Digital Pacific
Digital Pacific is a Sydney-based web hosting and cloud infrastructure provider offering shared, VPS, and dedicated hosting plus domains, email, and SSL to over 50,000 Australian small businesses, eCommerce sellers, and digital agencies via subscription.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Digital Pacific does
Digital Pacific is an Australian web hosting and internet infrastructure provider founded in 2000 and headquartered in Sydney. The company serves over 50,000 Australian businesses, hosts approximately 250,000 websites, and manages more than 100,000 domains. Its customer base spans sole traders and small businesses, eCommerce operators, digital agencies, and selected enterprise and government accounts (e.g., RSPCA, NEC, 4 Pines, Logan City Council). It operates as a privately held proprietary limited company (Digital Pacific Pty Ltd, NSW) and is a subsidiary of Newfold (formerly Endurance/Web.com), a diversified web-services conglomerate.
The product portfolio is a multi-tier hosting stack: entry-level shared hosting (Personal, Business, Premium), Reseller and managed WordPress hosting; managed and self-managed VPS (cPanel Managed, Linux, Windows); and Intel-based dedicated and Terastore storage servers with colocation. These are surrounded by attach services including domain registration (.au and .nz extensions), resold email (Google Workspace, Office 365, Titan), SSL certificates (GeoTrust, Symantec, RapidSSL, Let's Encrypt), firewalls, server management, site/mailbox migration, managed SEO, and WordPress web design. Infrastructure runs on Dell EMC and Intel hardware across five data centres on Australia's eastern seaboard (Equinix, APDC, Vocus, GlobalSwitch, Fujitsu), with Juniper and Cisco networking, 10GbE dark fibre between sites, a multi-homed network with dual transit via Vocus and NTT, and redundant global DNS. The company markets carbon-neutral hosting, a 99.9% uptime SLA with credits, and a 60+ NPS.
The business model is recurring subscription revenue billed monthly through annually, sold predominantly through a self-serve PLG website and billing portal with instant VPS provisioning, supplemented by inside/phone sales, live chat, a reseller channel, and an affiliate program. Published entry pricing ranges from $6.51/mo for Personal hosting to $129.90/mo for managed VPS and $240.90/mo for dedicated servers, with domains and SSL priced as units/renewals. Revenue mechanics rest on a high-volume, distributed SMB subscriber base plus higher-ARPU VPS, dedicated, and managed-services tiers, with attach revenue from domains, email, and SSL resale.
Digital Pacific firmographics
Firmographics- Name
- Digital Pacific
- Legal name
- Digital Pacific Pty Ltd
- Website
- https://digitalpacific.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digital Pacific is a Sydney-based web hosting and cloud infrastructure provider offering shared, VPS, and dedicated hosting plus domains, email, and SSL to over 50,000 Australian small businesses, eCommerce sellers, and digital agencies via subscription.
- Ownership category
- akta.pro rank
Digital Pacific industry classification
Industry- Product category
- Web Hosting Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)
Keywords
Where Digital Pacific is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Digital Pacific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Hosting Services: Recurring subscription revenue from shared hosting (Personal, Business, Premium), Reseller Hosting, and WordPress Hosting plans billed monthly, quarterly, semi-annually, or annually.
- VPS Hosting: Managed and self-managed Virtual Private Server hosting with cPanel, Linux, and Windows options. Recurring monthly subscriptions with instant provisioning.
- Dedicated Servers: Enterprise DellEMC dedicated server hosting with Intel and Terastore options. Recurring monthly subscriptions starting from $240.90/mo.
- Domain Registration: One-time and renewal fees for .au, .com.au, .net.au, .com, .net, .org, .co.nz, .net.nz domains. Domain renewals billed annually.
- SSL Certificates: Single Site SSL, Multi Site SSL (SAN), and Wildcard SSL certificates from GeoTrust and Symantec. Resold as third-party products with recurring renewals.
- Email Hosting: Google Workspace, Gmail, and Office 365 email hosting with mailbox migration services.
- Additional Services: Server management, firewalls (including HA Firewalls), operating system licensing, managed SEO, WordPress web design services, and colocation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Web Hosting |
| Subscription | Monthly | Business Web Hosting |
| Subscription | Monthly | WordPress Hosting |
| Subscription | Monthly | Linux VPS (Self-Managed) |
| Subscription | Monthly | Windows VPS |
| Subscription | Monthly | cPanel Managed VPS |
| Subscription | Monthly | Dedicated Servers |
| Unit Pricing | Annual | Domain Registration |
| Subscription | Monthly | Email Hosting |
| Subscription | Monthly | SSL Certificates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Digital Pacific product offering
Product offeringCore offering
Digital Pacific provides web hosting services in Australia, offering shared hosting, VPS, dedicated servers, domain name registration, business email hosting, and SSL certificates to Australian customers. The company operates Australian-based servers with a 99.9% uptime guarantee and backs its services with 24/7 Australian-based customer support, hosting more than 250,000 websites for over 50,000 customers.
Product overview
Digital Pacific is an Australian web hosting provider offering a comprehensive portfolio of hosting and internet services built around shared hosting, virtual private servers (VPS), and dedicated server infrastructure. The product suite spans domain registration (including .au and .nz domains), professional email hosting (reselling Google Workspace, Office 365, and Titan Email), SSL certificates (from GeoTrust, Symantec, RapidSSL, and Let's Encrypt), and managed services including WordPress hosting, SEO, and web design. Infrastructure is powered by Dell EMC and Intel hardware across five data centres on Australia's eastern seaboard (Equinix, APDC, Vocus, GlobalSwitch, and Fujitsu), with network transit via Vocus and NTT. The company operates a multi-tier architecture: entry-level shared hosting (Personal, Business, Premium, Reseller) for small businesses and individuals; managed and self-managed VPS (cPanel Managed, Linux, Windows) for growing workloads; and Intel-based dedicated servers (including Terastore storage servers and colocation) for enterprise-grade requirements. Add-on services including firewalls, server management, site migration, and SSL certificates are available across all tiers. The company targets Australian businesses from sole traders to enterprise, serving over 50,000 customers with 250,000 hosted websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Shared Hosting
- VPS Hosting
Quantifiable outcome
- 99.9% uptime guarantee with SLA credits for breaches
- +3 more outcomes
Companies that use Digital Pacific
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Digital Pacific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
Digital Pacific partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Web.comminorDigital Pacific is a Web.com Partner, indicating a reseller or channel partnership arrangement for domain and hosting services.
- VocuscoreTransit partner providing bandwidth connectivity. Vocus is one of two primary transit partners (along with NTT) delivering outstanding hosting, VPS and dedicated server performance with lower latency.
- NTTcoreTransit partner providing bandwidth connectivity alongside Vocus. Part of dual-transit strategy ensuring network reliability and performance.
- EquinixcoreData centre facility partner. Key datacenter location for Australian infrastructure, mentioned as key location for IT service industry customers.
- Juniper NetworkscoreNetwork equipment provider. Carrier grade equipment from Juniper Networks used from borders of network down to server access layer.
- CiscocoreNetwork equipment provider. Cisco hardware used alongside Juniper Networks for network infrastructure.
- Dell EMCcoreServer hardware provider. Australia's largest provider of DellEMC servers for dedicated hosting. Premium DellEMC enterprise hardware used for VPS fleet.
- IntelcoreProcessor provider. Dual Intel Xeon processors power VPS nodes for consistent compute power. Intel dedicated servers offered.
Scale indicators7 records
Recent moves1 record
Expansion highlights1 record
Digital Pacific competitors and assessment
Company assessmentBroad incumbents
- Hostinger: Global low-cost hosting provider with aggressive pricing on shared, VPS, and managed WordPress plans. Represents the price-led competitive pressure on the lower end of Digital Pacific's market.
- Bluehost: Large US-based shared hosting and WordPress provider, also a Newfold subsidiary. Comparable in product portfolio (shared, VPS, dedicated, domains) and operates under the same corporate parent, making it a portfolio-level peer rather than a direct geographic competitor.
- HostGator: Global mass-market web hosting provider owned by Newfold. Overlaps with Digital Pacific on shared, VPS, and dedicated hosting, but serves a global SMB audience rather than Australian-only.
- GoDaddy: Global incumbent in domains, hosting, and SMB web services. Comparable on domain registration, shared hosting, and email offerings, with overlapping Australian customer base but broader geographic reach.
Direct peers
- Netregistry: Australian SMB-focused web hosting, domain, and email provider serving a similar customer profile of small businesses, professionals, and resellers across the same geography.
- SiteGround: Independent global hosting provider known for managed WordPress and high-performance shared/VPS hosting. Comparable on product tiers, technology positioning, and target SMB/professional customer base.
- DreamHost: US-based independent hosting provider offering shared, VPS, dedicated, and managed WordPress hosting. Comparable in product mix and SMB/developer target customer, though serving a different primary geography.
- VentraIP Australia: Independent Australian web hosting and domain registration provider with comparable shared hosting, VPS, and dedicated server offerings. Competes head-to-head with Digital Pacific in the Australian SMB segment.
- Crazy Domains: Australian-focused domain registrar and web hosting provider, also owned by Newfold. Directly comparable to Digital Pacific on product mix, customer segment (Australian SMBs), and parent group, making it the closest peer in the local market.
Others
- Equinix (colocation): Global data centre operator that provides colocation services to Digital Pacific and its customers. Adjacent peer as an infrastructure ecosystem enabler rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Digital Pacific social profiles
Digital presenceDigital Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Pacific leadership team
Management profileNumber of profiles
Profiles1 record
Digital Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Pacific
What does Digital Pacific do?
Digital Pacific provides web hosting services in Australia, offering shared hosting, VPS, dedicated servers, domain name registration, business email hosting, and SSL certificates to Australian customers. The company operates Australian-based servers with a 99.9% uptime guarantee and backs its services with 24/7 Australian-based customer support, hosting more than 250,000 websites for over 50,000 customers.
Is Digital Pacific a public or private company?
Digital Pacific is a private company. It is classified as corporate owned and is currently operating.
When was Digital Pacific founded?
Digital Pacific was founded in 2000. It employs 101 to 250 people.
Where is Digital Pacific based?
Digital Pacific is headquartered in Sydney, Australia, in the Oceania region.
How does Digital Pacific make money?
Seven revenue lines are on record. Web Hosting Services are the primary driver. The others are VPS Hosting, dedicated Servers, domain Registration, SSL Certificates, email Hosting and additional Services.
Who are Digital Pacific's main competitors?
Broad incumbents on record are Hostinger, Bluehost, HostGator and GoDaddy. Direct peers are Netregistry, SiteGround, DreamHost, VentraIP Australia and Crazy Domains. Equinix (colocation) is listed as an others.
Does Digital Pacific have an API?
No public API is recorded for Digital Pacific.
What industry is Digital Pacific in?
Digital Pacific's product category is Web Hosting Services. Its primary akta.pro industry code is HDABAAAJ, Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT). Its NAICS code is 51821 and its SIC code is 7370.