Strata Stones
Strata Stones is a UK natural stone supplier (Ipswich, UK) and the UK division of India's Stone Age group, selling interior tiles, exterior paving, porcelain, wall cladding, and garden accessories to trade and retail customers via e-commerce, showroom, and international distribution serving 42 countries.
- Company typePrivate
- Founded2004
- HeadquartersIpswich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strata Stones does
Strata Stones is a UK-based natural stone supplier and distributor headquartered in Ipswich, Suffolk (Raeburn Road South, IP3 0ET), operating as the UK division of Stone Age, India, which the source materials describe as India's leading producer and exporter of natural stones. The company has approximately 28+ years of operating history, having been established circa 1996, and sources product from six company-owned quarries in the Kota region of Rajasthan, India, with processing at three highly automated manufacturing facilities near Jaipur spanning 100K+ m2. Reported group-level production capacity exceeds 2.75M m2 per year across 100+ material varieties, with the UK division supported by 11-50 employees.
The product portfolio spans interior stone tiles (Heritage limestone/sandstone, Avantgarde quartzite, Cosmopolitan limestone/marble, wall cladding including Meridian), exterior paving (Kendal, Whitchurch, Amalfi, Sorrento, Salerno, Elegance, Venetian, Historical), porcelain paving alternatives (Sansar, Canova, Plank, Meribel, Colorado Light, Imperial, Encore, Porio Cladding), the Strata FlexStone flexible stone sheet line for curved and wall applications, driveway setts (paving, block, square, granite), garden accessories (planters, benches, water features), sealers/cleaners, bespoke custom stone, and supporting services including free sample requests and installation guides.
The business model is a hybrid B2B and B2C distribution operation running a sales-led go-to-market. The UK sells through a direct e-commerce storefront (flat-rate £7.95 shipping, pack-sized unit pricing in the £9.95-£12.95 range for typical tiles, plus quote-based pricing on many items), a physical showroom in Ipswich (Monday to Friday 9:00-17:00), a B2B clearance channel exclusive to trade customers on collection-only basis, and participation in trade exhibitions such as NMBS Exhibition 2025. Distribution extends internationally to 42 countries via the Stone Age group's wholesale network. Revenue is generated through one-time hardware product sales (no subscription model), with the B2B trade channel and clearance offering providing volume support alongside higher-margin retail SKUs. Marketing combines owned channels (e-commerce, blog, social on Facebook/Instagram/Twitter/LinkedIn, email newsletter, brochures) with offline trade shows. Leadership: Ankur Mehra serves as Managing Director of the UK entity.
Strata Stones firmographics
Firmographics- Name
- Strata Stones
- Legal name
- Strata Stones
- Website
- https://stratastones.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strata Stones is a UK natural stone supplier (Ipswich, UK) and the UK division of India's Stone Age group, selling interior tiles, exterior paving, porcelain, wall cladding, and garden accessories to trade and retail customers via e-commerce, showroom, and international distribution serving 42 countries.
- Ownership category
- akta.pro rank
Strata Stones industry classification
Industry- Product category
- Natural Stone Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311), Stone Mining and Quarrying (21231)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
- akta.pro secondary industries
- Tile & Stone Specialty Retail (CRAIAGAA), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Strata Stones is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Strata Stones business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Natural Stone Product Sales: One-time hardware sales of natural stone products including tiles, paving slabs, wall cladding, accessories. Revenue generated from direct product sales through e-commerce and showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pack Products |
| Unit Pricing | Pay-as-you-go | Clearance Pack Products |
| Other | Pay-as-you-go | Standard Products (Quote Required) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Strata Stones product offering
Product offeringCore offering
Strata Stones is a UK-based manufacturer and supplier of natural stone and porcelain products, vertically integrated from quarry extraction in Kota region, Rajasthan through three automated manufacturing facilities near Jaipur, India. The company sells a 100+ SKU portfolio of interior stone tiles, exterior paving slabs, porcelain alternatives, wall claddings, driveway setts, and garden accessories to trade and consumer customers in the UK and 41 other countries.
Product overview
Strata Stones is a UK natural stone supplier and division of Stone Age India, offering a comprehensive portfolio of natural stone and porcelain products. The core offering includes interior stone tiles (Heritage, Avantgarde, and Cosmopolitan collections), exterior paving (Kendal, Whitchurch, Amalfi, Sorrento, Salerno, Elegance, Venetian, and Historical collections), porcelain paving alternatives (Sansar, Canova, Plank, Meribel, Colorado Light, Imperial, Encore, and Porio Cladding), wall claddings including Meridian Cladding and FlexStone flexible sheets, driveway setts, and garden accessories (planters, benches, water features). The company also offers sealing and cleaning products, bespoke custom orders, and free installation guidance. Products are sourced from company-owned quarries in India with manufacturing facilities near Jaipur, serving both B2B and retail customers across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Collection: Limestone and sandstone heritage collection for interior stone tiles
- Avantgarde Collection
- Cosmopolitan Collection
- Strata FlexStone
- Whitchurch Collection
- Elegance Collection
- Venetian Collection
Products and services
- Interior Stone Tiles Natural stone interior tiles including limestone, sandstone, marble, granite, quartzite, and slate for residential and commercial interior applications. Sold in pack sizes with m² coverage.
- Exterior Stone Paving Slabs Natural stone paving slabs for patios, driveways, and garden paths including hand-cut sandstone, limestone, and calibrated exterior-grade paving available in multiple colors and finishes.
- Porcelain Paving Slabs and Tiles Man-made porcelain paving and cladding products positioned as competitive-priced alternatives to natural stone for outdoor flooring and exterior wall cladding.
- Stone Wall Cladding Natural stone wall cladding products using quarry-selected stone plus flexible Strata FlexStone sheets for walls and curved surfaces, including Meridian Cladding and other riven-surface finishes.
- Driveway Paving Setts Calibrated block, square, and granite setts for driveways and garden paths, tumbled to deliver an aged reclaimed cobble appearance.
- Garden Accessories Natural stone outdoor products including garden benches, planters in multiple designs (Square Kotah Blue, Square Black Lime, Square Rufina, Caelum, Catinus, Apus, Fidelia, Elisa), and water features for landscape design.
- Sealers, Cleaners, and Joint Compounds Stone care and installation consumables including sealers, acidic and alkaline cleaners, daily floor cleaners, color-enhancing sealers, and brush-in paving joint compounds in 20kg bags.
- Bespoke Custom Stone Service Custom-made natural stone products produced to customer specifications, leveraging vertical integration from quarry to manufacturing for bespoke orders.
- Clearance Stock (B2B Only) Discounted overstock and end-of-line natural stone packs offered exclusively to trade/B2B customers at reduced prices on a collection-only basis (e.g., Cepes Rustic Tumbled 14.68m²/pack at £34.99, was £44.94).
- Free Sample Request Service Free physical product sample dispatch allowing customers to evaluate color, finish, and texture before committing to a full pack purchase.
Companies that use Strata Stones
Customer profileSegments3 records
Ideal customer profiles3 records
Strata Stones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strata Stones partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stone Age (Parent Company)coreStrata Stones is the UK division of Stone Age, India's leading producer and exporter of natural stones. This is the parent-subsidiary relationship providing Strata Stones with access to Stone Age's quarry operations in India, manufacturing facilities near Jaipur, and global distribution network supplying 42 countries.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Strata Stones competitors and assessment
Company assessmentDirect peers
- CED Stone Group: UK-based natural stone and hard landscaping supplier offering paving, setts, walling, and stone accessories. Closely comparable business model to Strata Stones as a UK-focused natural stone distributor.
- Natural Paving Solutions: UK supplier of natural stone paving, setts, walling, and landscaping products. Operates a similar product mix and B2B/trade distribution model to Strata Stones.
- London Stone: UK natural stone specialist selling paving, walling, and stone products with a strong e-commerce showroom model. Directly comparable to Strata's UK trade and consumer stone offering.
- Stone Paving Direct: Online UK retailer of natural stone paving and stone products for patios, driveways, and landscaping. Comparable e-commerce go-to-market to Strata Stones' UK website channel.
- Stoneworld (Oxford): UK natural stone specialist with own quarrying operations supplying paving, walling, and architectural stone. Comparable vertically integrated stone supplier business to Strata's parent-supported model.
Broad incumbents
- Bradstone: UK manufacturer and supplier of paving, walling, and landscaping products including natural stone and stone-effect ranges. Closely comparable range to Strata's outdoor paving and stone walling lines.
- Marshalls: UK's largest hardscape and paving manufacturer offering natural stone, concrete paving, and landscaping products. Directly comparable to Strata Stones in exterior paving and landscape stone, with broader portfolio and deeper trade relationships.
- Brett Landscaping: Major UK landscaping and paving products manufacturer with natural stone, concrete, and porcelain offerings. Directly competes with Strata in the UK paving and hardscape market.
Regional players
- Edenhall Stoneblocks: UK concrete and stone block producer offering walling and landscaping products including natural stone finishes. Overlaps with Strata's stone walling and block paving lines.
- Stonemark Architectural Stone: Architectural stone supplier offering natural stone products for facades, interiors, and exteriors across Europe. Comparable in product range and architectural specification focus to Strata Stones.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Strata Stones social profiles
Digital presenceStrata Stones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strata Stones leadership team
Management profileNumber of profiles
Profiles1 record
Strata Stones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strata Stones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strata Stones
What does Strata Stones do?
Strata Stones is a UK-based manufacturer and supplier of natural stone and porcelain products, vertically integrated from quarry extraction in Kota region, Rajasthan through three automated manufacturing facilities near Jaipur, India. The company sells a 100+ SKU portfolio of interior stone tiles, exterior paving slabs, porcelain alternatives, wall claddings, driveway setts, and garden accessories to trade and consumer customers in the UK and 41 other countries.
Is Strata Stones a public or private company?
Strata Stones is a private company. It is classified as corporate owned and is currently operating.
When was Strata Stones founded?
Strata Stones was founded in 2004. It employs 11 to 50 people.
Where is Strata Stones based?
Strata Stones is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Strata Stones make money?
One revenue line is on record: natural Stone Product Sales.
Who are Strata Stones's main competitors?
Direct peers on record are CED Stone Group, Natural Paving Solutions, London Stone, Stone Paving Direct and Stoneworld (Oxford). Broad incumbents are Bradstone, Marshalls and Brett Landscaping. Regional players are Edenhall Stoneblocks and Stonemark Architectural Stone.
Does Strata Stones have an API?
No public API is recorded for Strata Stones.
What industry is Strata Stones in?
Strata Stones's product category is Natural Stone Building Materials. Its primary akta.pro industry code is IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327991 and its SIC code is 3281.