What Celis Brewery does

Celis Brewery is a privately-held craft brewery headquartered at 10001 Metric Blvd in Austin, Texas, operating a single taproom and beer garden venue under the legal name Celis Beers. The company traces its origin to 1966, when Pierre Celis began reviving the Belgian witbier style in Hoegaarden, Belgium; after the 1985 destruction of that facility, Pierre Celis immigrated to Austin and founded the current U.S. entity in 1992, transplanting his original recipe and yeast strain. The brewery was re-established in its current beer garden form around 2016 under legacy ownership following Pierre Celis's 2011 passing. The business serves the local Austin adult consumer market plus visitors seeking craft beer in a venue setting, with secondary audiences including local musicians and event organizers.

The company's product portfolio is anchored by Celis White, a flagship Belgian-style witbier (ABV 4.9%, IBU 23) brewed with coriander and orange peel, and extends to roughly 14 SKUs across Belgian ales (Grand Cru, Violet Crown), lagers (Helles, Pale Bock, Tex-Mex), seasonal offerings (Honey, One More), and rotating taproom IPAs (Pillow Talk, Dark Days, Deez Nugs). Underlying production is rooted in traditional Belgian brewing techniques rather than proprietary technology platforms; the company does not disclose AI, API, or software-stack details. Operating configuration is direct-to-consumer at the venue, augmented by recurring event programming (live music, three trivia nights per week, Music Bingo, outdoor cinema, food truck rotations) and a 'Find Our Beer' wholesale locator channel.

Revenue is generated primarily through on-premises beer transactions (pints $5.00-$8.50, pitchers $13-$15), private event bookings at the beer garden, and food truck partner commissions on incremental dwell time; revenue is not publicly disclosed. The company employs 1-10 people per its own firmographics, with a publicly listed operational team including a Taproom Manager and two Events Managers. Distribution is single-site in Texas, with no parent company, no institutional funding, and no disclosed expansion plans beyond the existing Austin venue and modest wholesale channel.

Name

Celis Brewery

Legal name

Celis Beers

Website

https://celisbeers.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Celis Brewery is a privately-held craft brewery in Austin, Texas, operating a single taproom and beer garden founded on Pierre Celis's original Belgian witbier recipe. It serves local adult craft beer consumers through on-premises pours, a 14-SKU portfolio led by flagship Celis White, and a recurring event programming calendar.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery
• Belgian witbier
• Taproom beer garden
• Craft beer production
• On-premises beer sales

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. On-premises beer sales: Direct sales of craft beers at the taproom and beer garden. Customers purchase pints, flights, and pitchers for on-site consumption.
2. Food truck partnership: Rotating food trucks serve food at the venue, with the brewery benefiting from increased foot traffic and customer dwell time.
3. Private events and venue bookings: Revenue from booking private events at the beer garden and taproom, including corporate events, celebrations, and live music performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Celis Brewery is a craft beer brewery in Austin, Texas that brews and sells Belgian-style and American craft beers, with a flagship Belgian-style witbier (Celis White) brewed with coriander and orange peel. The brewery operates an on-site taproom and beer garden at 10001 Metric Blvd, selling pints, flights, and pitchers for on-premises consumption and hosting recurring entertainment events.

Product overview

Celis Brewery is a craft beer brewery in Austin, Texas, with a beer garden and taproom. The company produces a portfolio of Belgian-style and American craft beers organized into core beers, seasonal beers, legacy beers, specialties, and taproom IPAs. The flagship product is Celis White, a Belgian-style witbier brewed with coriander and orange peel. Additional offerings include various lagers (Helles, Pale Bock, Mexican Lager), Belgian-style ales (Grand Cru, Violet Crown), and rotating taproom IPAs. The company operates a physical taproom and beer garden venue for on-site sales and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Celis White Flagship Belgian-style witbier brewed with coriander and orange peel; ABV 4.9%, IBU 23, 13 Plato. The signature craft beer that started the Celis brand and sparked the American craft beer movement.
• Tex-Mex Light Mexican Lager with 5.1% ABV, part of the core beer lineup.
• Helles Smooth light lager with 5% ABV, part of the core beer lineup.
• Pale Bock Light malted bock with 7.5% ABV, part of the core beer lineup.
• Violet Crown Classic Belgian Triple, part of the core beer lineup.
• Grand Cru Belgian-style Grand Cru (Quadrupel) with 8.7% ABV, part of the core beer lineup.
• Pillow Talk Citrusy, hazy, juicy IPA, served as a taproom IPA.
• Dark Days Cascadian Dark Ale/Black IPA with 6.5% ABV, served as a taproom IPA.
• Deez Nugs West Coast IPA, served as a taproom IPA.
• One More Sessionable low-ABV craft beer at 4% ABV, part of the core lineup.
• Honey Honey-infused seasonal craft beer with 5.2% ABV.
• Beer Garden & Taproom On-site beer garden and taproom venue at 10001 Metric Blvd, Austin, TX for tasting beers, attending events, and purchasing merchandise. Open Monday-Thursday 3pm-10pm, Friday 12pm-11pm, Saturday 11am-11pm, Sunday 11am-10pm.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Eat Love RepeatminorGTM or Marketing PartnerRotating food truck partner that serves food at the Celis beer garden, pairing food offerings with craft beer.
• Dang Hot 89minorGTM or Marketing PartnerRotating food truck partner serving food at Celis Brewery events.
• Pinche CrawfishminorGTM or Marketing PartnerPop-up crawfish boil series serving fresh crawfish, shrimp, and fixings at Celis during crawfish season.
• Challenge EntertainmentcoreStrategic or Co-development PartnerWeekly Monday night trivia hosting partnership at Celis Brewery. Core recurring entertainment partner driving weekly foot traffic.
• Texas Red EntertainmentcoreStrategic or Co-development PartnerProvider of Music Bingo programming every Sunday at 4PM. Core recurring entertainment partner.
• Get It GamesminorStrategic or Co-development PartnerTrivia partner hosting games on the first and last Tuesday of every month. Pop culture-themed trivia events.
• Geeks Who DrinkminorStrategic or Co-development PartnerTrivia night provider hosting weekly events at Celis Brewery.
• Austin Pets AliveminorOthersAnimal rescue organization. Celis 9th anniversary party includes a dunk tank benefiting Austin Pets Alive and features adoptable dogs.
• Love-A-BullminorOthersPit bull rescue and advocacy group partnering with Celis for pet-focused events and the pet of the month campaign.
• Austin Pug RescueminorOthers$2 from every Pug Lager Pint (Helles) and $1 from every Peche or Late Lunch can sale goes to Austin Pug Rescue during Pugs & Pints events.
• Pug Rescue AustinminorOthersPug rescue organization featured at Pug Moms Club meetup events at the beer garden.
• Sidewalk Cinema ClubminorStrategic or Co-development PartnerPartner for special outdoor movie screening events, co-presenting Dazed and Confused screening with giveaways and raffle prizes.
• ATX Girl HangoutminorGTM or Marketing PartnerWomen's social group hosting events like Summer Cowgirl Social at Celis Beer Garden.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bell's Brewery: Established Midwest craft brewery with Eccentric Cafe taproom and broad national distribution. Represents the scaled-incumbent craft brewing model with on-site hospitality, illustrating both the aspiration and the gap from Celis' current single-Austin venue.
• Karbach Brewing Company: Houston-based craft brewery (now Tilray-owned) with broad Texas distribution. Larger established player in the Texas craft beer space, overlapping on product/market but at materially larger scale and broader distribution.
• Allagash Brewing Company: Established Belgian-style craft brewery based in Maine, famous for its White witbier. The closest analog to Celis White in style and Belgian-heritage positioning, with national distribution scale that Celis currently lacks.
• Blue Moon Brewing Co. Major Belgian-style witbier brand owned by Molson Coors. The mainstream commercial descendant of the witbier revival that Celis and Pierre Celis helped spark — directly comparable on product/category, though far larger in scale and distribution.

Direct peers

• Independence Brewing Co. Austin craft brewery with on-site taproom and event programming. Overlaps with Celis on craft beer taproom and Austin-local community events focus.
• Hops & Grain Brewery: Austin-based craft brewery with a taproom and sustainability-focused identity. Comparable Austin DTC craft brewery model serving similar local customer base.
• Live Oak Brewing Company: Austin-based craft brewery known for German-style lagers and a dedicated beer garden. Similar local Austin taproom positioning and brewing-heritage-led brand storytelling.
• Jester King Brewery: Austin, TX-based craft brewery operating a taproom and rustic beer garden with farmhouse/sour brewing focus. Most directly comparable: same single-Austin-venue DTC model, similar event programming, and a craft beer identity tied to a recognized brewing philosophy.
• Austin Beerworks: Austin craft brewery with on-site taproom and broader Texas distribution. Comparable on product category (craft beer), local Austin presence, and taproom-led GTM, though it has achieved materially larger distribution scale than Celis.
• Real Ale Brewing Company: Texas Hill Country craft brewery with on-site taproom. Operates in a similar niche to Celis with comparable Texas craft positioning and taproom experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/celisbrewery
• Xx.com/celisbeers
• Facebookfacebook.com/CelisBeers
• LinkedInlinkedin.com/company/celis-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celis Brewery