Guidance in Giving
Guidance in Giving is a private Catholic fundraising consultancy that provides full-service capital campaign direction, feasibility studies, offertory enhancement, and Hispanic & Multi-Cultural fundraising services to Catholic dioceses, parishes, and schools across 25+ U.S. states.
- Company typePrivate
- Founded1995
- HeadquartersBayport, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Guidance in Giving does
Guidance in Giving, Inc. is a private Catholic fundraising consultancy headquartered in Windermere, Florida, with regional offices in Freehold, New Jersey (Mid-Atlantic) and San Diego, California. Founded over 25 years ago, the firm provides full-service capital campaign direction, feasibility and planning studies, offertory enhancement and renewal, development audits, and a Hispanic & Multi-Cultural Division to Catholic dioceses, parishes, and educational institutions across more than 25 U.S. states. Documented engagements include the $150 million Archdiocese of Galveston-Houston IGNITE campaign, the $72 million Archdiocese of Newark 'We Are Living Stones' campaign, and the Diocese of Providence's $48 million+ campaign; the firm claims to have generated in excess of $1 billion cumulatively for Catholic institutions across 50+ dioceses since inception.
The service delivery model centers on full-time, on-site campaign directors embedding with parish and diocesan leadership for the duration of the engagement, paired with feasibility interviews, volunteer training, donor communications, and pledge redemption follow-up. The underlying methodology is a faith-based, customized approach explicitly avoiding cookie-cutter templates, with a 'Create, Not Translate' methodology for Hispanic and multicultural communities and an Offertory Enhancement Technology Audit that reviews parish websites and donor communications tools such as Flocknote and Constant Contact. The firm is a member of the International Catholic Stewardship Council.
Revenue is generated through professional services fees structured as flat, predetermined rates based on time working with the parish, not as a percentage of funds raised. Multi-year contracts are typical, with fees payable during the active campaign phase under an arranged schedule. The go-to-market is a direct enterprise field sales motion targeting diocesan administrations, pastors, and pastoral teams, without resellers or intermediaries, and is supported by content marketing, social media, and client referrals. The company has 11-50 employees, is privately held, founder/management-owned with no disclosed external investment, and does not appear on any public exchange.
Guidance in Giving firmographics
Firmographics- Name
- Guidance in Giving
- Legal name
- Guidance In Giving, Inc.
- Website
- https://guidanceingiving.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guidance in Giving is a private Catholic fundraising consultancy that provides full-service capital campaign direction, feasibility studies, offertory enhancement, and Hispanic & Multi-Cultural fundraising services to Catholic dioceses, parishes, and schools across 25+ U.S. states.
- Ownership category
- akta.pro rank
Guidance in Giving industry classification
Industry- Product category
- Religious Fundraising Consulting
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Support Services (611710)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
- akta.pro secondary industries
- Fundraising & Annual Giving (EDALAOAB), Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
Keywords
Where Guidance in Giving is headquartered
LocationHeadquarters
- HQ city
- Bayport
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Guidance in Giving business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Campaign Consulting Services: Flat, predetermined rates based on time working with the parish, not a percentage of amount raised. Fee is payable during active phase of campaign through arranged fee schedule. Member of International Catholic Stewardship Council.
- Capital Campaign Direction: Full-service campaign direction for parish and diocesan capital campaigns, including feasibility studies, planning, implementation, and pledge redemption support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Parish Campaign Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Guidance in Giving product offering
Product offeringCore offering
Guidance In Giving is a Catholic fundraising consultancy that provides full-service capital campaign direction, feasibility studies, offertory enhancement, and Hispanic/multicultural fundraising services to Catholic dioceses, parishes, and schools. The firm deploys full-time, on-site campaign directors who work directly with parish leadership, pastors, and diocesan administration to plan, execute, and follow through on fundraising campaigns using customized, faith-based strategies rather than cookie-cutter approaches.
Product overview
Guidance in Giving is a Catholic fundraising consultancy offering professional services to dioceses, parishes, and educational institutions. The company operates as a service-based firm rather than a software platform, providing seven core consulting services: Diocesan Capital Campaign & Annual Appeals, Parish Capital Campaign, Feasibility/Planning Studies, Offertory Enhancement and Renewal, Hispanic & Multi-Cultural Division, Development Audits, and a fee structure based on flat predetermined rates. The company has collaborated with Catholic parishes, schools, and dioceses for over 25 years, generating in excess of $1 billion for capital projects, ministries, and community development across over 25 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Diocesan Capital Campaign & Annual Appeals
Quantifiable outcome
- Over $1 billion raised for Catholic institutions over 25+ years
- +3 more outcomes
Companies that use Guidance in Giving
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Guidance in Giving technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guidance in Giving partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Catholic Stewardship CouncilcoreGuidance In Giving is a member of the International Catholic Stewardship Council, a professional organization for Catholic fundraising professionals. This membership provides industry credibility, best practices, and professional development resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Guidance in Giving competitors and assessment
Company assessmentBroad incumbents
- Marts & Lundy: One of the largest U.S. fundraising and campaign consulting firms, serving higher education, healthcare, and nonprofit clients with feasibility studies and capital campaigns. Larger, more diversified incumbent that competes for some Catholic institutional engagements.
- BWF (formerly CCS Fundraising): Large-scale fundraising consulting and managed services firm serving nonprofits across sectors. Not Catholic-specialized, but competes for major capital campaigns and stewardship engagements from Catholic institutions seeking broader consulting partners.
Emerging players
- The Lovell Company: Faith-based capital campaign consulting firm serving Christian institutions with feasibility studies and campaign direction. Comparable faith-based positioning and service delivery model to Guidance In Giving.
- Gonser Gerber: Advancement and fundraising consulting firm primarily serving higher education and faith-based institutions. Comparable consulting services (feasibility, campaigns, advancement audits) with partial overlap in Catholic school and diocesan engagements.
Direct peers
- Steier Group: Catholic-focused capital campaign and fundraising consulting firm serving dioceses, parishes, and schools across the United States. Directly comparable to Guidance In Giving in target customer, service offering, and faith-based positioning.
- Ruotolo Associates: Catholic fundraising and stewardship consultancy that conducts feasibility studies and capital campaigns for dioceses and parishes. Competes head-to-head with Guidance In Giving for the same Catholic institutional clients.
- Meyer Partners: Faith-based fundraising and capital campaign consulting firm serving Catholic and other Christian institutions. Highly comparable service mix — feasibility studies, capital campaigns, and stewardship — and similar client profile.
- Westfall Gold: Catholic capital campaign consultancy serving dioceses, parishes, and schools nationwide with feasibility studies and campaign direction services. Overlaps directly with Guidance In Giving's core campaign direction offering.
- Hollister (H&P Consulting): Long-standing Catholic fundraising consultancy offering capital campaign and development services to dioceses and parishes. Direct competitor with comparable methodology, scale, and customer base.
Others
- International Catholic Stewardship Council: Professional association of Catholic stewardship and development professionals. Guidance In Giving is an active member and competitor firms are similarly affiliated, making it an ecosystem-level peer and channel for industry credibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Guidance in Giving social profiles
Digital presenceGuidance in Giving financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidance in Giving leadership team
Management profileNumber of profiles
Profiles9 records
Guidance in Giving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidance in Giving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidance in Giving
What does Guidance in Giving do?
Guidance In Giving is a Catholic fundraising consultancy that provides full-service capital campaign direction, feasibility studies, offertory enhancement, and Hispanic/multicultural fundraising services to Catholic dioceses, parishes, and schools. The firm deploys full-time, on-site campaign directors who work directly with parish leadership, pastors, and diocesan administration to plan, execute, and follow through on fundraising campaigns using customized, faith-based strategies rather than cookie-cutter approaches.
Is Guidance in Giving a public or private company?
Guidance in Giving is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guidance in Giving founded?
Guidance in Giving was founded in 1995. It employs 11 to 50 people.
Where is Guidance in Giving based?
Guidance in Giving is headquartered in Bayport, United States, in the North America region.
How does Guidance in Giving make money?
Two revenue lines are on record. Campaign Consulting Services are the primary driver. The others are capital Campaign Direction.
Who are Guidance in Giving's main competitors?
Broad incumbents on record are Marts & Lundy and BWF (formerly CCS Fundraising). Emerging players are The Lovell Company and Gonser Gerber. Direct peers are Steier Group, Ruotolo Associates, Meyer Partners, Westfall Gold and Hollister (H&P Consulting). International Catholic Stewardship Council is listed as an others.
Does Guidance in Giving have an API?
No public API is recorded for Guidance in Giving.
What industry is Guidance in Giving in?
Guidance in Giving's product category is Religious Fundraising Consulting. Its primary akta.pro industry code is FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory, with a secondary code of EDALAOAB, Fundraising & Annual Giving. Its NAICS code is 8139 and its SIC code is 8742.