PME Cake
PME Cake is a privately held, 1956-founded supplier of cake decorating and baking products serving professional decorators, home bakers, and resellers across 86 countries via DTC e-commerce, trade accounts, and a US retail partnership with Michaels.
- Company typePrivate
- Founded1956
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What PME Cake does
PME Cake is a privately held, Hong Kong-headquartered supplier of cake decorating and baking products serving customers in 86 countries, founded in 1956 and operating in the US through PME Cake USA LTD (Aurora, IL). The company sells a catalogue of over 10,000 SKUs organized into Essentials, Edibles, Cutters, Baking, Presentation, Occasions, and Party categories, supplemented by the PME Sweet Street sub-brand for sprinkles. Signature items include the iconic PME Supatubes piping tubes (280+ nozzle varieties), PME Nozzles, and High Molecular Weight Polyethylene non-stick rolling pins that demonstrate in-house plastic and steelwork engineering capability.
The business operates a direct-to-consumer e-commerce model via pmecake.com with localized regional storefronts for the US, UK, and five European languages (Dutch, English, French, German, Spanish), complemented by a wholesale/trade account program for resellers and a US retail partnership with Michaels for the PME Sweet Street sprinkles range. Pricing spans from under $1 for consumables to over $100 for professional-grade equipment, with bulk pricing available to trade buyers. Customers are split between two primary segments — professional cake decorators and home bakers/enthusiasts — with resellers as a secondary business segment.
PME monetizes through one-time product sales across both DTC and wholesale channels. The company supports its commercial activity with multi-channel marketing (email, Facebook, Instagram, YouTube, TikTok) and an online education platform, PME School, which feeds the top of the acquisition funnel. The overall business model is that of a heritage, vertically oriented specialty consumer-products company with global reach, a wide SKU base, and no disclosed AI or software platform components.
PME Cake firmographics
Firmographics- Name
- PME Cake
- Legal name
- PME Cake USA LTD
- Website
- https://pmecake.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PME Cake is a privately held, 1956-founded supplier of cake decorating and baking products serving professional decorators, home bakers, and resellers across 86 countries via DTC e-commerce, trade accounts, and a US retail partnership with Michaels.
- Ownership category
- akta.pro rank
PME Cake industry classification
Industry- Product category
- Cake Decorating & Baking Supplies
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Bakery Packaging & Decor Supplies Wholesale (AFAIAFAL)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where PME Cake is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
PME Cake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of cake decorating and baking supplies directly to consumers and professionals through pmecake.com and regional sites. One-time product purchases with bulk pricing available for wholesale buyers.
- Wholesale/Trade Sales: Bulk sales to resellers and trade accounts including cake decorating professionals, bakeries, and craft retailers. Products sold in larger quantities at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PME Cake product offering
Product offeringCore offering
PME Cake manufactures and supplies cake decorating and baking products, including piping tubes, nozzles, rolling pins, cutters, bakeware, edible decorations, and presentation supplies. The company sells its portfolio of more than 10,000 items to professional cake decorators, home bakers, and trade resellers through direct-to-consumer e-commerce and wholesale accounts. Signature product lines include the iconic PME Supatubes, PME Nozzles, and the PME Sweet Street sprinkles brand.
Product overview
PME Cake is a comprehensive cake decorating and baking supplies company offering a broad portfolio of tools, equipment, and consumables across multiple product categories. The offering is organized as a unified e-commerce platform featuring core categories (Essentials, Edibles, Cutters, Baking, Presentation, Occasions, and Party) supported by sub-brands like PME Sweet Street sprinkles. Essentials covers fundamental tools like piping tubes (including the iconic PME Supatubes), rolling pins, modelling tools, stencils, electrical appliances, and crimpers. Edibles provides food-safe consumables including food colors, fondants, sprinkles, lustre sprays, and cake drips. Cutters offers plunger cutters, floral cutters, geometric cutters, popits, and seasonal cutters. Baking provides aluminium and nonstick bakeware plus accessories. The products serve professional bakers, enthusiasts, and home bakers across 86 countries, with heritage dating to 1956.
Differentiator
Problem solved
Functional benefit
Brands
- PME Sweet Street: Sweet Street branded products and sprinkles collection
Products and services
- Essentials Core product line of fundamental cake decorating tools covering everyday equipment, piping essentials, floral essentials, modelling tools, stencils, electrical appliances, crimpers, and cupcake decorating supplies for home bakers and professionals.
- Edibles Food-safe consumable product line including concentrated paste food colors, sugarpaste and colored fondants, candy button melts, themed sprinkles, lustre sprays, natural flavours, cup kits, cake drips, handcrafted decorations, ingredients, and cookie icing for cake and confectionery decoration.
- Cutters Wide range of cake and cookie cutters including essential cutters, plunger cutters, floral cutters, geometric cutters, popits, novelty cutters, cookie cutters, alphabet and number (Fun Fonts) cutters, and seasonal occasion cutters.
- Baking Bakeware product line including aluminium and nonstick bakeware in multiple shapes (round, square, oblong, heart, loose bottom, spring form, novelty, angel, cupcake, loaf), plus baking accessories such as Release-A-Cake, baking belts, cake levellers, palette knives, cupcake cases, and baking mixes.
- Presentation Presentation supplies for displaying and serving baked goods, including cake boards, cards and boxes, cupcake cases, pillars and dowels, candles, toppers, cake stands, bamboo and wood items, and party bags.
- Occasions
Companies that use PME Cake
Customer profileSegments3 records
Ideal customer profiles3 records
PME Cake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PME Cake partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MichaelsminorPME Sweet Street branded products (mixed shape sprinkles) are available through Michaels craft stores. This partnership provides retail distribution for PME products in the US market.
Scale indicators2 records
Expansion highlights5 records
PME Cake competitors and assessment
Company assessmentDirect peers
- Wilton: Wilton is the leading US cake decorating and baking supplies brand, offering piping tips, pans, sprinkles, and education. It is the most direct competitor to PME across tools, edibles, and bakeware.
- Ateco: Ateco is a long-established manufacturer of professional piping tubes, nozzles, and cake decorating tools. Its core range overlaps directly with PME's signature Supatubes and nozzles.
- Nordic Ware: Nordic Ware manufactures premium cast aluminum and nonstick bakeware including Bundt pans and novelty pans. It competes directly with PME's Bakeware category in the US specialty channel.
- Fat Daddio's: Fat Daddio's produces anodized aluminum and nonstick bakeware for home and professional bakers. It is a direct comparable in PME's Baking line, particularly cake pans and baking accessories.
- Cake Craft Company: Cake Craft is a UK-based specialist retailer and wholesaler of cake decorating tools, sugarcraft, and edibles. It competes head-to-head with PME in the UK and European markets.
- Decorator's Warehouse: Decorator's Warehouse is a US specialty retailer focused on cake decorating, sugarcraft, and baking supplies. It targets the same professional and enthusiast segments as PME.
Regional players
- Fantesca / Fante's: Fante's is a heritage US (Philadelphia) retailer of Italian cooking and baking tools, including pasta machines and cake decorating supplies. It overlaps with PME's tools and educational content.
Broad incumbents
- KitchenAid: KitchenAid (Whirlpool) is a broad kitchenware incumbent offering stand mixers and bakeware. It competes with PME indirectly at the high end of home baking and benefits from cross-brand spillover in PME's categories.
- Williams Sonoma: Williams Sonoma operates a multi-brand kitchen and home retail portfolio including bakeware and specialty tools. It is a broad incumbent with overlapping customers but is not specialized in PME's niche.
Emerging players
- Sweetapolita: Sweetapolita is a Canadian-based direct-to-consumer sprinkles and baking decor brand. It is an emerging digital-native peer in PME's PME Sweet Street sprinkles category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PME Cake social profiles
Digital presencePME Cake financial estimates
Financial estimateRevenue estimate
Valuation estimate
PME Cake leadership team
Management profileNumber of profiles
PME Cake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PME Cake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PME Cake
What does PME Cake do?
PME Cake manufactures and supplies cake decorating and baking products, including piping tubes, nozzles, rolling pins, cutters, bakeware, edible decorations, and presentation supplies. The company sells its portfolio of more than 10,000 items to professional cake decorators, home bakers, and trade resellers through direct-to-consumer e-commerce and wholesale accounts. Signature product lines include the iconic PME Supatubes, PME Nozzles, and the PME Sweet Street sprinkles brand.
Is PME Cake a public or private company?
PME Cake is a private company. It is classified as family owned and is currently operating.
When was PME Cake founded?
PME Cake was founded in 1956. It employs 51 to 100 people.
Where is PME Cake based?
PME Cake is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does PME Cake make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Trade Sales.
Who are PME Cake's main competitors?
Direct peers on record are Wilton, Ateco, Nordic Ware, Fat Daddio's, Cake Craft Company and Decorator's Warehouse. Fantesca / Fante's is listed as a regional player. Broad incumbents are KitchenAid and Williams Sonoma. Sweetapolita is listed as an emerging player.
Does PME Cake have an API?
No public API is recorded for PME Cake.
What industry is PME Cake in?
PME Cake's product category is Cake Decorating & Baking Supplies. Its primary akta.pro industry code is AFAIAFAL, Bakery Packaging & Decor Supplies Wholesale, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 3113 and its SIC code is 2050.