TRIK

What TRIK does

TRIK (legal entity ГК ТРИК, TRIK Group of Companies) is a Russian educational robotics company founded in 2012 and headquartered in Saint Petersburg. The company develops and sells a vertically integrated educational robotics platform consisting of proprietary hardware (the TRIK Controller — a programmable controller with audio/video processing, motor and sensor I/O, and Wi-Fi/Bluetooth/ANT connectivity; the TRIK Constructor metal-and-plastic engineering kits; and the TRIK Gamepad remote control with a smartphone application counterpart) and proprietary software (TRIK Studio and TRIK Studio Junior — free programming environments supporting visual block-based coding alongside Python and JavaScript, with an integrated 2D simulation mode). TRIK Studio additionally programs third-party hardware including Lego Mindstorms NXT 2.0/EV3 and Geoscan Pioneer quadcopters.

TRIK's business model is hardware-led: complete robotics kits are sold via direct institutional sales and direct-to-consumer e-commerce on quote-based pricing, while TRIK Studio and TRIK Studio Junior are provided free of charge to drive kit adoption. The company supplements hardware revenue with methodical materials (free and paid lesson plans, presentations, webinars, and online courses for teachers). The customer base is concentrated in Russian educational institutions — kindergartens, primary and secondary schools, universities, and Centers for Youth Innovation Creativity — with more than 1,500 institutions reported as users. TRIK is also the designated platform for several national and international olympiads, including the NTI Olympiad mobile-robotics track, the Innopolis Open Olympiad, and the practical stage of the All-Russian Olympiad on Informatics (ВсОШ).

TRIK Studio is registered in the official Russian digital government software registry (registration number 393316), and the company holds IT accreditation, positioning it favorably for state-funded educational procurement. The company operates with a small team (headcount reported in the 11-50 band), has no disclosed external venture funding, and its geographic footprint is limited to Russia. Distribution is direct: enterprise field sales to institutions plus a quote-based e-commerce channel at trikset.com for home users and small buyers, with no third-party resellers identified in the source material.

Name

TRIK

Legal name

ГК ТРИК

Website

https://trikset.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TRIK is a Russian educational robotics company that sells proprietary hardware (TRIK Controller, Constructor kits, Gamepad) and free programming software (TRIK Studio) to over 1,500 Russian kindergartens, schools, and universities, and serves as the platform for major national robotics olympiads.

Ownership category

akta.pro rank

Product category

Educational Robotics

NAICS

Software Publishers (5132), Educational Support Services (611710), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Prepackaged Software (7372)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), LEGO / Block-Based Robotics Programs (EDAMADAD)

Keywords

• Educational robotics kits
• Robotics programming software
• Robotics controller hardware
• STEM education platforms
• Robotics construction kits

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robotics Kit Sales: Sale of TRIK Constructor kits in various configurations for educational institutions and home use. Kits include metal/plastic parts, controller, sensors, motors, and electronic components. Sold as bundled sets at different price points.
2. TRIK Studio Software: TRIK Studio and TRIK Studio Junior programming environments are provided free of charge. Revenue is indirect through increased hardware demand.
3. Methodical Materials: Free and paid educational content including presentations, lesson plans, video courses, webinars, and online courses for teachers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TRIK develops and sells an educational robotics ecosystem for Russian educational institutions and home users, combining proprietary hardware (TRIK Controller programmable brain, TRIK Constructor metal/plastic kits, TRIK Gamepad remote) with free software (TRIK Studio and TRIK Studio Junior) that supports visual block-based and text-based (Python/JavaScript) programming with an integrated 2D simulation. Revenue is driven primarily by hardware kit sales (bundled configurations sold quote-based to schools, kindergartens, and universities), while the software is offered free of charge as a freemium hook that drives hardware adoption.

Product overview

TRIK (ТРИК) is an educational robotics platform developed in Russia, comprising a suite of hardware and software products. The core software product is TRIK Studio, a free programming environment that supports visual block-based programming as well as Python and JavaScript text coding, with an integrated interactive 2D robot simulation mode. TRIK Studio Junior is a simplified version for primary school students. The hardware lineup includes the TRIK Controller (a programmable robot brain with audio/video processing, Wi-Fi/Bluetooth/ANT connectivity), the TRIK Constructor (metal-and-plastic educational robotics kits), and the TRIK Gamepad (a dedicated remote control with video streaming support). These products are sold as bundled kits targeting kindergartens, schools, universities, and home use, and are used in over 1500 educational institutions across Russia.

Differentiator

Problem solved

Functional benefit

Brands

• TRIK Studio: Free robotics programming environment supporting TRIK robots, Lego Mindstorms NXT 2.0 and EV3, and Geоскан Pioneer quadcopters with interactive simulation mode. Supports visual block programming as well as Python and JavaScript.
• TRIK Studio Junior
• TRIK Controller
• TRIK Gamepad
• TRIK Constructor

Products and services

• TRIK Studio Free robotics programming environment for educational use. Supports visual block-based programming as well as Python and JavaScript text-based coding. Includes an interactive 2D simulation mode for virtual robots and supports multiple robotics platforms including TRIK, LEGO Mindstorms NXT 2.0 and EV3, and Geoscan Pioneer quadcopters. Targeted at educators, students, and competition participants from school through university level.
• TRIK Studio Junior Free visual programming environment with a simplified "Executor" (Исполнитель) interface for primary school students. Designed to introduce younger learners to robotics and programming concepts in an age-appropriate manner.
• TRIK Controller Programmable robotics controller that simultaneously processes audio and video data, supports speech synthesis, handles navigation, controls servo drives and motors, collects analog and digital sensor readings, and communicates via Wi-Fi, Bluetooth, and ANT sensor networks. Sold as part of educational robotics kits to schools, universities, and home users.
• TRIK Constructor (Наборы ТРИК) Educational robotics construction kit consisting of metal and plastic parts, fasteners, sensors, motors, servo drives, and electronic components. Metal parts are compatible with the "Sovmetal konstruktor" perforated hole standard (M4, 10mm pitch). Sold in multiple bundled kits for research activities, technical creativity, and robotics competitions in kindergartens, schools, universities, and home use. Allows users to build robots capable of sensing and interacting with their environment.
• TRIK Gamepad Remote control handset for operating TRIK programmable educational robots. Features 5 programmable buttons and supports video streaming from the robot's camera for remote operation. Also available as a smartphone application for robot control. Targeted at students and educators using TRIK kits in classroom and home settings.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Lego MindstormscoreTechnology or IntegrationTRIK Studio supports programming of Lego Mindstorms NXT 2.0 and EV3 robots, allowing users to program Lego hardware using TRIK's visual and text-based programming environment.
• Geoscan (Пионер quadcopter)coreTechnology or IntegrationTRIK Studio includes specialized blocks for the Geoscan Pioneer quadcopter, enabling programming and control of aerial robots alongside ground-based robots.
• NTI Olympiad (Олимпиада НТИ)majorStrategic or Co-development PartnerTRIK serves as a platform for the NTI (National Technology Initiative) Olympiad's mobile robotics track (IRS), a prestigious Russian competition for school and university students.
• Innopolis Open OlympiadmajorStrategic or Co-development PartnerTRIK platform used for the Innopolis Open robotics olympiad, an international competition hosted by Innopolis University.
• Vserossiyskaya Olympiad on Informatics (ВСОШ)majorStrategic or Co-development PartnerTRIK provides practical stage materials and guidelines for the All-Russian Olympiad on Informatics robotics track, Russia's premier school competition.
• RobofestminorOthersRussian annual robotics festival where TRIK-based robots compete alongside other platforms.
• RobofinistminorOthersRussian robotics competition held annually where TRIK users participate.
• RoboMarathonminorOthersInternational robotics marathon event with TRIK platform used by participating teams.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Micro:bit Educational Foundation: BBC micro:bit is a low-cost microcontroller widely adopted in schools globally with MakeCode/MicroPython environments. Competes with TRIK Controller at the entry-level STEM classroom segment.

Direct peers

• Makeblock: Makeblock offers mBot, Codey Rocky, and mBuild robotics kits with the mBlock IDE. Targets the same K–12 educational robotics segment with hardware kits and a Scratch-like programming environment, comparable to TRIK's Studio offering.
• LEGO Education: LEGO Education sells Mindstorms EV3, SPIKE, and WeDo kits with proprietary software. TRIK Studio explicitly integrates with LEGO Mindstorms EV3/NXT, making LEGO Education the most direct comparable in educational robotics kits and IDE.
• VEX Robotics: VEX provides educational robotics kits (VEX IQ, V5) and a block-based programming environment widely used in schools and competitions. Direct comparable to TRIK in serving K–12 STEM robotics programs with a kit-plus-software model.
• Hummingbird Robotics (BirdBrain Technologies): Hummingbird Robotics sells educational robotics kits (Hummingbird Bit, Finch) bundled with visual programming environments. Direct comparable in kit-plus-software educational robotics for K–12 classrooms.
• Robbo: Robbo is a Russian-origin educational robotics company selling kits and curriculum to schools. Direct regional competitor in the same Russian K–12 STEM robotics market TRIK serves.
• Fischertechnik: Fischertechnik provides modular construction kits and robotics education sets for schools and universities. Comparable to TRIK Constructor for metal/structural educational robotics kits and STEM classroom use cases.
• Robotis: Robotis manufactures OLLO, Bioloid, and Dynamixel-based robotics kits with programming software for K–12 and university STEM. Comparable to TRIK in educational robotics hardware and software.

Broad incumbents

• Arduino Education: Arduino Education sells CTC, kits, and IDE for STEM classrooms, leveraging the broader Arduino ecosystem. Comparable as an open-platform alternative to TRIK's proprietary controller and IDE.
• Raspberry Pi Foundation: Raspberry Pi Foundation provides low-cost computers, Pico microcontrollers, and free curriculum for STEM classrooms. An open alternative that competes with TRIK's proprietary controller for school robotics budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trikset
• Facebookfacebook.com/trikset
• LinkedInlinkedin.com/company/cybertech-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIK