems and delivers continuous treatment of cyanides, heavy metals, sulfates, and conductivity without using chemicals or membranes, enabling clients to comply with effluent regulations while reusing treated water.
Product overview
P2W (Pollution to Water) provides an integrated suite of electrochemical water and wastewater treatment solutions for the mining industry and municipalities. The company's core technology is a patented electrolytic process that eliminates contaminants including heavy metals, cyanides, sulfates, and salts WITHOUT the use of membranes or chemicals. Their product portfolio centers on six interconnected technology modules: Heavy Metals and Arsenic Removal, Cyanide Destruction, Conductivity Reduction, Slurry Treatment, Sulfate Reduction, and Drinking Water Treatment—all unified by a single integrated online system controlled by a central system. These modules can be deployed individually or as a complete plant for mining clients. The company also offers specialized solutions for Acid Mine Drainage, Desalination, Sanitation and Sewage systems, and River Treatment and Rehabilitation. P2W operates on a design-construct-commission-operate business model, providing full ownership of wastewater treatment plant performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Metals and Arsenic Removal Electrochemical (electrocoagulation) process for removing dissolved heavy metals including Arsenic, Copper, Iron, Cadmium, Lead, Nickel, Manganese, Cobalt, and Zinc from mining wastewater to regulation-approved levels. Designed for industrial-scale flows at mining sites.
- Cyanide Destruction Patented electrolytic process for complete destruction of all cyanide forms (Free, WAD, SAD, and Total) without membranes or chemicals, based on electrochemical oxidation converting cyanide to CO2 and N2. Targeted at gold mining process streams and slurry.
- Conductivity Reduction Electrochemical process for removal of dissolved salts from mining wastewater, treating both high sulfate (400-5000 ppm) and low sulfate (below 400 ppm) water to reduce conductivity to compliant discharge levels and produce a semi-dry cake.
- Slurry Treatment Treatment system for extraction and destruction of cyanide from mining ore slurry, reducing WAD cyanide to below 50 ppm for TSF compliance, with options for direct or indirect treatment processes and recovery of purified water.
- Sulfate Reduction Electrolytic process for reducing sulfate levels in Acid Mine Drainage affected water without HDS process, lime, or membranes, achieving compliance rates of 97% with 100% water recovery and no brine byproduct.
- Drinking Water Treatment Potable water treatment systems for communities and municipalities, treating water from any source including surface, ground, seawater, and brackish water at all salinity levels to produce safe drinking water.
- Acid Mine Drainage (AMD) Treatment Complete wastewater treatment solution for Acid Mine Drainage problems, treating heavy metals, sulfates, and other pollutants without secondary pollution, particularly focused on South Africa regional challenges and meeting SA SANS drinking water regulations.
- Desalination Seawater and brackish water desalination solutions for African regions facing water scarcity, providing reliable access to clean drinking water for populations.
- Sanitation and Sewage Municipal sanitation and sewage treatment solutions in cooperation with BJIS, covering water supply systems, wastewater treatment plants, sludge treatment, and wastewater conveying infrastructure for cities and large communities.
- River Treatment and Rehabilitation Integrated river remediation solutions including contaminated sediment dredging, sludge processing, water purification, and mineral extraction for restoring polluted rivers and lakes.
- Mining Water Treatment (Turnkey Plant) End-to-end design-construct-commission-operate wastewater treatment service for mining operations, providing either safe environmental discharge or water reuse, eliminating tailing dam storage needs.
Quantifiable outcome
- Sulfate reduction from 3600 mg/L to 200 mg/L (94% reduction) meeting SA SANS regulation of <250 mg/L
- +7 more outcomes
Companies that use P2W
Customer profileSegments5 records
Ideal customer profiles3 records
P2W technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
P2W partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BJIScoreP2W cooperates with BJIS in sanitation and sewage projects globally. BJIS is one of the leading and most veteran companies in this field with 45 years of successful engineering operation experience. Together they provide comprehensive water and sanitation solutions including water supply systems, wastewater treatment plants, sludge treatment, hydroelectric plants, and storm water systems. BJIS and P2W obtained ISO 9001:2008 certifications for their quality management system on May 14th, 2000.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
P2W competitors and assessment
Company assessmentBroad incumbents
- Veolia Water Technologies: Veolia operates one of the world's largest water and wastewater treatment portfolios, serving mining and heavy industry with a broad suite of chemicals, equipment, and services. It is comparable to P2W as a broad incumbent offering overlapping water treatment capabilities to mining customers, though Veolia's mining exposure is one segment within a much wider portfolio.
- Ecolab (Nalco Water): Ecolab's Nalco Water division supplies water treatment chemicals, equipment, and on-site services to mining and mineral processing customers globally. It overlaps with P2W on industrial wastewater treatment for mining customers but primarily via chemical dosing programs rather than electrochemical systems.
- BASF Mining Solutions:
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights1 record
Customer concentration
P2W social profiles
Digital presenceP2W financial estimates
Financial estimateRevenue estimate
Valuation estimate
P2W leadership team
Management profileNumber of profiles
Profiles6 records
P2W funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P2W M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P2W
What does P2W do?
P2W designs, constructs, commissions, and operates industrial wastewater treatment plants for the global mining sector using patented electrochemical and electrolytic processes. The company retains ownership of its systems and delivers continuous treatment of cyanides, heavy metals, sulfates, and conductivity without using chemicals or membranes, enabling clients to comply with effluent regulations while reusing treated water.
Is P2W a public or private company?
P2W is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P2W founded?
P2W was founded in 2005. It employs 11 to 50 people.
Where is P2W based?
P2W is headquartered in Rishon Le Zion, Israel, in the Middle East region.
How does P2W make money?
Two revenue lines are on record. Wastewater Treatment Systems - Design, Construction, and Operation is the primary driver. The others are treatment Plant Equipment and Systems.
Who are P2W's main competitors?
Broad incumbents on record are Veolia Water Technologies, Ecolab (Nalco Water) and BASF Mining Solutions.
Does P2W have an API?
No public API is recorded for P2W.
What industry is P2W in?
P2W's product category is Industrial Water and Wastewater Treatment. Its primary akta.pro industry code is BPALAHAD, Industrial Wastewater & Effluent Treatment Services, with a secondary code of IMAKALAI, Process Water & Effluent Treatment (Water Recycle, AMD Treatment, Neutralization). Its NAICS code is 221320 and its SIC code is 2890.