NASW Assurance Services

What NASW Assurance Services does

NASW Assurance Services, Inc. (ASI) is a wholly-owned, for-profit subsidiary of the National Association of Social Workers (NASW), responsible for designing, securing, and overseeing insurance, financial, and other programs offered exclusively to social workers. The company is headquartered at 50 Citizens Way, Suite 304, Frederick, Maryland, and reports a headcount of 1–10 employees. ASI's portfolio spans professional liability insurance (the core product, currently being relaunched with enhanced benefits in 2025 via partner CPH Insurance), group term life, long-term disability, accidental death & dismemberment, auto and home (through Farmers Insurance), health insurance (via the My NASW Health Choices Program administered by Augeo Benefits), pet insurance (via Prudent Pet), cyber liability, schools/agencies liability, and student liability. The company's strategic positioning is mission-driven: structured to serve policyholders rather than external shareholders, with reinsurance support from NASW Insurance Company (NASWIC).

ASI's underlying technology is a web-based insurance application platform that supports standard browsers on Windows, Mac, and Linux, automatically detects and optimizes for mobile devices, and requires only JavaScript and cookies — no downloads or installs. Distribution combines a sales-led motion leveraging NASW's membership channel (the largest professional social worker organization in the world, cited as covering approximately 750,000 social workers in board disclosures) with a product-led growth motion through the Social Worker Risk Assessment tool, a free interactive self-assessment that delivers personalized Risk Snapshot reports via email to identify coverage gaps. The business model is recurring revenue from insurance premiums paid on annual schedules across multiple product lines, with a quote-based pricing structure that is not publicly disclosed and enrollment handled through a mix of direct online self-service and partner carrier platforms. Customer segments are organized vertically around social workers: licensed clinicians, private practitioners, students, and agencies/employers. The company holds BBB accreditation in Frederick, MD, and is governed by a Board of Directors composed of social work practitioners, academics, and NASW leadership (including NASW's COO).

Name

NASW Assurance Services

Legal name

NASW Assurance Services, Inc.

Website

https://naswassurance.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

NASW Assurance Services is a for-profit subsidiary of the National Association of Social Workers that designs and administers liability, life, disability, health, auto/home, and pet insurance programs exclusively for professional social workers in the United States.

Ownership category

akta.pro rank

Product category

Professional Liability Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

akta.pro secondary industries

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB), General Liability Insurance (FSAJAKAD)

Keywords

• Professional liability insurance
• Social worker insurance
• Group term life insurance
• Long term disability insurance
• Malpractice insurance

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: NASW Assurance Services generates revenue through insurance premiums collected from social workers who enroll in various insurance programs. Products include professional liability insurance, group term life insurance, long term disability insurance, accidental death & dismemberment coverage, and supplemental insurance products. Premiums are recurring in nature, paid on annual or periodic schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NASW Assurance Services, Inc. designs, secures, and administers specialized insurance and financial programs exclusively for social workers. Its core portfolio includes professional liability (malpractice) insurance, group term life, long term disability, accidental death & dismemberment, auto & home, health, pet, cyber liability, and student liability coverage, plus a Schools/Agencies liability product for employers. Programs are delivered at competitive group rates through the company's affiliation with the National Association of Social Workers and partner carriers such as CPH Insurance, Farmers Insurance, Augeo Benefits, and Prudent Pet.

Product overview

NASW Assurance Services offers a comprehensive portfolio of insurance and financial products designed specifically for social workers. The core offering is professional liability insurance (PLI), with additional products including life and disability insurance, auto/home insurance, health insurance, and pet insurance. Products are offered through strategic partnerships with established insurers (CPH Insurance for malpractice, Farmers Insurance for auto/home, Prudent Pet for pet coverage) and provided at competitive group rates exclusively for NASW members. The company also provides a free Social Worker Risk Assessment tool for members to evaluate their coverage needs.

Differentiator

Problem solved

Functional benefit

Brands

• NASW-Endorsed PLI Program: Professional Liability Insurance program designed specifically for social workers.

Products and services

• Professional Liability Insurance (PLI) Professional liability insurance designed specifically for social workers, providing coverage against malpractice lawsuits, licensing board complaints, and defense costs. Administered through partner CPH Insurance via the NASW-endorsed PLI program.
• Group Term Life Insurance Life insurance plan offering financial security for social workers' families, providing income replacement and coverage for outstanding debts in the event of death.
• Long Term Disability Insurance
• Accidental Death & Dismemberment Insurance
• Auto & Home Insurance
• Health Insurance (My NASW Health Choices Program)
• Pet Insurance
• Cyber Liability Insurance
• Schools/Agencies Liability Insurance
• Student Liability Insurance

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• PreferraflagshipStrategic or Co-development Partner · 30 July 2025A settlement agreement was reached between NASW Assurance Services, NASW, and Preferra resolving disputes that had existed between the organizations. The settlement addresses issues related to the relationship between the parties and is part of ongoing efforts to create cohesion and streamline processes between NASW, ASI, NASWIC, and Preferra.
• National Association of Social Workers (NASW)coreStrategic or Co-development PartnerNASW Assurance Services is a wholly-owned subsidiary of NASW. The organization exists to manage social worker insurance programs with policyholders' best interests in mind. NASW provides the organizational foundation and member base, while ASI manages and administers insurance programs tailored to social workers.
• NASW Insurance Company (NASWIC)coreStrategic or Co-development PartnerNASWIC provides trusted reinsurance solutions to safeguard the social work profession. NASWIC is dedicated to enhancing services available to NASW members by offering reliable and comprehensive insurance solutions. ASI and NASWIC have a strategic relationship for reinsurance programs crafted to provide utmost protection for social workers.
• CPH InsurancecoreChannel Partner/ Reseller/ DistributorNASW and NASW Assurance Services partnered with CPH Insurance to offer comprehensive professional liability insurance tailored specifically for social workers. CPH Insurance administers the PLI application process through their web platform. Social workers are directed to cphens.com/socialwork/ to complete malpractice insurance applications.
• Farmers InsuranceminorChannel Partner/ Reseller/ DistributorNASW Assurance Services provides access to Auto & Home insurance through Farmers Insurance, offering group rates to members through an online quoting platform at farmers.com/landing/groupselect/getquote/.
• Augeo BenefitsminorChannel Partner/ Reseller/ DistributorNASW Assurance Services provides access to Health Insurance through the My NASW Health Choices Program administered by Augeo Benefits at mynaswhealthchoicesprogram.augeobenefits.com.
• Prudent PetminorChannel Partner/ Reseller/ DistributorNASW Assurance Services provides access to Pet Insurance through Prudent Pet, offering coverage options for members' pets through prudentpet.com/naswasi/.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hiscox Insurance: Hiscox underwrites professional liability and small-business insurance across many occupations, including healthcare practitioners. Competes for the same individual-professional buyer NASW ASI targets, but with broader line-up and direct-to-consumer digital marketing.
• Lockton Affinity: Lockton Affinity builds, administers, and reinsures association-endorsed insurance programs across many professions. Sits in the same program-administrator ecosystem as NASW ASI, just at much larger scale and across multiple verticals.
• Aon Affinity / Aon Professional Risk Solutions: Aon designs and administers affinity and association insurance programs across professions globally. Competes for the same program-administration mandate that NASW ASI fulfills, with deeper resources and multi-line scale.

Emerging players

• CoverWallet: CoverWallet is a digital broker that uses data and online quoting to deliver small-business and professional liability insurance. Represents the insurtech competitive threat to traditional association-affiliated program administrators like NASW ASI.

Direct peers

• CM&F Group: CM&F provides professional liability insurance to allied health professionals including nurses, social workers, and therapists. Operates an online quote-and-bind platform for individual practitioners, closely mirroring NASW ASI's PLI offering.
• Healthcare Providers Service Organization (HPSO): HPSO provides professional liability insurance and risk management services to healthcare professionals, most prominently nurses. Closest comparable in structure: association-affiliated PLI distribution serving a single profession with bundled education and risk resources.
• Nurses Service Organization (NSO): NSO is the nursing analog of NASW ASI — a profession-specific professional liability program with group pricing, partner underwriting, and education-based customer acquisition. Direct model parallel for a healthcare profession.
• ABA Members Insurance (American Bar Association Members): ABA Members Insurance offers professional liability plus personal lines to ABA-member attorneys. Same association-affiliated PLI model applied to a different profession; a structural analog even if the underlying profession differs.
• American Professional Agency: American Professional Agency writes professional liability insurance for allied healthcare and mental-health practitioners, including social workers, counselors, and therapists. Directly competes for the same social worker PLI buyer that NASW ASI serves.
• American Psychological Association Insurance Trust: APAIT offers professional liability and ancillary insurance products to APA-member psychologists. Same template as NASW ASI: a single-profession association program underwritten via partner carriers and distributed through the parent association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NASWASI
• YouTubeyoutube.com/NASWASI
• Facebookfacebook.com/naswassurance
• LinkedInlinkedin.com/company/nasw-assurance
• Instagraminstagram.com/nasw_asi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NASW Assurance Services