Gifted PH

What Gifted PH does

Gifted.PH is an online gift certificate marketplace operating in the Philippines. Founded around 2014–2015 and operated by the corporate entity E-Link Business Innovation Corporation, the company self-describes as the first gift card retailing website in the Philippines and the second in Southeast Asia. The platform aggregates electronic and physical gift certificates from over 200 brands across categories including dining, retail, gaming, fashion, travel, prepaid telecom load, and charitable donations, with approximately 300 product SKUs. Its two proprietary products are the universal Gifted.PH Gift Card (redeemable at over 120 partner brands) and the Gifted.PH Gift Card Plus, a premium variant.

The underlying platform is a web-based e-commerce storefront that allows customers to browse brands, select denominations (starting at ₱100, e.g., Alfamart certificates at ₱100/₱500/₱1,000), personalize purchases with greeting cards, and complete transactions in roughly five minutes via PayPal, credit card, or bank transfer. Digital certificates are delivered by email within 24 hours; physical cards ship within 7–10 working days to Metro Manila or up to 14 working days to provincial addresses. A dedicated bulk-order portal serves corporate clients.

The company operates a marketplace commission/transaction-fee model. Its primary customer is the individual Filipino consumer sending gifts remotely; secondary segments are Overseas Filipino Workers (OFWs) gifting back home and corporate clients purchasing bulk rewards. Distribution channels are domestic only (single-country), and revenue, headcount, and funding figures are not publicly disclosed. The firm holds a DTI Trustmark certification and is compliant with the Philippine Data Privacy Act of 2012. Marketing is conducted through blog content, Facebook Messenger, and email newsletter.

Name

Gifted PH

Legal name

E-Link Business Innovation Corporation

Website

https://gifted.ph

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gifted.PH is a Philippine online marketplace aggregating electronic gift certificates from over 200 brands for individual consumers, OFWs, and corporate bulk buyers, operated by E-Link Business Innovation Corporation and based in Cebu.

Ownership category

akta.pro rank

Product category

Online Gift Certificate Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Online gift certificates
• Digital gift cards
• Corporate gifting platform
• Brand gift card marketplace
• Electronic voucher retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Gift Certificate Sales: Marketplace commission model selling gift certificates from over 200 partner brands. Customers purchase gift certificates at face value or with optional personalization. The platform aggregates multiple brands into a single marketplace, earning revenue through the spread or transaction fees on each sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gifted.PH operates an online marketplace that aggregates electronic gift certificates from over 200 partner brands across categories including restaurants, retail, gaming, fashion, travel, telecom load, and donations. Customers select a brand, choose a denomination, personalize with a greeting card, and receive the certificate via email or physical mail. The company also sells its own branded universal Gift Card and Gift Card Plus redeemable across multiple partner brands, and supports corporate bulk ordering.

Product overview

Gifted.PH is an online gift certificate marketplace operating in the Philippines, offering electronic gift certificates from over 200 well-loved brands. The platform provides two proprietary branded gift cards: The Gifted.PH Gift Card (allowing recipients to choose from over 120 brands) and The Gifted.PH Gift Card Plus (enhanced version with additional features). The core product portfolio includes gift certificates across diverse categories including entertainment (Spotify, Roblox, PlayStation, Xbox, Steam), gaming (Nintendo, Mobile Legends, Minecraft, Garena), fashion (UNIQLO, Charles & Keith, Levi's, Bench), department stores and supermarkets (SM, Robinsons, Rustan's, Landers, Alfamart), beauty and wellness (Watsons, The Body Shop), restaurants (Hard Rock Cafe, Vikings, Bistro Group, Lugang Cafe), travel (AirAsia, Philippine Airlines, Conrad Manila, Park Inn by Radisson), prepaid loads and digital wallets (Globe, Smart, GCash, DITO), donations (World Vision, Operation Smile, Habitat for Humanity), and sports/electronics retailers. Gifted.PH differentiates by offering personalization through customizable greeting cards with each certificate and includes recommended gift items. The platform sells exclusively gift certificates, not physical products. Payment methods include PayPal, credit card, and bank transfer.

Differentiator

Problem solved

Functional benefit

Brands

• The Gifted.PH Gift Card: Universal gift card allowing recipients to choose from over 120 brands at Gifted.PH
• The Gifted.PH Gift Card Plus

Products and services

• The Gifted.PH Gift Card A universal gift card redeemable across over 120 partner brands on Gifted.PH, giving recipients flexibility to pick their preferred brand. Targeted at individual consumers and corporate buyers who want a single gift covering multiple options.
• The Gifted.PH Gift Card Plus An enhanced version of The Gifted.PH Gift Card offering additional features beyond the standard universal card, also redeemable across multiple partner brands on the platform.
• Third-Party Brand Gift Certificates (Marketplace Catalog) Aggregated electronic gift certificates from over 200 partner brands spanning entertainment (Spotify, Roblox, Nintendo eShop, PlayStation USA, Xbox Live USA, Steam Wallet, Minecraft, Garena, SM Cinema), fashion and beauty (UNIQLO, Charles & Keith, ALDO, Levi's, Bench, Under Armour, Watsons, The Body Shop), retail and supermarkets (SM Store, Robinsons, Rustan's, Landers, Alfamart, Ace Hardware, Fully Booked, iStore, Power Mac Center, Decathlon, Chris Sports), restaurants (Goldilocks, Lugang Cafe, Tuan Tuan, Hard Rock Cafe, Vikings, Fogo de Chao, The Bistro Group, Disney Store), travel (Philippine Airlines, AirAsia, Hotels.com, Klook, Conrad Manila, Park Inn by Radisson), Grab services (GrabCar, GrabFood, GrabMart, GrabExpress), and prepaid load and digital wallets (Globe, Smart, GCash, DITO, Cignal, Meralco Kuryente). Certificates are sold at face value or fixed denomination per brand.
• Charitable Donation Gift Certificates Gift certificates that serve as donations to partner Philippine charities including World Vision Philippines, Operation Smile, Habitat for Humanity Philippines, and WWF-Philippines, enabling gifting that supports conservation, medical missions, and housing programs.
• Corporate Bulk Gift Certificate Ordering A dedicated bulk-order portal that enables businesses to purchase multiple gift certificates in a single transaction for employee rewards, corporate events, and client appreciation. Streamlines procurement and personalization for HR, admin, and marketing teams.

Quantifiable outcome

• Send a gift in five quick minutes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CardCash: Online marketplace for buying and selling new and used gift cards. Comparable in marketplace model and gift card aggregation, with a secondary-market twist similar to Raise.
• Raise: US-based online marketplace for buying and selling gift cards at discounted prices. Directly comparable digital gift card aggregation model, though operating in a more mature US market with secondary-market (resale) dynamics.
• Gift Card Granny: Comparison and marketplace site for discounted gift cards from multiple brands. Comparable aggregator model with both primary issuance and secondary-market inventory.
• GiftCards.com: Major US online retailer of physical and digital gift cards from hundreds of brands. Closest functional analogue to Gifted.PH's 200+ brand aggregation model in a developed market.
• Gyft (Fiserv): Mobile-first digital gift card platform acquired by First Data (now Fiserv). Directly comparable as a digital gift card aggregation and delivery platform for consumers and businesses.

Broad incumbents

• RetailMeNot: Larger US deals and gift card platform offering aggregated brand offers and gift cards. Broader incumbent in the gift card and promotional commerce space, with overlapping retailer relationships.
• Amazon Gift Cards: Amazon's first-party gift card program, a global incumbent that sets the consumer expectation for digital gift card delivery and a direct competitive threat to any gift card aggregator.

Regional players

• Lazada Gift Cards: Major Southeast Asian e-commerce platform selling Lazada-branded gift cards. Regional peer that competes for the same digital gifting wallet share in the Philippines and across SEA, leveraging a much larger super-app ecosystem.
• Shopee Gift Cards: Leading Southeast Asian e-commerce marketplace offering Shopee gift cards. Regional peer operating in the Philippines with built-in distribution and scale advantages over standalone aggregators.
• Tng (TNG Digital): Malaysian e-wallet and digital services platform that sells branded gift cards and vouchers. Comparable Southeast Asian e-commerce voucher/gift card distribution model in a neighboring market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gifted_ph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gifted PH