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Goodnation

Full company profile

uuid000o8gj

Namestring
Goodnation
Legal namestring
Goodnation Philanthropy Advisors
Websiteurl
goodnation.io
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fiscal sponsorship services, nonprofit administration, philanthropic advising, donor advised giving, charitable fundraising platform
Industry1 code
1Donor-Advised Fund (DAF) Sponsors
CodeBPAGAKAFPrimaryYes
NAICS code2 codes
  • Grantmaking and Giving Services81321
  • Other Grantmaking and Giving Services813219
SIC code1 code
  • Services-Social Services8300
Product category
Nonprofit Fiscal Sponsorship Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Fiscal Sponsorship Fees
TypeSubscription Recurring
Description

Goodnation charges a percentage-based fee on the annual revenue managed through fiscal sponsorship. The fee is assessed on actual annual revenue within the terms of the one-year agreement. No setup fee is charged. The sliding scale rewards higher-revenue projects with lower percentages.

goodnation.io
2Donation Intermediation
TypeTransaction Fee
Description

Goodnation Foundation directs c3 donations according to donor wishes and mission alignment. Goodnation Action handles c4 donations similarly.

goodnation.io
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing details3 tiers
1Model A Standard Sliding Scale: 7.5% up to $1M, 6.5% up to $2.5M, 5.5% up to $5M, 4.5% up to $10M, 3.5% up to $25M, 2.5% after $25M
ModelSubscriptionBilling cadenceAnnual
Notes

Percentage of annual revenue managed through fiscal sponsorship

goodnation.io
2Model C Standard Sliding Scale: 6.5% up to $1M, 5.5% up to $2.5M, 4.5% up to $5M, 3.5% up to $10M, 2.5% up to $25M, 1.5% after $25M
ModelSubscriptionBilling cadenceAnnual
Notes

Lower rates than Model A across all tiers

goodnation.io
3Model A Standard Plus: 9.5% up to $1M, 8.5% up to $2.5M, 7.5% up to $5M, 6.5% up to $10M, 5.5% up to $25M, 4.5% after $25M
ModelSubscriptionBilling cadenceAnnual
Notes

For projects needing HR services, 501c4 fund management, lobbying oversight, or complex needs. Additional per-employee monthly fees apply for payroll and benefits platform.

goodnation.io
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 4 records shown
1Goodnation Foundation
Description

501(c)(3) nonprofit entity that directs charitable donations according to donor wishes and organizational mission.

goodnation.io
+3 more records
Core offering1 text field

Goodnation provides comprehensive fiscal sponsorship services that enable programs and changemakers without their own 501(c)(3) or 501(c)(4) status to raise tax-deductible charitable funds under Goodnation's tax-exempt status. The organization delivers this through a digital Fiscal Sponsorship Portal supporting donation processing, expense management, debit cards, branded donation forms, and compliance documentation, complemented by dedicated program manager support, payroll and benefits infrastructure, and liability insurance coverage.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over $100M deployed through Goodnation to support social impact programs
+2 more records
Product overview1 text field

Goodnation is a fiscal sponsorship organization operating as a contract hybrid structure consisting of three entities: Goodnation Foundation (501(c)(3) for c3 donations), Goodnation Action (501(c)(4) for c4 donations), and Goodnation Philanthropy Advisors (social enterprise). The core offering is a comprehensive fiscal sponsorship program providing tax-exempt status through Model A and Model C sponsorship, accompanied by a digital portal platform and suite of support services including donation acceptance, compliance management, fund tracking, HR support, and dedicated program managers. The organization also runs the National Roundtable on Ending Poverty in America as a coalition program.

Product and service3 records
1Fiscal Sponsorship Services
CategoryNonprofit Fiscal Sponsorship
Description

Comprehensive fiscal sponsorship program providing 501(c)(3) and 501(c)(4) tax-exempt status, donation acceptance, compliance management, expense processing, grantmaking, real-time balance visibility, HR and payroll support, branded donation forms, debit cards, and dedicated program manager support. Designed for nonprofits, changemakers, advocacy campaigns, and social entrepreneurs seeking to raise tax-deductible funds without forming their own tax-exempt entity.

2Fiscal Sponsorship Portal
CategoryNonprofit Operations Platform
Description

Digital Fiscal Sponsorship Portal that gives sponsored projects continuous, real-time visibility into their balance, donation tracking, expense and reimbursement processing, debit card management, branded donation form creation, and access to compliance documentation. Used by all projects participating in Goodnation's fiscal sponsorship program.

3National Roundtable on Ending Poverty in America
CategoryCoalition and Advocacy Program
Description

A community funder coalition bringing together leaders from national and community-based philanthropy, research, and advocacy across all 50 states to build a more equitable country through coordinated federal policy advocacy and collaborative grantmaking focused on five policy priorities to move families from poverty to economic security.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Multiplier
TypeDirect peer
Description

A digital-first fiscal sponsorship platform serving nonprofits and social impact projects, similar in go-to-market and technology positioning to Goodnation. Both compete for project-based clients seeking modern, portal-driven fiscal sponsorship.

TypeDirect peer
Description

One of the largest fiscal sponsors in the U.S., offering grantmaking, fiscal sponsorship, and philanthropic services. Both provide tax-exempt status and operational infrastructure to nonprofits, though Tides operates at a much larger scale.

TypeBroad incumbent
Description

A large fiscal sponsor operated by Arabella Advisors, providing incubation and grantmaking infrastructure to advocacy and policy projects. Overlaps with Goodnation's 501(c)(3) + (c)(4) structure and its anti-poverty coalition work.

TypeEmerging player
Description

A donor-advised fund sponsor serving conservative/libertarian-leaning philanthropists, with a similar model of intermediating restricted gifts to vetted nonprofit projects. Compares to Goodnation on DAF mechanics and donor-advised giving philosophy.

TypeBroad incumbent
Description

A major donor-advised fund sponsor and listed Goodnation partner. Both route charitable dollars to high-impact projects, and Vanguard Charitable is a source of donor capital for Goodnation's projects.

TypeDirect peer
Description

A 501(c)(3) fiscal sponsor providing tax-exempt status and operational support to projects focused on social impact. Both serve the same nonprofit and changemaker segments with sliding-scale fee structures.

TypeDirect peer
Description

The largest fiscal sponsor in the United States, providing tax-exempt status and operational support to thousands of artists and nonprofit projects. Both offer sliding-scale fee structures on intermediated funds and compete directly for the same nonprofit projects seeking sponsorship.

TypeBroad incumbent
Description

One of the largest independent donor-advised fund sponsors in the U.S. with over $10B in DAF assets. Competes for the same donor-advised giving volumes that flow through Goodnation's platform.

TypeDirect peer
Description

A 501(c)(3) fiscal sponsor serving athlete-led and community-based projects, directly competing for projects in the social impact, civic engagement, and youth development verticals.

TypeBroad incumbent
Description

One of the largest donor-advised fund sponsors in the U.S., with over $20B in assets. While not a direct fiscal sponsor, it competes for the same philanthropic dollars that fund Goodnation's fiscally sponsored projects.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Goodnation

Nonprofit Fiscal Sponsorship Servicesgoodnation.io

Goodnation firmographics

Firmographics
Name
Goodnation
Legal name
Goodnation Philanthropy Advisors
Website
https://goodnation.io
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Goodnation industry classification

Industry
Product category
Nonprofit Fiscal Sponsorship Services
NAICS
Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)
SIC
Services-Social Services (8300)
akta.pro primary industry
Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

  • Fiscal sponsorship services
  • Nonprofit administration
  • Philanthropic advising
  • Donor advised giving
  • Charitable fundraising platform

Where Goodnation is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Goodnation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Fiscal Sponsorship Fees: Goodnation charges a percentage-based fee on the annual revenue managed through fiscal sponsorship. The fee is assessed on actual annual revenue within the terms of the one-year agreement. No setup fee is charged. The sliding scale rewards higher-revenue projects with lower percentages.
  2. Donation Intermediation: Goodnation Foundation directs c3 donations according to donor wishes and mission alignment. Goodnation Action handles c4 donations similarly.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualModel A Standard Sliding Scale: 7.5% up to $1M, 6.5% up to $2.5M, 5.5% up to $5M, 4.5% up to $10M, 3.5% up to $25M, 2.5% after $25M
SubscriptionAnnualModel C Standard Sliding Scale: 6.5% up to $1M, 5.5% up to $2.5M, 4.5% up to $5M, 3.5% up to $10M, 2.5% up to $25M, 1.5% after $25M
SubscriptionAnnualModel A Standard Plus: 9.5% up to $1M, 8.5% up to $2.5M, 7.5% up to $5M, 6.5% up to $10M, 5.5% up to $25M, 4.5% after $25M

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Goodnation product offering

Product offering

Core offering

Goodnation provides comprehensive fiscal sponsorship services that enable programs and changemakers without their own 501(c)(3) or 501(c)(4) status to raise tax-deductible charitable funds under Goodnation's tax-exempt status. The organization delivers this through a digital Fiscal Sponsorship Portal supporting donation processing, expense management, debit cards, branded donation forms, and compliance documentation, complemented by dedicated program manager support, payroll and benefits infrastructure, and liability insurance coverage.

Product overview

Goodnation is a fiscal sponsorship organization operating as a contract hybrid structure consisting of three entities: Goodnation Foundation (501(c)(3) for c3 donations), Goodnation Action (501(c)(4) for c4 donations), and Goodnation Philanthropy Advisors (social enterprise). The core offering is a comprehensive fiscal sponsorship program providing tax-exempt status through Model A and Model C sponsorship, accompanied by a digital portal platform and suite of support services including donation acceptance, compliance management, fund tracking, HR support, and dedicated program managers. The organization also runs the National Roundtable on Ending Poverty in America as a coalition program.

Differentiator

Problem solved

Functional benefit

Brands

  • Goodnation Foundation: 501(c)(3) nonprofit entity that directs charitable donations according to donor wishes and organizational mission.
  • Goodnation Action
  • Goodnation Philanthropy Advisors
  • National Roundtable on Ending Poverty in America

Products and services

  • Fiscal Sponsorship Services Comprehensive fiscal sponsorship program providing 501(c)(3) and 501(c)(4) tax-exempt status, donation acceptance, compliance management, expense processing, grantmaking, real-time balance visibility, HR and payroll support, branded donation forms, debit cards, and dedicated program manager support. Designed for nonprofits, changemakers, advocacy campaigns, and social entrepreneurs seeking to raise tax-deductible funds without forming their own tax-exempt entity.
  • Fiscal Sponsorship Portal Digital Fiscal Sponsorship Portal that gives sponsored projects continuous, real-time visibility into their balance, donation tracking, expense and reimbursement processing, debit card management, branded donation form creation, and access to compliance documentation. Used by all projects participating in Goodnation's fiscal sponsorship program.
  • National Roundtable on Ending Poverty in America A community funder coalition bringing together leaders from national and community-based philanthropy, research, and advocacy across all 50 states to build a more equitable country through coordinated federal policy advocacy and collaborative grantmaking focused on five policy priorities to move families from poverty to economic security.

Quantifiable outcome

  • Over $100M deployed through Goodnation to support social impact programs
  • +2 more outcomes

Companies that use Goodnation

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Goodnation technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Goodnation partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Goodnation competitors and assessment

Company assessment

Direct peers

  • Multiplier: A digital-first fiscal sponsorship platform serving nonprofits and social impact projects, similar in go-to-market and technology positioning to Goodnation. Both compete for project-based clients seeking modern, portal-driven fiscal sponsorship.
  • Tides Foundation: One of the largest fiscal sponsors in the U.S., offering grantmaking, fiscal sponsorship, and philanthropic services. Both provide tax-exempt status and operational infrastructure to nonprofits, though Tides operates at a much larger scale.
  • Social Good Fund: A 501(c)(3) fiscal sponsor providing tax-exempt status and operational support to projects focused on social impact. Both serve the same nonprofit and changemaker segments with sliding-scale fee structures.
  • Fractured Atlas: The largest fiscal sponsor in the United States, providing tax-exempt status and operational support to thousands of artists and nonprofit projects. Both offer sliding-scale fee structures on intermediated funds and compete directly for the same nonprofit projects seeking sponsorship.
  • Players Philanthropy Fund: A 501(c)(3) fiscal sponsor serving athlete-led and community-based projects, directly competing for projects in the social impact, civic engagement, and youth development verticals.

Broad incumbents

  • New Venture Fund: A large fiscal sponsor operated by Arabella Advisors, providing incubation and grantmaking infrastructure to advocacy and policy projects. Overlaps with Goodnation's 501(c)(3) + (c)(4) structure and its anti-poverty coalition work.
  • Vanguard Charitable: A major donor-advised fund sponsor and listed Goodnation partner. Both route charitable dollars to high-impact projects, and Vanguard Charitable is a source of donor capital for Goodnation's projects.
  • National Philanthropic Trust: One of the largest independent donor-advised fund sponsors in the U.S. with over $10B in DAF assets. Competes for the same donor-advised giving volumes that flow through Goodnation's platform.
  • Schwab Charitable Fund: One of the largest donor-advised fund sponsors in the U.S., with over $20B in assets. While not a direct fiscal sponsor, it competes for the same philanthropic dollars that fund Goodnation's fiscally sponsored projects.

Emerging players

  • DonorsTrust: A donor-advised fund sponsor serving conservative/libertarian-leaning philanthropists, with a similar model of intermediating restricted gifts to vetted nonprofit projects. Compares to Goodnation on DAF mechanics and donor-advised giving philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

Goodnation social profiles

Digital presence

Goodnation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Goodnation leadership team

Management profile

Number of profiles

Profiles10 records

Goodnation subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Goodnation funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Goodnation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodnation

What does Goodnation do?

Goodnation provides comprehensive fiscal sponsorship services that enable programs and changemakers without their own 501(c)(3) or 501(c)(4) status to raise tax-deductible charitable funds under Goodnation's tax-exempt status. The organization delivers this through a digital Fiscal Sponsorship Portal supporting donation processing, expense management, debit cards, branded donation forms, and compliance documentation, complemented by dedicated program manager support, payroll and benefits infrastructure, and liability insurance coverage.

Is Goodnation a public or private company?

Goodnation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Goodnation founded?

Goodnation was founded in 2017. It employs 51 to 100 people.

Where is Goodnation based?

Goodnation is headquartered in New York, United States, in the North America region.

How does Goodnation make money?

Two revenue lines are on record. Fiscal Sponsorship Fees are the primary driver. The others are donation Intermediation.

Who are Goodnation's main competitors?

Direct peers on record are Multiplier, Tides Foundation, Social Good Fund, Fractured Atlas and Players Philanthropy Fund. Broad incumbents are New Venture Fund, Vanguard Charitable, National Philanthropic Trust and Schwab Charitable Fund. DonorsTrust is listed as an emerging player.

Does Goodnation have an API?

No public API is recorded for Goodnation.

What industry is Goodnation in?

Goodnation's product category is Nonprofit Fiscal Sponsorship Services. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 81321 and its SIC code is 8300.

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Live signals
ABA JournalBigLaw partner won't charge his $3,250 hourly rate to defend New Jersey cities in Trump administration suitsMilbank partner Neal Katyal and his firm are reducing their hourly billing rates to $300 to defend the New Jersey cities of Newark and Hoboken against lawsuits from the Trump administration regarding sanctuary policies. The reduced fees are partially covered by the Goodnation Foundation, while the firm's broader legal strategy involves a prior agreement to provide pro bono services to avoid punitive government executive orders.Candid​A nonprofit Swiss Army knife: How fiscal sponsorship works to help advance shared goalsFiscal sponsorship enables new projects and existing nonprofits to leverage the tax-exempt status and administrative infrastructure of established 501(c)(3) or 501(c)(4) organizations, allowing them to operate efficiently without forming new legal entities. In the United States, this model currently supports approximately 40,000 distinct projects managed by over 600 sponsors who steward more than $2.6 billion in assets. This structure facilitates agile collaborations and expanded advocacy capabilities, as demonstrated by initiatives like Goodnation's support for the Campaign Fund to Close and Transform Rikers Island.MediumSocial Impact Heroes: How Rob Hansen of Goodnation is helping donors create purposeful giving plans that bring resources to the front lines of our greatest challengesRob Hansen, founder of Goodnation, is helping donors create purposeful giving plans to connect resources with high-performing nonprofits. The platform partners with over 500 charities across 30 cause areas to facilitate meaningful philanthropy and has funded initiatives like the Pursuit program, which helped individuals secure employment. Hansen advocates for increased charitable giving and policy changes to incentivize donations toward social good.GlobeNewswireGOODNATION PARTNERS WITH NATIONAL VOAD TO LAUNCH CORONAVIRUS RESPONSE FUNDGoodnation partnered with NVOAD to launch a Coronavirus Response Fund for vulnerable populations. The fund supports disaster response across 56 U.S. states and territories, with donations going to vetted nonprofits. Goodnation will add organizations as new needs emerge.GlobeNewswireGoodnation Partners With Jewish Communal Fund & Jewish Funders Network to Offer New Online Philanthropic ToolGoodnation launched the Jewish Philanthropy Project with the Jewish Communal Fund and Jewish Funders Network to help donors identify high-performing charities. The platform uses a values-based approach and a giving survey to recommend charities, with advisors helping tailor portfolios. It aims to make philanthropy more meaningful and impactful.