New Vista
New Vista is a private skilled nursing facility in Newark, NJ, offering long-term care, short-term rehabilitation, in-house dialysis, memory care, hospice, and bilingual Latino-program services to Essex County residents under a five-star CMS-rated operating model.
- Company typePrivate
- Founded1999
- HeadquartersNewark, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
New Vista firmographics
Firmographics- Name
- New Vista
- Legal name
- New Vista Nursing and Rehabilitation
- Website
- https://newvistanursing.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Vista is a private skilled nursing facility in Newark, NJ, offering long-term care, short-term rehabilitation, in-house dialysis, memory care, hospice, and bilingual Latino-program services to Essex County residents under a five-star CMS-rated operating model.
- Ownership category
- akta.pro rank
New Vista industry classification
Industry- Product category
- Skilled Nursing and Rehabilitation
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing Care Facilities (Skilled Nursing Facilities) (623110)
- SIC
- Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)
- akta.pro secondary industries
- Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)
Keywords
Where New Vista is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Vista business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Revenue generated through providing nursing care, rehabilitation services, dialysis treatment, memory care, hospice care, and related healthcare services. Services are billed through Medicare, Medicaid, and private insurance plans.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
New Vista product offering
Product offeringCore offering
New Vista Nursing and Rehabilitation is a single-site skilled nursing facility in Newark, NJ that delivers 24/7 long-term nursing care, short-term post-acute rehabilitation, in-house dialysis, memory care (Ivy Court), hospice, and a culturally tailored Latino Program. Services are billed through Medicare, Medicaid, and private insurance, with admissions processed directly by an on-call admissions team.
Product overview
New Vista Nursing and Rehabilitation operates as a unified healthcare facility offering an integrated portfolio of care services. The core offering consists of Long-Term Care and Short-Term Rehabilitation as primary service lines, supported by specialized units including an in-house Dialysis unit (27 stations), Ivy Court Memory Care for Alzheimer's and dementia patients, Hospice Care for end-of-life support, and a dedicated Latino Program with bilingual staff and cultural programming. The facility positions itself as a comprehensive 'home-away-from-home' healthcare center where residents can access multiple services without leaving the premises.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-Term Care
Companies that use New Vista
Customer profileSegments7 records
Ideal customer profiles5 records
New Vista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Vista partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VistaCare Healthparent organizationParent company overseeing multiple healthcare facilities including New Vista, VistaCare Dialysis, and other care communities. Parent organization website hosts shared resources, COVID-19 notices, and facility disclosures.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Vista competitors and assessment
Company assessmentDirect peers
- Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation operators, providing short-term rehab, long-term care, and specialty services. Directly comparable to New Vista's SNF-with-rehab model, though at much greater scale and across multiple states.
- The Ensign Group: Operates skilled nursing and assisted living facilities with a focus on post-acute, rehabilitation, and specialty care services. Closely aligned with New Vista's SNF/rehab/dialysis service mix and small-operator operating model.
- National HealthCare Corporation: Operates skilled nursing, assisted living, and home care communities across the U.S. Comparable to New Vista as a multi-service SNF operator offering rehab, long-term care, and specialty programs.
Broad incumbents
- Atria Senior Living: Operates senior living communities including assisted living and memory care across the U.S. Adjacent to New Vista's elder care services with overlap in memory care, though focused on residential rather than skilled nursing care.
- ProMedica: Large integrated health and post-acute care system that absorbed HCR ManorCare, offering skilled nursing, rehab, and senior services at national scale. Broadly comparable in service lines, but operates at a regional/integrated system level rather than single site.
- Brookdale Senior Living: Large senior living operator offering assisted living, memory care, and continuing care retirement communities. Adjacent to New Vista's elder care service lines, particularly the memory care offering, though focused on lower-acuity residents.
- Sunrise Senior Living: Major assisted living and memory care provider in the U.S. and internationally. Comparable to New Vista's elder care and memory care positioning but operates primarily in assisted living rather than skilled nursing.
Emerging players
- CareMax (now The CenterWell / Conviva): Value-based care provider focused on senior populations with complex chronic needs. Conceptually adjacent to New Vista's medically complex, multi-need patient base, though operating in a different care-delivery model (outpatient/clinic-based).
Others
- Sabra Health Care REIT: Healthcare REIT that owns and leases skilled nursing and senior housing properties. Relevant ecosystem comparable because New Vista operates in a real-estate-intensive SNF model that REITs like Sabra finance across the industry.
Regional players
- Complete Care Management: New Jersey-based skilled nursing and rehabilitation operator with multiple facilities across the state. Directly comparable to New Vista's SNF/rehab model and geographic market, representing the most relevant regional competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
New Vista social profiles
Digital presenceNew Vista financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Vista leadership team
Management profileNumber of profiles
Profiles1 record
New Vista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Vista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Vista
What does New Vista do?
New Vista Nursing and Rehabilitation is a single-site skilled nursing facility in Newark, NJ that delivers 24/7 long-term nursing care, short-term post-acute rehabilitation, in-house dialysis, memory care (Ivy Court), hospice, and a culturally tailored Latino Program. Services are billed through Medicare, Medicaid, and private insurance, with admissions processed directly by an on-call admissions team.
Is New Vista a public or private company?
New Vista is a private company. It is classified as corporate owned and is currently operating.
When was New Vista founded?
New Vista was founded in 1999. It employs 101 to 250 people.
Where is New Vista based?
New Vista is headquartered in Newark, United States, in the North America region.
How does New Vista make money?
One revenue line is on record: healthcare Services Revenue.
Who are New Vista's main competitors?
Direct peers on record are Genesis HealthCare, The Ensign Group and National HealthCare Corporation. Broad incumbents are Atria Senior Living, ProMedica, Brookdale Senior Living and Sunrise Senior Living. CareMax (now The CenterWell / Conviva) is listed as an emerging player. Sabra Health Care REIT is listed as an others. Complete Care Management is listed as a regional player.
Does New Vista have an API?
No public API is recorded for New Vista.
What industry is New Vista in?
New Vista's product category is Skilled Nursing and Rehabilitation. Its primary akta.pro industry code is HLADAJAB, Skilled Nursing Facility (SNF)-Based Rehab Units, with a secondary code of HLADADAA, Short-Term Rehabilitation (Post-Acute) SNFs. Its NAICS code is 62311 and its SIC code is 8051.