Schubert Systems Group

What Schubert Systems Group does

Schubert Systems Group (SSG) is a North Hollywood, California-based provider of professional audio equipment and live event production services, operating with a small team of 11–50 employees. The company delivers turnkey audio solutions for touring artists, live entertainment venues, and event producers, combining equipment rental and sales with on-site production engineering. Its commercial footprint is anchored by a multi-year audio services partnership with The Greek Theatre in Los Angeles.

SSG's product and service portfolio spans four interlocking lines. First, the company rents and sells professional loudspeaker and sound reinforcement inventory built around a long-term partnership with d&b audiotechnik. Second, SSG designs and fabricates proprietary hardware in-house, including SSG 218 and SSG 118 subwoofer cabinets, custom FOH (front-of-house) Drive Racks, and Splitter Systems used to route and manage signal distribution across touring productions. Third, the company operates The Power Plant, a dedicated artist rehearsal facility in North Hollywood that hosts pre-production bookings for touring acts. Fourth, SSG offers live streaming production services and equipment packages, introduced during the pandemic period as a complementary revenue line. Named clients include established touring artists such as Cypress Hill, Gwen Stefani, and Stevie Wonder, alongside venue and event producer accounts.

The business model is project- and contract-based: revenue is generated through equipment rental fees, equipment sales, rehearsal facility bookings, and live event production service contracts. Go-to-market relies on direct relationships with artist management, venue operators, and event producers within the Los Angeles live entertainment ecosystem. SSG's corporate formation dates to 2019, though operational history with The Greek Theatre extends back over a decade. The company has no disclosed funding rounds and operates as a privately held entity.

Name

Schubert Systems Group

Legal name

Schubert Systems Group

Website

https://schubertsystems.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Schubert Systems Group is a North Hollywood-based professional audio equipment and live event production company serving touring artists, venues, and event producers with turnkey sound reinforcement, proprietary hardware, rehearsal facility services, and streaming production.

Ownership category

akta.pro rank

Product category

Professional Audio Services

NAICS

Audio and Video Equipment Manufacturing (33431), Sound Recording Studios (512240)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Professional audio rental
• Live event production
• Touring sound systems
• Rehearsal studio rental
• Custom audio equipment

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales & Support: Sales and support services for professional audio equipment from multiple manufacturers including Avid, DiGiCo, Midas, Allen & Heath, d&b, L-Acoustics, JBL, Shure, Sennheiser, and others.
2. Event Production Services: Turnkey event production including online streams, concerts, and rehearsals. Services cover equipment rental, technical support, and event management for stress-free, well-organized productions.
3. Rehearsal Facility Rental: Private rehearsal studio rentals at The Power Plant facility, with two rooms (1000sq ft and 2000sq ft) featuring professional acoustics and arena-grade gear. Privacy package option available for high-profile clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Schubert Systems Group (SSG) is a professional audio services provider that supplies turnkey audio equipment rentals, custom-built audio gear (FOH drive racks, splitter systems, subwoofers), and operates the Power Plant rehearsal facility in North Hollywood, California. The company delivers event production services for touring artists, live entertainment venues, and event producers, and serves as the exclusive audio provider for The Greek Theatre.

Product overview

Schubert Systems Group (SSG) is a professional audio equipment and event services company based in North Hollywood, California. The company operates The Power Plant Rehearsal Studio as its core facility, offering two private rehearsal rooms (1000sq ft and 2000sq ft) with arena-grade gear and professional acoustics. SSG provides comprehensive audio gear rental including digital consoles (Avid, DiGiCo, Midas, Allen & Heath), analog consoles, speakers (d&b, L-Acoustics, JBL, and proprietary SSG 218 Sub and SSG 118 Sub), microphones, and outboard effects processing. Additional offerings include custom FOH Drive Racks and Splitter Systems built in-house, Waves Audio Processing packages, Lake Processing for output/EQ, and event production services for the Greek Theatre venue. The company combines cutting-edge audio technology with personalized service for artists and production crews.

Differentiator

Problem solved

Functional benefit

Brands

• The Power Plant: A private rehearsal facility located in North Hollywood, California, with an infrastructure that caters to the needs of artists and their production crews. Room 1 is 1000sq ft and Room 2 is 2000sq ft.

Products and services

• Audio Equipment Rental

Quantifiable outcome

• Over 10 years of service at The Greek Theatre venue with ongoing system improvements
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• d&b audiotechnikcoreTechnology or IntegrationSSG provides and operates d&b speaker systems (J-Series, V-Series, Y-Series, T-Series, E-Series) and monitors (M2/M4) at The Greek Theatre venue, driven by premium consoles. Partnership spans over 10 years with ongoing system upgrades.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production technology, providing integrated audio, video, and lighting solutions across concerts, theater, and corporate events — broader incumbent competing with SSG on integrated turnkey event services.
• Solotech: Large-scale North American live event production company offering audio, lighting, video, and rigging rentals with national distribution — competes with SSG in turnkey event production but at significantly larger scale and broader geography.

Direct peers

• Clair Brothers Audio Systems: Touring audio rental and production company serving major concert tours and festivals worldwide, offering consoles, speakers, and turnkey FOH/MON support — directly comparable to SSG's touring equipment and production business.
• ATK Audiotek: Pro audio provider for live events, broadcast, and corporate shows, offering console rental and turnkey audio production services — competes in the same premium live event audio space as SSG.
• Rat Sound Systems: California-based touring and event audio production company providing sound systems, engineers, and custom gear (including proprietary Rat Sound subs) for major tours and festivals — same business model and regional anchor as SSG.
• Eighth Day Sound Systems: Major US touring audio rental company supplying consoles, PA, and engineers for top-grossing concert tours — directly comparable to SSG's touring equipment rental business.
• Sound Image: Touring audio production company providing FOH/MON systems, consoles, and engineering for major touring artists — directly competes with SSG for high-profile tour sound contracts.

Others

• L-Acoustics: Premium professional audio manufacturer whose loudspeaker systems SSG rents and supports — adjacent enabler rather than direct competitor, but relevant as a benchmark for what scaling SSG's custom SSG subs would compete against.
• d&b audiotechnik: Premium professional loudspeaker manufacturer whose systems SSG rents, sells, and operates; included as an enabling partner/manufacturer rather than direct competitor, since d&b's relationship with SSG is that of supplier and showcase channel.

Regional players

• Showpro Inc: Texas-based regional audio, lighting, and staging provider for concerts, corporate events, and tours — comparable regional event production peer with similar equipment-rental-plus-services model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schubert Systems Group